Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters

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Neuromarketing Meets Conversion Optimization. Brainy Profit Boosters

  1. 1. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketing MeetsConversion Optimization:Brainy Profit BoostersChris GowardFounder & CEOWiderFunnel@chrisgowardRoger DooleyAuthorBrainfluence@rogerdooley
  2. 2. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROBefore we get started. . .• This presentation deck will beavailable to you after the webinar• Use Questions Pane with questions orcomments in real timeFree Offer!• Custom Web Page EvaluationFind out how to qualify at the endType question here
  3. 3. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• Developed WiderFunnel’s processes,including the LIFT Model™ & Kaizen• Conversion rate lift of 10% to 750% forevery multi-test client• In demand as a speaker• Author of“You Should Test That!”Get a free chapter at:YouShouldTestThat.comChris GowardFounder & CEOWiderFunnel@chrisgowardChris Goward, Founder & CEO
  4. 4. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• We dramatically lift our clients’ profits with scientificmarketing• Conversion Rate Optimization– Strategy, design, copywriting & testing– Landing Page Optimization• Advanced optimization for high traffic businessesThe Conversion Optimization Agency
  5. 5. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROClients globally: US, UK, Canada, Spain, Sweden, Israel, Australia, JapanWiderFunnel’s Testing Expertise
  6. 6. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO• Author of Brainfluence:100 Ways to Persuade andConvince Consumers withNeuromarketing• Founder,Dooley Direct LLC• International keynotespeakerRoger DooleyAuthorBrainfluence@rogerdooleyRoger Dooley, Author of Brainfluence
  7. 7. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRORoger Dooley, Author of Brainfluence
  8. 8. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO2004: NeuroscienceMarketing.com2005: Blog: Neuromarketing
  9. 9. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  10. 10. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROHonesty & EthicsVery High/High•Nurses – 85%•Engineers – 70%•Advertising – 11%•Sales – 8%
  11. 11. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCEO Trust•CFOs – 90%•CIOs – 90%•CMOs – 20%
  12. 12. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROWhy?
  13. 13. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROMost Marketing& SalesMoney Is Wasted.
  14. 14. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO95%of New Products
  15. 15. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO95%of New Products
  16. 16. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Direct Mail
  17. 17. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Direct Mail
  18. 18. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Web Visitors
  19. 19. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO98%of Web Visitors
  20. 20. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCEO Consumer
  21. 21. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  22. 22. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROIceberg: 88% Hidden(Lakoff & Johnson)Mind: 95% Subconscious
  23. 23. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROToday’s Objective:
  24. 24. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROHelp you cut marketingwaste –even a little!
  25. 25. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketinginsights+Real-world testing
  26. 26. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROYour Logo
  27. 27. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  28. 28. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROControlChallengerChallenger
  29. 29. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONeuromarketing sits here
  30. 30. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  31. 31. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConversionOptimization
  32. 32. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConversion Optimization works,if you do it right…Good News:
  33. 33. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAverage Conversion Rate LiftEcommerce 23.1%Lead Gen 49.0%*WiderFunnel average results 2007-2012Conversion Optimization Works
  34. 34. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROOver-emphasis onsecurity creates anxiety
  35. 35. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRODoes thiscreate trust?
  36. 36. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  37. 37. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  38. 38. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  39. 39. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  40. 40. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  41. 41. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROWhat small change did this?•Fair Price – Up 7%•Caring – Up 11%•Fair Treatment – Up 20%•Quality – Up 30%•Competency – Up 33%
  42. 42. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“You can trust us to dothe job for you.”
  43. 43. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity
  44. 44. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROvs.
  45. 45. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  46. 46. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  47. 47. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  48. 48. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity +SocialProof!
