We launched a silver edition of the most impactful projects which were undertaken in the last decade or so.

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S I L V E R E D I T I O N
THE CREATOR’S
ARCHIVE

2. INTRODUCTION
The Silver Archives is a positive outpouring of Pearl Academy’s most impactful civic activities and projects undertaken by our students and
faculty during the last 25 years. For precisely a quarter of a century, Pearl has prided itself on bringing innovation to the industries of fashion,
design, media and business. There have been countless milestones marking our evolution since the birth of the Academy in 1993, all of them
meriting praise for the vision, courage and dedication that led to success. It is only by sheer hard work and the creative energy of Pearl’s
community through the decades that we have established our position as an industry leader and centre of excellence.
Pearl Academy takes great care to live up to the promise of fostering innovation. To know, is never enough at Pearl Academy. The learning
process must venture beyond the confines of textbooks and examination halls and into real world application. We encourage our students
to develop a culture of global awareness, civic action and interdisciplinary learning so that their minds transcend limitations of thought and
perception. We want our students to arrive at new ways of thinking and dealing with problems instead of staying stuck in pre-established
systems. Our curriculum is ripe with programs designed to explore and push the boundaries of communication, art, identity and culture,
finally leading to the advancement of society in practical and specific ways.
At the turn of every academic year, a wave of change makers from our creatively charged community is unleashed into the world. The projects
illustrated in the pages to come, are a few examples of programs that have added value to our core mission by preparing our students for
positions of responsibility and leadership in their chosen fields. As you delve into each milestone initiative preserved in The Silver Archives,
you will see how our programs engage with urban and rural communities while being intentionally integrated with our curriculum.
As we move into the next phase with a deeper knowing of our purpose as a centre of holistic learning, we are certain that dissemination of
information cannot be our end goal. Rather, it is offering the world a transformative educational experience that develops the whole person
while grounding them in specific skills and industries. When our students succeed, countries prosper and societies benefit.

3. Aarushi Kilawat’s
transformative journey
04
Project on Sustainable
Fabrics with DEFRA, UK
28
IFFTI -
Fashion Beyond Borders
40
#ChangeTheAir - Hawa Badlo
by Nipun Arora
44
Retail for the
Rehabilitated
32
Nidhi Mittal and her experiments
with 'Bioplastic'
36
Skill Development at
Tihar Fashion Lab
12
Overcoming all odds by
Pragya Prasun Singh
20
Jaipur Design
Carnival
16
08
Design Intervention to
make Mumbai a better place
24
Systematic change in design
education with UKIERI

4. Naya Sawera is a Non-Governmental & Not-For-Profit Charitable Organization whose name translates to a “Ray of Hope.” Its motto echoes
the words of Mahatma Gandhi. “Be the change you want to see in the world.” The shadows of destitution are cast aside by a young legion
of 400 volunteers and board of 20 core members, of which our Fashion Design student Aarushi Kilawat is a proud to be a part. “I am a part
of Naya Sawera and it is a part of me,” she says. “It has changed my life.” Prior to discovering Naya Sawera, Aarushi’s life plummeted into
depression
as a result of a traumatic experience. “At the age of 24,” Aarushi says, “my life was perfect, until it changed overnight.” Through a single act of
violence, she was stripped of her dignity, confidence and sense of self. “My world turned dark and I withdrew into a shell, distrusting the world
and living in a constant state of fear,” she describes the psychological battle she waged within herself.
A transformative journey began for Aarushi when she joined the NGO. Her core focus at Naya Sawera was rehabilitating underprivileged
children with HIV/AIDS. There are millions of Indians living with Human Immunodeficiency Virus/Acquired Immuno-deficiency syndrome, a
large percentage being children affected by the burgeoning epidemic. Affected children from underprivileged backgrounds are
discriminated against in education and health services, denied care by orphanages, and thrown into the streets to fend for themselves.
Through Naya Sawera, Aarushi took these neglected ones under her wing and made sure their basic needs like education, food and
medical care were met. “Being deeply involved with those who were less fortunate than me, changed my life,” she explains. She opened her
eyes to the suffering of others, her heart to the spirit of Seva, or ‘Selfless Service’ and stopped focusing only on her own narrative. Naya Sawera
taught Aarushi that the most transformative and healing force in the world is love and compassion.
Aarushi overcomes the traumatic experience in her life and transforms into a healing force for the
underprivileged children of NGO Naya Sawera.
AARUSHI KILAWAT’S
TRANSFORMATIVE
JOURNEY
Aarushi Kilawat making all out efforts
to create hope in the lives of
Naya Sawera children
04 05

5. “We strive to bring genuine smiles and love on the faces of our children, to help them enjoy life to the fullest extent. No one is a victim where
we stand.” Aarushi says, “Through classes, workshops and play, we help our children to enjoy the childhood they’ve been robbed off.” She
swiftly assumed a leadership role at the NGO and worked relentlessly on creating innovative fundraising campaigns, events and training
modules for new volunteers. “Being a designer as well, I’ve taken a special interest in designing merchandise, apparel and creatives for Naya
Sawera” Aarushi adds. Her passion for her work is undeniable and does not show signs of slowing down. “We have moved many steps but
the journey is far from over. I am committed to expanding the reach of Naya Sawera.” Aarushi’s story resonates with the core values of Pearl
Academy. She touches upon one of the most fundamental aspects of progress- service to others without a thought for self-gratification. It
reminds us that if we wish to change the world around us, we have to start by putting the ego aside and go beyond our own social
boundaries.
06 07

