Tom Kim - Print, Online & Graphic Design Portfolio

Thomas Kim
Creative Strategist
Brand Development
Creative Director
Art Director
Graphic Design
User Design
User Experience
W
henYou’reStrong TheWorldIs Yo
urs.
g JasmineOrientg
VISIONARY
EFFICIENTEFFICIENT EFFICIENT
PRODUCTIVEPRODUCTIVE PRODUCTIVEPRODUCTIVE PRODUCTIVE
EXCITEDEXCITED EXCITEDEXCITED EXCITEDEXCITED EXCITED EXCITED
HAPPYHAPPY HAPPYHAPPY HAPPYHAPPY HAPPY HAPPY
HAPPY
HAPPY
It’s not more stuff you need. It’s a plan. A truly compre-
hensive plan. One that takes into account all your finances
and outlines how to proceed. One that only a Certified
Financial Planner is uniquely qualified to give you. Find out
more at CFP.net. Because your Life is full. Plan for it.
Everything?Everything?
Hint: It’s not a Thing.
T u X e d o ?
b a T H I n G S u I T ?
14
The Original/Campaign PrintOre-Ida Tater Tots
The Sure Thing
Get secure tickets that guarantee you’ll be there.
Your ticket could pull the plug on your concert
if it’s not Ticketmaster®
-authenticated.
Every click matters.
Cybercrime has surpassed illegal drug
trafficking as a criminal moneymaker.
Brand Book draft
1.
Structural
engineering,
made more better.
imagine adjusting more than the level of your shelves.
Imagine being able to adjust the temperature and humidity in three of its four compartments too.
The revolutionary new Samsung Quatro Cooling Convertible Refrigerator gives you that control,
making it the most versatile refrigerator on the market. Imagine creating a custom-sized freezer,
refrigerator, and even a beverage cooler—with the touch of a button. With the Samsung Quatro
Cooling Convertible Refrigerator, it’s not that hard to imagine.
available at
©2006SamsungElectronicsAmerica,Inc.Allrightsreserved.SamsungisaregisteredtrademarkofSamsungElectronicsCo.,Ltd.
20739
07.24.09
Symantec
cb
150Kraft SUS
M20739_NAV_1U_MM_R1
C
Process
Cyan
Process
Magenta
Process
Yellow
Process
Black
Symantec
Yellow
Dieline
Color
#
Production Notes
5/0; CMYK + Symantec Yellow
Date
File Name
File Creator
Project Manager
Application
Supporting Apps
Part Number
Stock
Dieline
Size
Proofing
13 June 2014
20033437_NAV10_1U_MM.indd
Billy Wiers <billyw@billydesigns.com>
Mike Kulich <michael_kulich@symantec.com>
Adobe InDesign CS3 (Mac)
Photoshop, Illustrator
20033437
.024 SUS
DISCOPY # CT3635 w/feet
5.25” x 7.5” x 1.25” folded
TBD
Norton AntiVirus 2010 – 1 User MM box layout
Gloss UV coating for US only
Satin AQ for the rest of the world
gloss_uv
coating
® ®
Norton™AntiVirus
Norton™
InternetSecurity
Norton360™
All-In-OneSecurity
Core
Protection
Blocks viruses, spyware, Trojan horses, worms, bots, and rootkits • • •
Defends against hackers with quiet two-way firewall • •
Pulse updates every 5-15 minutes for up-to-the minute protection • • •
Uses intelligence-driven technology for faster, fewer, shorter scans • • •
Advanced
Protection
Guards against Web attacks that exploit software vulnerabilities • • •
Stops threats unrecognized by traditional antivirus techniques • • •
Filters unwanted email with professional-strength antispam • •
Helps keep your kids safe online with parental controls • •
Identifies unsafe websites right in your search results • •
Networking
Helps secure and monitor home networks • • •
Automatically secures your PC when connecting to wireless networks • •
Identity
Protection
Blocks phishing websites and authenticates trusted sites • •
Secures, stores, and manages login and personal information • •
Prevents hackers from eavesdropping and stealing information as you type • •
Backup
Automatically saves important files locally or to secured online storage •
Restores lost files and folders •
PC Tuneup
Optimizes PC performance with disk cleanup •
Provides clear insight into recent PC activities to help prevent slowdowns • •
Optimizes application performance with one click • • •
Windows® 7
Windows Vista®
Windows XP
Antivirus
Antispyware
Antirootkit
Bootable
Recovery Tool
Bot protection
Browser Protection
Intrusion Prevention
Network Monitoring
Norton™ Insight
Pulse Updates
SONAR™ 2
Behavioral Protection
Vulnerability
Protection
1 YEAR PROTECTION
*Withthisserviceyoureceivetheright
tousethisproductononePCduring
theserviceperiod,whichbeginsupon
initialinstallation.Thisrenewable
serviceincludesprotectionupdates
andnewproductfeaturesasavailable
throughouttheserviceperiod,
subjecttoacceptanceoftheSymantec
LicenseAgreementincludedwiththis
productandavailableforreviewat
www.symantec.com.Productfeatures
maybeadded,modified,orremoved
duringtheserviceperiod.
SYSTEM REQUIREMENTS
Norton AntiVirus 2010
Microsoft® Windows® XP (32-bit)
with Service Pack 2 or higher1
Home/Professional/Media Center
Microsoft® Windows Vista® (32-bit
and 64-bit) Starter/Home Basic/Home
Premium/Business/Ultimate
Microsoft® Windows 7® (32-bit and
64-bit) Starter/Home Basic/Home
Premium/Professional/Ultimate
Minimum Hardware Requirements
•300MHzorfasterprocessor
•256MBofRAM(512MBofRAM
requiredforRecoveryTool)
•200MBofavailableharddiskspace
•CD-ROMorDVDdrive(ifnot
installingviaelectronicdownload)
Email scanning supported
for standard POP3- and SMTP-
compatible email clients
Browser support for Vulnerability
Protection
•MicrosoftInternetExplorer®6.0or
higher1
(32-bitonly)
•MozillaFirefox®3.0orhigher1
1
AsmadeavailablebySymantecwithin
yourserviceperiod.
Product Activation
technology is included to
ensure authenticity.
‡Need Help?
Symantecprovidesfree,
unlimited24x7email,chat,
andphonesupportforaperiod
ofoneyearfrominitialproduct
installation.*Forfulldetails
andtoaccesssupport,go
towww.symantec.com/
globalsupport.
Money-Back Guarantee
Symantecoffersa60-day
money-backguarantee.
Forreturninformation,
pleasecontactSymantecat
www.symantec.com/refunds.
Copyright©2009SymantecCorporation.Allrightsreserved.Symantec,theSymantecLogo,Norton,Norton
360,andSONARaretrademarksorregisteredtrademarksofSymantecCorporationoritsaffiliatesintheU.S.
andothercountries.Microsoft,Windows,andWindowsVistaareeitherregisteredtrademarksortrademarksof
MicrosoftCorporationintheUnitedStatesand/orothercountries.ICSALabsLogoisatrademarkofCybertrust,
Inc.Usedunderlicense.VirusBulletinLogoisatrademarkofVirusBulletinLtd.Usedunderlicense.Other
namesmaybetrademarksoftheirrespectiveowners.
ProtectedbyU.S.Patents7,478,431;7,472,418;7,409,717;7,360,249;7,340,777;7,328,456;7,325,185;
7,290,282;7,089,591;6,971,019;6,851,057;6,651,249;6,357,008;6,349,311;6,253,258;6,167,407;
6,123,737;6,067,410;6,006,329;5,999,723;5,978,917;5,964,889;5,854,916;5,826,013;5,812,848;
5,790,796;5,765,030;5,696,822;5,398,196;5,319,776.AdditionalpatentsmaybependingintheU.S.
andelsewhere.
ManufacturedunderanISO9001:2000qualitysystem.PrintedintheU.S.A.
07/09 20033437
1 PC | 1 Year Protection
(Seetopfordetails) Virus
Bulletin
100%
Award
ICSA
Labs
Certified
Includes Exclusive
Norton Features:
Antivirus
Antispyware
Antirootkit
Bot Protection
Browser Protection
Free Support‡ 24/7
Is this the right Norton solution for me?
Norton™
AntiVirus2010
withAntispyware
ENHANCED! Powerful, fast, and light virus protection with faster, fewer, shorter scans.
NEW! Norton Insight Network uses Symantec’s global security intelligence network
to provide real-time online protection from the newest threats.
NEW! Norton System Insight provides features and easy-to-understand
system information to help keep your PC performing at top speed.
AntiVirus 2010
with Antispyware
Norton™
AntiVirus 2010
with Antispyware
Norton™
PRO
OFOFPURCH
ASE
Norton™
AntiVirus
2010
1 PC | 1 Year
Protection
(Seetopfordetails)
Utilities
.75” .70” .65” .60”
.55” .50” .45” .40”
.35” .30” .25” .2”
Safer. Smarter. Faster. Experience the New Norton.™
Norton™
AntiVirus 2010
with Antispyware
20739
07.24.09
Symantec
cb
150Kraft SUS
M20739_NAV_1U_MM_R1
C
Process
Cyan
Process
Magenta
Process
Yellow
Process
Black
Symantec
Yellow
Dieline
Color
#
Production Notes
Date
File Name
File Creator
Project Manager
Application
Supporting Apps
Part Number
Stock
Dieline
Size
Proofing
13 June 2014
Billy Wiers billyw@billydesigns.com
Mike Kulich michael_kulich@symantec.com
20033437
.024 SUS
5.25” x 7.5” x 1.25” folded
TBD
gloss_uv
coating
® ®
Norton™AntiVirus
Norton™
InternetSecurity
Norton360™
All-In-OneSecurity
Core
Protection
Advanced
Protection
Networking
Identity
Protection
Backup
PC Tuneup
Windows® 7
Windows Vista®
Windows XP
Antivirus
Antispyware
Antirootkit
Bootable
Recovery Tool
Bot protection
Browser Protection
Network Monitoring
Norton™ Insight
Pulse Updates
SONAR™ 2
Vulnerability
Protection
1 YEAR PROTECTION
SYSTEM REQUIREMENTS
Protection
higher1
(32-bitonly)
1
yourserviceperiod.
Product Activation
‡Need Help?
towww.symantec.com/
globalsupport.
7,290,282;7,089,591;6,971,019;6,851,057;6,651,249;6,357,008;6,349,311;6,253,258;6,167,407;
6,123,737;6,067,410;6,006,329;5,999,723;5,978,917;5,964,889;5,854,916;5,826,013;5,812,848;
andelsewhere.
07/09 20033437
Bulletin
100%
Award
ICSA
Labs
Certified
Includes Exclusive
Norton Features:
Antivirus
Antispyware
Antirootkit
Bot Protection
Browser Protection
Norton™
AntiVirus2010
withAntispyware
AntiVirus 2010
with Antispyware
Norton™
AntiVirus 2010
with Antispyware
Norton™
PRO
OFOFPURCH
ASE
Norton™
AntiVirus
2010
1 PC | 1 Year
Protection
(Seetopfordetails)
Ghost v14.0
.75” .70” .65” .60”
.55” .50” .45” .40”
.35” .30” .25” .2”
Norton™
AntiVirus 2010
with Antispyware
20739
07.24.09
Symantec
cb
150Kraft SUS
M20739_NAV_1U_MM_R1
C
Process
Cyan
Process
Magenta
Process
Yellow
Process
Black
Symantec
Yellow
Dieline
Color
#
Production Notes
Date
File Name
File Creator
Project Manager
Application
Supporting Apps
Part Number
Stock
Dieline
Size
Proofing
13 June 2014
Billy Wiers billyw@billydesigns.com
Mike Kulich michael_kulich@symantec.com
20033437
.024 SUS
5.25” x 7.5” x 1.25” folded
TBD
gloss_uv
coating
® ®
Norton™AntiVirus
Norton™
InternetSecurity
Norton360™
All-In-OneSecurity
Core
Protection
Advanced
Protection
Networking
Identity
Protection
Backup
PC Tuneup
Windows® 7
Windows Vista®
Windows XP
Antivirus
Antispyware
Antirootkit
Bootable
Recovery Tool
Bot protection
Browser Protection
Network Monitoring
Norton™ Insight
Pulse Updates
SONAR™ 2
Vulnerability
Protection
1 YEAR PROTECTION
SYSTEM REQUIREMENTS
Protection
higher1
(32-bitonly)
1
yourserviceperiod.
Product Activation
‡Need Help?
towww.symantec.com/
globalsupport.
7,290,282;7,089,591;6,971,019;6,851,057;6,651,249;6,357,008;6,349,311;6,253,258;6,167,407;
6,123,737;6,067,410;6,006,329;5,999,723;5,978,917;5,964,889;5,854,916;5,826,013;5,812,848;
andelsewhere.
07/09 20033437
Bulletin
100%
Award
ICSA
Labs
Certified
Includes Exclusive
Norton Features:
Antivirus
Antispyware
Antirootkit
Bot Protection
Browser Protection
Norton™
AntiVirus2010
withAntispyware
AntiVirus 2010
with Antispyware
Norton™
AntiVirus 2010
with Antispyware
Norton™
PRO
OFOFPURCH
ASE
Norton™
AntiVirus
2010
1 PC | 1 Year
Protection
(Seetopfordetails)
Online Backup
.75” .70” .65” .60”
.55” .50” .45” .40”
.35” .30” .25” .2”
Norton™
AntiVirus 2010
with Antispyware

