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Presentation Stéphane Saulnier at EBU Conference "data in the newsroom"

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Stéphane Saulnier of FigData (data journalism department of Le Figaro, France) presented the various projects carried out in the field of data visualizations.

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Presentation Stéphane Saulnier at EBU Conference "data in the newsroom"

  1. 1. Enhancing online journalism with data IRT MUNICH FEBRUARY 2019 ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO @ssaulnier_FIG@Fig_Data
  2. 2. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO unique visitors a month. 22M unique visitors a month. 35M most visited website in France. 4TH
  3. 3. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Five years as a reporter for an economic national newspaper. 2002 2007 2012 Five years as a CEO of a press agency. Five years as an editor in chief in charge of infographics. 2017 Editor in chief in charge of Fig Data
  4. 4. FROM « BIG DATA » TO EXCLUSIVE STORIES ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Source : IDC DataAge 2025 study When statistical methodology becomes a source of exclusivity !
  5. 5. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Enhancing ONLINE JOURNALISM WITH DATA Why newsrooms need data-journalism ?
  6. 6. THE TEAM Nicolas Mondon Developer who became a Data journalist Marie Coussin Journalist who became a Data-Journalist Stephane Saulnier Editor in chief who became a Data-editor in chief ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Editor In Chief STEPHANE SAULNIER Data Journalist MARIE COUSSIN Data Journalist NICOLAS MONDON @n_mondon @MarieCoussin @ssaulnier_FIG
  7. 7. STORE & COMPUTE DATA ON THE FLY ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO SCRAPING & QUERIYING APIS WRANGLING DATA & EXPLORATORY DATA ANALYSIS BUILD CHARTS
  8. 8. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO LE RÉSEAU David Léonor Jean-Marc Leclerc Alexis Feertchak Benoît Méli Open Data International Society Sports Science & Health Cécile Thibert Le Magicien Oxford University Product Laurent Suply Caroline Sallé Tech & Medias Politic Loris Boichot Panda International research center Blandine Le Cain NewsWilliam Plummer Economic
  9. 9. Two possible processes ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Fig Data Initiator of the story 1 Ambassador Offers a story 2 NETWORK NETWORK
  10. 10. MEETUP « COFFEY/DATA » Fig Data network JANUARY 2019 Datagif Subject Working process and creative thinking FEBRUARY 2019 Subject Feedback of experiences & best practices share FEBRUARY 2019 The Pixel Hunt Subject Data Storytelling and video game ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO 0 1 0 2 0 3
  11. 11. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO A real brand with a real logo ! Visible on all platforms
  12. 12. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Profiling audience Fig Data • Data Management Platform of Figaro Group. • Deployed on all the Group's sites and apps. • FigData segment on the contents Data from September 1 to November 30, 2018 • Google Analytics properties Figaro Global Web and Figaro Global Apps. • Fig Data segment on the contents Data from September 1 to November 30, 2018
  13. 13. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO users on a 3-month period 1.0M pages on a 3-month period 1.5M News addict Mostly male Elite profile Data can speak to a very large and specific audience Under 25 years old 18% 9% 13% 16% 12% 32% 25-34 years old 35-44 years old 45-54 years old 55-64 years old 65 years old & more (13%) (18%) (16%) (21%) (15%) (17%) (Global Figaro audience comparaison)
  14. 14. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Good coverage of sharp business profiles, startupers or stock market investors looking for accurate and detailed information. Good representation in the business world and in high patrimonies. Overaffinity with cultivated and trendy profiles Senior Premium High appetence on Fig Data contents for retired people with a high purchasing power. Senior Women Dad Gentleman Woman Globetrotteur Dandy Hipster Educated person Market investor Startupers Business woman traveler Business man traveler 80% 75% 70% 65% 60% 55% OVERLAPRATE AFFINITY RATE 250 300 350 400 450 500 550 600 650 700 750 800 850 Man globetrotteur Strong patrimony Business man Business woman
  15. 15. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Fig Data readers on WEBSITE Fig Data readers on MOBILE APP SESSIONS PER USER PAGES PER SESSION TIME SPENT PER SESSION PREMIUM ACCOUNT vs SUBSCRIBERS SESSIONS PER USER PAGES PER SESSION TIME SPENT PER SESSION PREMIUM ACCOUNT vs SUBSCRIBERS 36,7 150 8,8 7 min 36 18% 4,4 12 min 25 5% 2,8 2,2 4 min 12 0,5% 43,3 7,9 6 min 09 10%
  16. 16. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO ++ Investors Rental properties Secondary residence ++ Studies and degrees ++ Impulse purchases Watches - Fine watchmaking Auction - Auction house ++ Interested by Tax exemption Cryptocurrency Blockchain ++ Concern by Environnemental Economic Diplomatic & Defense ++ Electric cars Hybrid car Luxury car Company car ++ Soccer Running Sailing 90% 85% 80% 75% 70% 65% 60% 55% 50% 45% OVERLAPRATE AFFINITY RATE 160 180 200 220 240 260 280 300 320 340 360 380 400 420 440 460 480 500 520 Real Estate Luxury Sport Travel Car Fashion - beauty Gastronomy -Wine - Liquors Wellness House and Garden Education Technology Money Management - Career Culture - Entertainment Actuality High interest for - Business - Economy - Wealth management and innovation (blockchain, bitcoin…) - Politics - Social issues - but also culture, people, sports… Interests related to the high social grade of Fig Data readers