6. Mumbai is a magnetic epicentre pulsating with culture, complexity, colour and creativity. India’s multifaceted urban showpiece is also
home to one of Pearl Academy’s campuses. The ‘Mumbai by Design’ project is a love note we crafted to all the familiar sights,
street-corners and vital elements that make the city the place it is. It was also an offbeat way for our students to get outside the
classroom and find practical ways of using design to create social impact. We challenged them to pinpoint Mumbai’s key cultural touch
points and find ways to enrich them by only using art.
The first response to our challenge manifested in Artists by Design, an art-fuelled gathering with the intention of uniting strangers in
the light hearted spirit of creativity. Pearl Academy students joined hands with I Mumbai Foundation, an NGO founded by Mr. Rahul
N Kanal. Two public venues were stocked with dozens of paint supplies for bystanders to interact with as they pleased. We weren’t sure
what the results of this unconventional social experiment would be. However, the final response was overwhelming! People from all
walks of life approached the event enthusiastically and canvas came to life in no time. Strangers weren’t just painting but laughing
and connecting with each other. Our spontaneous little experiment just proved that art has the power to dissolve boundaries in a
positive way. The paintings that were co-created at this congregation were later gifted to Mumbai’s public institutions as a token of
respect.
Students paid humble tribute to the iconic Dabbawalas of Mumbai for their friendly deliveries and home-cooked meals. They
recognised that the Dabbawalas experience discomfort from balancing food boxes on their head and made a small attempt to help
ease their loads. They lined the traditional hats of Dabbawalas with a simple sponge cushion, while still keeping the form intact.
Our students pay gratitude to the city of Mumbai by using design to create social impact and enriching
public spaces using art.
DESIGN
INTERVENTION TO
MAKE MUMBAI A
BETTER PLACE
09

7. The final touchpoint of Mumbai by Design leads to a more serious issue. Surging populations have pushed Mumbai’s infrastructure to
breaking point. Everyday nearly 11,000 tonnes of trash is produced, not always ending up in organised disposals. Through Mumbai by
Design, Pearl students tackled this problem in a pragmatic, yet lively way. They designed colourful trash cans illustrated with “Ikde Taka”
which means “Put it here” in Marathi to encourage public hygiene. Our students are not stopping there. They’ve conceived some big
plans for their next round of art interventions in Mumbai. They’ve taken on the mighty challenge of making rickshaws, the iconic
over-bridge from Mumbai zone and the footpath at Joggers Park on Carter’s Road more engaging and functional using their design
skills. In celebration of Children’s day, a group of 20-25 foundation year students from the Mumbai campus undertook the
beautification of the Bandra-Worli subway.
The project to transform this iconic space in a public work of art was inaugurated in the presence of Mr. Eknath Shinde, Minister of
Public Works Department (PWD), Maharashtra, and Mr. Aditya Thackeray, head of Yuva Sena, the youth wing of the Shiv Sena. Giving
the campaign a grand conclusion, the dabbawalas, fisherwomen, taxi and auto drivers walked the ramp in a first-of-its-kind fashion
show. As you can tell, we’re exceptionally serious about making sure the learning experience of every student extends beyond the
classroom. At Pearl Academy, real-world application is more than just a buzzword.
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8. SKILL DEVELOPMENT
AT TIHAR FASHION
LAB
Restorative Justice is a rising social movement which offers a revolutionary way of perceiving crime. India’s current justice system focuses on
punishment which casts criminals into passive roles and detention. Restorative Justice, by contrast, focuses on healing and rehabilitation. It
incorporates a strong human rights analysis that suggests people involved in crime should have the opportunity to resolve conflict and take
responsibility for their situation through positive means. Restorative Justice sees crime as a breakdown of society and human relationships and
attempts to mend these relationships through community support, skill building, and inclusion.
It emphasizes the need to treat prisoners with respect and to reintegrate them into the larger community in ways that can lead them to engage
in lawful behaviour. At the Centre of the Restorative Justice, it is the understanding of the importance of engaging victims and prisoners in a
healthy way so that they can feel empowered.
Pearl Academy took a one of a kind initiative by setting up a fashion laboratory in collaboration with Tihar Jail, one of the largest
complexes of prisons in South Asia run by Department of Delhi Prisons, Government of Delhi. Tihar contains nine central prisons that are
all styled as a correctional institution. Its main objective is to convert its inmates into ordinary members of society by providing them with useful
skills, education, and respect for the law. It aims to improve the inmates' self-esteem and reform their destructive behaviours and mind-sets.
Instead of keeping its prisoners confined and humiliated, Tihar uses music therapy to provide its inmates with music training sessions, concerts and
a radio station so that they find creative outlets for self-expression and personal growth. Tihar Prison Complex believes in transforming the lives of
those impacted by crime and incarceration through evidence-based programs designed to develop behaviour inspired by insight, accountability,
and compassion.
Students and faculty together empower the inmates of Tihar to create a skilled and an inclusive
community.
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9. Pearl Academy took a step further and offered a unique opportunity to the women prisoners of Tihar Jail by setting up a Fashion Laboratory in
the prison premises. This lab came equipped with all the facilities and tools necessary for learning the fundamentals of design &
construction, such as patternmaking tools, sewing kits backed by the latest lighting and ventilation facilities, specialized sewing
machines, overlock machines, ironing machines and ample working space. In addition to this, Pearl organised special certification
programs through capsules of 45 days, divided into three 3 core modules for the inmates to participate in. All teaching modules were conducted
in Hindi and taught the students of the program how to make numerous garments from everyday kurtas and salwar kameezes to glamorous
lehengas for special occasions. After graduating from this course, these women would be fully equipped to work in export houses, set up their
own tailoring units and become specialised workers for the apparel manufacturing industry.
The first batch of 20 inmates at the Tihar Fashion Laboratory, started by the jail and Pearl Academy in February, graduated on September 9 at a
convocation ceremony that included a runway show called Swikriti, at Dilli Haat in Janakpuri. Every item of clothing that was displayed at this
fashion show was hand-made by the inmates at the Tihar Fashion Laboratory and conceptualised by students of Pearl Academy. It was a moment
of great pride to watch the women of Tihar take a special interest in the program and the prospect of building a productive and independent life
after prison.
The program members were awarded certificates by Sudhir Yadav, DG, Tihar Jail, and Professor Nandita Abraham, CEO, Pearl Academy. Delhi
Law Minister Kailash Gahlot was the chief guest at the event, which also saw attendance from Swati Maliwal, chairperson, Delhi Commission for
Women, and Vinai Kumar Saxena, chairman, Khadi and Village Industries Commission.
Nandita Abraham said,
“We focused on three broad areas — illustration, pattern making, stitching and designing. It will help them work in a factory or start something
on their own.”
Sudhir Yadav said,
“These initiatives also proved to be therapeutic for them. We can notice changes in their behaviour. Those who had grown unhappy could be
seen interacting and participating more heartily,”
Sure enough, through sympathetic, tactful, and loving treatment of the offenders, a revolutionary change can be brought about in their
characters through intellectual and moral training. Pearl Academy has signed a 5-year agreement with Tihar Jail to serve this initiative through
which the inmates will go through a three month certification program to acquire critical life skills that will allow them to be readily absorbed into
the fashion industry.
14 15

