This document contains the agenda for a UX conference panel discussion. It lists the panelists from Disney, Hotwire, Microsoft, and Razorfish and their contact information. The discussion topics suggest that the panel will debate best practices in UX design, including whether design communication is more important than design itself, the value of prototyping, and whether outsourcing design work is beneficial or not. Ground rules establish that each topic will receive 15 minutes of discussion including input from the audience.

1. You’re Doing It Wrong
How to Set Your UX Discipline on Fire...and Rise from the Flames

3. Chris Chandler
Walt Disney Parks & Resorts Online

4. We’re Here With You
Please Be Here With Us

5. Melissa Matross
Hotwire

6. Michael Kopcsak
Microsoft Windows Live

7. 67,371,000,000
400,000,000
280,000,000
Michael Kopcsak 67,730,250
Microsoft Windows Live
15,000
77
48

8. Tim Richards
Razorfish

9. “Design is Thinking, Made Visual.”
- Saul Bass

10. Discussion Ground Rules
1. Each Topic Gets 15 minutes;
2. Format Is Panelist Discussion + Audience Participation;
3. Stand Up to Contribute When Moderator Cues Discussion;

11. Design Communication is More
Important Than Design.

12. Skills Development? Stop Lying.
Lose the Sugar.

13. The Business of Business is
Business. Get Over It.

14. Be Happy or Leave. Seriously.

15. Agile?

16. Prototyping is the Future of UX.

17. Don’t Start Design With a Site
Map. Ever.

18. “Best Practice” is code for
“...Because I Said So,” or “I Don’t
Know What I’m Doing.”

19. Bonus Topic
Outsourcing: “We Can(not) Do All
of This Ourselves.”

20. Thank You.
Melissa Matross Chris Chandler
mmatross@hotwire.com chris.chandler@disney.com
Michael Kopcsak Tim Richards
mkopcsak@microsoft.com @nanotim
(Yes. He’s hiring.)