Treys Facebook Presentation

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Trey Presentation on developing a killer facebook app.
Trey was the winner F8 contest.

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  • Treys Facebook Presentation

    1. 1. Getting love from the Facebook Platform http://apps.facebook.com/facebook_success
    2. 2. THE F8 STORY <ul><li>http://apps.facebook.com/treys_f8_story </li></ul>
    3. 3. The F8 Invite <ul><li>Random invite must have been an accident </li></ul><ul><li>Allowing individuals to develop applications before you launch is a good idea (hint hint, impending platform launches). </li></ul>
    4. 4. The F8 Event <ul><li>Somewhat predictable, but still awesome </li></ul><ul><li>From a developer’s POV, this is a great way to rapidly gain a user base </li></ul><ul><li>From the user’s POV… </li></ul>
    5. 5. The F8 User “Possibilities” <ul><li>From the user’s POV… </li></ul>
    6. 6. The F8 User Possibilities <ul><li>Access to cool, unheard-of web applications from outside of Facebook </li></ul><ul><li>Additions to Facebook itself that the company never implemented </li></ul>
    7. 7. The F8 Idea <ul><li>Really the first time we’ve seen such third-party integration to a major site </li></ul><ul><li>Pretty successful </li></ul><ul><li>Other companies attempting to emulate its success </li></ul><ul><li>Individual platforms are the future? </li></ul>
    8. 8. The F8 Apps <ul><li>All alone </li></ul><ul><li>Coded hardcore for a few hours </li></ul><ul><li>Went on family vacation </li></ul><ul><li>Had to work from dial-up = tragic </li></ul><ul><li>Sold to SideStep </li></ul><ul><li>Fun summer in Silicon Valley </li></ul>
    9. 9. The F8 Lesson <ul><li>Listen to your fellow developers. Maybe they’ve got a good idea. </li></ul><ul><li>Love Facebook. </li></ul>
    10. 10. CREATING A KILLER APP <ul><li>http://apps.facebook.com/creating_a_killer_app </li></ul>
    11. 11. General tips: start now <ul><li>Get in early </li></ul><ul><ul><li>App fatigue </li></ul></ul><ul><ul><li>Flooded directory </li></ul></ul><ul><ul><li>No more good URLs </li></ul></ul><ul><li>Concentrate on your idea </li></ul><ul><ul><li>Make it unique </li></ul></ul><ul><ul><li>The longer you wait, the more likely it’ll be done </li></ul></ul>
    12. 12. General tips: start now <ul><li>Don’t spend too much time developing before launching </li></ul><ul><ul><li>User feedback will guide you (if it’s successful) </li></ul></ul><ul><ul><li>Prepare to respond to it while your app is still somewhat small </li></ul></ul><ul><li>Make the app sticky </li></ul>
    13. 13. Facebook approach <ul><li>How to use requests </li></ul><ul><li>How to use notifications </li></ul><ul><ul><li>Zombies initially blocked for misuse </li></ul></ul><ul><li>Don’t take things so seriously </li></ul><ul><ul><li>It’s all experimental </li></ul></ul><ul><ul><li>Monetization? Ehh… </li></ul></ul>
    14. 14. Different types of apps <ul><li>Utilities and games </li></ul><ul><ul><li>Useful inside and outside of Facebook </li></ul></ul><ul><ul><li>Well developed because they’re feature-filled </li></ul></ul><ul><ul><li>Facebook <3s utilities and games </li></ul></ul><ul><ul><ul><li>New metrics </li></ul></ul></ul><ul><ul><ul><li>Preventing abuse </li></ul></ul></ul><ul><ul><ul><li>Games are gaining </li></ul></ul></ul><ul><ul><ul><li>FBFund </li></ul></ul></ul><ul><li>Facebook extensions </li></ul><ul><li>Fads and seasonal applications </li></ul>
    15. 15. Define “success” <ul><li>Total users? </li></ul><ul><li>Active users? </li></ul><ul><li>Niche users? </li></ul><ul><li>Users in a specific demographic? </li></ul><ul><li>What happens next? </li></ul><ul><ul><li>Sell the app </li></ul></ul><ul><ul><li>Take it out of Facebook </li></ul></ul><ul><ul><li>Try to maintain it independently </li></ul></ul>
    16. 16. Demographics <ul><li>Changing fast on Facebook </li></ul><ul><li>Most are not students anymore </li></ul><ul><li>Most are at least 25 </li></ul><ul><li>More females </li></ul><ul><li>Is your app targeting all the people it could be? </li></ul><ul><li>Mostly English speaking users, for now… </li></ul>
    17. 17. Execution <ul><li>Prepare to scale </li></ul><ul><ul><li>You host the most </li></ul></ul><ul><ul><li>Facebook app = Facebook traffic </li></ul></ul><ul><ul><li>Tyler’s “Coping with success” </li></ul></ul><ul><li>Keep up that growth </li></ul><ul><ul><li>Deceleration = bad news </li></ul></ul><ul><li>Prepare for Tuesday night pushes. Seriously. </li></ul>
    18. 18. Metrics <ul><li>Think about it before you launch </li></ul><ul><li>Google analytics/urchin has its own FBML tag </li></ul><ul><li>You’ll be able to tell from the beginning what works and what doesn’t </li></ul><ul><li>Maybe we’ll have more advanced analytics soon, but still… </li></ul>
    19. 19. Growth <ul><li>#1 tip: make it social </li></ul><ul><li>Organic growth </li></ul><ul><ul><li>Verified by latest stats </li></ul></ul><ul><ul><li>News feed </li></ul></ul><ul><ul><ul><li>Use images </li></ul></ul></ul><ul><ul><ul><li>Call to action = cheesy </li></ul></ul></ul><ul><ul><ul><li>Now templatized! </li></ul></ul></ul><ul><ul><li>Directory </li></ul></ul><ul><ul><ul><li>Icon, Name, Screenshot </li></ul></ul></ul><ul><li>Abuse (aka spam) </li></ul><ul><ul><li>Don’t use notifications in the beginning </li></ul></ul><ul><li>Advertising </li></ul>
    20. 20. Example App <ul><li>“ The Wall, Lah” </li></ul><ul><ul><li>Translates wall posts to Singlish </li></ul></ul><ul><ul><li>“ omg haven’t talked to you in a while” might turn into “alamak! long time no talk lah!” </li></ul></ul><ul><li>Who does this target? </li></ul><ul><li>Will it catch on? Is it sticky? </li></ul><ul><li>How does it spread? </li></ul><ul><li>Can it monetize? </li></ul>
    21. 21. Next up <ul><li>I’ve talked about: </li></ul><ul><ul><li>The idea </li></ul></ul><ul><ul><li>Planning </li></ul></ul><ul><ul><li>Executing </li></ul></ul><ul><li>So what’s left? </li></ul><ul><ul><li>World domination </li></ul></ul><ul><ul><li>Monetization </li></ul></ul><ul><ul><li>(cue next speech) </li></ul></ul><ul><li>The best applications, the ones that drive Facebook, are supposed to come from developers, so get to work tonight  </li></ul>

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