The war caused the US government to take control of the economy and shift companies to produce specific materials crucial for the war effort, such as rubber, aluminum, and copper for equipment. Women joined the workforce to fill the new jobs, taking on roles traditionally held by men. They worked in factories, as depicted by the famous "Rosie the Riveter" character. Women also served in the armed forces in medical, intelligence, and administrative roles in organizations like the WAC, WASP, and WAVES. At home, Americans supported the war through rationing of scarce goods, recycling of materials, and purchasing war bonds. The government and organizations created posters to recruit and encourage these efforts.