Hello-
I’m pleased to make your acquaintance. I’d like to share my work and creative management abilities with you. I have over
24 years of experience in creative direction, art direction and graphic design. For the past 11 years, I have been keeping busy
as the owner of my own corporation as a creative director and a producing manager with creative teams overseeing hands-on
conceptual work, as well as providing management oversight on branding. I have directed departments in art direction,
graphic design, copywriting, digital asset creation, user-interaction, user-experience, and social media. I also integrate very well
with teams of account management and account planning. I have worked on B-to-B and B-to-C clients across a complete range:
from companies with global footprints, through small- and mid-sized companies, as well as to individuals.
Among the brands with global presence, I have overseen Barilla Pasta, Bayer, Bloomberg, BMW, Emerson, McDonald’s Corp.,
Mondelēz International, Nintendo, PepsiCo, ProctorGamble, Samsung, Sony, and Symantec. Domestically, I have worked on
brands such as Allstate, CarMax, Harley-Davidson, Kellogg’s, MetLife, Northwestern Mutual, Red Lobster/Darden Restaurant
Group, Sears, Sara Lee, State Farm, and True Value Hardware. I am proud to have contributed to my home state of Illinois with
work for the 2016 Olympic Bid, Amaren/Illinois Power Corporation, Northwestern Kellogg Management School of Business,
Roosevelt University, The University of Chicago–Cancer Treatment Center who cared for world-class chef, Grant Achatz’s Stage 4
squamous cell carcinoma of the mouth, and World Business Chicago, which was instrumental in dropping unemployment in the
Chicago Metro area to under 5.9% in the month of July, 2015. I have also donated time toward working on pro bono clients, such
as the Alzheimer’s Association, the Environmental Law Policy Center, and Greenpeace.
My work has been recognized by creative shows such as the Communications Arts Advertising Annual, the Clios, the Cannes
International Advertising Festival, Graphis Design, Graphis Advertising, Lüerzer’s International Archive, The New York Art Director’s
Club, and The One Club.
I hope that the following case histories and work samples exceed your standards.
Best,
Thomas Kim

Case History:
Samsung Electronic Appliances

As a global brand, Samsung is concerned about a consistency of message behind all of its various product lines. The company very
much prides itself on operating efficiencies. As quoted from their annual report of 2007 when I was working on the business: “To
become the brand most appreciated by people all around the world, Samsung Electronics is carrying out consistent and aggressive
brand marketing. We will grow into a premium brand that elicits exceptional pride from those who own our products through our
commitment to innovative customer-focused marketing.”
The biggest obstacle I faced was that the agency assumed that it could overcome the rest of global culture. After spending US$16.9B in
marketing and advertising, I felt obliged to work cross-culturally, identifying the differences between Asian and North American business
practice. It took a concentrated effort for my team and I to build trust with the Korean business divisions to the point where we could
deliver the work.
My team delivered our ads on time and on budget while the other divisions—home entertainment, home appliances, mobile phones and
PCs—were all over time and over budget. And all on a foreshortened development time because the prior teams had not been paying
attention to these products, because they were considered less important and less contributory to Samsung’s total sales, in particular.

