The Amsterdam Code - Frans Van Der Avert
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This document discusses city marketing strategies and outlines key concepts such as why marketing is important for a city, what tools and tactics are used, who the target audiences are, how to connect with residents and visitors, choosing the right messages to convey, integrating public and private sector efforts, and generating revenue through various initiatives. It also encourages cities to think ambitiously about marketing and provides Amsterdam as an example that has successfully marketed new developments, attractions in surrounding areas, and its iconic tulip flowers to generate economic benefits for the region.
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The Amsterdam Code - Frans Van Der Avert
- 1. City Marketing in key words Frans van der Avert, CEO Amsterdam Marketing Tel Aviv, 15 September 2014
- 2. WHY 2
- 3. WHAT 3
- 4. WHO 4
- 5. CONNECT 5
- 6. 6
- 7. CHOOSE 7
- 9. 9
- 11. Revenue (in millions) City of Amsterdam 4,2 Special Projects 3,3 Partners 2,4 Consumer 2,2 rest 0,6 11
- 12. THINK BIG 12
- 13. New Land 13 Haarlem Amsterdam Flowers of Amsterdam