The document analyzes potential threats and weaknesses that could negatively impact Google's business in the future. It identifies 12 main threats/weaknesses, including antitrust suits, copyright infringement suits, inability to retain key talent, disruptive innovations, and privacy concerns. Each threat is evaluated based on its probability, potential timing of impact, and level of impact on Google's revenues and profits if it were to materialize. The document concludes that while some threats like privacy concerns or antitrust suits have a high probability and impact, Google's demise is not imminent given the long-term nature and uncertainty of many of the threats.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
Appistry/CloudCamp “Inside the Cloud” Cloud Computing Community SurveyAppistry
Through the inaugural Appistry/CloudCamp "Inside the Cloud" survey, respondents provided feedback on cloud leadership, market conditions, innovation, challenges to cloud adoption, critical cloud attributes, and relevant cloud applications.
Video Landscape--A Rising Tide: Video Today by Kari WallesMarcel Media
Video Landscape--A Rising Tide: Video Today by Kari Walles was presented at Marcel Media's 4th annual Seminar. Includes: Online video statistics, YouTube growth metrics, best practices for online video and case studies.
Presented at Changing Media Summit in London, "the must-attend event for anyone concerned with creative and commercial success in the digital age. It is aimed at senior executives responsible for strategies in digital, online, new media, mobile, marketing, branding, finance, comms, content, audio and more."
This is a strategic view into media platforms and ecosystems, why they matter and how to create and participate in them.
Appistry/CloudCamp “Inside the Cloud” Cloud Computing Community SurveyAppistry
Through the inaugural Appistry/CloudCamp "Inside the Cloud" survey, respondents provided feedback on cloud leadership, market conditions, innovation, challenges to cloud adoption, critical cloud attributes, and relevant cloud applications.
The Sales Opportunity Canvas: Finding Your First [Enterprise] Customer, Then ...SalesQualia
The Sales Opportunity Canvas enables startup CEOs, sales managers, and sales professionals to identify key strengths and gaps in their sales process with individual customers. Users identify the people and develop the process required to move a prospect to a paying customers.
Beginning with Customer Needs, the "People" section of the Sales Opportunity Canvas focuses on Buyer Types, Value Statements, and Sales Resistance the user can expect to encounter. The process section of the Sales Opportunity Canvas focuses on the Stages of the Sale, Key Milestones, and Sales Mapping.
After identifying the people and developing the sales process, users apply this learning to creating an Implementation Plan and Work Agreement collaboratively with their customers to insure a successful, long-term customer relationship.
The Sales Opportunity Canvas includes the developing of the 1:1:1:1:1:1 Framework for Sales Mapping and Implementation Planning.
Presented by SalesQualia Founder Scott Sambucci at PARISOMA Workspace in San Francisco, CA on August 28, 2013. The Sales Opportunity Canvas will soon be available for purchase, and is developed specifically for startup CEOs, Sales Managers, and Sales Professionals.
Why should C-Level care about APIs? It's the new economy, stupid.Fabernovel
Why should C-Level care about APIs? It's the new economy, stupid.
In this 2013 version of our study on APIs, we identify how APIs allow companies to effectively pursue the classical triptych of business goals: business development, product development and supply chain management.
Through three new practical cases, discover how 5 companies, coming from the most traditional fields, use private APIs and technologies such as cloud and data in order to renovate their business and to invent new business models.
We studied the case of 5 japanese companies. 5 business cases showing the emerging business trend which consists in working on a private or partner-based API to change business models and find new paths of monetization:
// RETAIL: Seven Eleven, global leader of convenience stores, optimizes its logistics almost in real time by using APIs
// HEALTHCARE: OMRON, creator of connected healthcare devices, monetizes the data provided by its users to forecast epidemics
// INDUSTRY: Honda, mobile constructor, connects its entire car fleet with APIs, to provide intelligent guiding services to their clients
// MEDIA : Cookpad, originally a user-generated recipe website, sells its knowledge in consumer preferences to food-processing industry
// AGRICULTURE: Fujitsu, is getting ready to automate Japan's agriculture, in order to cope with the loss of workforce in Japanese companies
And you, how are you going to reinvent your business thanks to APIs?
La version 2013 de l’étude sur les APIs par FABERNOVEL.
A travers trois nouveaux cas pratiques, découvrez comment 5 entreprises, issues des secteurs les plus traditionnels, utilisent les APIs privées, les technologies cloud et la data pour renouveler leurs business et inventer de nouveaux modèles.