  49. 49. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROCreating Scarcity
  50. 50. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  51. 51. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROUse SCARCITY to makeyour offer moreattractive.
  52. 52. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROScarcity on Steroids
  53. 53. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  54. 54. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROFTW
  55. 55. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAmp up SCARCITY EFFECTby showing decreasingavailability.
  56. 56. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationMillions of daily emails to opt-in listHighly optimized, but hit a plateauThe GoalMore e-commerce revenue
  57. 57. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA Bvs.Which Test Challenger Won?
  58. 58. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO5%Conversion Rate Lift&41%Revenue/Visitor LiftControlled Test Result
  59. 59. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA Bvs.Which New Test Challenger Won?
  60. 60. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO7%Conversion Rate Liftover “Countdown” VersionControlled Test Result
  61. 61. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“The most serious mistakes are not beingmade as a result of wrong answers.The truly dangerous thing is asking thewrong question.”—Peter Drucker
  62. 62. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROKnowing what to test: Using the LIFT Model™(Note: For more, search “WiderFunnel Lift”)TMRelevanceClarityAnxietyDistractionUrgency
  63. 63. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationCompetitive search keywords “Human GrowthHormone”Shoppers worried about product efficacy & FUDThe GoalMore e-commerce revenue
  64. 64. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRORelevance: No “HGHSupplement Spray” in headline.Clarity: Multiple competingheadlines.Clarity: Buy Button does notlook like a button.Distraction: Multiple nav barspush content downClarity: Copy on darkbackground under-performs.Clarity: Inconsistent linktreatmentAnxiety: Security indicatorstoo prominentDistraction: DuplicateinformationClarity: Money-back guaranteegiven low prominenceValue Proposition: No clearvalue positioningLIFT Analysis
  65. 65. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROA BWhich Landing Page Won?
  66. 66. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO49%Sales LiftControlled Test Result
  67. 67. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSellingtoGuys?
  68. 68. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROEvolutionary Psychology
  69. 69. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO“fitness“fitness”
  70. 70. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  71. 71. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO
  72. 72. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROImpatient &Short Term Emphasis-Margo Wilson and Martin Daly
  73. 73. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROAttractive Photo =-4% Loan Interest RateMarianne Bertrand et al, 2005
  74. 74. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROConvert more men with“mating triggers.”
  75. 75. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROSituationHair restoration services, focused on direct responsePPC landing page tested & tuned – had hit a plateauThe GoalMore lead gen form fills
  76. 76. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROBAWhich Paid Search Landing Page Won?
  77. 77. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROControlled Test Result20%Conversion Rate Lift
  78. 78. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROTruth: Sex Is Distracting
  79. 79. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRO200%That’s what a structuredtesting process is worth.
  80. 80. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCRONo YesLargeIncreaseInSalesSource: eConsultancy Conversion Rate Optimization Report 20112xDoes your organization have a structured approach to improving conversion rates?
  81. 81. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROFunExDiscoveryOpportunities1.1 Cluster1.2 Isolation1.3 IsolationLIFTPage 1FunEx2.1 Isolation2.2 Isolation2.3 ClusterLIFTPage 2FunEx3.1 Isolation3.2 IsolationLIFTPage 3FunEx4.1 Isolation4.2 Cluster4.3 IsolationLIFTPage 4Insight FlowPage 5, etc.Phase 1Conversion Optimization StrategyPhase 2LIFT™ Analyses and TestingThe Structured ProcessHeuristicsWeb AnalyticsVoice of CustomerResearchPIE FrameworkKaizen Plan
  82. 82. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROMore Tests Run=Nothing Beats Testing Experience
  83. 83. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROInterested in a Free Conversion Page Evaluation?• 10 time slots are available for attendees• Scheduled on a first-come, first-served basisTo Qualify:1. Tell us the URL of the web page you’d like evaluated2. Minimum 30,000 unique visitors per month3. Email: Hello@widerfunnel.comFree Offer: Custom Page Evaluation
  84. 84. © 2007-2013 WiderFunnel Marketing Inc. | widerfunnel.com© 2007-2013 WiderFunnel Marketing Inc. & Dooley Direct LLCTweet this: @rogerdooley @chrisgoward #NeuroCROChris Goward@chrisgowardChris.Goward@WiderFunnel.comWiderFunnel.comLinkedin.com/in/cgowardRogerD@DooleyDirect.comRogerDooley.comLinkedin.com/in/dooleyRoger Dooley@rogerdooleyQuestions?

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