2. Fusebox Marketing provides all services required to implement a digital or offline BTL
marketing activity using experienced personnel to deliver the best results
Fusebox is the 'only BTL organisation' offering complete promotional and digital
marketing service facilities under one roof
Fusebox's skilled team delivers the best promotion concept to meet their client's needs
incorporating offline & digital, fulfilment & management tasks, from prize tracking to
secure reward program structures
3. PERSONNEL WITH THE EXPERTISE & EXPERIENCE TO DELIVER THE BEST RESULT
USE A RANGE OF UNIQUE/PROPRIETARY OFFLINE & ONLINE TECHNIQUES
MANAGE ALL ELEMENTS
PROVIDE SECURE SERVICES
PROVIDE CREATIVE SOLUTIONS TO MEET A BRIEF
HAVE UNIQUE FACILITIES TO KEEP EVERYTHING UNDER ONE ROOF
DELIVER SUCCESSFUL RESULTS
OFFER EXCELLENT PROJECT REPORTING
4. Promotional Techniques
Reward and Incentive Programs
Contact centre offering
direct, 1800 and free call
and SMS/text options.
Inbound and outbound
services - no shared lines!
Friendly and well trained
support staff
Short & long term
reward & incentive
programs utilising
proprietary software &
unique programming to
ensure user friendly
and secure formats
Designed to meet any
brief using appealing &
secure promotional
structures for use in
consumer or b2b
promotions
Data driven solutions
and data base
management.
Websites, microsites
and other applications -
all types of websites
Logistical Solutions & Management &
Fulfilment
Digital Solutions
5. MILWAUKEE POWER UP
REWARDS
THE BRIEF:
Develop an incentive program to
stimulate reseller sales staff to sell
Milwaukee Power Tool products and
accessories and to strengthen product
loyalty
THE SOLUTION:
An online, points based rewards
program using offline points collection
facilities allowing for data capture and
progressive points tallies. This concept
was successfully implemented over a
three year period
VICTA SUMMER OF
CRICKET
THE BRIEF:
Design and implement a promotion to
complement the mainstream cricket
themed advertising campaign
THE SOLUTION:
An online promotion involving POP
qualification awarding daily cricket
merchandise prizes. Trade and
consumer elements involved. Prepare
and dispatch promo kits to stores. A
separate scratch n' win promotion
was implemented through Victa 'Gold'
retailers
CLEAN UP WITH VAX
THE BRIEF:
Deliver more sales of the VAX higher
priced vacuum range in selected
reseller outlets
THE SOLUTION:
Free offer of VAX handheld vacuum
cleaner was offered with selected VAX
vc purchases. A promo kit format was
designed for each store to ensure that
participating outlets received display
material. Data capture, POP
qualification and fulfilment of the free
product was incorporated
6. MILWAUKEE RED RULES
THE BRIEF:
Maximise in-store Tradie Milwaukee
purchases
THE SOLUTION:
The banner of 'Red Rules', was used
over three consecutive promotions. A
packaged promotion involving a
$250,000 prize pool was created.
Instant win game cards, POS and
merchandise was produced to cater
for each store level. Supporting this
was a prize incentive for the best
display and cash prizes for sales staff
ZODIAC FREESTYLE
REWARDS
THE BRIEF:
To incentivise pool store Sales
Assistants to promote and sell the
Zodiac range of products and chemicals
THE SOLUTION:
Over two Summer periods a user-
friendly rewards program was
implemented where sales assistants
could lodge proof of sale which was
converted into reward points, loaded to
the site to be used to redeem reward
items
UP&GO SAMPLING
THE BRIEF:
Introduce UP&GO as a breakfast sale
item in school canteens
THE SOLUTION:
A sampling program was introduced
using our call centre where schools in
NSW were contacted and offered
sample packs with a view of the
canteen then stocking the product. To
incentivise participation, UP&GO
merchandise was distributed based on
stock uptake
7. SEBASTIAN PROFESSIONAL
THE BRIEF:
Stimulate sales of Sebastian Professional
in salons, incentivise stylists to generate
uptake of salon services using Sebastian
Professional. Motivate clients to ask for
Sebastian Professional
THE SOLUTION:
A two-tier promotional structure
rewarding the client and stylist in each
State and New Zealand with the chance
to win a 'Live On The Edge' $2000
shopping spree and support prizes
CONTINENTAL TYRES
THE BRIEF:
To maximise sales of Continental 4WD
tyres through Tyres4U outlets
THE SOLUTION:
Trade based incentive program
offering a range of appealing products
and merchandise featured on a
website. Using sales data supplied by
client, reward items were dispatched
to eligible participants
BOAGS PUB CRAWL
THE BRIEF:
To support the 'Reservists' campaign
and engage young male adult
demographic
THE SOLUTION:
An interactive, animated boot camp
style obstacle course digital game was
created offering prizes, challenges and
score boards
8. ROBERTS VIRBAC
THE BRIEF:
Implement a promotion for Roberts'
stores and outfield sales to farmers
THE SOLUTION:
Participating stores received
promotional kits containing prizes,
scratch-off game cards, POS and Store
Manual. Regional sales people
received scratch-off cards. Prize
winners claims were validated and
their prizes dispatched, plus all
participants qualified for a prize draw
element
ZODIAC SUMMER
PROMOTION
THE BRIEF:
Support the launch of the 'Happy
Healthy Pools' program and stimulate
in-store sales
THE SOLUTION:
Trade and Consumer based program
involving scratch off cards and leaflets
with unique codes for online entry.
