Chris Justice, CMO of Magnolia International kicks off Amplify Munich 2015 with opening keynote describing Magnolia- The Digital Business Platform with Enterprise CMS at its core.

1. Credit: Unsplash
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MAGNOLIATHE VIEW FROM THE FUTURE
CHRIS JUSTICE, CHIEF MARKETING OFFICER, MAGNOLIA INTL
MAGNOLIA AMPLIFY • MUNICH • 26 JAN 2015

2. Credit: Unsplash
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WELCOME!WELCOME!
CHRIS JUSTICE

3. Credit: Magnus Hagdorn
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4. Credit: Magnus Hagdorn
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6. Credit: Prachanart Viriyaraks
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MAGNOLIA IN A
NUTSHELL
THE FUTURE OF
OUR INDUSTRY

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DIGITAL
BUSINESS
PLATFORM
MAGNOLIA IS A
WITH AN ENTERPRISE CMS AT ITS CORE
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8. Credit: Sebastian Mary
MAGNOLIA
CUSTOMER
PARTNER
A
WIN-
WIN-WIN
APPROACH
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9. Credit: Airbus Group
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* INCLUDING AIRBUS

10. Credit: Al Arabiya
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11. Credit: Virgin America
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12. Credit: Aida
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13. BY 2020, MORE THAN SEVEN BILLION
PEOPLE AND BUSINESSES, AND AT
LEAST 30 BILLION DEVICES, WILL BE
CONNECTED TO THE INTERNET.
JORGE LOPEZ, VP & DISTINGUISHED ANALYST, GARTNER

14. COUNTING MARKETING TECHNOLOGIES IS
LIKE COUNTING STARS IN THE SKY —
THERE’S ALWAYS A HIGHER RESOLUTION
AT WHICH YOU COULD SEE MORE.
SCOTT BRINKER, CHIEFMARTEC.COM

16. Integration/Inbound
Multi-Channel OutboundMulti-Channel Outbound
PersonalizationAnalytics Commerce CRM
www Mobile Site Newsletter Landing PageApp

17. THINGS WITH CONNECTIVITY, SENSORS &
SOME LOGIC INSIDE COMMUNICATING WITH
YOU, OTHERS & AMONGST THEMSELVES
gadgetreactor.com

19. DIGITAL BUSINESS IS ABOUT THE CREATION
OF NEW BUSINESS DESIGNS BY BLURRING THE
BOUNDARIES OF PHYSICAL & DIGITAL WORLDS

20. By NASA/Carla Cioffi
WE ARE HERE

21. IMPLEMENTORS USE THIS APPROACH BY
BUILDING STEP-BY-STEP ON A PLATFORM

22. PRODUCT CLOUD
CORE WCM FEATURES
Categorization
Content
Authoring
Content
Deployment
Content
Repository
DAM
Forms
Integrations
Metadata
Mobile
Multichannel
Multilingual
Multisite
Personalization
PIM
Search
Security
SEO
Social &
Community
User
Management
Workflow

23. PRODUCT CLOUD
CORE WCM FEATURES
Categorization
Content
Authoring
Content
Deployment
Content
Repository
DAM
Forms
Integrations
Metadata
Mobile
Multichannel
Multilingual
Multisite
Personalization
PIM
Search
Security
SEO
Social &
Community
User
Management
Workflow

24. MAGNOLIA SHELL
The control center for Magnolia. Add custom apps to
access, aggregate & enrich data from anywhere,
create meaning; and publish to the world. All from one
easy-to-use interface for desktop & tablet devices.

25. CUSTOM APPS FOR GEOLOCATION

26. DIGITAL BUSINESS PLATFORM
Collect data from multitude of devices. Apps to
aggregate, enrich, publish. Content creation of
descriptions of conditions, offers, help. Real time
personalization for services or products

27. Credit: Magnolia International
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THANK YOU!