10. From hand printed textiles and blue pottery to exquisite jewellery, painstakingly detailed paintings and paper art, Jaipur is a treasure trove for art
connoisseurs. With its charming combination of royalty, art and architectural heritage, it’s no surprise that Jaipur sits high on the global cultural
map for its well preserved tradition. Artisanry is still a fact of daily life there, the fine weave of Kota-doria sarees, khari printing, ajrakh, appliqued
and adorned textiles are still much coveted by contemporary patrons. Jewellery fiends flock to Jaipur for antique Meenakari work, colored glasses,
and silver.
Pearl Academy brought alive all the colours of Rajasthan in its second edition of ‘Jaipur Design Carnival held from 13-14 May, 2017 at its Jaipur
campus. The two-day festival created an electrifying interactive space that successfully engaged many intellectuals, creative aspirants, and
budding talent from the country. The festival included residency workshops on ‘Make and Learn Toys’, ‘Lime Jaali’ And ‘Ply Split Braiding’
coupled with innovative demonstrations such as Tangalia, Patwa, Meenakari, Blacksmithy and Jaipur Rugs.
The design carnival acknowledges the rich heritage of Jaipur’s artisans and craftsmen. A series of
workshops and panel discussions were conducted at our campus to take the legacy forward.
JAIPUR
DESIGN
CARNIVAL
16 17

