This document summarizes an incentive program called Multiplii that allows consumers to redeem gift cards and receive a 25% bonus value. It estimates that $44 billion in gift cards remain unredeemed annually, and Multiplii addresses this by letting consumers use national brand gift cards at any participating merchant. Merchants benefit by receiving up to 80% of the sale amount from Multiplii redemptions, compared to 30% or less from group buying services. The program aims to drive new customers to merchants by incentivizing consumers with bonus value when redeeming gift cards.