Discovery Digest: Age, Income, and Gender on Social Media; Cool Visual Content; and the Future of B2B Marketing
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A lot happened in the world of content marketing and social media. To get you up to speed on the latest stats, surveys, and news, we've curated a short digest. In this slide deck, you will find: - Stunning illustrations of Content Marketing World - The latest stats on age, race, income, and gender on social media - Google+ tips, tricks, and hacks - Reflections on the future of B2B marketing - Survey results on the effectiveness of social media marketing - Moz's take on their recent conversion snafus - A step-by-step guide for posting to LinkedIn groups (without spamming them!) - Tips for B2B companies on Pinterest - Some thoughts on recycling your content in infographics Enjoy!
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Discovery Digest: Age, Income, and Gender on Social Media; Cool Visual Content; and the Future of B2B Marketing
- 1. DISCOVERY Our favorite serendipitous finds of the week DIGEST Sept 29, 2014
- 2. VISUAL Content Marketing Institute 1 The Power of Visual Storytelling: Graphic Recordings of CMW 2014
- 3. VISUAL Two artists sketched CMW
- 4. VISUAL They took visual storytelling to another level.
- 5. VISUAL The results are stunning!
- 6. VISUAL Check out more! Click the slide to be taken to the post
- 7. DEMOGRAPHICS Business Insider 2 Report: Differences in Gender, Age, and Income at the Top Social Networks Click the slide to be taken to the post
- 8. DEMOGRAPHICS Percent of U.S. Internet users who use social media, Jan. 2014 Pew
- 9. COMPARE
- 10. DEMOGRAPHICS Percent of U.S. Internet users who use social media, May 2013 Percent of U.S. Internet users who use social media, Jan. 2014
- 11. BOTTOM LINE Social media has started to attract more men.
- 12. DEMOGRAPHICS Percent of U.S. Internet users who use each social site, by age 91% 85% 69% 46% 27% 12% 39% 32% 18% 30% 19% 12% 27% 26% 15% 33% 27% 32% 17% 5% 1% comScore
- 13. NO SURPRISE Only 1% of people over 55 use Snapchat
- 14. SURPRISE? In the U.S., LinkedIn is the second most popular social media network among internet users ages 35-54.
- 15. DEMOGRAPHICS Global active usage of social media 12% 21% 26% 14% 21% 24% 13% 20% 28% 40% 48% 51% GlobalWebIndex
- 16. FOR MILLENNIALS > > >
- 17. BY THE WAY YouTube reaches more U.S. adults ages 18-34 than any cable network.
- 18. FOR MORE Click the slide! Percent of U.S. Internet users 79% who use social media, Jan. 2014 Click the slide to be taken to the post 73% 70% 78% Pew
- 19. GOOGLE+ Trapit 3 Become a Google+ Power User with These 15 Tricks, Features, and Tools Click the slide to be taken to the post
- 20. GOOGLE+ A few tips Use the keyboard shortcuts
- 21. GOOGLE+ A few tips Choose your profile picture wisely, for it will be cropped.
- 22. FOR MORE Click the slide! Edit your typos and grammar errors! Click the slide to be taken to the post
- 23. THE FUTURE Top Rank 4 31 Predictions on the Future of B2B Marketing Click the slide to be taken to the post
- 24. THE FUTURE Longer is better!
- 25. THE FUTURE Consolidation! Please!
- 26. THE FUTURE Brand amplifiers!
- 27. THE FUTURE Check out more! Click the slide to be taken to the post
- 28. SOCIAL MEDIA Media Bistro 5 Study: 79% of Marketers Say Social Media Is the Most Effective Channel for B2B Click the slide to be taken to the post
- 29. SOCIAL MEDIA 115 senior business marketers were polled.
- 30. SOCIAL MEDIA 15% of marketing budget is spent on social media.
- 31. SOCIAL MEDIA 79% of respondents said that social was the most effective digital channel. Click the slide to be taken to the post
- 32. DO YOU AGREE? Is social media your most effective channel? Leave a comment!
- 33. CONVERSION Moz 6 How Some Companies Succeed at Converting Visitors yet Fail to Earn Great Customers Click the slide to be taken to the post
- 34. CONVERSION Honesty Even the experts struggle with converting leads and trials.
- 35. CONVERSION Problem solving Watch the video to find out how Moz is dealing with their snafus. Click the slide to be taken to the post
- 36. MORE GREAT LINKS
- 37. LINKEDIN Content Marketing Institute 7 5 Spam-Free Steps to Use LinkedIn Groups in Your Content Marketing Click the slide to be taken to the post
- 38. PINTEREST Trapit 8 How to Be Pinteresting as a B2B Company Click the slide to be taken to the post
- 39. INFOGRAPHICS Copyblogger 9 How to Make Winning Infographics without Risk Click the slide to be taken to the post
- 40. CHECK OUT TRAPIT.COM For more curated content every day