11. It is no surprise that this vibrant heritage city is also home to one of Pearl Academy’s campuses, ranking third in the top 10 fashion design institutes
in India. Jaipur Design Carnival is an annual festival, bringing together various fraternities of design, art and culture together in celebration. Every
year, a highly energetic interactive space for creative aspirants and young talents from across the country, is set up to foster the exchange of ideas,
opinions and artistic expression. The carnival is committed to engage with the creative community at large through a series of workshops,
conversations, exhibitions, craft demonstrations and musical performances over a span of two action-packed days. Residency workshops gave
people the opportunities to learn how to construct children’s toys, immerse themselves in traditional art forms such as Lime Jaali, Ply Split
Braiding, Tangalia, Patwa, Meenakari, Blacksmithy and weaving traditional rugs. The students of Pearl Academy displayed their best design
projects and concepts, such as a plan to create training and outreach centre for young adults with Autism Spectrum Disorder. Their jewellery
design projects won the attention of renowned jewellery brands in Jaipur, such as Amrapali, Bluestone, PC Jewellers and Voylla.
The Academy also hosted a series of panel discussions simply called ‘The Conversation’ in which industry experts were invited to
participate. The famous architect and academician, Tapan Chakravarty moderated the panel discussions at the Jaipur Design Carnival. The first
discussion titled ‘Design Fusion or Confusion’ was led by Architect Prof. Kiran Mahajani, Designer Kavita Chaudhary and the writer, Shamini
Shanker. During this particular session, the artists present toyed with the concept of fusion and whether there was anything intrinsically wrong with
using techniques and styles from different places. The second panel discussion was on ‘Fashion Design & Entrepreneurship’ which included the
famous Indian designer, Manish Malhotra as well as notable graduates of Pearl Academy, Namita Bhandari & Chirag Nainani. The graduating
batch of School of Design as well as School of Fashion of the academy displayed ingenious projects. The jewellery projects of the
students, already picked up and sponsored by renowned jewellery brands, impressed the visitors.
An enthralling musical performance from Omar Farooq gave a grand culmination to the carnival. Visiting the Design carnival, noted Fashion
Designer Manish Malhotra said, “I am amazed at the creativity and the abundance of talent that is displayed here at the Design Carnival in Jaipur.
The crafts and exhibits that we have here are indeed refreshing and thought provoking. I congratulate Pearl Academy for this pioneering initiative
which I am sure will go a long way in promoting design.” Commenting on the occasion, Prof. Nandita Abraham, CEO, Pearl Academy says, “It was
a proud moment, to see such a wonderful display of design and craft at the carnival. Such engaging sessions and exchange of ideas play a
significant role in promoting local art and craftsmanship and bringing them closer to our budding design students who, we hope, will take the
legacy forward through their work.”
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12. Acid attacks are the worst infliction on another human being. It leads to a complete debilitation of the self, social sequestration and bankruptcy
supporting recovery costs. This vicious hate crime has been perpetuated over and over again in India, shocking the conscience of our nation with
mutilated faces and horror stories. Over 100 acid attacks are recorded per year in India, with Northern India having the highest incidence of the
violence accounting for 52 percent of attacks. The eastern region follows with 21 per cent, western region with 15 per cent and South India
accounts for 12 per cent. There have been so many cases that the Indian Penal Code was modified in 2013 for the first time to add regulations
tailored for these acts of malice. It is important to note that 85% of victims are usually women, so acid attack can be classified as a form of gender
violence.
One night, Pragya Prasun, an alumni of Pearl Academy, was travelling by the Shiv Ganga Express. It was past 2 a.m., when she was left screaming,
alerting everyone on board. “I didn’t know what was happening. My skin burned; there were fumes coming off it and it smelled as though a tyre
was burning,” says Pragya. “Luckily, there was a doctor in the compartment,” she adds. “She instantly recognised it as acid.” Her fellow-travellers
jumped to her aid; they poured several bottles of water on her body for over 45 minutes till she was taken to a Railway hospital. This incident took
place just 12 days after her wedding. She was on the train to attend an interview she had scheduled in Delhi the following day, but she spent it in
hospital instead with 47% burns that changed her life forever.
The next year was a nightmare for Pragya, who went through nine surgeries to rebuild her face. No matter what the doctors tried to do, she was
to never look the same ever again and was permanently blinded in one eye. She resorted to plastic surgery, camouflage make-up, scarves –
anything and everything to shield herself from the cruel taunts she received due to her scarred face. While the man who attacked her on a train
was caught and sentenced to prison for a mere 4 year, Pragya felt that she was sentenced for a lifetime. She was angry and frustrated with her
condition, until she was blessed with two beautiful daughters. It was then she decided to fight for herself, her family, by stepping into her
own power. Today, the 31-year-old runs Atijeevan Foundation in Bangalore, an organisation that rehabilitates acid attack survivors such
as her.
When nothing was working, Pragya’s determination and a strong desire to achieve something drew
her to Atijeevan (NGO) and adapt new skill sets to reclaim her life.
OVERCOMING ALL
ODDS BY PRAGYA
PRASUN SINGH
20 21

13. ‘Atijeevan’ was conceived out of a need to sensitize Indian society to the plight of survivors such as herself and improve the lives of those who have
been left permanently scarred by hate crimes. The organisation addresses the root of these attacks, claiming that sociopathic traits,
violence and societal chauvinism plays a significant role in the problem as well as the lax laws that allow perpetrators to get away easily
afterwards. Before insertion of Sections 326A-326B of Indian Penal Code (as recent as 2013), acid attack could only be prosecuted as violence
against women. This tremendously hindered data availability and made arrest and punishment subjective and lenient.
Pragya is building Atijeevan as a centre for rehabilitation for women all across India so that they may regain their dignity, will to survive and become
self-sufficient individuals. She connected with many women whom she considers to be her “soul sisters” through this organisation, most of them
coming from very poor backgrounds and lacking the money to fund medical attention. Pragya does her best to support them by raising funds,
counselling families and helping them with legal cases. She says that she has one goal, to see all the survivors of acid attacks and burns become
successful examples of survival and endurance. Over the past 3 years, Atijeevan has raised funds for 23 surgeries of acid attacks survivors who
came to them the centre for assistance.
They even provided 9 acid attack survivors with compensation from their respective state governments. The organisation generously provides
expensive medicines such as Silicone gel sheets, eye drops, anti-scar gels and pressure garment to the people who are unable to afford such
treatment. Recently, they introduced state-of-the-art Laser Treatments, Medical tattooing, Camouflage makeup techniques, Yoga & Meditation to
their rehabilitation program which is provided free of cost to all patients. 7 Skill Training Workshops were conducted to help survivors stand on
their feet and reclaim their sense of personal power in order to pursue marriage, careers and raise families without being traumatised. It also
conducts awareness programs on the importance of skin donations, first aid and treatments for serious burns.
Pragya has been proud to see that the beneficiaries of Atijeevan have emerged from its rehabilitation programs to be well-adjusted, successful
entrepreneurs. She makes sure to market their work through exhibitions in corporate/MNCs. Pearl Academy is extremely proud to have raised
such fighters in our society who are making unprecedented efforts in trailblazing their own eccentric path of life.
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7 Skill Training Workshops were conducted to help survivors stand on their feet
and reclaim their sense of personal power

