Findability in the Social and Digital Workplace

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Presentation from the great Intranet Reloaded conference in Berlin, April 2013 talking about the next Step on the Journey from Searching to Finding

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Findability in the Social and Digital Workplace

  1. 1. FINDABILITY IN THE SOCIAL ANDDIGITAL WORKPLACEThe next Step on the Journey fromSearching to FindingStephan SchillerweinBerlin, 25.04.2013
  2. 2. Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein2
  3. 3. WHY INTERNAL SEARCH HASNEVER MANAGED TO DELIVERTHE RESULTS WE WANTED
  4. 4. Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein4
  5. 5. Only 12% oforganizations havea search strategySource: Jane McConnell, “Global Intranet Trends for 2010”, http://www.netjmc.comSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein5
  6. 6. 61% of organizationshave less than 1resource dedicatedto searchSource: Jane McConnell, “Digital Workplace Trends 2012”, http://www.netjmc.comSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein6
  7. 7. … 70 percent … have invested ina knowledge base, [the] samepercentage reports that [it]does not contain the[necessary] information...Source: Omega Management Group Corp. and Coveo: “The Knowledge-Driven Support Organization and its Impact on the Customer Experience”, 2011Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein7
  8. 8. 65% do either nosearch analytics ordo it irregularilySource: Jane McConnell, “Global Intranet Trends for 2010”, http://www.netjmc.comSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein8
  9. 9. Data from the Worldwide Intranet ChallengeWhat your users think about Intranet SearchSource: Worldwide Intranet Challenge, 2009, http://cibasolutions.typepad.com2013: +0.13 ↑2013: -0.13 ↓Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein9
  10. 10. HOW EXPANDING YOURINTRANET IS MAKING MATTERSEVEN WORSE
  11. 11. Spot the needle!Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein11Picture credits: «Haystacks» by DomiKetu, http://www.flickr.com/photos/domiketu/8199210737/
  12. 12. Making matters worse: silo approachSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein12Source: Jane McConnell, “Digital Workplace Trends 2012”, http://www.netjmc.com
  13. 13. HOW THE DIGITAL WORKPLACECAN HELP RESTART YOURAPPROACH TO FINDABILITY
  14. 14. • I don’t know who you are!• I don’t know what your job is!• I don’t know what your arecurrently working on!• I don’t know what you’reinterested in!• I don’t know what you want to donext!• I have no idea what you meanwith «expenses»!?!The Digital Workplace creates the Missing LinkPicture credit: "Gabriele - Die perfekte Sekretärin: 1956 Chefs mit kleinen Fehlern», diepuppenstubensammlerin, http://www.flickr.com/photos/diepuppenstubensammlerin/5668327945/Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein14
  15. 15. Example: Metadata-ArchitectureSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein15Colygon MatchPoint for SharePoint makes metadata universal
  16. 16. Example: Corporate Activity StreamsSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein16Tibco tibbr integrates legacy apps into the «new way of working»
  17. 17. Example: Context unites separate initiativesIntra-netECMSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein17Customer case from a large health organizationTaxonomy
  18. 18. Example: Weston Solutions, Inc. (USA)Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein18LessonTrack - lessons learned in a cross-system, in-context mannerSource: Intranet Innovations Awards 2012, Step Two Designs, http://steptwo.com.au/
  19. 19. Example: ClimateWorks Foundation (USA)Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein19Social & DMS integrated, Taxonomy & Crowdsourced TaggingSource: Intranet Innovations Awards 2012, Step Two Designs, http://steptwo.com.au/
  20. 20. Example: In-post interactivityBringing context even to your InboxSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein20
  21. 21. HOW SOCIAL MEDIA CANCHANGE INFORMATION WORKAND THE VERY CONCEPTS OFFINDABILITY
  22. 22. Having theinformation,interaction andfunctionalityyou need to doyour job in oneplace!It’s an old dream (almost) come true…Picture credits: «Yammer, the blog», http://blog.yammer.com/blog/2010/05/add-voice-to-yammer-with-skype.htmlSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein22
  23. 23. But only if you treat it rightOne more function on yourSocial Collaboration feature listInternal TwitterAnother siloCorporate Activity Streams are not …Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein23
  24. 24. Don’t think Facebook, but …Aggregation& CurationInterfaceSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein24
  25. 25. Questions for the right mixWhat’s importantfor ourorganisation?What’simportant forour people?Does it createenough«signal»?Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein25
  26. 26. Signal: Go where people already areExample: SwisscomSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein26
  27. 27. Signal: Make it the only place where info is availableExample: PwC«Spark»-Case study on:http://intranet-matters.de/2013/01/18/spark-taking-collaboration-and-corporate-social-networking-to-a-new-level-at-pwc/Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein27
  28. 28. WRAP-UP
  29. 29. The three Maturity Stages of FindabilityAwareness for the needfor search strategy & resourcesAwareness for the needfor digital business transformationBadOkGoodSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein29
  30. 30. What has happend since last year ...You are hereSearching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein30
  31. 31. About InfocentricInfocentric is an innovative consulting, software and research companybased in Baden, Switzerland. From intranets to digital workplaces,from corporate websites to cross- and multichannel communication, fromcollaboration to enterprise content management – a team of 45 employeescovers the entire spectrum of information management and online media.As a dynamic, mid-sized consulting company with highly experiencedand dedicated specialists, Infocentric has helped 100+ satisfied customers,medium and large and across all industries.Our professional services reflect the full project lifecycle ranging fromstrategy definition, conceptual design to usability, governance, architecture,implementation and control of digital instruments under operationalconditions.Searching & Finding | Intranet Reloaded 2013 | Stephan Schillerwein31Reshaping Digital, Transforming Business
  32. 32. THANK YOU.Infocentric Research AGStadtturmstrasse 10CH-5400 Badent +41 56 210 01 20f +41 56 210 01 21infocentricresearch.com

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