Agency overview and program examples

11. Gamification
Objectives: Increase sales and reward loyal customers
Solution: Develop a promotion where each package of selected
products will have a sticker along with a unique code. The
consumer will then go to the Buddig.com/XXXX or
Oldwisconsin.com/XXX websites to register and enter their
code. Each code entered will receive a chance to win one of
several instant win prizes. In addition, those that do not win an
instant win prize will receive one of ten different badges. When
the consumer earns all ten badges they will receive an entry into
a sweepstakes for the $50,000 Prize. The badges will be
randomly distributed and consumers could receive the same
badge twice.

12. Influencer Sweepstakes
Objectives: Enhance brand image and awareness by
word-of-mouth advertising. Create excitement among
targeted consumer bases around a brand. Increase
sales.
Solution: Design a sweepstakes that will incent
influencers (aka bloggers) to get to the top of the list.
Consumers go to the blogs that are running the
sweepstakes and enter by filling out an entry form.

13. Client Portal
Objectives: Expedite the ExxonMobil installer coupon
reimbursement payment process. Eliminate escheat
management requirements. Provide installers with a
place to learn about promotions, special offers, training,
and order POS materials. Collect program metrics and
update client information.
Solution: Slant developed an interactive tool that acts as
a central hub for their Installers to obtain information
about ExxonMobil product and promotion offerings. The
portal was developed to be flexible to manage the
various client structures, as well as territories and
regions that were necessary for reporting purposes. The
Installer portal not only meets the main objectives of
expediting payments via ACH direct deposit, but
supports interchanging program assets such as training
procedures, requesting of materials, advertising
materials and key promotional information.

14. Mystery Shopper
Objectives: Increase awareness and sales of the Samsung
Galaxy Attaintm 4G at Metro PCS Indirect retailers in 15
markets.
Solution: Create a mystery shopper program where we
deployed customers to randomly selected stores to see if they
were offering the Samsung Attain phone. If the sales
associate offered the phone, showed them the device and
demonstrated how it worked they instantly received a $50 Visa
Gift Card.

15. Sweepstakes, Instant Win & Contest
Objectives: Increase awareness of the Valero brand and
their Alamo Bowl Sponsorship and increase consumer
engagement through social media channels.
Solution: Develop a sweepstakes and instant win game
with trivia contest. The instant win game will require users
to like the Valero page and complete a registration page
in order to participate. Once registered users can play a
football trivia game. The game will have a kick return
theme where the outcome will be dependent on the user
answering various questions. Consumers gain entry into
the sweepstakes by playing the Facebook game daily,
registering on a microsite, mailing in an entry form, using
their Valero card, or applying for a Valero card.

16. Consumer Rebate
Objective: Increase sales of Toyo Tires.
Solution: Toyo Tires sent 100,000 offer codes to their key prospects
to encourage them to purchase a new set of tires. If they purchased
the tires within the promotion period, they were eligible for a $50 Visa
Gift Card. Customers could redeem the gift card via an online
submission that included uploading a copy of their receipt.

17. Template Schematic
Samples
Template Promotions
Objectives: Increase speed to market. Provide clients
with flexibility. Reduce costs.
Solution: Develop template campaigns to support
employee and consumer initiatives to drive acquisition and
usage. These “Promotions In a Box” allow creative
flexibility as well as execution options to ensure they
support various clients and goals.

18. Facebook Recipe Contest
Objectives: Increase Facebook likes and drive sales of
Crunchmaster products.
Solution: Create a Facebook promotion where consumers
can submit a recipe including their favorite Crunchmaster
products. Crunchmaster selected their two favorite
recipes each month and then at the end there was a
voting competition where consumers would vote for their
favorite recipe.

19. Sampling & Sweeps
Objectives: Increase awareness, trial and “likes” for their
new Color Scents trash bags.
Solution: Build an online sweepstakes on Facebook where
users can “like” the page in order to participate. Users can
register for the promotion and request a free sample of their
new product.

20. Employee Engagement
Objectives: Increase Harley-Davidson Visa Cardmember
acquisitions.
Solution: Create a sweepstakes to incent employees of
participating Harley dealers to sell the HD Visa Card.
Employees of participating Harley dealerships earn entries
into a sweepstakes for every HD Visa Card application
submitted.

21. Sweepstakes
Objectives: Support the launch of the new orange colored,
vanilla flavored milk and the partnership with FOX
Entertainment’s Goosebumps.
Solution: Create a promotion where users can purchase
TruMoo gallon and half gallon cartons of milk and use the
code printed on the label to get an entry. They can enter
their codes either through Facebook or the Microsite
which is mobile enabled.

22. Instant Win and Collect & Win Game
Objectives: Increase sales and traffic to Raising Canes
locations during a historically slow period. Drive
consumer engagement.
Solution: Create an annual promotion utilizing peel off
game pieces. All restaurant guests receive two game
pieces with a purchase of a 21oz/32oz fountain drink.
Consumers could peel the game pieces off the cup for
instant win or collect and win prizes. To win the collect
and win they had to get all of the pieces of the image
to win.

23. Sweepstakes
Objectives: Increase viewers. Raise awareness of Lennar
Homes and healthy home building.
Solution: Develop a Watch-to-Enter sweepstakes where a
code word was randomly shown during an episode each
week. To enter viewers would visit the promotion website to
register and enter with the code word.

