Mobile Apps & Web Apps - Understand What Really Delivers Success for Travel Brands

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Mobile apps and websites are critical for travel brands to reach audiences and drive success. The document recommends simplifying the user experience and prioritizing speed, as search times on mobile websites are significantly faster than on full sites. It also notes that while tablets are mobile, they require a different approach than smartphones, and stresses the importance of deeply understanding customers across all devices in order to develop effective mobile strategies.

Technology Business

Mobile Apps & Web Apps -
Understand What Really Delivers
Success for Travel Brands

Melissa Matross
March 2012

Buy time
(and resources)
(and knowledge)

Search times
23.1

12.1

7.1

Full Site mWeb 1.0 mWeb 2.0
Full Site mWeb 1.0 mWeb 2.0

1. Buy time.
2. Reach the maximum audience.
3. Simplify.
4. Speed matters.
5. Tablet is mobile. But different.
6. Know your customer, even better.
7. Mobile is core.
8. Take risks.

Melissa Matross
@mmatross
mmatross@hotwire.com

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