Video Is Here - Now What?

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The why, the how, and the what of video and how to execute it to grow your business in today's economy.

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Video Is Here - Now What?

  1. 1. Tony Meister Chief Lizard
  2. 2. VIDEO IS HERE NOW WHAT? a look at current trends and how to creatively leverage video.
  3. 3. A Story is an account or recital of an event or a series of events, either true or fictitious. Source: http://www.thefreedictionary.com
  4. 4. Think big. IMAX Volkswagon Think small. Blogger Push button publishing. Walmart Save money.Live better. The happiest place on Disney Park earth.
  5. 5. COLOR THE WORLD With your story…
  6. 6. COLOR THE WORLD With your story…
  7. 7. Dad Meister – Sr. Chief Lizard
  8. 8. I Dream Of Jeannie
  9. 9. “Here’s Johnny!”
  10. 10. Evil Knievel
  11. 11. Me Age 15
  12. 12. WHY VIDEO HOW to do VIDEO WHAT toi do w t h VIDEO
  13. 13. TOGETHER EVERYONE ACHIEVES MORE
  14. 14. TOGETHER EVERYONE ACHIEVES MORE
  15. 15. TOGETHER EVERYONE ACHIEVES MORE Add a point to the discussion. Interject an idea, or how you may have used video.
  16. 16. WHY VIDEO
  17. 17. TRENDS
  18. 18. According to Forbes, 59% of executives would rather watch video than read text.
  19. 19. “The difference between helping and selling Is just 2 letters.” - Jay Baer
  20. 20. Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Source: Wikipedia, http://en.wikipedia.org/wiki/Content_marketing
  21. 21. B2B Content Marketing Usage -By Tactic- Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
  22. 22. Differences in B2B Content Marketing Usage - By Tactic Source: 2013 B2B Content Marketing Benchmarks–North America: CMI/MarketingProfs
  23. 23. Video Scribe Explainer Videos
  24. 24. Animated explainer videos increase conversion rates by 20% according to Unbounce. Source: http://www.insivia.com/50-must-know-stats-about-video-animation-marketing-2013
  25. 25. “We needed a way to take what appears to be complex in writing and make it simple with audio and supporting images - the video helped us do just that.” -Teklynx
  26. 26. HOW to do VIDEO
  27. 27. WHERE DO I START?
  28. 28. Consider the DESTINATION
  29. 29. What is the STORY
  30. 30. “No matter what you do, every person in this room is a story teller. It is our job to tell our story (what our value proposition is) to someone along the path of purchase, period.” - Gary Vaynerchuk Source: YouTube: #ElevateNYC, July 24, 2013
  31. 31. Know Your Audience
  32. 32. Don’t go Solo.
  33. 33. Facebook Embed with Postmagic Response videos Instagram Business page videos Filters and edits Literature Pull graphics from video into brochures
  34. 34. WHAT toi doh w t VIDEO
  35. 35. WHERE DO I GO WITH IT?
  36. 36. “We used the video in our signatures, on our website, on our YouTube channel, in our webinar/presentations (often for the 5 minute wait time before we start), in reseller/end user education, co -marketing with our resellers, email campaigns, sales presentations, etc. ” - Customer Response
  37. 37. Ad Network Connects video ads with publishers. Ad Exchange Publishers, advertisers & networks buy & sell the ad spaces.
  38. 38. Automated Submission Services
  39. 39. TruView In-Display
  40. 40. TruView In-Search YouTube Google
  41. 41. TruView In-View

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