imagine adjusting more than the level of your shelves.
Imagine being able to adjust the temperature and humidity in three of its four compartments too.
The revolutionary new Samsung Quatro Cooling Convertible Refrigerator gives you that control,
making it the most versatile refrigerator on the market. Imagine creating a custom-sized freezer,
refrigerator, and even a beverage cooler—with the touch of a button. With the Samsung Quatro
Cooling Convertible Refrigerator, it’s not that hard to imagine.
available at
©2006SamsungElectronicsAmerica,Inc.Allrightsreserved.SamsungisaregisteredtrademarkofSamsungElectronicsCo.,Ltd.
Samsung Refrigerator:
As a relatively new entrant into the field of
refrigerator sales in North America, Samsung
had to establish itself on innovative features and
technology. This approach dovetailed nicely into
their then-current, “Imagine” campaign.
This particular ad speaks to the ability to
separately adjust the temperature and humidity
of three out of four of its compartments.

Samsung Printer:
Most of Samsung’s competitors were inkjets whose colors wouldn’t stand up to true, toner-based printers. After reading the brief, I
thought it would be nice to feature some of the great quality features of the printer: an exceptionally small desktop footprint combined
with a unique multiple color source toner replacement system to highlight the then-current “Imagine” campaign.
CLP-300
imagine a personal color laser
printer that’s big on the inside.
c2006 Samsung Electronics Co. Ltd. Output images are simulated.
Imagine a personal printer that thinks it’s an office printer. Introducing the CLP-300
personal color laser printer. It quietly delivers all the sharp beauty and impact of
bulky office-sized printers and fits right on your desk. And thanks to a unique
deisign, the toner in the CLP-300 is a snap to change. So the only thing it’s big on
is performance. With the Samsung CLP-300 it’s not that hard to imagine.
design
Shadow shows a formally attired businessman with a much more expensive toner-based printer.

Samsung Electronic Appliances:
Results
In 2007, when I worked with Samsung, they enjoyed a 68% increase
in U.S. refrigerator sales as compared to the previous year. The
company grew its Digital Appliances from a net sales of US$5,435M
with operating losses of US-$70M, to a net sales of US$6,726M with
operating profits of US$157M that year, alone.*
*numbers cited from the SEC Samsung 2007 Annual Report
(http://www.samsung.com/us/aboutsamsung/ir/financialinformation/annualreport/downloads/2007/00_SEC_07AR_E_Full.pdf)
At Samsung Electronics, satisfying the needs of our customers
is our top priority. By developing innovative products that enhance the
lives of our customers worldwide, we have made pioneering moves
in the digital appliances market, whose impact will be felt for many years
to come. Stylishly designed, well equipped with convenient features, and
environmentally friendly, our digital appliances are tailor-made
with our customers at the forefront of our thinking.
Front-sliding air conditioner
Our innovative, front-sliding unit showcases a unique
Biosleep function, keeping body temperature at an opti-
mal level during the three stages of sleep. The unit also
can quickly lower a room’s temperature with its Surround
Cooling System, and includes eco- and health-friendly
features such as an air purification system.
Pioneering the Future of Digital appliances
Intent on becoming the leading global company in the digital appliance industry, we
are moving aggressively to bolster our capabilities for developing innovative products
and improving market outreach. To achieve this, we are enhancing the competitive edge
of our business by reorganizing our production network, strengthening our RD depart-
ment, and expanding our high-end product lineups. To further increase profitability, we
are also investing in the development of premium appliances in the side-by-side refriger-
ator, system air conditioner and drum washing machine segments, while underscoring
our commitment to quality. As a market leader in advanced digital appliances, we are
committed to continually strengthening our competence in both the built-in appliance
and home network markets.
In 2007, we applied the world’s most innovative technology and design approaches
to our full range of digital appliances, introducing diverse new product lines that will be
recognized by consumers around the globe. We have received outstanding praise,
particularly in the premium market. Our product lines were enhanced through such
advancements as our drum washing machine whose Vibration Reduction Technolo-
gyTM (VRT) provides the lowest noise and vibration levels in the industry; our system
air conditioner, which incorporates our High Efficiency Combination technology; and
our side-by-side refrigerator with twin cooling systems.
These and other innovations helped us achieve sales of KRW6.85 trillion, a 24%
increase over 2006, and a global operating profit of KRW159.8 billion. Eight of our prod-
ucts, including our side-by-side refrigerator, received the Red Dot Design Award in
Germany. In Korea, we also placed first in the 2007 National Customer Satisfaction
Index (NCSI) in the refrigerator, washing machine and air conditioner categories.
OPERating
PROFit
[KRW hundreds of billion]
salEs
[KRW trillion]
5.5
2006
6.9
2007
-0.7
2006
1.5
2007
2007 salEs incREasE in tHE
u.s. REFRigERatOR maRKEt
[versus 2006]
68%
JANUARY 10 4th-generation Smart Inverter air
conditioner for the home The energy efficient Smart
Inverter air conditioner from Samsung Electronics delivers
quick and powerful cooling with minimum energy con-
sumption. The Smart Inverter system also can accurately
control a room’s temperature with minimal fluctuation.
APRIL 3 Korea’s first B2B total solution showcase
Samsung Electronic opens Korea’s first B2B total solu-
tion showcase, the “System Hauzen Gallery,” displaying
the latest total solutions in appliance technology. Featured
in the showcase are built-in home appliances, and home
and office network systems, as well as system air condi-
tioners—all available to the consumer.
2007 at-a-glancE
digital appliance

Case History:
Symantec Software

Symantec Software/Norton was preparing to celebrate the launch of a suite of products for 2010. In the process of gearing up for the
event, I was involved in the creation and development of just about every aspect of Symantec Software’s line, from package design to
user interface design.

Norton Online Banners:
Concepts state boldly Norton’s aggressive stance against cybercrime.
Learn more
Detects and stops cyber attacks.
Blocks dangerous downloads.
Identifies unsafe websites.
•
•
•
Deny digital dangers with advanced protection.
Norton Internet Security 2010
Learn more
•
•
•
Every 3 seconds an identity is stolen.
Every 3 seconds an identity is stolen.
Learn more
•
•
•
Learn more
•
•
•
You’re about to experience
information superhighway robbery.
You’re about to experience
information superhighway robbery.
Learn more
•
•
•

Norton User Interface Design:
Installer pages
The previous version of the installer was not consistent across
product lines, nor did it reflect a consistent tone. The old version
had no consistency with the overarching brand look and feel.
My revision represents the first contact that the user has with the
software. I chose to demonstrate this point through the installer
interface. This page is intended to show how, from the first
moment, the user can experience Symantec’s brand even down to
the assertive tone of the copy.

Norton User Interface Design:
Norton Internet Security - brand consistency across platforms
For existing Symantec software
lines, it was as if no one spoke
to one another. There were many
differences between the user
interface for Windows and Mac.
I advised a cross-platform
approach, with a much simplified
interface. People can choose to
expose more options by clicking on
three easy global settings.

