Add Burrito Facebook Post and Add How to post as yourself vs page post
New product or service in the last year? New location? Explain the Tomy Thai example Picmonkey.com Engage with other companies as your Page
Social Media Day Jacksonville 2018 - One tip from each presenter with visual
One Sentence Takeaways from
Social Media Day in Jacksonville
M. Valentina Escobar-Gonzalez, MBA
Dennis Yu, Blitz Metrics: Facebook Organic Reach is 1-
2%. *see website for a blog post on his presentation
Carlos Gil, Gil Media Group: Most active used platform
is Instagram, most competitive advantage is to listen!
Caitlin Angeloff: Docusign – By the year 2020, 80%
of content will be video.
Derral Eves, VidSummit – Content is king, distributor is queen.
This visual in the picture was one of the most popular parts of his presentation
Leslie Samuel, Social Media Examiner – Be first in the game,
be transparent, and focus on helping others.
Jay Owen, Design Extensions – “Content Multiplication” repurpose,
slice your videos into one minute segments, and transcribe it and
turn it into blog post
Jenn Talley, Johnson & Johnson Vision – Insight-based content
is going to connect with audiences.
Michael Barber, Godfrey – his presentation was called Making Lemonade:
How Beyonce Can Teach the Modern Marketer to Rule the World. He
provided examples from each of Beyonce’s biggest hits and shared case-
studies. *see website for a blog post on his presentation
Duncan Wardle, iD8 & Innov8 – “What If” (rules didn’t exist) he provided
examples of when companies asked themselves that question and how it
is transformed a services or product. *see website for a blog post on his presentation
Matt Pitman, Times-Union Media: Share your videos on
Facebook, FB Video Uploads have 54% more organic views than
Jenn Watson, The Weather Channel: If you wait for perfection, you
will never go live. The Majority of the raw videos perform better.
Nelson Burton, Interchanges: Specify converts! Tools he shared
that might be useful include: Hunter.io, clearbit.com, rebump.cc
Darnell Brady, Jaguars: Group brainstorms – don’t be a silo, best
ideas come from other departments.
Dr. Margaret Stewart, UNF: Revisit your social listening strategy
routinely, it should include keywords, hashtags, relevant
hashtags, gatherings from competitors.
Danny Monzon, DM Digital: How to Scan a code. Go to Messenger App,
People, then Scan Code. It was fun to communicate with his bot.
Jenn Herman, Jenn’s Trends: Instagram has lower bounce rates
than other social media platforms. Focus on less content & better
Kenny Harper, Rock my Image: Focus on the biggest impact of
your business. Those top 20%.
Luria Petrucci, Live Streaming Pros: Integrate personal stories as
content about you.
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