Nous sommes allés au Japon étudier le cas de cinq entreprises :
// RETAIL : Seven Eleven, leader mondial des conveniences stores, optimise sa logistique en temps quasi-réel grâce aux APIs
// SANTE : OMRON, créateur d’appareils connectés pour la santé, monétise les données fournis par ses utilisateurs pour prévoir les épidémies
// INDUSTRY : Honda, constructeur automobile, connecte l’ensemble de sa flotte avec des APIs, pour fournir des services de guidage intelligent à ses clients
// MEDIA : Cookpad, initialement un site de recettes fournis par l’utilisateur, revend son savoir des goûts consommateurs à l’agroalimentaire
// AGRICULTURE : Fujitsu, s’apprête à automatiser l’agriculture Japonaise, afin de faire face à la perte de main-d’oeuvre dans les campagnes japonaises
Et vous, comment allez vous réinventer votre business grâce aux APIs ?
Daniel Glazman, W3C CSS Working Group Chair and Web Tech Lead from Samsung OSG, discusses how CSS 3 and stylesheets will affect web standards in the future.
The Sales Opportunity Canvas: Finding Your First [Enterprise] Customer, Then ...SalesQualia
The Sales Opportunity Canvas enables startup CEOs, sales managers, and sales professionals to identify key strengths and gaps in their sales process with individual customers. Users identify the people and develop the process required to move a prospect to a paying customers.
Beginning with Customer Needs, the "People" section of the Sales Opportunity Canvas focuses on Buyer Types, Value Statements, and Sales Resistance the user can expect to encounter. The process section of the Sales Opportunity Canvas focuses on the Stages of the Sale, Key Milestones, and Sales Mapping.
After identifying the people and developing the sales process, users apply this learning to creating an Implementation Plan and Work Agreement collaboratively with their customers to insure a successful, long-term customer relationship.
The Sales Opportunity Canvas includes the developing of the 1:1:1:1:1:1 Framework for Sales Mapping and Implementation Planning.
Presented by SalesQualia Founder Scott Sambucci at PARISOMA Workspace in San Francisco, CA on August 28, 2013. The Sales Opportunity Canvas will soon be available for purchase, and is developed specifically for startup CEOs, Sales Managers, and Sales Professionals.
Why should C-Level care about APIs? It's the new economy, stupid.Fabernovel
Why should C-Level care about APIs? It's the new economy, stupid.
In this 2013 version of our study on APIs, we identify how APIs allow companies to effectively pursue the classical triptych of business goals: business development, product development and supply chain management.
Through three new practical cases, discover how 5 companies, coming from the most traditional fields, use private APIs and technologies such as cloud and data in order to renovate their business and to invent new business models.
We studied the case of 5 japanese companies. 5 business cases showing the emerging business trend which consists in working on a private or partner-based API to change business models and find new paths of monetization:
// RETAIL: Seven Eleven, global leader of convenience stores, optimizes its logistics almost in real time by using APIs
// HEALTHCARE: OMRON, creator of connected healthcare devices, monetizes the data provided by its users to forecast epidemics
// INDUSTRY: Honda, mobile constructor, connects its entire car fleet with APIs, to provide intelligent guiding services to their clients
// MEDIA : Cookpad, originally a user-generated recipe website, sells its knowledge in consumer preferences to food-processing industry
// AGRICULTURE: Fujitsu, is getting ready to automate Japan's agriculture, in order to cope with the loss of workforce in Japanese companies
And you, how are you going to reinvent your business thanks to APIs?
La version 2013 de l’étude sur les APIs par FABERNOVEL.
A travers trois nouveaux cas pratiques, découvrez comment 5 entreprises, issues des secteurs les plus traditionnels, utilisent les APIs privées, les technologies cloud et la data pour renouveler leurs business et inventer de nouveaux modèles.
Nous sommes allés au Japon étudier le cas de cinq entreprises :
// RETAIL : Seven Eleven, leader mondial des conveniences stores, optimise sa logistique en temps quasi-réel grâce aux APIs
// SANTE : OMRON, créateur d’appareils connectés pour la santé, monétise les données fournis par ses utilisateurs pour prévoir les épidémies
// INDUSTRY : Honda, constructeur automobile, connecte l’ensemble de sa flotte avec des APIs, pour fournir des services de guidage intelligent à ses clients
// MEDIA : Cookpad, initialement un site de recettes fournis par l’utilisateur, revend son savoir des goûts consommateurs à l’agroalimentaire
// AGRICULTURE : Fujitsu, s’apprête à automatiser l’agriculture Japonaise, afin de faire face à la perte de main-d’oeuvre dans les campagnes japonaises
Et vous, comment allez vous réinventer votre business grâce aux APIs ?
