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Facebook for Business
By: Lara Abdulhadi @larahadi
A FEW STATS TO WARM YOU UP
Facebook for Business
Facebook accounts
for 15.8% of total
time spent on the
Internet.
Source: Rocket Post
71% of online adults
use Facebook. 63% of
Facebook users visit
daily and 40% visit
multiple times per
day.
Source: Rocket ...
78% of Facebook
users are mobile-
only.
Source: Rocket Post
SETTING UP YOUR BUSINESS PAGE
Facebook for Business
Pick a Name, and set
a Vanity URL
Fill Out the About
Section in Great
Detail
Create your Strategy!
Questions to answer in order to build a successful strategy
• Write down specific objectives on why you want to
be on Face...
Build a Content and
Posting Strategy
Just like a company
hierarchy – assign
roles to the managers
of your page
Design you cover
photo, profile picture,
and necessary tabs.
BEST PRACTICES FOR RUNNING
YOUR PAGE
Facebook for Business
Add Calls-to-Action
on your offline
materials.
Read your insights on
Weekly Basis, and
tweak your strategy
accordingly.
Moderate and
Respond to your Fans
at least within 60
minutes during work
hours.
Give your fans a
chance to run a
private conversation
by activating the
message button.
Create content like a
KING!
Create & Curate.
Keep it Short &
Simple.
Don’t be afraid to
schedule posts to
remain consistent.
YET…
Remember to retain
the human factor
within your brand,
you are NOT a robot
Run a Contest
Bear in mind it needs to
comply with Facebook’s
Strict Rules
Include Social Plugins
in your Website
Be Original, Don’t be
a Spammer…
UNDERSTANDING FACEBOOK ADS
Facebook for Business
STEP 1: Choose Among
Objectives
We shall Focus on Two
Basics in this PPT:
[A] Boost your Posts =
Engage your fan base
[B] Promote Your Page =
Build your F...
Other Objectives….
• Clicks to Website: Send people to your website
• Website Conversions: Increase conversions on your we...
Ad Campaign Structure
Photo by Facebook
Step 1: Choose the Objective of your Campaign
Step 2-A: Create your Ad Set
Step 2-B: Set Your Budget
Step 2-C: Optimize
Notes:
Optimize for PAGE LIKES
You can choose to bid for your objective, clicks or impressions. Your ch...
Step 3: Create your Ad
Each image you add will create a
different ad in your ad set. After
your campaign starts, you can
m...
Understanding Facebook Ad Placement
Step 4: Wait for your Ad to be Reviewed
Facebook reviews ads to make sure they are inline with the
platform design guideli...
Understanding your Facebook Ads Manager
Understanding your Facebook Ads Manager
• Status: Allows you to start/stop your Ads
• Ad: The name you've given your Ad
• ...
10 TIPS BEFORE STARTING YOUR
FACEBOOK PAGE
Additional Resources
About the Author
With a strong background as a Social Media
Strategist, Lara is a blogger, who brings together
her online ...
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
Social Media - Facebook for Business
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Social Media - Facebook for Business

Facebook for Business: Everything you need to know from best practices for running your page, to understanding those tricky terms in Advertising.

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Social Media - Facebook for Business

