Has the internet made everything shit?
Chris Clarke Chief Creative Officer Lbi
@albionics
We began with a mission
APOWERFUL GLOBAL CONVERSATION HAS
BEGUN. THROUGH THE INTERNET, PEOPLE
ARE DISCOVERINGAND INVENTING NEW
WAYS TO SHARE RELEV...
BUT THERE ARE UN-
INTENTED
CONSEQUENCES
We began with a mission
THE CULT OF FREE
DESTROYS QUALITY AND
DESTORYS JOBS
Why the internet makes things shit
Amount of media
Amount of attention
With constant partial attention, we cleave to the banal
Read this
"When the news is decided not by what is
important but by what readers are clicking;
when the cycle is so fast t...
40% of news stories shared on Facebook
As the race for
clicks gets more
desperate, advertis
ing gets desperate
too
Read this
I thought what was happening was
information symmetry, leading to a
fairer world. In fact the opposite is
happen...
What is the price of free?
BY 2020 50 BILLION
DEVICES WILL BE
CONNECTED
IN 2010 PEOPLE
GENERATED 200
BILLION GB OF DATA
90% OF THE WORLD’S
DATA IS LESS THAN
TWO YEARS OLD
THERE’S A REAL
DANGER THAT
POWER WILL BE
CONCENTRATED IN A
TINY NUMBER OF
GEEKY HANDS
WE HAVE TO TAKE
BACK OUR STORIES
Cities are open air computers
We are entering an age of real potential with data.
Real insight in real time. It’s time to ...
INCREDIBLE ROLE
FOR BRANDS AND
SMARTER AGENCIES
TO BE HELPFUL WITH
DATA
Has the internet made everything shit? by Chris clarke at ICEEFEST 2013
Has the internet made everything shit? by Chris clarke at ICEEFEST 2013
Has the internet made everything shit? by Chris clarke at ICEEFEST 2013
Has the internet made everything shit? by Chris clarke at ICEEFEST 2013
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Has the internet made everything shit? by Chris clarke at ICEEFEST 2013

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Has the internet made everything shit? by Chris clarke at ICEEFEST 2013

  1. 1. Has the internet made everything shit? Chris Clarke Chief Creative Officer Lbi @albionics
  2. 2. We began with a mission
  3. 3. APOWERFUL GLOBAL CONVERSATION HAS BEGUN. THROUGH THE INTERNET, PEOPLE ARE DISCOVERINGAND INVENTING NEW WAYS TO SHARE RELEVANT KNOWLEDGE WITH BLINDING SPEED.ASADIRECT RESULT, MARKETSARE GETTING SMARTER—AND GETTING SMARTER FASTER THAN MOST COMPANIES.
  4. 4. BUT THERE ARE UN- INTENTED CONSEQUENCES
  5. 5. We began with a mission
  6. 6. THE CULT OF FREE DESTROYS QUALITY AND DESTORYS JOBS
  7. 7. Why the internet makes things shit Amount of media Amount of attention
  8. 8. With constant partial attention, we cleave to the banal
  9. 9. Read this "When the news is decided not by what is important but by what readers are clicking; when the cycle is so fast that the news cannot be anything else but consistently and regularly incomplete; when dubious scandals pressure politicians to resign and scuttle election bids or knock millions from market caps of publicly traded companies; when the news frequently covers itself in stories about 'how the story unfolded'--unreality is the only word for it. It is, as Daniel Boorstin, author of 1962's The Image: A Guide to Pseudo-Events in America, put it, a 'thicket ... which stands between us and the facts of life.'"
  10. 10. 40% of news stories shared on Facebook
  11. 11. As the race for clicks gets more desperate, advertis ing gets desperate too
  12. 12. Read this I thought what was happening was information symmetry, leading to a fairer world. In fact the opposite is happening. Those who own the Siren Servers which increasingly run our world take the spoils earned by harvesting YOUR information.
  13. 13. What is the price of free?
  14. 14. BY 2020 50 BILLION DEVICES WILL BE CONNECTED
  15. 15. IN 2010 PEOPLE GENERATED 200 BILLION GB OF DATA
  16. 16. 90% OF THE WORLD’S DATA IS LESS THAN TWO YEARS OLD
  17. 17. THERE’S A REAL DANGER THAT POWER WILL BE CONCENTRATED IN A TINY NUMBER OF GEEKY HANDS
  18. 18. WE HAVE TO TAKE BACK OUR STORIES
  19. 19. Cities are open air computers We are entering an age of real potential with data. Real insight in real time. It’s time to invent services and products which take advantage of this. Let’s stop arguing. Let’s forget about “adland”.
  20. 20. INCREDIBLE ROLE FOR BRANDS AND SMARTER AGENCIES TO BE HELPFUL WITH DATA

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