14. UK India Education Research Initiative (UKIERI) was founded in April 2006 with the aim of enhancing educational and research ties between India
and the UK. The joint initiative undertaken by the two countries have been successful in bringing systematic change to all segments of the
education sector, including Leadership Development, Innovation Partnerships, Skills Development and Enhancing Mobility. UKIERI has
strengthened the bilateral relationship between India and the UK to set an example of best practice in international cooperation to the world.
There have been nearly 1,000 UK-India partnerships in education and research that have the potential to deliver long term prosperity benefits for
both countries. Pearl Academy has participated in these exchanges of academicians, researchers, staff and students to create lifelong links
between the UK and India. So far, India’s leading fashion and design institute has been awarded 4 projects under UKIERI (UK-India Education and
Research Initiative) with the following UK based centres of knowledge:
Ravensbourne College of Communication & Design for the exploration of design and supply chains across India and UK
Adam Smith College (Scotland) for building an understanding of collaborative work links between the Scottish and Indian education sector
in the area of new media
London College of Fashion for understanding skills required by graduates to bring in sustainability into the Fast Fashion
Royal Docks Business School, University of East London for a collaboration between Fashion and Education: Embedding social enterprise
within the unorganized retail supply chain to foster entrepreneurship through Simulation
Exchange programs initiated among students and faculty of UK and India has helped in bringing about
a systematic change in design education.
SYSTEMATIC
CHANGE IN DESIGN
EDUCATION WITH
UKIERI
24 25

15. The objective of the most recent project with London College of Fashion: Mapping employers engagement in the fast fashion industry
and using It as a tool to deliver skills required in the global supply chain is to address the challenges of embedding professional and
technical skills into the creative fashion curriculum through staff development exchanges. Both teams have been engaging in intense
primary and secondary research to uncover the skills most needed by fashion professionals, in order for them to overcome difficult trade
situations. Each of the projects have studied the management of supply chains in a complex global environment and investigated the key
skills required by industry professionals to deal with competitive pressures through the best business practices.
Pearl Academy has always been cognisant that in order for it to compete in a rapidly evolving, global economy, its student body and
teachers should acquire the right knowledge and understanding of the drivers of change and stay updated on new processes, trends and
practices. The findings and experiences of staff and students during the exchange between the two countries were instrumental in
fostering interest and knowledge transfer in the global fashion business and educational links between LCF and Pearl Academy. The
visit exchanges that have occurred as a result of UKIERI, have paved a path to potential partnerships in the future. New networks, collaborative
agreements and partnerships that can support mutual opportunities for education and employment were rapidly developed. The projects
awarded by UKIERI have helped Pearl develop curriculum tools that meet the changing nature of the global fashion industry in relationship to
supply chain processes and international collaborative management and business models. Our collaboration with universities in the United
Kingdom has offered a fantastic perspective on how our own institution can position itself globally, by cultivating meaningful and mutually
beneficial partnerships.
26 27

16. The Department for Environment, Food and Rural Affairs (DEFRA) is
part of the UK government department responsible for safeguarding
the environment all over the world. It’s purpose is to unleash the
economic potential of food and farming, nature and the countryside,
champion the environment and provide security against floods, animal
and plant diseases and other hazards.
Through its numerous campaigns and policies, DEFRA is creating a
cleaner, healthier environment, which benefits people in urban cities
and rural areas.
DEFRA takes a special interest in seeing that the cottage and handicraft
industries from different cultures are being supported by their
respective communities and governments. DEFRA has partnered with
the Indian Government under the UK: India Sustainable Development
Dialogue to work towards ecological, ethical and cultural innovation
by creating fashion that connects designers and buyers to more
sustainable textiles in India. Pearl Academy has worked hand in hand
with DEFRA to do the same, by creating a database that helps people
source sustainable fabrics in India.
Pearl Academy and London College of Fashion -
Centre for Sustainable Fashion researched and
established supply chain for sustainable fabrics
putting rural artisans on the world map.
292828
PROJECT ON
SUSTAINABLE
FABRICS WITH
DEFRA, UK