24. Instant Win / Collect & Win Game
Objectives: Increase incremental sales and traffic in Taco
Cabana restaurants
Solution: Develop a Loteria themed promotion where
consumers receive a game piece for a qualifying purchase.
Consumers can win instantly by peeling the game stamp.
Consumers can also collect the game pieces and place them
on their game boards to win.

25. Facebook Instant Win Game
Objectives: Increase awareness and increase “likes” for One
A Day VitaCraves.
Solution: Build an online instant win game on Facebook
where users can “like” the page in order to participate. Users
could vote for the 80’s fads that they liked best for the chance
to win one of 300 daily prizes. Users can come back daily to
play again. The fad that won for each week competed to be
the Grand Champion in the last week. The winner was the
Arcade Game.

26. Facebook Contest
Objectives: Increase “likes” and collect consumer information.
Solution: Targeting Moms we created a fun and educational
promotion where kids could learn about cows. In addition, we
built a Facebook contest where the families could name a baby
cow. The person that submits the winning name will win a trip
for 4 to Ireland.

27. Sweepstakes & Instant Win Game
Objectives: To increase awareness of TD Bank’s new
online banking site.
Solution: Create a promotion that requires entrants
register and watch a short video detailing TD Bank’s
convenient online banking. The video must be
watched for an entrance into the sweepstakes. The
instant-win can be played daily by entering the email
used at the time of registration.

28. Instant Win Game
Objectives: Increase orders from key accounts while
growing presence in freezer. Increase consumer sales.
Solution: Create a promotion utilizing a code printed
inside the box. There were two codes that were hand
seeded for the $100,000 prize and the New Fiat. All other
prizes were awarded instantly online via a timed intercept.

29. Employee Incentive
Objectives: Increase employee awareness and knowledge.
Generate sales for the Ace Hardware/Rewards card.
Solution: Create a multi tiered employee engagement and
sales incentive program to support the launch of the new Ace
Hardware rewards card. There was a sales competition for
store owners, as well as training and sales incentive
programs for the store employees. Employees could learn
about the card and its benefits and how to sell it. Completed
they could play an online instant win game.

30. Usage Sweepstakes
Objectives: To Increase awareness for the Harley Davidson
Visa credit and check cards.
Solution: Create a contest in which Harley Davidson Visa
card member could earn entries into sweeps by using their
Harley Davison credit or check card.

31. Employee Incentive
Objective: Generate sales for the REI VISA card.
Solution: Create a multi tiered employee engagement
promotion that includes employee training, a sales
incentive and a sweepstakes overlay. Employees receive
$40, plus entries into the Weekly and Grand Prize
Drawings for every approved REI Visa® card application
submitted. In addition, employees who complete the online
training course receive an entry in an additional drawing.

32. Sweepstakes & Contest
Objectives: Enhance awareness of Tilted Kilt brand
and chicken wing offerings. Increase sales of chicken
wings.
Solution: Create a promotion in which consumers go
online to register and rate their favorite sauce/alcohol
combinations. Consumers could also share their
“wingman” story by uploading a video of themselves
telling the story in detail.

33. Objectives: Determine how to help increase engagement and REI
credit card acquisitions at Grand Openings.
Solution: Develop a template sweepstakes program in which
multiple US Bank co-brand credit card portfolios to reduce the cost
and turnaround time to execute. Participating portfolios were given
many options to customize the look and feel of the promotion
including: images, copy, prize pool, etc.
Grand Openings

34. Sweepstakes & Contest
Objectives: Increase awareness and sales of
BERNINA 350 sewing machines.
Solution: Bernina selected ten top designers to
participate in the Bernina Faceplate Face-off contest
where they were asked to create a custom faceplate
for the Bernina 350 sewing machine. The designers’
faceplates were posted on a Facebook application for
consumers to vote for their favorite design once per
day. Each vote counts as one entry into the
sweepstakes drawing to award the Bernina 350
sewing machine. The designer that receives the most
votes also wins a Bernina 350 sewing machine with
his/her custom designed faceplate and a $250 dollar
gift card to Bernina.

35. Vendor Contest
Objectives: Drive traffic to Tilted Kilt locations and
website. Generate excitement among Tilted Kilt
vendors.
Solution: Develop a promotion in which 8 vendors
create burgers to be featured on the Burger Bowl
microsite. Consumers enter the microsite and register
to vote for their favorite burger. While on the site
consumers could also take a burger quiz, which told
them what burger matches based on the answers to
the quiz. Social media posts with #TKBABC were
pulled in via aggregator tool to be displayed in the
gallery on the microsite.

36. Contest
Objectives: Drive traffic to Mattress Firm locations and
increase sales. Collect consumer information.
Solution: Create a promotion in which consumers go to
the contest microsite in order to register and submit
their essay describing their “terrible mattress” story
either written with a photo of their mattress, or in video
format on YouTube. Entries were judged to determine
the winners.

37. Photo/Essay Contest
Objectives: Enhance awareness of new line of Fashion
Angels products (It’s My Biz). Increase sales.
Solution: Design a contest that gets kids and parents
excited about empowering girls to be creative and start
their own business. Children have their parent(s) take
a photo of them with their product/service and write a
short essay about their business to complete their
entry.

38. Contact Us
Mike Kida
mkida@slantmarketing.com