Stores received promo kits with
support merchandise so they could
reward winners on the spot.
Incorporated a draw where entrants
could select a holiday of their choice.
Sales staff shared in a cash prize pool
WELLA I-REWARDS
THE BRIEF:
Provide Wella Sales Reps with a digital
reward program to drive sales through
hair salons based on the salons' level
of purchases
THE SOLUTION:
An online program where reps could
log-on and use their reward budget
allocation to choose products for
eligible stylist clients over a 12 month
period based on salons reaching tiered
sales levels.
9. WELLA ILLUMINA COLOR
THE BRIEF:
Promotion required to support the
launch and new imagery for Wella
'Illumina Color' salon range
THE SOLUTION:
Design full promotional package,
including entry forms, in-salon POS
and distribute to participating
salons in Australia and New
Zealand, manage prize
procurement, fulfilment and
provide data capture
MILWAUKEE REDEMPTION
OFFER
THE BRIEF:
Incentivise Tradies to use the
Milwaukee catalogue to purchase
power tools and accessories from
approved outlets
THE SOLUTION:
Free offer redemption program was
implemented involving the
purchase of selective Milwaukee
products with a secondary element
offering $6,000 worth of tools to 20
tradies
SKYCITY
THE BRIEF:
Drive on-premise purchases during
Easter period at SkyCity Darwin
THE SOLUTION:
A crack-open game card was
designed and full game production
undertaken, including prize
programming, prize seeding and
verification systems, specific
packaging and dispatch
10. SMITH’S SNACKFOODS
THE BRIEF: To introduce a major promotion to maximise
sales of snackfood products through a sponsorship with
‘Home & Away’ and a tie in with the Seven network & TV
Week.
THE SOLUTION: The Smith’s ‘Million Dollar Dig’ was
conceived to link with Home & Away’s location of Palm
Beach. A special promotional card featuring three entry
mechanics was created: Instant Win where thousands of
prizes were offered: Seven Network element involving
nightly holiday prize. Entry was via a match n win promo
element. With over 600,000 entries this was a profit centre
for Seven: A draw element offering the chance to win
$1,000,000 was run on a website created for this
promotion.
The first two months of the promotion delivered a 25%
increase in sales!
HEATCRAFT ‘GAS 2 GO’
THE BRIEF: introduce a ‘user-friendly’ promotion to
reflect Heatcraft’s investment in motor racing where prize
winners could be rewarded on-the-spot supported by a
cost-effective impacting trade promotion
THE SOLUTION: An impacting promotion using a scratch
off card format offering Gas2Go merchandise prizes.
To highlight Heatcraft’s link with motor racing, life-size
standees of their key driver were supplied to outlets. They
also received POS, prizes & promo instructions. Support
prizes included a VIP racing experience.
The major prize included a chance to win $100,000 in an
insured prize promotion to be held at Darwin to coincide
with a major motor racing event.
The $100,000 was won by the finalist!
11. HOW DOES IT WORK?
The Insurance Underwriter takes the risk. They establish the odds and
calculate the cost of the policy based on the value of the prize offered
SUPERVISED
All insured events are supervised by a representative from the Insurance
Underwriter under our instructions
MANY WINNERS
Whilst usually only one participant plays off for the big prize, we can
organise for more participants, if required
BIG EFFECT
The ‘final event’ could be promoted as a VIP event where all finalists would
be rewarded
GUARANTEED PRIZE
If the finalist does not win the larger insured amount e.g. $1,000,000, they
should win a guaranteed prize e.g. $5,000
WHY USED AN INSURED FORMAT?
Allows you to generate mass in-store interest
Guarantees strong visual impact
Provides an opportunity for customers to win a ‘prize of a lifetime’
Is cost effective
RESULTS OF PROMOTIONS
Nearly 600,000 people entered the Smiths ‘Million Dollar Dig’ draw!
A promotion for 7Eleven drew 60,000 entries and over 2,000 people turned
up for the event at the shopping centre where it was held
