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Social Media in
Disasters
SACRAMENTO FLOODS 2017
Mary Jo Flynn
Setting Up Distribution Channels
Long Form Messages
Shorter
Status
Updates
Photos and Video
Graphic
Design
Website or Blog
CORE CONTENT AREAS
Updates/Releases
Evacuation orders
Donations
Social media links
Photo & video requests
Safety actions
Recovery actions
MAP DISPLAYS
Evacuation areas
Shelter locations
Local assistance centers
Road closures
Supply locations (e.g. Sandbags)
Click to
Tweet
http://twitter.com/home?
status=Put your message
here and include your
username via
@MaryJoFly
What Happened?
30Atmospheric
Rivers
Normal Water Year (14-15) Atmospheric
Rivers
Levee breach
Massive Wind-Storm Caused Power Outages
Swift Water Rescues
Train Derailment
Oroville Dam Spillway
Google Maps
Social Media
Monitoring
Facebook Safety Check
Rumors
Managing
Rumors
Accessible
Design
SoundCloud.com to distribute audio files
Lessons Learned
 Dedicate someone to photography, graphics and video
 Ensure that the website is updated regularly, and timestamped
 Your live videos will be directly quoted; practice and rehearse
what you will share before you go live
 Download your live video and post to YouTube with closed captions
immediately
 Don’t forget about the communities that may access information
through different methods.
 Utilize a combination of audio, alt text, video, closed captions, and
text reader friendly websites
Questions?
MARY JO FLYNN
@MARYJOFLY

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MDEMA Social Media in Disasters

Editor's Notes

  1. Second, I have on the schedule (Thursday, June 1st) a social media focused presentation, and I was hoping you might also be interested in covering a 1-hour breakout session (attendees will have 4 different session to choose from) to talk about again your recent events, specifically from the social media perspective.
  2. Significant on-street flooding closed many roads throughout the southern portion of Sacramento County
  3. Failures in the concrete spillway led to the closure of the spillway. Water accumulated inside the lake, eventually emptying over the emrgency spillway. The emergency spillway eroded significantly, causing an evacuation of 188,000 people from the area toward Sacramento County
  4. Recommend recording the date and time that the message was recorded or posted. People still listen to the uploads even though they are a few months old.