Presentation outlines integrated social media and in store marketing campaign for 31 Cent Scoop Night on 4/28/10. Includes Facebook application, twitter promo, email marketing, mobile, in store, and flickr. http://www.mikemerrill.com
Baskin-Robbins Ice Cream Social with Facebook, Twitter and Flickr
1. BasKins-Robbins Ice Cream Social 31 Cent Scoop Night 4/28/10 Benefitting National Fallen Firefighters Foundation 4/28/2010 1 Mike D. Merrill Chief Bacon Maker and Marketing Strategist, Bacon Marketing President, Social Media Club of Dallas @mikedmerrill
6. Facebook – Donate Status Application 4/28/2010 6 Determine what your donated status will say with choice of 3 updates Determine frequency. Once or every 3 hours.
8. Facebook – Personal Profile Details 4/28/2010 8 Status updated with link to application making it easy for others to install Notice the installation and like of pages makes 4 impressions to my profile and one that is very recognizable
12. Website – Top of Page 4/28/2010 12 Opt in for email to get reminder Call to action to follow on Twitter and Like on Facebook Encourages users to update to their Flickr page
13. Website – Scroll down 4/28/2010 13 Twitter Stream
19. Questions? Let’s Connect and Follow Each Other 4/28/2010 19 http://www.mikemerrill.com/twitter http://www.mikemerrill.com/linkedin http://www.mikemerrill.com/facebook mike@mikemerrill.com http://www.mikemerrill.com