Daniel Glazman, W3C CSS Working Group Chair and Web Tech Lead from Samsung OSG, discusses how CSS 3 and stylesheets will affect web standards in the future.
Today, pretty much all companies have embraced open source. But while they’re all keen to use open source, at lot fewer actually contribute to it.
And yet, there’s real value in doing so. Companies use their contribution to open source to boost recruiting (Facebook claims 75% of their new engineering recruits mention Facebook’s open source program as a key reason they accepted their offer), increase their market, build a moat around their business, or position themselves as leaders in their field.
In this talk, we’ll look at the different ways contributing to open source can benefit a business and become a competitive advantage. We’ll look at the open source strategies of different companies, big and small, and provide you with the knowledge to start building a business case for open source in your own company.
I’ve been in the software consulting and staffing business for many years, and have had my share of experiences with facing and overcoming the tribulations that come with running one’s own business. A lot of my experiences are specific to the technology business, but most of that experience applies to any form of consulting. At least half of your success as a consultant depends on your grasp and application of basic business knowledge and I am happy to share that with people.
BCS (Isle of Man): Implications for Project Management in an uncertain Island...Owen Cutajar
Implications for Project Management in an uncertain Island Economy will consider how project management disciplines operate in an Isle of Man environment and how these translate from global governance models. Chris will also consider how the outlook for the Island’s IT industry and project management is affected by the current economic situation and outlook.
Chris Davies is the Chief Operating Officer of Intelligence Ltd one of the Isle of Man’s largest consultancy companies. Chris has over 25 years experience of the IT industry in a variety of roles including hardware and software development, sales, marketing and project and corporate management. He has worked for both public and private companies and has a wealth of experience of projects of all sizes. Chris is currently working with the Isle of Man Government and other clients providing strategy, programme and project management consultancy.
Presented at the European Parliament, by Roi Carthy (www.twitter.com/roi), on behalf of Shine Technologies (www.twitter.com/getshine).
Questions? Contact: roi@getshine.com
RIP seed phrases - the death and future of crypto walletsOuriel Ohayon
Seed Based crypto wallets have no future.
They are plagued by design no matter how you wrap them.
This presentation explains why and gives a glimpse at the future of wallet security
Stop losing your NFTs - introducing ZenGo ClearSign Firewall for web3Ouriel Ohayon
ZenGo crypto wallet is Introducing ClearSign:
the first ever secure wallet experience that informs, verifies transaction signatures and protects your from malicious Dapp transactions causing people to lose NFTs and crypto in hacks or in manipulation errors
What are crypto wallets? How different are they from exchanges? What is their job to be done? where are they weak? What is the potential and future they hold
Brought to you by @ZenGo
Apple Study: 8 easy steps to beat Microsoft (and Google)Ouriel Ohayon
a comprehensive study on Apple considering strengths and weaknesses against other major contenders in the industry space
The same battle happens in Fintech against banks and crypto players like Binance and ZenGo
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Why Could Google Die...
1. Why could Google die …
maybe not now, but tomorrow
Paris, March 2009
2. This work is licensed under the Creative Commons to allow further
contributions by other specialists and web users in the coming
months. To view a copy of this Attribution-NonCommercial-
ShareAlike3.0 Unported license, visit
http://creativecommons.org/licenses/by-nc-sa/3.0/ or send a letter to
Creative Commons, 1712nd Street, Suite300, San Francisco,
California, 94105, USA.
..…….
2
March 2009 • Why could Google die ? •
3. This presentation is an answer to the comments
related to the previous faberNovel study
In December 2008, faberNovel published a white paper about
Google’s key success factors :
http://www.slideshare.net/misteroo/all-about-google-presentation
Many comments dealt with Google’s weaknesses and the possible
threats to Google’s market dominance. We are now trying to identify
these threats and weaknesses.
The title of the presentation refers to Jeff Jarvis’ book
What would Google do? which will be published in France in June 2009 (faberNovel/Télémaque publishing) ..…….
3
March 2009 • Why could Google die ? •
4. Methodology
• 4 types of threats and weaknesses have been identified:
Legal threat
Internal weakness
Strategic threat
Other threat
• For each threat or weakness, probability, forecast and impact have
been evaluated on scales :
• Probability: evaluation of the possibility that a threat or a weakness could impact Google’s
business
Low Mild High
• Timing: evaluation of the time limit for the threat or a weakness to impact Google’s business
Long
Short
term
term
• Impact: evaluation of the negative impact on Google’s revenues and profits
High
Low
impact
impact
..…….