Norton Software Package Design:
Concepts feature consistent brand identity

Norton Worldwide Press Launch Event:
BLKMKT
I designed a walk-in display for Symantec Software’s 10th anniversary product launch of the Norton Suite (Antivirus 10, Utilities, etc.)
The product launch itself was a media/press event in New York City on Sept. 9th. I was brought on as a combination Creative Director
and Project Manager to oversee the work. This entailed everything from producing videos to building an actual physical exhibit and
everything contained within. Picture two aluminum shipping containers similar to what you see on cargo ships. We arranged them in an
“L” configuration and filled out the interior spaces. The containers had to be able to be disassembled, shipped across country on trucks,
and reassembled on-site with fire-code safety. Which meant that everything had to be easily reassembled without extensive instructions,
and built out of lightweight materials.
The first container was made to resemble a storefront of illicitly obtained goods of the type that cybercriminals steal from innocent
on-line victims and sell in their underground economy. These materials included physical representations of identity information (e.g.
credit cards, social security cards, passports, etc.) There was also a wall of products and services that these cybercriminals sell among
themselves (e.g. hacker kits, phishing kits, bot-net rentals, etc.)
Of course, none of this stuff exists as physical items. Cybercrooks pretty much deal almost exclusively in information. But we had to
build out the “store” to communicate the kinds of information that they steal. The store itself is designed to resemble a cross between
an inner city bodega and an electronics store in Akihabara—very brightly lit with fluorescent lights, full of tacky retail signage. We even
built an energy drink vending machine that will swung out as a false front doorway to reveal the back section of the “L.”
This second container was called the Threat Center, and it had a totally different look and feel. The whole area was dimly lit and
minimally propped. It had a scattering of empty energy drink cans (which we designed and printed to avoid copyright issues) and generic
fast food containers. It also featured state of the art modular PC workstations with multiple monitors and large screen LCD TVs. In this
area, we demonstrated how cybercrooks run their schemes.
There were PC workstations stations with demonstrations of various hacker tricks (e.g. key-logging scams, fake antivirus “scareware,”
phishing scams, and bot-net attacks.) The demos weren’t actually live, but rather, they were burned onto DVDs and running on large,
wide screen PC monitors for timing and consistency. We put the demonstration staff through a few runs to get them up to speed, and
showed them how cybercriminals go about testing their malware and distributing it via Internet Relay Chat channels. It was all designed
to raise awareness of the level of sophistication and the worldwide scope of the underground economy.
Total time from beginning to end of project: 35 days.

Symantec Software:
Results
The jump in unit sales both online and at retail were dramatic. Prior to the launch event and advertising, there was little
awareness of software protection. By avoiding the typical scare tactics and bringing these down to an understandable level, the
general public learned a lot and stopped panicking. Part of the process included a genuine desire for Symantec to educate the
public on the growing threat of cybercrime, and yet not to overly alarm them. I always feel that the participation of our partners is
key to the success of our endeavors. The growth of the share price for Symantec speaks for itself.
*Source: TickerTech.com

Case History:
Wildfire Non-traditional Advertising Presentation
OLD LOGO

For the 2006 Cannes Advertising Festival, I was brought on to conceptualize a presentation and speech. The main event was
a presentation by Mark Tuttsel, Chief Creative Officer of Leo Burnett Worldwide and Paul Kemp Robertson, the creator and
editor-in-chief of Contagious Magazine, a showcase of wildly creative—and effective—work for global brands.
Under the event name, Wildfire, I presented an integrated campaign, showcasing equally non-traditional marketing and
promotional ideas.

wildfire presentation
logo exploration
01 02 03 04
06 07 08 09 10
06
Wildfire:
Team-based Logo Exploration (team based.)

bluetooth messages and invitation
Filter UK, the mobile marketing agency
behind the Coldplay campaign, embedded its
Bluetooth ad servers in giant television
screens in several central London train
stations. The screens promoted the album
and also urged users to switch their
Bluetooth handsets to discoverable mode,
so that they could receive more content.
Commuters with discoverable Bluetooth
handsets passing within 100 meters of
the billboards were sent a message asking
if they'd like to receive the Coldplay
content.
graphics on the ground urge people to
make their phones discoverable. we can
then pose questions, give statistics on new
forms of marketing, and follow it up with
an invitation to the wildfire seminar.
Wildfire:
Bluetooth messages and event invitation (my contribution.)

staging ideas
smoke wall
magicians use smoke powder to hide objects during magic shows.
for the seminar, we can use this same technique, having the presenter
emerge through a smoke wall.
projecting on to smoke
instead of showing literal fire, we can project flame graphics on to
smoke that is curling on to the stage.
audio flames
have sounds of fire crackling playing in the auditorium as people enter.
logo trailer
have a looping flash/after effects animation playing on the screen as
people settle into their seats
Wildfire:
Staging and implementation (team-based.)

Wildfire:
Event Poster (self-designed.)

t-shirt color: american apparel / 2001 / orange
womens t-shirtst-shirt logo men’s t-shirts
ink color:
logo size: capps to determine after viewing samples
placement: bottom left side of t-shirt, see above
notes: i am not sure if you can create a metalliC
ink that is a 30% tint of pms 877.
i just want the logo to be light and shiny.
steve please advise.
specs
CUSTOM LIGHT METALLIC SILVER
t-shirt color: american apparel / 2001 / black
ink color:
logo size: capps to determine after viewing samples
placement: centered on chest
notes:
specs
pms 877
Wildfire:
T-shirts (team-based.)

presented by:
leo burnett worldwide +
contagious magazine
wednesday 21 june, 4:00 pm
palais des festivals, cannes 2006
wildfire2006.com
text “FIRE” and
what's hot
at
Cannes
to + 44 779 780 4007
front back
red gradient:
silver gradient:
fonts: section and oh la la
dimensions: 6” x 6” with .5” radius corners
30% black and white
specs
pms 1815 pms 1797 pms warm red
handheld fan
Wildfire:
Hand-held fans to be distributed on chairs around the auditorium where the speech was to occur (team-based.)

��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
��
Wildfire:
Matchbooks to be placed around the festival and handed out to delegates (team-based.)

WED. 21 JUNE, 4:00PM . PALAIS DES FESTIVALS,CANNES
P R E S E N T E D B Y L E O B U R N E T T W O R L D W I D E + C O N TA G I O U S M A G A Z I N E
red gradient:
silver gradient:
fonts: section and oh la la
dimensions: 8.5” x 5” with 1” radius corners
30% black and white
specs
pms 1815 pms 1797 pms warm red
decal
Wildfire:
Sponsorship Decal (self-designed.)

s
Wildfire:
Doorway decals to be placed in delegate’s bag (self-designed.)

POSTCARD
POSTCARD TO BE PLACED IN DELEGATES BAG
��
��
��
��
��
��
Wildfire:
Burned postcard to be placed in delegate’s bag.
(team-based.)

Wildfire:
Results
The event was the best-attended in the history of the Cannes International Advertising Awards.
The Palais des Festival, which seats over 3,700 people was filled to near capacity. The event spread
by word-of-mouth which is how non-traditional advertising is meant to be done.
In other words, the campaign was a tremendous success.

McConnaughy Stein Schmidt Brown
1991–1997
There’s no
alcohol in it.
But there’s
probably a
liquor store
around here
somewhere.
Thanks, you know,
to our, uh, you know,
literacy programs,
hopefully, you know,
fewer kids will,
um, you know,
talk like this.
Now, you can do what you always wanted
with a home equity line of credit.
Put your foot down and it responds.
(Perhaps it can serve as a role model for the kids.)
Presenting a lease rate so attractive, other leases
will have to settle for “Miss Congeniality”
(The entire family
has braces on their teeth,
including the dog.)

Havas Chicago
2000–2004
That’s the problem with using a woman’s hairspray. You never know where it might lead. That’s the problem with using a woman’s hairspray. You never know where it might lead.

Havas Chicago (cont.)
2000–2004
Your old grill just became expendable. Char-Broil stainless steel grills.
Now starting at just $399.
Your old grill just became expendable. Char-Broil stainless steel grills.
Now starting at just $399.

2000–2004
Visit the Amish.
Because let’s
face it, they’re not
going to visit you.
Experience the British countryside without
having to experience British food.
Some of the most important works of art in the 20th
century
aren’t stored in buildings. They are the buildings.

2000–2004AudioPocket,DatacomInsert,andTravelWalletshown.
H a r d s h e l l B a c k p a c k s
AvailableinEnzo,Limo,Oliver,andmanyothers.
Delta-link,CargoNet,andCross-linkmountingsshown.
(Print campaign for Boblbee Hardshell Backpacks)
Audio Pocket, Datacom Insert and Travel Wallet shown. Available in Enzo, Limo, Oliver, and many others. Data-link, Cargo Net, and Cross-link Mountings shown.

2000–2004
Feels so good to swing, you may regret how many strokes it takes off your game. It’s what happens when beauty and technology spend a weekend in the Poconos.

Downtown Partners Chicago
2004–Present
Love isn’t blind. If it were, there would be no such thing as makeup
and pushup bras.
Sometimes, a little padding is required. This is true for both résumés
and halter tops.

