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Intranet Transformation @Swisscom

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Intranet Transformation @Swisscom, Digital Leadership Forum Wien, Advatera, 2015, Swisscom AG, Thomas Maeder

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Intranet Transformation @Swisscom

  1. 1. Digital Internal Communications Intranet Transformation @Swisscom Thomas Maeder Head of Digital Communication & Collaboration Experience Swisscom AG Digital Leadership Forum 2015 8./9. Juni, Wien
  2. 2. About me About Swisscom 2 • Swisscom is Switzerland’s leading telecommunication provider, with its headquarters in Berne • With over 21,000 employees, it generated turnover of CHF 2,893 million in the first Quarter of 2015 • Swisscom is one of the most sustainable companies in Switzerland and Europe LinkedIn http://ch.linkedin.com/in/maeder/en XING http://www.xing.com/profile/Thomas_Maeder Twitter @ThomasMaeder
  3. 3. 3 Some thoughts about (Digital) Transformation
  4. 4. Workplace Transformation 4
  5. 5. Digital User Experience Transformation 5 ”Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” (Richard Branson) ”Complexity is your enemy. Any fool can make something complicated. It is hard to make something simple.” (Richard Branson)
  6. 6. Intranet Transformation @Swisscom 6 Altes Intranet mit Bilderrrahmen
  7. 7. 7 Intranet aka Digital Workplace Vision? Purpose? Scope?
  8. 8. How to define Vision, Purpose & Scope for your Intranet aka Digital Workplace? dd/mm/yyyy 8
  9. 9. What’s the Digital Experience @your company feel like? 9 loose collection of applications/services what’s the digital experience for your employees? on premise hybrid cloud on premise hybrid cloud what’s the digital experience for your customers/partners? on premise hybrid cloud collection of (partly) integrated applications/services collection of (partly) integrated applications/services with a (partly ) unified experience application/services #employees/users frequency of use weekly daily hourly fewmanyall #employees/users frequency of use #employees/users frequency of use
  10. 10. 10 integrated user experience company organization & culture company organization & culture What’s the current Intranet aka Digital Workplace Vision Purpose Scope @Swisscom ? “Swisscom Digital Workplace Experience”“Swisscom Digital Workplace Experience” Internal Communications EmployeeServices ReferenceInformation ManagedContent any device & any where share followfollow discuss work collaborate connect create …… Collaboration findfind technologytechnology like learnlearn Rich Profile & Social LayerRich Profile & Social Layer Information ManagementInformation Management Find, Ask & DiscoverFind, Ask & Discover
  11. 11. 11 20122009 Intranet 1.0 Intranet SCS Intranet SCS-CBU Intranet Fixnet Intranet Mobile Intranet Solutions Intranet GHQ / PAR Intranet ITS Intranet 2.0 2015 Digital Workplace User Experience 1.0 2014 Intranet 3.0 Intranet > Digital Workplace Experience Transformation Journey @Swisscom Intranet consolidation 1 platform (SP2007) 1 user experience 1 governance … new ux social features mobile web access upgrade SP2010 … self service collaboration improved social features social Q & A video/corporate TV upgrade SP2013 … new ux new governance agile dev/scrum integration/APIs …
  12. 12. 12 Intranet > Digital Workplace Experience Transformation Journey @Swisscom What are our lessons learned & good practices?
  13. 13. 13 Internal Communications / News lessons learned & good practices • one news center (with constant flow of engaging, personalized stories)
  14. 14. 14 Internal Communications / News lessons learned & good practices • one news center (with constant flow of engaging stories) • create dialog
  15. 15. 15 Internal Communications / News lessons learned & good practices • one news center (with constant flow of engaging stories) • create dialog • use email alerts/digests
  16. 16. 16 Internal Communications / News lessons learned & good practices • one news center (with constant flow of engaging stories) • create dialog • use email alerts/digests • provide statistics
  17. 17. 17 Internal Communications / News lessons learned & good practices • one news center (with constant flow of engaging stories) • create dialog • use email alerts/digests • provide statistics • include video, corporate TV
  18. 18. 18 Reference Information / Managed Content lessons learned & good practices • distinguish content • reduce content • it’s all about information management content items relevanceforallemployees lowhigh the Long Tail law managing «the Signal» and «the Noise» ReferenceInformation ManagedContent Archive News Internal Comms User Generated Content Collaborative Content
  19. 19. 19 Reference Information / Managed Content lessons learned & good practices • distinguish content • reduce content • it’s all about information management • define ownership • build trust • provide statistics
  20. 20. 20 Collaboration lessons learned & good practices • understand common collaboration needs
  21. 21. 21 Collaboration lessons learned & good practices • understand common collaboration needs • make it easy (self service, accessible form anywhere)
  22. 22. 22 Collaboration lessons learned & good practices • understand common collaboration needs • make it easy (self service, accessible form anywhere) • integrate intranet & collaboration • establish collaboration community management
  23. 23. 23 Employee Services lessons learned & good practices • understand common employee services needs • integrate intranet & employee services • align application roadmaps
  24. 24. 24 Findability - find, ask & discover lessons learned & good practices • good search experience (needs optimized content, persons in charge, search technology)
  25. 25. 25 Findability - find, ask & discover lessons learned & good practices • good search experience (needs optimized content, persons in charge, search technology) • provide discovery (most visited, most commented, social network feed, related content etc) • provide alternatives to search (connecting questions and people «ask the brain»)
  26. 26. 26 User Experience lessons learned & good practices • performance & stability • easy external access
  27. 27. 27 User Experience lessons learned & good practices • performance & stability • easy external access • any browser • responsive UI
  28. 28. 28 User Experience lessons learned & good practices • performance & stability • easy external access • any browser • responsive UI • internet applications & services are benchmark • modern, fun to use, emotional, personal
  29. 29. Fragen & Feedback?
  30. 30. Thank you! Thomas Maeder Head of Digital Communication & Collaboration Experience Mobile + 41 79 688 08 71 thomas.maeder@swisscom.com LinkedIn http://ch.linkedin.com/in/maeder/en XING http://www.xing.com/profile/Thomas_Maeder Twitter @ThomasMaeder Swisscom AG Group Communications & Responsibility Alte Tiefenaustrasse 6 3048 Worblaufen - Switzerland www.swisscom.ch 30

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