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BUILDING A NETWORK OF 
HEROES 
VIA COMMUNITY CURRENCIES 
Adi Karmon Scope | Founder of AppCoin 
Yael Weinstein | Director, Economic Dev, TLV Global & 
Tourism
LEV MARKET 
FOR FAMILIES 
Launched: July 31, 2014
O-SHARE 
FOR ECO-FRIENDLY PEOPLE 
Launched: August 12, 
2013
MAMAZONE MARKET 
FOR MOMS 
Launched: March 7, 2013
TRENCH 
FOR FASHION LOVERS 
Launched: February 13, 
2014
MUSIC MARKET 
FOR MUSIC LOVERS 
Launched: January 12, 
2014
CAMPUS COIN 
FOR BERKELEY STUDENTS 
Launched: September 1, 
2014
MEET KHELLY ASHKENAZI 
Age 34 
Single Parent 
Petach Tikva, IL
MEET MAYA BEIGEL YEKEL 
31 
Owner of Sweet Beigel 
Raanana, IL
MEET OR KAL-SHOVAL & 
LIOR GORDON 
Or, 41, Works at Retirement 
Home 
Lior, 29, Project Manager 
Live in Givaatiim, IL
GLOBAL 
TREND
CITY COIN 
LOWER COST OF LIVING
CITY COIN 
LOCAL TRADE
CITY COIN 
COMMUNITY INVOLVEMENT
CITY COIN 
SUSTAINABILITY
PILOT PROJECT 
TEL AVIV CITY COIN

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