1. CV Minesh S Soni
Academic
Degree University Year Of Pass
B.Com M S University Of Baroda 1993
P G Diploma in Marketing
& Sales Management
Bhavan’s Rajendra Prasad Institute of
Communication & Management,
Bombay
1994
Personal Dossier
Name Minesh Shantilal Soni
Address Dholikui Bajwada, Opp Dholeshwar Mahadev, Baroda
390001
DOB 11th
August 1972
Email add minesh.pkrm@gmail.com
Mb No 09825670304
Marital Status Married
Language Known English, Hindi, Gujarati
Pass Port No F9438422 Expiry Date :-20th
August 2016
Driving LIcence No GJ 22 / 9558 /08
Looking forward for senior level position, preferably in Service Industry
Synopsis
• Competent, diligent & detail-oriented, with an excellent and rewarding career of over 19 years in the
NBFC & Banking Sector. Extensive experience in Operations, Financial Products, Marketing &
Relationship Management., etc.
• Strong experience in handling Banking Operations including Cash, Clearing, , NRI Desk, Teller
Authorisation, CASA, Sales & Corporate reporting. Commodity Business Funding, Microfinance
• Skilled in managing financial services concluding banking principles, statutory regulations &
Compliance.
• Achievement oriented with strong Relationship Building Ability, Profit & Sales Orientation
Competencies
Customer focus Result Orientation Effective Comunication
Relationship Management Business Acumen Innovative
Process Orientation People Development Decision Making
Team Work
Occupation Outline

2. Since January’ 16 working with HDB Financial Services as Branch Manager
Principal Accountabilities:-
• Profitability Management - Maintaining & optimizing profitability for the branch
• Target setting & management Monitoring branch targets in numbers & volumes
• Portfolio quality management - through superior underwriting, working closely with collection
• Cost management managing all branch operating costs including cost of acquisition, operations etc.
• People management Motivating team, handling HR & administration function of the branch
• Customer experience management - Ensuring superior customer experience and handling
customerservice in terms of collections, pre closures & service issues
• To Achieve contributed value targets set for the branch
• Ensure sales volumes for multiple products, sourcing quality & underwriting diligence to meet
salestargets while controlling delinquencies and frauds
• Provide superior customer experience
• Manage TATs on credit & processing
• Minimize pre & post disbursal discrepancies
• Monitor individual performance of each employee, continuously work to maximize productivity
June’ 15 to December 15 worked as cousultant for commodity business
Working as consultant for commodity business
Principle Accountabilities
• providing investment advice and market recommendations to clients
• trading on behalf of clients
• liaising with transport, and insurance companies
• devising ‘hedging strategies'
• interpreting market reports
• negotiating price, specification and delivery details
• investigating new business openings
• to intervened between the bank and traders/farmers for funding against WR

3. Apr’ 14 to June 15 ICICI Bank Ltd., Padra as Chief Manager 1
Worked with ICICI Bank Ltd, as Chief Manager 1, from April 2014, to June 1 2015, at Padra Cluster
Objective : Execute and monitor overall administration and efficient daily operations of a cluster of 8 branches
with primary responsibility of a CBM branch; including operations, lending, product sales, customer service,
security and safety in accordance with the bank's objectives
Principal accountabilities
• Achievement of incremental number and value targets for Liabilities (CA, SA, FD,); Assets (Farm Finance,
Home, Auto & Business Loan, ie CC/OD other assets) and Fee Products (MF, LI, GI, Gold & other fee
products)
• Prepare and monitor Sales plan for the cluster
• Build a healthy asset and liability book – GL Growth
• Increase market share
• Sales Planning - at the assigned frequency for CBM branch and at least weekly for non CBM branches in the
cluster:
• Prepare and review monthly activity calendar of the cluster branches.
• MOM review of AOP progress for asset, liability and fee business for self and other BMs in the cluster
• Ensure operations, risk control and process adherence at the cluster branches
June ’ 07- April’ 14 Development Credit Bank Ltd, Kadodara as AVP/Cluster Manager
April 2011 onwards Cluster Manager, (got promotion as AVP in april 2012) looking after 6 Rural Br,
April 2010 to March 2011 Sr Manager (Br Manager Dediapada Br)
June 2007 to March 2010 Manager (Br Manager Dediapada Br)
Principal Accountabilities:-
• Managing staff for sales and Operation of 6 branches within the cluster.
• Marketing of third party products.
• Ensuring that the financials of the branch are under control and the branch adheres to
the Know Your Customer (KYC) and Anti-Money Laundering (AML) norms at all times.
• Responsible for dealing with external and internal auditors and inspections
and compliance
• Supervising Key Areas including br sales target, Marketing, Business Channel Development,
Team Development, Cost Management, Revenue Generation
• Monitoring the Cluster sales targets, conceptualizing & implementing
competent strategies in coordination with the branches and the Sales team with a view
to penetrate new accounts and expand existing ones for a wide range of financial
products & services
• Apart from br also looking after commodity business funding at mandvi, initially we started
commodity funding from mandvi br, and later on opened kadodara br, from where we did
commodity business, total business was more then 15 crore, apart from this I have also done
green house case from our netrang and mandvi br, and kadodara br, also did Green House
business in netrang and mandvi br,

