The presentation proposes raising awareness of the Homepage for the Homeless website to generate more funds for charity. It identifies the target audience as socially aware 19-29 year olds who are moderate income earners and avid social media users. The proposed solution is to use the hashtag "#oneclick" on social media platforms like Instagram and Twitter to encourage people to learn more and donate with just one click. An evaluation of an initial case study found positive feedback and increasing awareness about the issue.

1. Presentation for GPY&R and
Ladder’s Homepage for the Homeless
Rebecca Matlioski, Katelyn Gillam, Azahn Munus & Selby Staynor

2. PROBLEM
Homepage for the Homeless has the potential
to generate large amounts of funds for Ladder,
however it does not have enough awareness.

3. AIM
Raise awareness.

4. INSIGHTS
Completely unique
HUGE potential
The easiest way to stop homelessness

5. TARGET AUDIENCE
19-29 years old
Moderate income earners
'PMMPXUIFJOnVFODFST
Socially aware
Online shoppers
WJETPDJBMNFEJBVTFST
4FMGGPDVTFEBOEESJWFO
%POUMJLFUPCFDBMMFETFMmTI

6. SOLUTION
#oneclick

7. EXECUTION
It only takes
#oneclick

8. Instagram
Twitter

9. IMPLEMENTATION -
IMPMLOENMTAEGNETATION

10. https://www.youtube.com/watch?v=ssu2CqX-comY
feature=youtu.be
CASE STUDY VIDEO

11. EVALUATION
Positive feedback
Spreading awareness
Keen to get involved

12. FURTHER IDEAS

13. It only takes
#oneclick
www.homepagefor thehomeless.org
It only takes
#oneclick
www.homepageforthehomeless.org

14. WRAP UP

15. THANK YOU