Downtown Partners Chicago (cont.)
2004–Present
Arrive fashionably late. And not 1 ⁄1000 of a second earlier.
It will go with all your new clothes. Including the ones in your
roommate’s closet.

2004–Present
Label: 100% Pure Silk
Beyond Fresh Shower Gel. For incredibly soft, smooth skin.
Label: Delicate. Do not use harsh detergents.
Beyond Fresh Shower Gel. Gentle enough for even the most
sensitive skin.

2004–Present
What if your backyard got the same treatment as our forests?What if your backyard got the same treatment as our forests?

2004–Present
Stage 1 front-end design for Illinois Healthcare Exchange Marketplace, no CRM.

2004–Present
Stage 1 front end design.
Mobile version, no CRM.

Leo Burnett (cont.)
2006–Present
STRONG PROTECTION
sparkling
scent
W hen you’re strong, you Sparkle.
violet dazzle moonlit rose
Sparkle Collection
T H E
visit www.secretsparkle.com for sparkling surprises
©2004PG
pear illlusiontropical radiance
PD73539_1a02.ai06/07/04
SecretLilyLuminous
StandardPage
PM:R.Glatz/D.Barnes
Operator:Traina
LEO BURNETT U.S.A.
A DIVISION OF LEO BURNETT COMPANY, INC.
Ad/I.D. No. PG/S2262 – Job No. M99559 – “Lily Luminous” – Standard – (B:9 1/2 x 11 1/4 T:7 1/2 x 10 1/2 L:7 x 9 1/2) – P4CB – 2004
PD73539_1a02.ai
Printed in the U.S.A.
101/2
111/4
91/2
7 1/2
9 1/2
7
W
henYou’reStrong TheWorldIs Yo
urs.
Secret Scent Expressions
g JasmineOrientg
Secret Scent Expressions
bb Introducing b
Secret Scent Expressions,
anexoticnewcollectionofbeautifulfragrances
fromaroundtheworld.Nowyoucanlayeryour
bodysprayandyourdeodorantforadazzling
globe-hoppingjourneyasuniqueasyouare.
O
Where To Next?
When you’re strong, you Sparkle. When You’re Strong The World Is Yours.

Leo Burnett Chicago
2006–Present
RoadRules Of TheThe RealLesson 1:
Form NO
:
1) There’s A New
Reason To Refer To
Tuesday As “Super.”
Politicians get one “Super
Tuesday” every four years, but
drivers get one every week.
That’s because it’s safer
to drive on Tuesdays than any
other day. And the worst day to
drive? Not–So-Super Saturdays.
If poor drivers are hit with higher
rates and premiums, shouldn’t
good drivers be rewarded
with just the opposite?
4) Here’s Some Driving Advice For Non-vampires.
Dawn and dusk are the two safest
light conditions to drive in while
driving in broad daylight seems to
compel drivers to be a bit more
reckless. So, put some garlic on
at night and be a more alert when
you drive in the light.
If someone’s new car gets totaled, how is a check for the
depreciated value suppose to make things all good?
5) What’s Your Sign?
Maybe it’s because of a “bad moon rising,”
but Geminis are more likely to get into an
accident than any other Astrological sign.
Capricorns are the least likely. It could be only a matter of time
before they start asking “what’s your sign” the next time you
take your driver’s test.
Until it’s a “Tuesday-3am-crack of dawn-Capricorn-only in the
snow driving” kind of world, it’s time to start rewarding better
drivers in order to make the word a better place to drive.
2) If There Are No Safer
Drivers, At Least Drive
At A Safer Time.
You can’t find a
safer time to
drive than
between
3am–6am.
Of course, unless you work
at a bakery, you’re probably
still asleep at those times.
And, if you’re
driving between
3pm and 6pm,
make sure those
hands are locked
at “10 and 2,” because
that’s the time when the
most accidents occur.
Why should one accident
ruin a perfectly good driving
record? What if there
was such a thing as
Accident Forgiveness?
% of Weekly Accidents
0.0
2.0
4.0
6.0
8.0
10.0
12.0
14.0
16.0
18.0
20.0
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Fig.1: % of Accidents by Day of the Week
Hands are supposed to be positioned at “10 and 2.”
Not “10 and holding a steaming hot Frappa-Cappuccino Latte Grande.”
It seems that drivers have gotten complacent. What passes for acceptable driving behavior these days is making
for an unsafe environment for even the safest of drivers. What are Mr. and Mrs. “10 and 2” suppose to do when
there are drivers out there downing a bowl of cereal and steering with their knees? With these kinds of odds,
perhaps some real world education, and auto insurance that protects and rewards good drivers might help.
Top sheet is student copy. Remit middle sheet to instructor. Bottom sheet is for records.
It’s time to make the world a better place to drive. That’s Allstate’s stand.
Call a local Allstate agent or 1-888-ALLSTATE®
today.
3) It’s A Beautiful Day…
For An Accident
It may come as a bit of a
surprise, but more accidents
happen when the conditions are
perfect than when it’s snowing
or sleeting. So, unless you drive
a convertible, “Let it snow, let it
snow, let it snow.”
If you get into an accident,
your deductible will typically
increase. If you don’t get into
an accident, shouldn’t your
deductible decrease?
b^i
ForOfficial
UseOnly
Driver’s eD for the real WorlD
And Auto Insurance To Go Along With It
Printed in USA. NC 3616-55
6 million accidents occurred in the U.S. last year. Maybe it’s time for:
Driver’s License #: __________________
Name: _____________________________
Address: ___________________________
____________________________________
____________________________________
Phone #: ( ) ______ - ____________
Featuresareoptionalandsubjecttoterms,conditionsandavailability.SafeDrivingBonuswon’tapplyafteranaccident.DeductibleRewardsapplytocollisioncoverage.InPAandNYdeductibleamount
willnotgobelow$100.PatentPending.AllstatePropertyandCasualtyInsuranceCompanyandAllstateFireandCasualtyInsuranceCompany.Northbrook,IL©2006AllstateInsuranceCompany.
Deductible Rewards: Earn $100 off your deductible for
every year of safe driving—up to $500. Get the first $100 off
the day you sign up.
Safe Driving Bonus: For every six months of good driving,
you can get up to 5% off your renewal bill, on top of any
discounts you already receive.
Accident Forgiveness: Your rates won’t go up just
because you had an accident. Even if it’s your fault. And it
starts the day you sign up.
New Car Replacement: if your new car gets totalled
within the first three years, you can receive a check for a
totally new car. Not just the depreciated value.
Presenting:
RoadRules Of TheThe Real
Form NO
:
N Great Hair = False Sense Of Security.
You’re heading out on the town and you’re brimming with
confidence. But if you check your hair before you check your
blind spot, you might just be having a date with “Johnny Law.”
I When Your Left Hand Is At Ten O’clock,
Your Right Hand Shouldn’t Be Out To Dinner.
Enjoying the meaty goodness of a tasty burger or getting
lost in the Columbian richness of a Mocha Latte while you’re
driving is a likely recipe for disaster. Don’t even get us started
about talking on your cellphone.
·Control Your Emotions.
It helps avoid road rage and is advantageous for bluffing in
Texas Hold ’Em. It’s great to show a pair of aces, unless that’s
what you call two strategic fingers extended in the direction
of someone that just cut you off. Take a breath and count to
ten. You can only control what you do behind the wheel, not
what someone else does.
 Applying Only 70% Of Your Brakes:
The #1 Cause Of “Stop Sign Roll Through.”
Even 77% isn’t enough. “How about 82%?” you may ask.
Guess again. Science has proven that the exact number
to avoid the “Roll Through” is actually pressure applied at
100%. And who are we to argue with science?
every year of safe driving—up to $500. Get the first $100 off
the day you sign up.
Safe Driving Bonus: For every six months of good driving,
you can get up to 5% off your renewal bill, on top of any
discounts you already receive.
Accident Forgiveness: Your rates won’t go up just because
you had an accident. Even if it’s your fault. And it starts the day
you sign up.
New Car Replacement: if your new car gets totalled within
the first three years, you can receive a check for a totally new
car. Not just the depreciated value.
today.
Lesson 2:
ForOfficial
UseOnly
There’s a car accident every five seconds. Maybe it’s time for:
Driver’s License #: __________________
Name: _____________________________
Address: ___________________________
____________________________________
____________________________________
Phone #: ( ) ______ - ____________
! Know Your Car. Know Yourself. ! !
As we get older, poor driving habits begin to form. Some attribute it to poor posture. Others, to a recessive “reckless
driving” gene found in most 16-year olds. It usually goes away after Driver’s Ed and is completely undetectable after the
“permit phase” or passing of the “Driver’s Test.” Whatever causes it to re-emerge; it is a direct cause of unsafe driving and
increased insurance cost. The only cure to date might be to keep up-to-date on safe driving procedures, and to provide
auto insurance that actually protects and rewards good drivers.
ëThe Wallet Area.
One accident and you could see the most
damage here. One accident and you rates
could increase up to 40%. Total your new
car, and you won’t be getting a check for
a totally new one. And no matter how
safe you are, there is really nothing in
it for you. Or is there?
Presenting:
Hands Are Supposed To Be Positioned At “10 And 2.” Not “10 And Holding A
Steaming Hot Frappa-Cappaccino Latte Grande.” • There’s A New Reason To
Refer To Tuesday As “Super.” • If There Are No Safer Drivers, At Least Drive At A
Safer Time. • Here’s Some Driving Advice For Non-Vampires • What’s Your Sign?
Know Your Car. Know Yourself. • Great Hair = False Sense Of Security. • When
Your Left Hand Is At Ten O’clock, Your Right Hand Shouldn’t Be Out To Dinner. •
Control Your Emotions. • Applying Only 70% Of Your Brakes: The #1 Cause Of
“Stop Sign Roll Through.” • The Wallet Area: One Accident And You Could See
The Most Damage Here.