  1. 1. Facebook for Business By: Lara Abdulhadi @larahadi
  2. 2. A FEW STATS TO WARM YOU UP Facebook for Business
  3. 3. Facebook accounts for 15.8% of total time spent on the Internet. Source: Rocket Post
  4. 4. 71% of online adults use Facebook. 63% of Facebook users visit daily and 40% visit multiple times per day. Source: Rocket Post
  5. 5. 78% of Facebook users are mobile- only. Source: Rocket Post
  6. 6. SETTING UP YOUR BUSINESS PAGE Facebook for Business
  7. 7. Pick a Name, and set a Vanity URL
  8. 8. Fill Out the About Section in Great Detail
  9. 9. Create your Strategy!
  10. 10. Questions to answer in order to build a successful strategy • Write down specific objectives on why you want to be on Facebook • Who are you target audience? List their demographics in detail? • What tone of voice represents your brand most? • How will you handle negative complaints about your brand? • Who will be responsible for running your Facebook page?
  11. 11. Build a Content and Posting Strategy
  12. 12. Just like a company hierarchy – assign roles to the managers of your page
  13. 13. Design you cover photo, profile picture, and necessary tabs.
  14. 14. BEST PRACTICES FOR RUNNING YOUR PAGE Facebook for Business
  15. 15. Add Calls-to-Action on your offline materials.
  16. 16. Read your insights on Weekly Basis, and tweak your strategy accordingly.
  17. 17. Moderate and Respond to your Fans at least within 60 minutes during work hours.
  18. 18. Give your fans a chance to run a private conversation by activating the message button.
  19. 19. Create content like a KING! Create & Curate.
  20. 20. Keep it Short & Simple.
  21. 21. Don’t be afraid to schedule posts to remain consistent.
  22. 22. YET… Remember to retain the human factor within your brand, you are NOT a robot
  23. 23. Run a Contest Bear in mind it needs to comply with Facebook’s Strict Rules
  24. 24. Include Social Plugins in your Website
  25. 25. Be Original, Don’t be a Spammer…
  26. 26. UNDERSTANDING FACEBOOK ADS Facebook for Business
  27. 27. STEP 1: Choose Among Objectives
  28. 28. We shall Focus on Two Basics in this PPT: [A] Boost your Posts = Engage your fan base [B] Promote Your Page = Build your Fan Base
  29. 29. Other Objectives…. • Clicks to Website: Send people to your website • Website Conversions: Increase conversions on your website. You'll need a conversion pixel for your website before you can create this ad • App Installs: Get installs of your app • App Engagement: Increase engagement in your app • Offer Claims: Create offers for people to redeem in your store • Local Awareness: Reach people near your business • Event Responses: Raise attendance at your event • Video Views: Create ads that get more people to view a video
  30. 30. Ad Campaign Structure Photo by Facebook
  31. 31. Step 1: Choose the Objective of your Campaign
  32. 32. Step 2-A: Create your Ad Set
  33. 33. Step 2-B: Set Your Budget
  34. 34. Step 2-C: Optimize Notes: Optimize for PAGE LIKES You can choose to bid for your objective, clicks or impressions. Your choice determines how you pay and who your ad is served to. For example, when you optimize your bid for the Page like objective, you'll be charged when your ad is served to people within your audience who are more inclined to like your Page. Optimize for CLICKS You can choose automatic or manual bid pricing. Using automatic will set your bid so that it's optimized to help you reach your objective. Using manual will let you pick a maximum bid. You can choose to pay per click (CPC) or per 1,000 impressions (CPM). Your ads won't be optimized to help you reach your objective.
  35. 35. Step 3: Create your Ad Each image you add will create a different ad in your ad set. After your campaign starts, you can monitor how audiences respond to the different images. Accordingly you can decide which Ads to keep, and which ones to stop for best results.
  36. 36. Understanding Facebook Ad Placement
  37. 37. Step 4: Wait for your Ad to be Reviewed Facebook reviews ads to make sure they are inline with the platform design guidelines and advertising guidelines. Design Guidelines • Recommended image size: 1,200 x 444 pixels • Your image may not include more than 20% text • Text: 90 characters
  38. 38. Understanding your Facebook Ads Manager
  39. 39. Understanding your Facebook Ads Manager • Status: Allows you to start/stop your Ads • Ad: The name you've given your Ad • Delivery: Indicates if your Ad is running or not, or whether its approved or not • Results: The number of actions as a result of your ad depending on your Ad objective • Cost: The average you paid for each action associated with your objective • Reach: The number of people your Ad was served to • Frequency: The average number of times your ad was served to each person • Clicks: The total number of clicks the Ad received. • Click-Through Rate (CTR): The number of clicks you received divided by the number of times your ad was served by Facebook • Total Spent: What has been spent so far during your campaign • Max Bid: If you chose manual bidding rather than optimizing, this is the max bid you set when creating your Ad • Average Price: The average amount you paid for each action, click, or 1,000 impressions
  40. 40. 10 TIPS BEFORE STARTING YOUR FACEBOOK PAGE Additional Resources
  41. 41. About the Author With a strong background as a Social Media Strategist, Lara is a blogger, who brings together her online experience and business background to set the direction and strategy for clients. Her diverse list of clientele in which social media strategies was tailored for include both local and regional clients. Lara holds an MBA from the New York Institute of Technology, and offers social media training for individuals and organizations, along side consultancy and strategy.

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