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Low budget marketing: The Viking approach

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Mobile Vikings
Mobile Vikings

Mobile Vikings' view on low budget marketing. 27/11 Voka

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Marketing The way we know it/ used to know it?
Mass Marketing
Brand message Me, Me, Me!
Consequence: Big Budgets!
Result: Large audience + Maximal exposure = sales
Our Reality: !   Limited budgets !   Engagement in telco market “78 % of our new members were referred by other Mobile Vikings”
Our starting point SWARM MARKETING
Our Key ingredients?
Ongoing Dialogue IN Genuine and human way
Facilitate a community around your product
A well developed friendship
This mindset was key in our low budget marketing initiatives
Social Media
Customer service
Free PR
Presentations Our Mobile Vikings Flagship Store?
Partnerships
Community Events
But always keep in mind
Keep on track
Need for creativity
It takes time & Energy
sTay 100% on Brand
@theonehitwonder 0476/762 696 dorien@mobilevikings.com @hanssim 0476/020 121 hans@mobilevikings.com
You can find this presentation on Slideshare.net/mobilevikings All photo's from Flickr and Google+ under Creative Commons license

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