Social Media JIC Decision Matrix
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Draft of a social media Joint Information Center (JIC) Decision Matrix. This is how social media would be processed during an emergency in a JIC or Joint Information System (JIS) environment. **For better quality version, try downloading the document**
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Social Media JIC Decision Matrix
- 1. Incoming Message Revised: April 27, 2015 Prepared by: Mary Jo Flynn, MS, CEM LIFE/SAFETY Issue? Is this a QUESTION I this NEW Info from TRUSTED source or PARTNER agency? Is this UNVERIFIED or a RUMOR Is this a VOLUNTEER offer? Is this a FINANCIAL solicitation or offer? Is this INCIDENT INTELLIGENCE? Media: photo, video, audio Is this a COMMENT Use formal communications to share message with Dispatch; then Route a copy of the message to the Public Information Officer or JIC Respond publicly with actions taken. Remind to call 9-1-1 with life-threatening concerns Is a response still needed? STOP. Continue monitoring Is a response available? REDIRECT to the appropriate talking point source Route to PIO to create talking points Add new talking points or media to official response list OFFICIAL RESPONSE LIST Press Release Pre-approved talking points or tweets Pre-approved posts: blog, Facebook, etc. Pre-approved multi- media: video, audio, photos, infographics Messages delivered to all appropriate platforms? STOP. Monitor to ensure message is being received Are clarifying facts available? REDIRECT to the appropriate talking point source ROUTE to Situation Status Unit to obtain confirmation of facts ROUTE to PIO to create talking points ADD new talking points or media to official response list ROUTE information to Emergency Volunteer Center (EVC) ROUTE to PIO to create talking points. Discourage spontaneous arrival at incident site. ADD new talking points or media to official response list RESPOND publicly with EVC center location and registration information ROUTE to Donations Management Unit RESPOND publicly with Donations information ROUTE to PIO to create talking points. Encourage donations to reputable NGOs ADD new talking points or media to official response list ROUTE to Situation Status Unit ROUTE to PIO LOG and document information. STOP. Convert data to resources useable by Sit Stat Unit for briefings Use TOOLS to confirm or verify location or additional data Is this a TROLL? Will FAILING to comment increase public confusion? STOP. Log but do not respond. REDIRECT to the appropriate talking point source STOP. Do Not Engage! YES NO NO NO NO NO NO NO POS NEG NO NO NO NO NO NO YES YES YES YES YES YES YES YES YES YES YES YES STOP. Send a Thank You or click “Like” or “Favorite” Social Media JIC Decision Matrix