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Jochanen eynikel presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017


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presentation given at the first meetup on Big Data and Ethics given at DigitYser Brussels. Find more about this event on our blog at

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Jochanen eynikel presentation at Meetup Big Data and Ethics at DigitYser Brussels 15 June 2017

  1. 1. @jochanantweets Beyond the bloody math On the ethics of autonomous technology Jochanan Eynikel | business philosopher ETION Data Ethics Meetup DigitYser | June 15, 2017 Image C3PO: Dreammaster
  2. 2. Smart devices Learning machines (AI) intelligent robots 2 Era of intelligent & autonomous technology = need for moral imagination Image: Reuters
  3. 3. 3 “Of the over 1MIO auto deaths per year worldwide, approximately half a million people would have been saved if the Tesla autopilot was universally available. Please, take 5 mins and do the bloody math!” - Elon Musk, Founder Tesla - Florida May 7, 2016
  4. 4. 4 Technology is more than mathematics Artefacts/technology are an extension of moral assumptions ‘don’t speed in traffic’ @jochanantweets Ethics of things!
  5. 5. @jochanantweets 5 ‘pay for public transport’
  6. 6. 6 ‘keep your environment clean’ Image: ANP
  7. 7. Ethics vs. Technology @jochanantweets Ethics: What should I do? How should I behave? Technology: Influences human behaviour Technology ≠ neutral = morally relevant 7
  8. 8. Weak user is incited to do the right thing Strong user is forced to do the right thing @jochanantweets 8 # impact degree on human behaviour = nudging technologies = ‘judging’ technologies Images: ANP
  9. 9. 9More autonomous technology  more ‘judging’ technology! Image: Google
  10. 10. Source: MIT / Image: Iyad Rahwan @jochanantweets 10 #robotaanhetstuurAutonomous technology ~ moral decision making
  11. 11. Source: MIT @jochanantweets 11 Beyond mathematics: values embedded in design & data of tech!
  12. 12. Values-driven innovation Image: K.M. Möller, Ericsson @jochanantweets 12
  13. 13. 13 Canvas for values-driven innovation
  14. 14. WIN-canvas: igniting moral imagination STAKE- HOLDER- ANALYSIS IMPACT- ANALYSIS VALUES- ASSESS- MENT Source: Eynikel, 2017 @jochanantweets Who is involved in / affected by the innovation? What are likely hard and soft impacts of our innovation? (Swierstra, 2015) Which values are being supported/ challenged by our product?
  15. 15. Justice and moral responsibility of decision making @jochanantweets Distrust among pedestrians 15 Public safety and health Sustainability Empowerment of disabled Values-assessment self-driving cars moral framework design thinking Image: Google
  16. 16.  Stakeholder-inclusive research and development  Transparency on used algorithms and data (black box)  Accountability according to autonomy  No-fault compensation system  Sharing is caring Moral framework: some guidelines Source: Eynikel, 2017 @jochanantweets 16
  17. 17. 17@jochanantweets Bron: SemCon Ethically aligned design
  18. 18. Jochanan Eynikel business philosopher ETION | Forum for engaged entrepreneurship Twitter: @jochanantweets Thank you! 1818 “Innovating is performing ethics, only with things” . Peter-Paul Verbeek