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Is my idea worth money?<br />Evaluating your idea<br />
Matt Ridings<br />Founder and CEO, MSR Consulting<br />As a venture capitalist over $150 Million invested<br />As a entrep...
Warnings<br />Adult language may find its way into this presentation, if you have an allergic condition to such language i...
Is my idea worth money?<br />
Where to start?<br />
Who has experience?<br />Entrepreneurs.  <br />Accessible but they may pad the truth<br />Investors (Angels & VC). <br />L...
Think like an investor<br />If you were going to invest in your company what would be the questions you would ask?<br />
3 Big Questions<br />
1. The Big Question<br />Is it solving a real problem?*<br />*Many innovative products don’t know the answer to this in th...
2. The Bigger Question<br />Are you the person to solve it?<br />
Key Attributes<br />What does an investor look for in you?<br />
Integrity<br />No Bullshit<br />
Passion<br />Believe it, own it, live it.  Commitment<br />
Experience<br />No substitute<br />
Domain Expertise<br />Knowledge of the problem space<br />
Skills<br />What hats can you wear?<br />
Leadership<br />Can you build and run a team?<br />
Vision<br />Are you a self-limiter?<br />
Realism<br />Achievable objectives<br />
Coachability<br />Lifetime learner, moldability.  Know what you don’t know<br />
Additional Trait<br />Know when to fail<br />(ok, I added that one)<br />Spectre of failure motivates<br />
3. The Biggest Question<br />Can it make a lot of money?<br />
Value Proposition<br />Target – Who the product/service is servicing<br />Explanation – Concise explanation of how it work...
Defined vs. New Market<br />Defined<br />Less risk<br />Lower upside<br />Known identifiers for value proposition<br />New...
Summary<br />Think like an investor<br />Clearly define the problem you are solving<br />Learn to self-evaluate objectivel...
Q & A<br />
Matt Ridings<br />@techguerilla<br />www.msrconsultants.com<br />
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Is My Idea Worth Money? - Presentation From Innovation Camp

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I was asked to speak at a recent Innovation Camp on the topic of objectively evaluating a new business idea.

An approach for evaluating the value of an idea or new venture. Also provides some insight into the thought processes of a venture capitalist when they are reviewing a potential investment.

See details on presentation here http://www.techguerilla.com/is-my-idea-worth-money-stlinnovate-stlinnovat

Published in: Business, Economy & Finance
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Is My Idea Worth Money? - Presentation From Innovation Camp

  1. 1. Is my idea worth money?<br />Evaluating your idea<br />
  2. 2. Matt Ridings<br />Founder and CEO, MSR Consulting<br />As a venture capitalist over $150 Million invested<br />As a entrepreneur over $75 Million raised<br />
  3. 3. Warnings<br />Adult language may find its way into this presentation, if you have an allergic condition to such language it is recommended you leave now.<br />If you ask me a question, I will not lie to your face, so beware what you ask. <br />Now would be a good time to turn your cellphone off<br />
  4. 4. Is my idea worth money?<br />
  5. 5. Where to start?<br />
  6. 6. Who has experience?<br />Entrepreneurs. <br />Accessible but they may pad the truth<br />Investors (Angels & VC). <br />Less accessible but they’ll give you honest, sometimes painful, opinion<br />
  7. 7. Think like an investor<br />If you were going to invest in your company what would be the questions you would ask?<br />
  8. 8. 3 Big Questions<br />
  9. 9. 1. The Big Question<br />Is it solving a real problem?*<br />*Many innovative products don’t know the answer to this in the beginning, but they are rare<br />
  10. 10. 2. The Bigger Question<br />Are you the person to solve it?<br />
  11. 11. Key Attributes<br />What does an investor look for in you?<br />
  12. 12. Integrity<br />No Bullshit<br />
  13. 13. Passion<br />Believe it, own it, live it. Commitment<br />
  14. 14. Experience<br />No substitute<br />
  15. 15. Domain Expertise<br />Knowledge of the problem space<br />
  16. 16. Skills<br />What hats can you wear?<br />
  17. 17. Leadership<br />Can you build and run a team?<br />
  18. 18. Vision<br />Are you a self-limiter?<br />
  19. 19. Realism<br />Achievable objectives<br />
  20. 20. Coachability<br />Lifetime learner, moldability. Know what you don’t know<br />
  21. 21. Additional Trait<br />Know when to fail<br />(ok, I added that one)<br />Spectre of failure motivates<br />
  22. 22. 3. The Biggest Question<br />Can it make a lot of money?<br />
  23. 23. Value Proposition<br />Target – Who the product/service is servicing<br />Explanation – Concise explanation of how it works<br />Benefits – Key claims<br />Verification – Quantify key benefits<br />Position – Similarities/Differences to alternatives<br />Requirements – What do I need to purchase/use<br />
  24. 24. Defined vs. New Market<br />Defined<br />Less risk<br />Lower upside<br />Known identifiers for value proposition<br />New Market<br />High risk<br />Higher potential upside<br />More difficult to evaluate value proposition accurately<br />Pricing model is a particular difficulty<br />
  25. 25. Summary<br />Think like an investor<br />Clearly define the problem you are solving<br />Learn to self-evaluate objectively<br />Build a true value proposition<br />
  26. 26. Q & A<br />
  27. 27. Matt Ridings<br />@techguerilla<br />www.msrconsultants.com<br />

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