17. India is one of the few countries where age-old techniques of dyeing and embroidery are still culturally relevant. Designers from all over the
world have been deeply inspired by India’s traditional handicrafts and skilled artisans. This online resource was designed to be a
comprehensive resource for skills; from weaving to embroidery and materials, from cotton to silk and cashmere. The dedicated online space
puts buyers in touch with a supplier database that features a range of businesses focused on developing textiles that are ecologically
conscious.
This was done in collaboration with The Centre for Sustainable Fashion at London College of Fashion, an institute that is equally interested
in the development of traditional skills whilst combating environmental and social issues in the textile sector. The initiative hopes to get
together more designers, suppliers and buyers to support sustainable fashion as well as to uplift the lives of struggling rural artisans. Pearl
Academy recognises that the market for ethical fashion is a growing sphere and that initiatives like these have a good future not just for
foreign markets but also domestic Indian markets as well.
Through intense research and fieldwork, Pearl Academy and the Centre for Sustainable Fashion at London College outlined specific
parameters for sustainability in Indian textiles. Several road trips were conducted across parts of India to establish ties with textile mills, and
supporting community groups to source swatches and materials for the project. Many designers and interdisciplinary groups from the UK
and Pearl Academy Delhi were recruited to participate in project and a design workshop in a village on the outskirts of Delhi.
This movement was titled Shared Talent India and carried out as a research project by the Centre for Sustainable Fashion. Through
partnership between the DEFRA led Sustainable Clothing Roadmap and the Indian Government under the UK-India Sustainable
Development Dialogue, Shared Talent India explored and shared knowledge on sustainable design practice with Pearl Academy, Delhi.
Such projects give our community members the opportunity to interact in ways not normally experienced either in the classroom or
workplace and develop conscious practices within their craft by developing a holistic awareness of economic models and ecological
challenges.
3130

18. Pearl Academy is an institute that stresses on multidisciplinary design
education, sustainable development and ethical craft practices through
practical, real life experiences that bring excitement to the learning
process. Our students are taught to always connect their design ideas to
real world situations and develop a solid understanding of product
innovation, brand identity, market positioning and capital investment as
they develop themselves artistically. A collaboration funded by the UK
Government Department for International Development (DfID) under
the DelPHE scheme, focused on ‘Sustainability and equitable
development in India’s Rural Craft Industry’ was established between
the School of Design, Northumbria University, UK and Pearl Academy,
India and Dastkar, a society that supports craft and craftspeople across
India. A multidisciplinary team of academics drawn from the two
institutions collaborated with the aim of developing the creative
practice and earning power of an emergent cluster of craftspeople in
Rajasthan.
Developing the creative practice through curriculum
collaboration in the areas of ethical design and
sustainability for the rehabilitated craftsmen at
Ranthambore.
RETAIL FOR THE
REHABILITATED
3332

19. The main goal of this experiential learning was to inform curriculum development in the areas of ethical design and sustainability. By
employing research on the precise nature of the influences impacting the craft sector and the conflict between creativity and market forces,
a Master's Program in Ethical Design and Sustainability would be created using the vehicle of the DelPHE project, . The handicraft sector
of India was chosen as a focus area, as it contains a rich cultural tradition that have been commercially exploited, threatening the
authenticity of this cultural heritage as both form and function of products inevitably undergo changes.
The demands of modern day trends and the rise of foreign brands and the uniqueness and value of craft products are quickly fading. The
research team employed was thus faced by the task of preserving traditional handicrafts and transforming them into strategic enterprises
that sustain cultural identity and improve the livelihoods of craftsmen living in poverty. The Dastkar Kendra centre in Ranthambore,
Rajasthan was selected for the research project.
The team discussed the project with the village communities and encouraged people to attend a series of workshops targeting the areas
of leather-work and embroidery. Through these classes, the villagers would be able to hone their existing skills, practice quality control and
gain confidence in their work. The goal of these workshops, facilitated by staff drawn from both partner institutions and students from
Pearl Academy, was to develop prototypes and product ranges to be sold at the Dastkar Mela. As these workshops were taking place,
the research team was simultaneously undertaking an extensive survey of the retail sector, by visiting outlets in Delhi, Jaipur and Bangalore
selling traditional and contemporary crafts. A one-day seminar with these craft entrepreneurs was held at Pearl Academy, Delhi, where the
project team gave an account of the process of interaction with the village communities, presented their market research with business
recommendations to increase cash-flow.
The thorough understanding of business variables in the craft cluster helped the team develop product and pricing strategies for various
