Low budget marketing: The Viking approach

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Mobile Vikings' view on low budget marketing.

27/11 Voka

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Low budget marketing: The Viking approach

  1. 1. MarketingThe way we know it/ used to know it?
  2. 2. Mass Marketing
  3. 3. Brand messageMe, Me, Me!
  4. 4. Consequence:Big Budgets!
  5. 5. Result:Large audience + Maximal exposure = sales
  6. 6. Our Reality: !   Limited budgets !   Engagement in telco market“78 % of our new members were referred by other Mobile Vikings”
  7. 7. Our starting pointSWARM MARKETING
  8. 8. OurKey ingredients?
  9. 9. Ongoing Dialogue IN Genuine and human way
  10. 10. Facilitate a community around your product
  11. 11. A well developed friendship
  12. 12. This mindset was key in our low budget marketing initiatives
  13. 13. Social Media
  14. 14. Customer service
  15. 15. Free PR
  16. 16. PresentationsOur Mobile Vikings Flagship Store?
  17. 17. Partnerships
  18. 18. Community Events
  19. 19. But always keep in mind
  20. 20. Keep on track
  21. 21. Need for creativity
  22. 22. It takestime & Energy
  23. 23. sTay 100% on Brand
  24. 24. @theonehitwonder0476/762 696dorien@mobilevikings.com @hanssim0476/020 121hans@mobilevikings.com
  25. 25. You can find this presentation on Slideshare.net/mobilevikings All photos from Flickr and Google+ under Creative Commons license

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