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Story Is In Our DNA


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I am teaching at the Global Center for Innovation & Entrepreneurship this summer. This is the deck from my first class. Used some new fonts and colors!

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Story Is In Our DNA

  1. 1. Story Is InOur DNAMichael Weiss @mikepweissGlobal Innovation FellowsCal State LAJune 25, 2013
  2. 2. Telling stories is as basic topeople as eating. More so, infact, for while foodmakes us live,STORIES ARE WHATMAKE OUR LIVESWORTH LIVINGRichard Kearney
  3. 3. Campfires have been replaced withPROJECTORBULBSNancy Duarte
  4. 4. The human brain not onlylooks for theUNEXPECTEDbut actually craves itGregory Berns
  5. 5. Storytelling stops peoplelong enough to stickaround andLISTEN
  6. 6. Your main objective:ELICITEMOTION
  7. 7. Communication is theTRANSFEROF EMOTIONSeth Godin
  8. 8. Rule #1EDUCATE
  9. 9. Rule #2INSPIRE
  10. 10. Rule #3ENGAGE
  11. 11. Above all else:Just make meCARE