markets and retail opportunities across India. There were several strong recommendations for business re-engineering, visual display, design
possibilities and packaging. As a result of this project, a business plan was developed, giving attention to cash flow needs, market
requirements and business conditions, targeting bazaars and lifestyle stores that support traditional and contemporary crafts and actively
promote the value of the handmade.
The term ‘sustainable development’ has gained strategic importance in today’s age. Outcomes like sustainability and sustainable design
will only be achieved through multi-disciplinary teams collaborating in real-world situations. Change, empowerment and the upliftment
of communities cannot be limited to theoretical concepts described in the class. In order for true innovation to occur, students need to be
exposed to experiences that challenge them to develop solutions through collaborative learning. This is very important if students wish to
take active responsibility for their own lives and promote development. Through Development Partnerships in Higher Education (DelPHE)
Pearl Academy was able to make significant contributions to sustainable development and to also work with other academic institutions and
policy makers.
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20. “If you could redesign something in the world, what would it be?” Nidhi MIttal asks, a graduate of the School of Fashion at Pearl Academy.
How about using microbial cellulose to produce ecologically sensitive textiles that cause zero damage to the environment, for starters? Nidhi
Mittal has been singlehandedly growing clothing in vats of liquid she sets up at home as a response to the unsustainability of the textile
industry due to the large consumption of natural resources. The fashion industry is currently guilty of causing high levels of greenhouse
gas emissions and synthetic waste that do not have the ability to organically decompose. The consumer culture that surrounds the fashion
world needs to drastically reconceptualise its supply chain, starting with the raw materials used in the manufacturing process. The volume of
textiles produced and discarded worldwide is quite significant and are all characterised by a short life cycle that is not supported by the
planet that is currently suffocating under the weight of non-renewable garbage. Bacterial cellulose has sparked industrial interest since it is
easily degradable and promotes low toxicity to the environment. This revolutionary biomaterial is produced by completely natural processes
and is able to play the role of a unique textile surface.
Inside the textile industry it is known that natural fibres are insufficient to meet the rising demand for clothing. For this reason, cheaply
produced chemical fibres and filaments are being employed to increase the options among the materials and maximize products. Fibres
and membranes developed by biotechnological processes, such as the ones Nidhi’s creating, are being presented as sustainable
alternatives for the production of clothing. It is encouraging to see many new designers welcoming biotechnology as a creative tool and
working towards a ‘green’ economy. Nidhi believes that products and processes which reduce carbon dioxide emissions and waste are
critical to minimize the environmental impacts in the 21st century. Her eco-driven ‘Bioplastic’ project for sustainable textiles presents itself
as a global concern for producers, consumers and originates entirely from bacterial and fungal sources. Instead of using plant and
animal based textiles, microfibers are harnessed to create easily perishable fibres for all types of clothing. During the decomposition phase,
these bioplastics don’t create any kind of pollution or harm to the environment.
Concerned by the high levels of greenhouse gas emissions and synthetic waste produced by the
textile industry, Nidhi creates a natural fabric using microbial cellulose.
NIDHI MITTAL AND
HER EXPERIMENTS
WITH 'BIOPLASTIC'
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21. Synthesis of bacterial cellulose is a precisely and specifically regulated multi-step process. Nidhi begins by brewing certain genera of bacterial
cultures in vats, making sure that the temperature, moisture and chemical compounds are conducive to healthy growth of the
micro-organisms. She understands that in order for bacteria to grow, it needs to have extremely precise conditions to support their unique
needs. Nidhi has experimented with several different kinds of bacteria, including syntrophic mixed cultures made out of anaerobic ethanol
fermentation, anaerobic organic acid fermentation and aerobic ethanol oxidation.
To start, Nidhi simply used a solution of green and black tea mixed with water kept at room temperature. She explained that tea or coffee
provides added nutrients for the bacteria and gives colour to the end material. After a period of 3-8 weeks of being left to grow in containers,
Nidhi would harvest the material carefully. She would add rose petals, turmeric, vinegar, metal objects to give the textures colour and prints
that would look good on clothing. Since microbial cellulose has properties like, high density, good shape retention, high water binding
capacity, and higher surface area, it can be used in various areas beyond the textile industry, such as paper, food, pharmaceutical, waste
treatment, broadcasting, mining and refinery. Nidhi Mittal is a remarkable example of our many students utilising their skills in design and
garment production to create slow fashion practices as well as merge sustainability and contemporary high fashion. By being bold
enough to venture off the traditional road maps, our students start tapping into newly emerging fields and channels of thought that are truly
breaking barriers.
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Bioplastics don’t create any kind of pollution or harm to the environment

