100in1day is a global grassroots festival of urban creativity. The concept is simple: one day when citizens take action to change the public spaces of their city through 100 urban interventions.
100in1day is a global grassroots festival of urban creativity. A one-day festival that celebrates active citizenship. a day when anyone can hack public spaces for the betterment of the city.
Even before becoming a festival, 100in1day was born in 2012, in Bogotà, from a group of students from the innovation and management school Kaos Pilot. These people wanted to test some ways to connect bottom up ideas to local governments in order to spot real needs and improve the city accordingly. Initially, they asked 10 citizens to come up with one little dream or suggestion to improve the quality of life in their neighbourhood or in town. As a lot of interest arise from the citizens, they later launched a challenge to the city: «if we’ve gathered 10, we can gather 100» From a very spontaneous experiment, they had a big success they went well beyond 100, by gathering 250 urban actions proposed by citizens. That’s how the idea of the festival took shape.
From this first experiment, the media started talking about it, both nationally and abroad, and that’s how this not-so-little pilot was replicated very quickly in different cities and countries: as of now, after 3,5 years, it was replicated in 30 cities in the world, some of which have already had their second or third edition.
So what is this festival about? The name is pretty self explanatory
One day when citizens
So why? I’ve identified pretty much 3 goals that this festival wants to address:
Turn local challenges into new ideas that can be implemented
Celebrate the city, as something that we, as citizens, have in common, no matter what our age, country of origin, gender, or language are
it’s quite a loose format that can be adjusted to any kind of city in the world. The interesting thing is that it takes a different shape in every city where it lands because the content of the festival in entirely co-produced by citizens. So as a matter of facts, every city where 100in1day has landed has in common pretty much only the name and the logo, the rest changes according to the citizens dreams.
As there is no definition of it, we’ve made a rough clusterization to help others (but also ourselves) better understand the framework. I’m gonna try to give you a few examples
It can be about creating a positive and visible externality that everyone will later benefit from.
It can be about decorating, or fixing, painting street furitures
but it can also be about planting trees or flowers in an ugly spot of the city.
Some good excuses to get to know your neighbours and create new value around mutual interests.
Ex: a dance gathering in the street, a city run, a music gig
Actions that both transform temporarily the landscape and form new social capital by gathering people around them
There are three things that actions have to comply with
1- they need to be visible. The purpose is even to take down to streets actions. It’s not a festival of hidden trasures.
2- it wants to have a «open doors» policy and be inclusive in order to engage as many people as possible. You can’t prevent anyone from participating
3- for the same inclusivity policy, actions must be free of charge. Anyone can take action, but the purpose must not be commercial.
After this brief introduction, I’m gonna tell you a little bit about my own experience with 100in1day. The first italian edition of this festival took place last year on June 27° in Milan, where I was living and working for a startup incubator.
After closing down the call to action, we had exactly one month to coordinate all the urban intervention that we had gathered, make sure they obtained potential licenses, and most of all to calm down the local government by promising that nobody would use the festival’s name to explode bombs in the Dome square.
Migrants self organized to give tours around the areas of the city where they live, which are usually areas where people don’t go for tourism purposes, but they are actually rich of interesting spots and cool stories. Especially if these stories are told by those who live and know the area inside out.