Leo Burnett Chicago (cont.)
2006–Present
Form NO
:
today.
Lesson 4:
every year of safe driving—up to $500. Get the first $100
off the day you sign up.
Safe Driving Bonus: For every six months of good
driving, you can get up to 5% off your renewal bill, on top of
any discounts you already receive.
Presenting:
(11) Allstate
Your Choice Auto
Insured Driver**
a. Deductible
Rewards
b. Safe Driving
Bonus
c. Accident
Forgiveness
d. New Car
Replacement
** Protections
and Rewards
exclusive
to Allstate.
(11a–d)
10 Features That Make Driving Safer. Four That Protect and Reward Safe Drivers.
ForOfficial
UseOnly
Driver’s License #: __________________
Name: _____________________________
Address: ___________________________
____________________________________
____________________________________
Phone #: ( ) ______ - ____________
Form NO
:
today.
Lesson 5:
every year of safe driving—up to $500. Get the first $100
off the day you sign up.
Safe Driving Bonus: For every six months of good
driving, you can get up to 5% off your renewal bill, on top of
any discounts you already receive.
ForOfficial
UseOnly
Driver’s License #: __________________
Name: _____________________________
Address: ___________________________
____________________________________
____________________________________
Phone #: ( ) ______ - ____________
Minimize your
own frequent
acceleration and
braking, as well.
a. Avoid unnecessary
lane switching.
b. Avoid tailgating.
c. Allow plenty of
time to get to
your destination.
d. Avoid slowing
down to read
bumper stickers.
Allstate Your Choice
Auto will actually
protect and reward
you for doing
your homework.
When’s the last time
your auto insurance
gave you a break?
I Have To Brake For Slow
Drivers In The Passing Lane
I Have To Brake For
Frequent Lane Changers
(who I end up passing anyway)
I Have To Brake For
Rubberneckers I Have To Brake For That
Guy Who Cut Me Off
I Have To Brake For
People Who Don’t Know
What A Turn Signal Is
I Have To Brake For
Cellphone Fast Food
Multitaskers
I Brake For Ducklings
Presenting:
Rule #14a: Never Force Another Driver
To Use Their Brake Pedal.
10 Features That Make Driving Safer: Safety Cage, Crush Zones, Seats Seat
Belts, Head Restraints, Collapsible Steering Column, Seat Belts, Front Airbags,
Side Airbags, Door Locks, Seat Belt Tensioners. Four That Protect And Reward
Safe Drivers: Deductible Rewards, Safe Driving Bonus, Accident Forgiveness,
New Car Replacement.
Rule #14A: Never Force Another Driver To Use Their Brake Pedal. • Minimize
Your Own Frequent Braking And Acceleration, As Well. • Allstate Your Choice
Auto Will Actually Protect And Reward You For Doing Your Homework.

Leo Burnett (cont.)
2006–Present
Stop whaling. oceans. .org
norway
.
R
hi
ne
ty
Ganges
Ob'
.
Minke Whale
(Balaenoptera acutorostrata)
Average Length: 6.9–7.4 metres
Average Weight: 4–5 tonnes
Total Population: 184,000
L New M igr at ory Pat t e r n O f Th e M i n k e Wh a l e l
t
t
Kyodo Inc.
Meat Processing Facility
(Kanagawa, Japan)

Turner Advertising
2005–2007
Hours of quiet, interrupted only by the occasional
explosion of color.
It’s like stepping into a painting.
(Without setting off any alarms.)
If we ever went away for the weekend, we’d have to
find someone to water 2.2 million plants.
On one hand, they provide you with oxygen.
On the other, they take your breath away.

Arnold D.C. (cont.)
2010
D.C. Bus Side

Arnold D.C. (cont.)
2010
Online Banner Online Banner

Arnold D.C. (cont.)
2010
D.C. Metro Commuter Lines - Media placements are written in chalk.

Arnold D.C. (cont.)
2010
We humans are skilled hunter gatherers. But big picture
financial planners? Not so much. Better to tap a “Certified
Financial Planner” who must actually be Board-Approved
to look at your assets holistically. Find out more at CFP.net.
Because Life Is Full. Plan For It.
Everything?Everything?
Hint: It’s not a Thing.
What do you get the family
that has everything?
Hint: It’s not a thing.

Arnold D.C. (cont.)
2010
Life Is Full.
Plan For It.
Me ni omni core, sunt. Porro con poriandit landelectur sitium
ipsum, simo occaest ut doluptios et alist earum debisque
necae non preritiunt fugiatur maio etum reptiossequi de ped
maiorep erciendi am, sectetur autet elitibus.
Te vellandus. Ipsunt quia voluptatium illa voluptatus, solore
eius et porum fugit am esectus.
Faccusci doluptat od escia seque molo et dis autaepta expe
dolorrorro blautestis ipsus eaqui am vero berem voluptatibus
doloritam que pelenda eperatibus eiur rest, siminctatas id est
fugia quis expero etus aborum ab ilit fuga.
Ribust, sim es delit lit ut molupiendit aut apicit atibere ptation
cusdande voluptum coreperume pa sequo vende consedia
dolorentis ped moluptaest magnis resedist alibusae volo.
Velention pos ditaqui odis et quid et latusam aut que aut qui
consediosam is quid mo ipiet mi, ut et paruptae corrumet aut
ium alist, cores ero evenienimet voluptate nobitam intibus cus.
It ellatum sequo ium quam, sunt eum quam volupta volorer.
“Life Is Full” – Online Banner #2 300 x 250
Estate Planning Insurance
INVESTMENTS / ESTATE PLANNING / INSURANCE
TAX PLANNING / REAL ESTATE
HOUSEHOLD BUDGETING / EMPLOYEE BENEFITS
Visit CFP.net
The concept behind this interactive banner is
simple: as one rolls over an element, it
begins to animate using highly optimized assets,
and the banner zooms in on the object under
the cursor.
If the user then mouses over the object with
enough speed, it breaks or disturbs the object
in some significant way. If the user does not
mouse over the object or mouses off the banner,
the view returns to the wide shot.
When the visitor actively clicks on the
VisitCPF.net, the banner takes them to
the Certified Financial Planner website.

