The document discusses content management processes in selected m-Agriculture (mobile agriculture) initiatives in India. It summarizes three case studies of m-Agriculture initiatives - Reuters Market Light, IFFCO Kisan Sanchar Limited, and Lifelines. All three initiatives identified farmer information needs through surveys. They sourced content from experts, databases, and organizations. Content was localized and adapted to format/language for farmers. Feedback was obtained through surveys. Key challenges included limiting formats, sourcing experts, regulating access, validating local/quality of content, and evaluating feedback. The initiatives demonstrated potential for disseminating information and connecting experts/farmers at scale through customization and use of different media on mobile platforms.