22. IFFTI -
FASHION
BEYOND
BORDERS
The International Foundation of Fashion Technology Institutes (IFFTI) came into existence as a Society on 14th October, 1999 at New Delhi,
India. Since then IFFTI has grown into the most comprehensive and prestigious international organization representing higher education in
areas of design, fashion, technology and business. The foundation presently comprises of leading international institutions who are helping
each other to upgrade their programmes, curriculum and operation through a framework of cooperation. IFFTI Member Institutions
participate in International Annual Conferences and collaborate with each other in bilateral agreements and many professional development
activities, setting high standards for fashion education globally. Pearl Academy is the only college from India that has been a longstanding
member on IFTTI’s executive board. In the year 2012, Pearl Academy proudly hosted IFFTI 2012- a widely successful conference in Jaipur,
the “Pink City.”
All the activities and programs within the conference were based on the theme – ‘Fashion Beyond Borders’ – which addressed multicultural
identities, virtual connections, commercial opportunities and educational responses. This amazing networking event was inaugurated by the
Italian fashion designer Angela Missoni and was attended by global design leaders such as Rajeev Sethi from the Asian Heritage
Foundation, Simon Lock, Creative Director, Dubai Fashion Week, Jeffry Aronsson, CEO, Emanuel Ungaro, Santosh Desai, Managing
Director & CEO, Future Brands Ltd, Ram Sareen, Head Coach/Founder, TUKA group and Frances Corner, Head, London College of
Fashion.Dr AKG Nair, Group Director.
International network of industry experts come together on an interactive platform exploring the
convergence of fashion and design.
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23. IFFTI is a unique conference that unites international network of industry experts in an interactive platform exploring the convergence
of fashion and design. The conversations that took place at this conference were centred around India’s enormous potential to
contribute to the world playing field. Generously endowed with a rich cultural heritage, India has the creativity, fashion sense and sensibility to
make an impact on global fashion, the experts discussed how to achieve this goal in practical and sustainable ways. Speaking about the
conference and his interactions with Pearl Academy students, Mr Jeffry Aronsson, CEO, Emanuel Ungaro said, “This has been an
enormously enriching experience, given the wonderful gathering of people from around the globe. The IFFTI 2012 conference is a true
testament to the multifaceted evolvement of art wherein the craft becomes less of a component and more of a finished product that can
be designed in India but exported to the world. I am especially pleased with my interactions with Pearl Academy students, who are not only
passionate but extremely involved in the tasks they undertake.”
Prof. Frances Corner, Head, London College of Fashion too commented, “Being part of the IFFTI 2012 conference has been an extraordinary
experience, thanks to the robust discussions on fashion industry issues. The event highlighted the beauty and vivacity of India for global
delegates. Such a successful event was only possible due to the high-quality work done by Pearl Academy and the academy’s initiatives in
bringing together different stakeholders involved with the fashion business.”
Apart from being a perfect platform for networking, IFFTI 2012 benefitted manufacturers, designers and students immensely, as they
received an excellent opportunity to discuss the latest developments and trends in the rapidly-evolving sector with national and global peers.
The conference also highlighted the crucial requirements that fashion education needs to address in order to match the growing needs
of the industry. From providing a platform for rich interactions within the fashion industry to facilitating exposure for students and displaying
the art and craft of Indian craftsmen to an international audience, Pearl Academy has helped in creating many benchmarks in the arena of
fashion education through the IFFTI 2012 conference, solidifying its position as one of the pioneers and leaders in the fashion and design
education industry.
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24. Entrepreneurs require creativity and determination to take risks and solve difficult problems – this may sometimes result in behaviour that
could be seen as going against the grain or virtually impossible at first. But it is their sheer willpower that makes these people special- and
successful in whatever they choose to create. Nipun Arora is an alumnus of Pearl Academy who graduated from our fold to become the
founder of a ground-breaking social movement fighting against India’s air pollution crisis. The idea was born in Delhi, which is currently
regarded as the most polluted place in the world. Despite the toxicity of the air and respiratory problems that are almost epidemic to this city,
people take no steps to reduce the numbers of cars on the street or cut down on firecracker usage during the festival of Diwali. The social
awareness was spurred when a four year old frowned upon the idea of firing crackers on Diwali and asked the adults in his family to
#ChangeTheAir in his neighbourhood. This event motivated Nipun to take his request literally. Since then, #HawaBadlo has touched nearly
6.8 billion lives digitally and has over 1 million reach on social media.
Nipun’s team released their first video called the "THE AIR SELLER" which was about selling packaging fresh breathing air, like drinking water.
The video was acclaimed all over the internet and was picked up by over 49 different digital and print media channels. This video deeply
impacted GAIL (India) Limited, which stepped forward to align with the movement. At the same time, Hawa Badlo launched an on ground
activity to gauge how local Delhites felt about their message. They discovered an overwhelming number of people approved of the idea and
wanted packaged air to become available in the market. Hawa Badlo received thousands of phone enquiries about this fictitous product and
over 3,000 signatures pledging to do their bit to curb air pollution.
Disturbed by the toxicity of the air in Delhi, Nipun launches a ground breaking social movement to
fight against India’s air pollution crisis.
#CHANGETHEAIR -
HAWA BADLO BY
NIPUN ARORA
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25. The interest people were taking in Hawa Badlo was not just limited to Delhi, but was coming in from other metro cities across India as well.
During the Make in India campaign, Mumbai, in collaboration with Hawa Badlo, placed a pledge board at its stall and invited people to
pledge for a minor lifestyle change that collectively leads to a massive change in the air quality index. Around 350 people pledged towards
a cleaner and sustainable future during the event.
Next, the Hawa Badlo team launched the #GiftAMask campaign, aimed at spreading awareness on the lives of police and traffic conductors,
who are the most exposed to pollution. The campaign encouraged people to gift a mask to the police by dropping a tweet. This campaign
also went viral and was picked up by the media.
Nipun says, “Amidst the chain of messages flowing in from various social media channels of the campaign the most surprising was from a
mom of a three-year-old, Samreen, who depicted values which are hard to find in adults these days and gifted her own mask to a traffic
policeman. The entire Hawa Badlo team was so moved with the gesture that they recreated the entire episode into a video and launched it
on social media channels.” He continues, “Lack of awareness is the root cause of people not being able to do anything for society and the
environment. We at Hawa Badlo aim at spreading awareness amongst people and motivating them. The #GiftAMask is just an initiative for
the traffic cops. The video informs people about the problems that the traffic cops go through every day and Team Hawa Badlo asks every
one of you to use the hashtag #GiftAMask on Twitter. With every tweet you do with the hashtag, Team Hawa Badlo with GAIL (India) Limited
will gift masks to traffic cops on your behalf.” Nipun shows no signs of slowing down on his mission he believes it is just about warming up,
“It’s a peoples’ movemet. We do not want it to be restricted based on an individual or a particular brand. Many corporates have come forward
to help us in taking the initiative to the next level without any personal or brand interest,”
he concludes.
The environmental crisis is the most significant issue facing humanity. Our climate reality is increasingly unpredictable and daunting.
However, it is also opening the space for our students to reimagine a different future by spearheading movements such as Nipun Arora’s.
Our community at Pearl Academy have the skills, ingenuity and people to drive revolution, powered by renewables. For us to make this
change a success, our politics and practices must have environmental sustainability and social justice at its core. Each one of us play an
important part in bringing about the change we wish to see in the world, starting with ourselves.
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26. “HERE’S TO THE
NEXT 25 YEARS…”