DDB Chicago
2006–Present
ATT Business Solutions
A business leader has to be many people.
Let us take a few off your hands.
Responsibilities include:
Collaborate with the Company Board of Directors to
define and articulate the organization’s vision and to
develop strategies for achieving that vision. Develop
future leadership within the organization. Create an
annual operating plan that supports the strategic plan.
Responsible for making sure sales staff are properly
trained and educated on all products and services.
Create and maintain procedures for implementing plans
for approved by the Company Board of Directors. Hire,
manage and terminate the human resources of the
organization according to approved personnel policies
and procedures that fully conform to current laws and
regulations. Ensure staff have sufficient and up-to-
date information. Evaluate the organizations and the
staff’s performance on a regular basis. Provide prompt,
thorough, and accurate information to keep the Board
of Directors appropriately informed of the organization’s
financial position. Develop and evaluate systems and
procedures and streamline where appropriate. Evaluate
and control travel, expense reports and all discretionary
expenditures and implement new written policies for
these issues. Lead all aspects of company by gaining
insights into attitudes and problems areas from within
all levels of the organization. Develop and advance our
company’s mission. Implement strategies for generating
resources. Oversee all marketing and capital allocation.
Direct all technological and digital resources. Identify
global acquisition and merger opportunities. Approve all
operational procedures, policies and standards. Review
activity reports and financial statements. Direct staff
in setting annual budgets. Promote good performance
and reward productivity. Monitor strategies for ensuring
long term viability. Analyze and interpret financial data.
Develop future leadership. Promote the company through
written articles and personal appearances at conferences.
Expectations have never been higher.
Let us help you meet them.
You can’t please everyone.
Or can you?
Every business leader has a vision. We can help bring it to life.
VISIONARY
EFFICIENTEFFICIENT EFFICIENT
PRODUCTIVEPRODUCTIVE PRODUCTIVEPRODUCTIVE PRODUCTIVE
HAPPY
HAPPY
A business leader has to be many people. Let us take a few off your hands. You can’t please everyone. Or can you?
Responsibilities include: Collaborate with the Company Board of Directors
to define and articulate strategies for achieving that vision. (Continues in a
long list.) Expectations have never been higher. Let us help you meet them.
(Org. chart starts with Visionary at the top, then goes to Efficient, then to
Productive, then to Excited, then to Happy.)
Every business leader has a vision. We can help bring it to life.

DDB Chicago (cont.)
2006–Present
launch a video demonstration.
a message from the designer.
a 360° view.
a coupon.
a recent review.
a preview of every color available.
a product that actually sells itself.
launch a retail revolution.
rethink possible.rethink that little bar code.
rethink possible.rethink the face to face.
study his frown.
observe her glance.
understand their silence.
lock eyes.
make the other guy blink.
keep a client.
impress a new one.
use all 1,296,000 high def pixels to get
up close and personal.
launch a video demonstration. a message from the designer. a 360° view.
a coupon. a recent review. a preview of every color available. a product that actually
sells itself. launch a retail revolution.
rethink that little bar code. rethink possible.
study his frown. observe her glance. understand their silence.
lock eyes. make the other guy blink. keep a client. impress a new one.
use all 1,296,000 high def pixels to get up close and personal.
Rethink the face to face. rethink possible.
rethink possible.rethink management.
always know where they are.
how fast they’re moving.
what direction they’re going.
how much they have left.
when they’ll be done.
where they can make that next sale.
always be everywhere your business takes place.
rethink the home office.
always know where they are. how fast they’re moving.
what directions they’re going.
how much they have left.
when they’ll be done.
where they can make that next sale.
always be everywhere your business takes place.
rethink the home office.
rethink management.
rethink possible.

DDB Chicago (cont.)
2006–Present
b e a c H ?
b e d r o o m ?
H e r e W e G o
d a n c e F l o o r ?
d I n n e r T a b l e ?
H e r e W e G o
H e r e W e G o
T u X e d o ?
b a T H I n G S u I T ?
Beach? Bedroom?
Dinner Table? Dance Floor?
Tuxedo? Bathing Suit?

DDB Chicago (cont.)
2006–Present
Emerson wanted to launch an updated brand initiative for their HVAC division in February of 2011. Over the course of a single weekend, I built out the entire front end
website design and wrote most of the copy for a mock-up of the iPad/Android tablet driven site for their sales force. The thought was that an HVAC salesperson would be able
to bring the tablet directly to the customer and run through a simple series of questions under the first section, then direct them to a Facebook site with thismoment content
which would help to guide them through the rest of the purchase and delivery process. The other sections are intended for contractors to help each other, through community
management and communications. Although Emerson did not end up going with the project, I feel the work I was able to accomplish is representative of my abilities to
rapidly prototype front-end design, copywriting, and UI/UX.

DDB Chicago (cont.)
2006–Present
Build out of consumer-facing Facebook page with
tie-ins to thismoment-linked content.
YouTube video from Emerson sponsored content on
an Android tablet showing media-agnostic approach.

DDB Chicago
2006–Present
For the summer of 2010, Ronald McDonald House Charities wanted to drive participation by appealing to their base target of young mothers. In order to do so, they
encouraged these women and their children to sign up for slots on the site’s local database using a scrapbook-style interface. The RMHC.com website had a jQuery/
HTML5 implementation which allowed iPad users to dynamically scroll through the site. Assets featured heavily optimized 8-bit PNG transparencies. When one signed
up, they were given access to a Facebook App which allowed them to upload photos of their experience to a Summer Scrapbook. The Scrapbook had a simple four-step
process which allowed them to name their book, upload and crop images, and then position and place elements on each page. Vector-based animated objects provided
movement and life on each page, including gently swaying plants, tweeting and hopping birds, and slide-out drawers with dynamically updated backgrounds and stamps
(Facebook App is still currently active on my portfolio page.)

DDB Chicago (cont.)
2006–Present
McDonald’s launched a trial program for their Western Burrito in three national markets during March of 2011. I oversaw the Flash-based sites for a trial program,
including designing all of the front-end work and typography. I hand-constructed all of the art elements on the site as layered .psd files. The UI/UX was exceedingly simple.
The user simply clicked on the clock to advance the time between four different time periods. The sun would rise and set, and different animations would play throughout.

DDB Chicago (cont.)
2006–Present
McDonald’s relaunched their Value Meal program with an emphasis on colorful, single-page units. I was brought in to do some real old-school optimizations with minimal
pixelation, working alongside the internal animation studio to teach them techniques and allow them to experiment with their own settings to fit their GIFs within very tight
file size budgets. I showed them how to do so the first couple times, then stepped back and watched them work. I would step in if I felt they needed help, and otherwise let
them learn at their own pace. This included the entire process, from an.mp4 export through importation into an animated file, through optimization and versioning.

DDB Chicago (cont.)
2006–Present
In 2013, I oversaw the art assets for the design of McDonald’s Supplier Stories. This included the assembly of most of the files, the layering control, the graphics
optimization of the assets so the pages would load quickly, and of course, the design of each page. The HTML5 and JQuery programming was done by Mike Conroy at
DDB Chicago, whom I worked with closely to maintain the integrity of each page. The results are up at www.mcdonalds.com/us/en/supplierstories.html

Sponge
2010–2012
The Sure Thing
If your ticket’s not Ticketmaster®
-authenticated,
it could bring down the house.
The Sure Thing
Your ticket could pull the plug on your concert
if it’s not Ticketmaster®
-authenticated.
The Sure Thing
Not Ticketmaster®
-authenticated?
Hope it doesn’t get you ejected.
If your ticket’s not Ticketmaster
®
-authenticated, it
could bring down the house.
Your ticket could pull the plug on your concert if it’s
not Ticketmaster
®
-authenticated.
Not Ticketmaster
®
-authenticated? Hope it doesn’t
get you ejected.

Cramer-Krasselt
2012
13
The Original/Campaign Print
14
The Original/Campaign PrintOre-Ida Tater Tots Ore-Ida Tater Tots
(Shorter line.
Not sure if it helps,
but here it is.)
The Original (And Still Champion) Eat Your Broccoli Bribe. Making Moms Into Goddesses for 59 years. Getting Teenagers to do More Than Roll Their Eyes at the
Table Since 1954.

