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On the use of big data for public good purposes:
challenges & opportunities
Adeline Decuyper
May 13th, 2016
Mobile phone data
Call Detail Records (CDRs)
Caller_ID Callee_ID Cell_ID Date Time Type (voice/SMS) Duration
Cell_ID Longitude Lattitude Region
Cell locations:
What can I do with CDRs?
Build the network of communications Detect communities and analyze
social behavior
With information on space & time:
mobility modeling
Commuting flows in Portugal
Csaji et. al. Exploring the mobility of mobile phone users (2013)
Coming soon…
Belgian geography
through the lens of big data
• transport and mobility
• commercial transactions
• communication data
• …
Mobile phone Data 4 Development
Mobile phone Data 4 Development
Transport optimization : local transport in Abidjan
Berlingerio et. al.: AllAboard: A system for exploring urban mobility and optimizing public transport using cellphone data (2013)
Mobile phone Data 4 Development
Monitoring Epidemics : information campaigns & infectious diseases diffusion
Lima et. al. Exploiting cellular data for disease containment and information campaigns strategies in country-wide epidemics (2013)
Lima et al., Exploiting cellular data for disease containment and information campaign strategies in country-wide epidemics (2013)
Big Data against natural disasters
Lima et. al. Exploiting cellular data for disease containment and information campaigns strategies in country-wide epidemics (2013)
Great East Japan earthquake, 2011
More info: http://www.films.com/ecTitleDetail.aspx?TitleID=65192
Can we estimate
food consumption indicators
from mobile phone data?
Food security in Africa
Decuyper et al., Estimating food consumption and poverty indices with mobile phone data (2015)
Mobile Phone Data
Caller_ID Callee_ID Cell_ID Date Time Type (voice/SMS) Duration
Top-up data:
User_ID Top-up
amount
Date Time
~ 2M users
~ 15M communications per day
7 months of data
27M top-ups / month
Cell_ID Longitude Lattitude Region
CDRs:
Food Data
Survey on food consumption and nutrition
2012:
7500 households, answers to all questions
Household characteristics
Food consumption
Monetary
Food data and mobile phone expenses
Survey on food consumption and nutrition
2012:
7500 households, answers to all questions
Household characteristics
Food consumption
Monetary
0.82
0.76
0.04
Mobile phone expenditure tells
what people eat
carrot, orange sweet potato and other tubers that are orange inside 0.89
other cereals (rice,wheat,…) 0.77
mandazi/chapatti/bread 0.76
sugar and sweets 0.70
flesh meat 0.69
eggs 0.59
orange coloured fruits 0.57
oil, fat, butter, ghee (including palm oil) 0.54
milk and milk products 0.50
organ meat 0.48
Sorghum 0.43
ground nuts and seeds 0.37
other vegetables 0.36
fish 0.30
other fresh fruits 0.28
cooking banana 0.21
dark green leafy vegetables 0.18
beans, peas and other pulses 0.09
condiments 0.07
Maize/ Maize meal 0.04
other white roots and tubers 0.02
pumpkin, squash and other orange vegetables 0.01
Cassava -0.04
White sweet potato -0.41
high correlation > 0.6
mostly bought
low correlation < 0.4
mainly cultivated
the group in the middle
negative correlation
broadly cultivated
Mobile
expenses
Monitor food stocks over time
Evolution of
food stocks
…and save lives with Big Data!

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The Use of Big Data for good purposes

  • 1. On the use of big data for public good purposes: challenges & opportunities Adeline Decuyper May 13th, 2016
  • 2. Mobile phone data Call Detail Records (CDRs) Caller_ID Callee_ID Cell_ID Date Time Type (voice/SMS) Duration Cell_ID Longitude Lattitude Region Cell locations:
  • 3. What can I do with CDRs? Build the network of communications Detect communities and analyze social behavior
  • 4. With information on space & time: mobility modeling Commuting flows in Portugal Csaji et. al. Exploring the mobility of mobile phone users (2013)
  • 5. Coming soon… Belgian geography through the lens of big data • transport and mobility • commercial transactions • communication data • …
  • 6. Mobile phone Data 4 Development
  • 7. Mobile phone Data 4 Development Transport optimization : local transport in Abidjan Berlingerio et. al.: AllAboard: A system for exploring urban mobility and optimizing public transport using cellphone data (2013)
  • 8. Mobile phone Data 4 Development Monitoring Epidemics : information campaigns & infectious diseases diffusion Lima et. al. Exploiting cellular data for disease containment and information campaigns strategies in country-wide epidemics (2013) Lima et al., Exploiting cellular data for disease containment and information campaign strategies in country-wide epidemics (2013)
  • 9. Big Data against natural disasters Lima et. al. Exploiting cellular data for disease containment and information campaigns strategies in country-wide epidemics (2013) Great East Japan earthquake, 2011 More info: http://www.films.com/ecTitleDetail.aspx?TitleID=65192
  • 10. Can we estimate food consumption indicators from mobile phone data? Food security in Africa Decuyper et al., Estimating food consumption and poverty indices with mobile phone data (2015)
  • 11. Mobile Phone Data Caller_ID Callee_ID Cell_ID Date Time Type (voice/SMS) Duration Top-up data: User_ID Top-up amount Date Time ~ 2M users ~ 15M communications per day 7 months of data 27M top-ups / month Cell_ID Longitude Lattitude Region CDRs:
  • 12. Food Data Survey on food consumption and nutrition 2012: 7500 households, answers to all questions Household characteristics Food consumption Monetary
  • 13. Food data and mobile phone expenses Survey on food consumption and nutrition 2012: 7500 households, answers to all questions Household characteristics Food consumption Monetary 0.82 0.76 0.04
  • 14. Mobile phone expenditure tells what people eat carrot, orange sweet potato and other tubers that are orange inside 0.89 other cereals (rice,wheat,…) 0.77 mandazi/chapatti/bread 0.76 sugar and sweets 0.70 flesh meat 0.69 eggs 0.59 orange coloured fruits 0.57 oil, fat, butter, ghee (including palm oil) 0.54 milk and milk products 0.50 organ meat 0.48 Sorghum 0.43 ground nuts and seeds 0.37 other vegetables 0.36 fish 0.30 other fresh fruits 0.28 cooking banana 0.21 dark green leafy vegetables 0.18 beans, peas and other pulses 0.09 condiments 0.07 Maize/ Maize meal 0.04 other white roots and tubers 0.02 pumpkin, squash and other orange vegetables 0.01 Cassava -0.04 White sweet potato -0.41 high correlation > 0.6 mostly bought low correlation < 0.4 mainly cultivated the group in the middle negative correlation broadly cultivated
  • 15. Mobile expenses Monitor food stocks over time Evolution of food stocks
  • 16. …and save lives with Big Data!