1. DON DRAPER
IS DEAD
INTELLIGENT
CONTENT
2013
@mikepweiss

2. @mikepweiss

3. WHAT KILLED HIM?

4. ADVERTISING &
THE PITCH

5. “ADVERTISING IS
BASED ON ONE THING:
HAPPINESS” – DON DRAPER

6. THE PITCH WAS
THE FINAL STRAW

7. ADVERTISING

8. 3,000MESSAGES PER
DAY. THAT’S 3 TO 4 PER
MINUTE.

9. CONSUMER HAS BEEN
TAKING CONTROL VIA
CALLER ID, DVRS AND
SIRIUS.

10. TIME SHIFTEDVIEWING

13. MERGED MEDIA

14. “THE CONSUMER IS
PRESIDENTOF THE
NEW REPUBLIC.”
MEDIA 2015: THE FUTURE OF MEDIA

15. BIG DATA

16. “I NOTICE INCREASING RELUCTANCE ON
THE PART OF MARKETING EXECUTIVES TO
USE JUDGMENT; THEY ARE COMING TO
RELY TOO MUCH ON RESEARCH, AND THEY
USE IT AS A DRUNKARD USES A LAMP POST
FOR SUPPORT, RATHER THAN FOR
ILLUMINATION.”– DAVILD OGILVY

17. STRATEGY IS KEY

18. THE PITCH

20. SOURCE: CREOTIVO

21. NEW FRONT LINE
@mikepweiss

22. “EVERYONE IS CAPABLE
OF BREAKING A SALE.”
ZIG ZIGLAR

25. “ASSUME THAT YOUR
PROFESSIONAL LIFE AND YOUR
PERSONAL LIFE WILL MERGE
ONLINE REGARDLESS OF YOUR
CARE IN SEPARATING THEM”
FROM THE LOS ANGELES TIMES SOCIAL MEDIA POLICY

28. EDUCATIONAL;
INSPIRING;
ENGAGING.

29. BUYING A CAR

31. PERMISSION BASED
MARKETING

32. “CUSTOMERS NO LONGER
SEPARATE MARKETING
FROM THE PRODUCT – IT IS
THE PRODUCT”
MCKINSLEY QUARTERLY JULY 2011

33. “RATHER THAN ALLOW CAMPAIGNS TO BE
DRIVEN BY PAID MEDIA, MARKETERS MUST
NOW DEVELOP SCALE AND EXPERTISE IN
OWNED AND EARNED MEDIA TO DRIVE
EFFECTIVENESS, CULTIVATE CREATIVE IDEAS,
ASSESS CUSTOMER NEEDS, AND CUT
THROUGHT THE CLUTTER.”
ALTIMETER GROUP JULY 2012

34. DON DRAPER WAS
CONFINED AND IT
KILLED HIM

35. @mikepweiss