YR Heartland
2013
Take your
headphones off
Turkey Tetrazzini
M
Want to make an interpersonal moment? Perhaps a
delicious meal made with savory Butterball turkey
can help. It has a taste impossible to ignore. It provides
the perfect opening to talk about, like, you know, stuff.
Savor Every Day.
M
House is quiet and
that feels kind of weird
but also awesome
Turkey Shawarma.
M
Nothing goes with a moment of solitude better than an exotic
sandwich made with delicious, juicy Butterball turkey.
And because it’s healthy you’ll have the strength and energy
to face whatever the kids are or aren’t doing.
Savor Every Day.
M
As romantic as an on-demand
TV movie night can be
Honey Roasted Turkey Chops.
M
Nothing goes with a semi-romantic moment than a delicious
meal made with savory Butterball turkey. It’s versatile enough
to fit any kind of preparation. Just the thing to make moments
like these just a little bit spicier.
Savor Every Day.
M
Truce-inducing
Turkey Lasagne.
M
Who did what to who? Talk about it over a delicious meal
made with savory Butterball turkey. It’s just the thing to
make the family stop what they’re doing and come together,
at least around the dinner table.
Savor Every Day.
M
As romantic as an
on-demand TV movie
can be Honey Roasted
Turkey Chops.
House is quiet and
that feels kind of weird
but also awesome
Turkey Shawarma.
Truce-inducing
Turkey Lasagna.
Take your headphones
off Turkey Tetrazzini.

YR Heartland
2013
Real Butterball turkey products, from delicious lunch meat
to breakfast sausages and more, make anything more better.
Structural
engineering,
made more better.
Late night walks,
made more better.
Howell,
Michigan
made more better.
12 minutes away
from your desk
made more better.
Structural engineering,
made more better.
Late night walks,
made more better.
Howell, Michigan
made more better.
12 minutes away
from your desk
made more better.

YR Heartland
2013
Facebook program: enter sweepstakes to become the Ambassador of Turkey. Post your favorite turkey images on Pinterest, add your favorite turkey-related videos.

Crispin Porter + Bogusky
2013
1
MetLife is your singLe source for adding the right Mix of
eMpLoyee benefits. No other insurance provider offers companies of
all sizes such a wide range of products. With a single point of contact and
proven enrollment options, we make managing employee-paid benefits
seem effortless. For insights, tips and tools visit metlife.com/ebcenter
covering businesses of aLL sizes with
a fuLL range of voLuntary benefits.
1
We’ve added even more security to our impressive list of benefits.
Now with the addition of Group Accident Insurance to our benefits portfolio, companies can
offer even more protection to help narrow the gap caused by out-of-pocket medical expenses.
It’s one more way MetLife continues to keep companies satisfied and strong, while keeping
costs down. And, with a single service platform and proven enrollment options, it’s never been
easier to offer the right mix of employee-paid benefits.
for tips, insights and tools, visit metlife.com/ebcenter
introducing group accident insurance, another Way
employers can keep their team covered.
Covering businesses of all sizes with a full range of
voluntary benefits.
Introducing Group Accident Insurance, another way
employers can keep their team covered.
The personalized protection your clients need to
take the field with confidence.
3
MetLife is your one-stop shop
for adding the right mix of
employee benefits.
MetLife is your one-stop shop
for adding the right mix of
employee benefits.
Covering businesses
of voluntary benefits.
a full rangeof all sizes with
2
We’ve added even more security
to our impressive list of benefits.
We’ve added even more security
to our impressive list of benefits.
introducing group accident insurance, another Way employers
can keep their team covered.

Crispin Porter + Bogusky (cont.)
2013
Looking after your entire global
network. No matter where you are.
Helping your global business
around the clock. And around
the world.
Let us lend you a helping hand.
Or many.
Welcome to the crossroads of
global and local.

2013
Direct Mail “Protective Gifts” to a select subset of premium purchasers of MetLife’s Annuity-based Shield Level Selector program.
7
sneak peek kit
noise-CanCellinG
HeaDpHones
Financial Advisors are always
on the go. But no matter where
headed, they’re bombarded
with unwanted noise from the
outside world. To aid their travels
and listening experience, we’ll
arm them with their own shield
to protect them from noise:
customized noise-cancelling
headphones from Harman Kardon.
In addition to the headphones,
which are sent to FAs and
journalists prior to launch, the
kit will include the necessary
information that explains the
benefits of Shield Level Selector
on a secure USB stick and an
invitation to a private webinar/live
presentation that features a live
musical act as the closing gesture.
1
Insert card with copy driving to
online SLS product page.
2
SLS branded Harman Kardon
noise-cancelling headphones.
3
Secure thumb drive with brochure
and invite to webinar/live
presentation.
keep your clients protected against
unwanted downturns and your ears
safe from undesirable disturbances.
Introducing Shield
Level Selector, a new
financial product for
conservative clients.
See how it works at
metlife.com/shield
1
2
3
8
sneak peek kit
WarBY parker Glasses
Shield Level Selector offers
protection, personalization and
potential. So do stylish glasses
that can be customized to the
user’s liking. This kit contains an
invitation to go personalize a set
of stylish Warby Parker glasses
on our own custom site. While
personalizing the glasses on
the site, FAs and any included
journalists will learn about the
benefits of Shield Level Selector
and upon final submission,
they’ll be invited to RSVP to a
free online webinar.
1
Insert card with copy driving to
online SLS product page.
2
Protective sunglass case with
SLS-branded lint-free wipe.
Contains instructions for how to
order personalized sunglasses
from warbyparker.com
3
When shipped, sunglasses are
embossed with SLS logo.
protection. personalization.
potential. the glasses come
in handy, too.
1
2
3
Introducing Shield
Level Selector, a new
financial product for
conservative clients.
See how it works at
metlife.com/shield
1
2
3
Shipping Tube with SLS Logo
Inset card printed on quality card stock
Golf Umbrella with SLS Logo
Tier 2 Advisor KiT

2013
DAy
timeline header - option 1
Facebook Mother’s Day program. People were encouraged to “go dark” on Social Media with the hashtag, #SocialBlackout. Then spend the day catching up with mom on
actual “social” media, such as mailing out a Happy Mother’s Day card, meeting them in person, or just a phone call.
Mother’S DAy
acebook + twitter
Facebook
twitter
Happy Mother’s Day to all the
amazing moms out there. But if
you’re reading this, you should be
spending more time with yours.
#SocialBlackout
#mothersday is only two days away. Will you
abandon your feeds for a day to spend with
the woman who feeds you? #SocialBlackout
How did you celebrate #mothersday with your
mom? We took part in a #SocialBlackout and
hope you did, too.
Wishing all moms a wonderful #happymothersday
today. If you’re seeing this, make sure you’re
spending time with yours. #SocialBlackout

2013
Facebook Father’s Day program. People were encouraged to post uploads of their favorite dad pics with the hashtag, #ThatsMyDad.
The posts were accompanied by favorite sayings and words of wisdom imparted by their fathers in celebration of Father’s Day. The work
involved coming in periodically during the day to update progress on the site. This proved to be unintentionally emotional in the best of ways.

Logos and Identity
D P C
H DOWNTOWN PARTNERS CHICAGO H

Logos and Identity
Logos for the RISK! Podcast, a live show “where people tell true stories they never thought they’d dare to share in public” hosted by Kevin Allison, of the legendary TV sketch comedy
troupe The State. The award-winning live show happens monthly in New York and Los Angeles. It’s featured people like Janeane Garofalo, Lisa Lampanelli, Kevin Nealon, Margaret Cho,
Marc Maron, Sarah Silverman, Lili Taylor, Rachel Dratch, Andy Borowitz and more, dropping the act and showing a side of themselves we’ve never seen before. The weekly podcast gets
hundreds of thousands of downloads each month. Slate.com called it “jaw-dropping, hysterically funny, and just plain touching.”

All work copyright ©1991–2016 by Tom Kim, Inc.
Work may not be distributed or photocopied without express permission from the copyright holder.
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License (CC BY-ND 4.0).

Tom Kim - Print, Online & Graphic Design Portfolio

Recommended

Recommended

More Related Content

Similar to Tom Kim - Print, Online & Graphic Design Portfolio

Similar to Tom Kim - Print, Online & Graphic Design Portfolio (20)

Recently uploaded

Recently uploaded (20)

Tom Kim - Print, Online & Graphic Design Portfolio