4
March 2009 • Why could Google die ? •
5. 12 main weaknesses or threats
Threats / Weaknesses Probability Timing Impact
Low > High Short > Long Low > High
Antitrust suits against Google
Legal threats
Copyright infringement suits
Inability to hire or retain key people
Internal
Inability to scale operational processes
weaknesses
Top management issues
Acquisition difficulties
Competition with incumbents
Strategic
threats Disruptive innovations
Inability to control points of entry
Interruption or failure of Google’s services
Privacy concerns
Other threats
Opensource’s ecosystem threats
..…….
5
March 2009 • Why could Google die ? •
6. Antitrust suits against Google Legal threat
Google is increasingly subject to antitrust suits
vs / vs
In 2007, Microsoft called for In November 2008, Google and In February 2009, Sourcetool, a B2B
regulator action to stop Google Yahoo ended their negotiations, search engine, filed an antitrust suit
and DoubleClick merging abandoning attempts to overcome against Google, accusing it of upping
the objections of antitrust regulators its ad rates unfairly
Google might constantly be subject to antitrust claims for (amongst others) :
Excluding companies Over favoring in-house Issuing unclear ad
from Google results services rates
Probability Timing Impact
High Middle term High
..…….
6
March 2009 • Why could Google die ? •
7. Legal threat
Copyright infringement suits
Google has been subject to copyright infringement claims
all over the World (Australia, Austria, France, Israel, Italy,…)
vs
vs vs
May 2007: Viacom sued Google, May 2008: a group of Belgian October 2008: Google agreed to
accusing YouTube of quot;massive newspapers filed a lawsuit against pay $125 million to settle two
intentional copyright Google claiming that Google News copyright lawsuits by publishers
infringementquot; and asking for more made the papers' articles available and authors
than $1 billion in damages for free. They asked Google for €49
million in damages
Since most of Google’s services link or host copyrighted material,
The risk of monetary damages is substantial
Probability Timing Impact
High Short term Moderate
..…….
7
March 2009 • Why could Google die ? •
8. Internal
Inability to hire or retain key
weakness
people
Google set up processes to attract and motivate employees
Since its performance depends on the talents and efforts of highly skilled individuals
600
Examples : 400
Google stock
200
price [$]
05 06 07 08
Cool work Transferable stock Very selective
environment options program hiring process
In a more mature company, incentives became less efficient:
Google’s work environment is becoming comparable to big corporations
At current stock price, 85% of its employees have underwater stock options
Google’s hiring process is currently viewed as interminable (up to 5 months) and inefficient
Probability Timing Impact
High Middle term Moderate
..…….
8
March 2009 • Why could Google die ? •
9. Internal
Inability to scale operational
weakness
processes
Operational infrastructure and processes are key to Google
favoring the growth of the company through innovation and quality
Google's 80/20 rule allowed to Organization based on a startup model:
develop many products : • Project teams are small and autonomous
• Peer-reviewing: engineers work is subjected to
the scrutiny of other engineers who are experts in
the same field
Google will face issues adapting its infrastructure to quick growth
Implementation of heavy Inability to maintain a corporate Inability to maintain
processes which could culture that fosters creativity and good quality level for
slow down innovations teamwork Google products
Probability Timing Impact
Low
Short term
Mild
..…….
9
March 2009 • Why could Google die ? •
10. Internal
Top management issues
weakness
Top management is key to Google’s strategy
Larry Page, President in Eric Schmidt, CEO Sergei Brin, President in
charge of products charge of technology
Moreover, the triumvirate’s stocks account for 67% of the voting power of Google
capital stock
Top management issues could affect Google’s performance
Internal dissensions Loss of key management leaders : Uncertain ability to
between the members of accident / lack of interest for a more transfer or delegate key
the top management mature company etc… responsibilities
Probability Timing Impact
Low
Long term High
..…….
10
March 2009 • Why could Google die ? •
11. Strategic
Strategic and operational
threat
difficulties acquiring companies
Most of 54 Google’s acquisitions were successful
In the future, Google could face some serious issues acquiring
companies
Strategic issues Operating difficulties Diversion of
management time
• Forecasted revenues may not • Integration of procedures and
fully materialize: processes • Rather than focusing on
• Technical integration of the operating business, top
companies: management could focus
on acquisition integration
• Google could miss investment
challenges
opportunities:
Eg : It took 16 months to
relaunch Jotspot after its
acquisition by Google
Probability Timing Impact
Short term
Mild Moderate
..…….