4. Nov ’ 06- June’ 07 AXIS Bank Ltd, Rajpipla as Deputy Branch Manager
Objective :-Responsible for daily operations and customer service standards of a full service branch office
covering all aspects viz branch operations, lending, customer service, security and safety in accordance with
the Bank's guidelines.
Principal Accountabilities:-
• Conducted all fortnightly/monthly reviews as prescribed by Retail Ops Manual.
• Ensure maximum no of staff are AMFI/IRDA certified
• Ensure capturing of leads generated by employees in system and tracking for closure
• Weed out non-profitable accounts
• Lead Generation by employees across liability, asset and fee products
• Review number and quality of leads generated on a weekly basis jointly with BM
• Handle all FD maturity / premature withdrawal requests and try to retain the customers
• Ensure proactive calling on FD maturity data
• ATM Custodian
• Handling Clearing of The Branch
Aug ’ 01- November’ 06 HDFC Bank Ltd, Bharuch as Deputy Branch Manager
Sept 2006 - Nov 2006 Deputy Manager (Bharuch Br)
April 2004-August 2006 Asst Manager (Ankleshwar & Bharuch Br)
Aug 2001 – March 2004 Executive (Navsari, Valsad & Ankleshwar Br)
Objective :-Joined HDFC Bank as an Executive and got promotion as Deputy Manager, had worked in different
branches ie Navsari, Valsad, Ankleshwa and Bharuch. In bharuch as a Back up BM, Execute and monitor overall
administration and efficient daily operations of a full service branch office; including operations, lending,
product sales, customer service, security and safety in accordance with the Bank's objectives.
Principal Accountabilities :-
• Achievement of incremental number and value targets for Liabilities (CA, SA, FD); Assets (Home, Auto &
other assets) and Fee Products (MF, LI, GI, Gold & other fee products)
• Build a healthy asset and liability book – GL Growth
• To gain customer confidence to manage his / her complete financial portfolio.
• Recording & resolving complaints as per the specified process within the stipulated TAT
• Promoting all direct banking channels and ensuring that the customer is utilizing the same.
• Strict adherence to Sales/operation process within compliance.
• To supervise GL & Suspense transactions, Retail Operation activity i.e. Teller desk as well Personnel
Banker desk.
• Ensured effective ATM (both branch and Offsite) Management (which includes EOD process of the branch
ATM and checking the reports of the Off-site ATM’s)
• Conducted all fortnightly/monthly reviews as prescribed by Retail Ops Manual.
July’ 2000 - August’ 01 Centurion Bank Ltd, Vapi as Officer Marketing
Officer Marketing at Vapi
June’ 1998 - June’ 2000 Kinetic Fincap Ltd, Vapi as Officer Marketing

5. Officer, Marketing, Vapi/ Valsad/ Daman/ Silvassa/ Bilimora
March’ 1996 - June’ 1998 Calsita Futuristic Services Ltd, Barida as Relationship Executive
(DSA for Citi Bank Credit Card & Car Finance)
May’ 1995 - Feb’ 1996 Mobin Marketing P Ltd, Barida as Executive
(DSA for Citi Bank Credit Card)
Minesh S Soni

6. Officer, Marketing, Vapi/ Valsad/ Daman/ Silvassa/ Bilimora
March’ 1996 - June’ 1998 Calsita Futuristic Services Ltd, Barida as Relationship Executive
(DSA for Citi Bank Credit Card & Car Finance)
May’ 1995 - Feb’ 1996 Mobin Marketing P Ltd, Barida as Executive
(DSA for Citi Bank Credit Card)
Minesh S Soni