  17. 17. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Google Actu & Flipboard = 46% Google = 95% Bing = 2% Qwant = 1% Facebook = 64% Twitter = 32% 37% 20% 13% 10% 7% 5% 3% 2% 2% 2% Natural referencing Direct access Web portals & aggregators App Social network Newsletters & mails Marketing Taboola Referring sites Figaro &Group websites Fig Data pages Directly relayed by news carousels or social networks Start with the Homepage with the reading of a Fig Data content during navigation. Homepage 38% 7% 55% Other First visit page Web acquisition channels
  18. 18. 12 oct : Taxe foncière : le palmarès des villes qui ont le plus augmenté l'impôt 136K pages vues au 12 oct. 8 nov : Tombés au champ d'honneur Centenaire 1918 : où commémorer l'Armistice près de chez vous ? 14 sept : Prélèvement à la source : calculez votre salaire net après impôt 21 déc : Votre député est- il frondeur ou suiveur ? 11 oct : Découvrez si la taxe d'habitation a augmenté dans votre commune 9 oct : «Le Figaro» publie une carte inédite des déserts médicaux en France 27 oct : Cinéma : le divorce entre la presse et les spectateurs 28 sept : Et si vous dessiniez la dette ? 23 nov : Carburants, qui est le moins cher ? 30 nov : Comment les prix des grands vins ont explosé ? 7 déc : Gilets jaunes : les lecteurs du FIgaro partagés 4 janv : Eléments de langage : un an de paroles de ministres décryptées 10 janv : Délinquance : le mois de décembre et les "gilets jaunes" clôturent une année sombre 11 janv : SNCF, Bac, prime d'activité : êtes vous pour ou contre les réformes décidées en 2018 ? 25 janv : "Gilets jaunes" : la carte des violences contre les députés "Gilets jaunes" : retour sur 4 mois de bras de fer 14 janv : Retraites, ISF, démocratie : que revendiquent les citoyens dans les cahiers de doléance ? 14 déc : Elections européennes - Politico 19 nov : De Marie à Daenerys, comment les prénoms racontent notre société 80 000 70 000 60 000 50 000 40 000 30 000 20 000 10 000 01 08 September October November December January 15 22 29 06 13 20 27 03 10 17 24 01 08 15 22 29 05 12 19 26 Paid articles can also generate a lot of page views :) Contents reserved for premium accounts Formation of a faithful readers base. ENHANCING ONLINE JOURNALIS ITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGAROM W
  19. 19. We succeed to create a Fig Data « reflex » ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO 40% 36% 11% 7% Data-journalism articles are sustainable contents 0 10 20 30 40 50 60 70 80 JanuaryDecemberNovemberOctober Share of articles consulted that were published before the current month.
  20. 20. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO 100th anniversary of the end of World War One First French media to have carried out the inventory work of 1.4 million soldiers who died for France. We have geolocated place of death of 80% of the French soldiers. Search engine of the French Ministry of Defense.
  21. 21. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO The first months of the conflict were, in deed, the bloodiest. Battle of «Somme» was much more decimating on the first days than Verdun was.
  22. 22. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO « First names » In 2017, 308 names covered half of new born. Very personals, but influenced by trends, first names tell a lot about society and parenthood. Now, parents claim for creativity and uniqueness. Arya Charlie Daenerys Nathan Pierre Sasha Liam In 1900, 27 names covered half of new born.
  23. 23. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO We produced many graphics based on the data. A search engine to visualize the evolution of your first name. In 1900, the top 10 first names covered a third of all births.
  24. 24. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO The French « national debate » More than 145,000 forms analysed. Online platform for collecting complaints. Establish the number of contributors per 10,000 inhabitants by theme and department.
  25. 25. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO … about the possibility of doing without their car in their daily journey. … about the need to set up counterparts to the various solidarity allowances. … about the feeling of being impacted by global warming. … about the quality of access to the public services they need. When we ask the French people…
  26. 26. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO « AirBnb » story of a data investigation 80% of the rental ads do not include the identification number that must be obtained from the town hall and are therefore illegal. Over-representation of the city's tourist districts. A registration number is required to comply with local regulations.
  27. 27. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO The first four districts of Paris have the largest number of multi-owners. 40% of Airbnb ads in the 4th arrondissement belong to people with at least two apartments to rent.
  28. 28. ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Why data journalism is needed in your newsroom? DATA JOURNALISM GENERATES EXCLUSIVITY 1 DATA JOURNALISM IS A SOURCE OF AUDIENCE 2 DATA JOURNALISM CREATES SUSTAINABLE CONTENT 3 9 3 not only traffic!
  29. 29. THANKS ! @ssaulnier_FIG ENHANCING ONLINE JOURNALISM WITH DATA Stéphane Saulnier Editor in chief Fig Data LE FIGARO Stéphane Saulnier @Fig_Data www.lefigaro.fr

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