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You’re Doing It Wrong
How to Set Your UX Discipline on Fire...and Rise from the Flames
Chris Chandler
Walt Disney Parks & Resorts Online
We’re Here With You
   Please Be Here With Us
Melissa Matross
Hotwire
Michael Kopcsak
Microsoft Windows Live
67,371,000,000
                           400,000,000
                           280,000,000

Michael Kopcsak             67,730,250
Microsoft Windows Live
                                15,000
                                    77
                                    48
Tim Richards
Razorfish
“Design is Thinking, Made Visual.”
                         - Saul Bass
Discussion Ground Rules
1. Each Topic Gets 15 minutes;
2. Format Is Panelist Discussion + Audience Participation;
3. Stand Up to Contribute When Moderator Cues Discussion;
Design Communication is More
Important Than Design.
Skills Development? Stop Lying.
Lose the Sugar.
The Business of Business is
Business. Get Over It.
Be Happy or Leave. Seriously.
Agile?
Prototyping is the Future of UX.
Don’t Start Design With a Site
Map. Ever.
“Best Practice” is code for
“...Because I Said So,” or “I Don’t
Know What I’m Doing.”
Bonus Topic
Outsourcing: “We Can(not) Do All
of This Ourselves.”
Thank You.
Melissa Matross            Chris Chandler
mmatross@hotwire.com     chris.chandler@disney.com

Michael Kopcsak             Tim Richards
mkopcsak@microsoft.com          @nanotim
   (Yes. He’s hiring.)

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