11
March 2009 • Why could Google die ? •
12. Strategic
Competition with incumbents
threat
Until now, Google withstands competition on its core business:
US search market (Hitwise 2009)
Yahoo 18%
Microsoft 5%
Google 72%
Other companies 5%
But this situation might change
Microsoft and Google distributors New entrants on
Yahoo could could break their Google’s markets
merge partnership
Examples Apple search engine ?
More efficient
AdSense
competitors?
Probability Timing Potential impact
Mild Middle term High
..…….
12
March 2009 • Why could Google die ? •
13. Strategic
Development of a disruptive
threat
innovation on Google’s markets
Some of the most successful IT companies have been victims of
disruptive innovations:
Historical
leaders
Broadband Google’s
Disruptive
innovations access PageRank
Future disruptive innovations could seriously impact
Google’s core business:
Natural language search? Semantic Web? Other innovations?
Probability Timing Impact
Mild Long term High
..…….
13
March 2009 • Why could Google die ? •
14. Strategic
Inability to control points of entry
threat
Google already had some difficulties controlling strategic points
of entry:
Example : Social networks
Except in Brazil and India, Google’s
Google and MySpace $900 Million
social network never managed to
deal on search and contextual ads
compete with Facebook
did not reach expected revenues
Google may have difficulties in controlling future points of entry
Mobile Video games Television set-top Internet of things
consoles boxes
Eg :
Probability Timing Impact
Mild Middle term Moderate
..…….
14
March 2009 • Why could Google die ? •
15. Interruption or failure of Google’s
Other threat
services
Recently, several Google products experimented serious
interruptions or failures:
March 2009: some February 2009–March 2009: March 2009: some users' private
users had difficulties Gmail crashed twice across documents were accidentally
creating events the world shared with other users
These problems may strongly affect Google:
Brand damage Loss of business users
A strong brand is all the more important Users can very easily move to
since barriers to entry are relatively low competitor’s products, and need to fully
in the Internet market trust the service
Probability Timing Impact
High Short term High
..…….
15
March 2009 • Why could Google die ? •
16. Other threat
Privacy concerns
Everyday, concerns are expressed
about Google’s practices regarding the use of personal information
A wide amount of information … …could be lost or used for
unintended purposes
Personal information Navigation tracking and logs
Medical Data Location
• Governmental control
• Commercial uses
Mails &
Searches
conversations
• Others. Eg. exploited by
competitors
WWW
Personal Web
documents behaviour
As the amount of stored data is strongly increasing, privacy
concerns will increase too, favoring:
Claims Brand damage Loss of users
Probability Timing Impact
High Short term High
..…….
16
March 2009 • Why could Google die ? •
17. Other threat
Opensource’s ecosystem threats
Google is outsourcing its R&D to independent communities
Google R&D is still important …but most of it is supported by Opensource actors :
• The Mozilla foundation
• 2,12 billion $ in 2007
• Most of Google products integrate
• 12 % of Google turnover
opensource code : from Android to
• vs. Microsoft’s R&D investments : 7,5 billion $ Google Chrome
Google could be forced to internalize these efforts in the future
Dissensions with the community Weaknesses of the community
X
/
• Opensource business models may evolve
• Google’s exploitation of Opensource
efforts • The long-term existence of these communities
is not ensured
• Google’s proprietary strategy : keeping
most parts of its developments secret
Probability Timing Impact
Mild Middle term Moderate
..…….
17
March 2009 • Why could Google die ? •
18. What do you think?
Of what
Which threat ?
kind?
?
Probability Forecast Impact
Fill this slide and send it to
contact@fabernovel.com to give your opinion! ..…….
18
March 2009 • Why could Google die ? •
19. Download this presentation at :
http://www.fabernovel.com/en/analyze/
news/why-could-google-die
..…….
19
March 2009 • Why could Google die ? •
20. Stéphane Distinguin
Founder and CEO
stephane.distinguin@fabernovel.com
Cyril Vart
VP Strategy & Development
cyril.vart@fabernovel.com
Pierre Fremaux
Project Analyst
pierre.fremaux@fabernovel.com
Matthieu Lecomte
Junior Project Analyst
matthieu.lecomte@fabernovel.com
42, bd de Sébastopol 75003 Paris
Tél. : +33 1 42 72 20 04
Fax. : +33 1 42 72 20 03
www.fabernovel.com ..…….
20
March 2009 • Why could Google die ? •