Social Media Landscape


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Presented on 03/29/2011 at Fleming College by Sue Sutcliffe, The Web Coach

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Social Media Landscape

  1. 1. Social Media Marketing Page 04/14/11 (c)1993-2011 aWEBthatWORKS
  2. 2. 70% of Canadians Use Social Media <ul><li>Average Canadian internet user spends 43.5 hrs/month online </li></ul><ul><li>58% of Canadians blog </li></ul><ul><ul><li>74% blog personally </li></ul></ul><ul><ul><li>57% blog for work </li></ul></ul><ul><ul><li>35% blog for both </li></ul></ul><ul><li>Social networks & blogs are 4 th most popular activity -- beating email! </li></ul><ul><li>61% of businesses track their online reputation </li></ul>
  3. 3. Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  4. 4. Blending technology & social interaction for the co-creation of value <ul><li>SOCIAL the interaction of the individual and the group </li></ul><ul><li>MEDIA </li></ul><ul><li>channels or tools used to  store  and deliver  information  or data </li></ul><ul><li>NETWORKING the exchange of information or services among individuals, groups, or institutions; specifically , the cultivation of productive relationships for employment or business </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  5. 5. <ul><li>Search engine friendly </li></ul><ul><li>Encourages conversation and feedback </li></ul><ul><li>Easy content management </li></ul><ul><li>People can subscribe using RSS feed </li></ul><ul><li>Makes it easy to share the content </li></ul><ul><li>Do your own surveys and client research </li></ul><ul><li>Short for web log </li></ul><ul><li>Social media platform </li></ul><ul><li>A website (or part of a website) where you write/post stuff on an ongoing basis </li></ul><ul><li>Like a journal, but interactive, sorted chronologically and often utilizes media </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  6. 6. Facebook <ul><li>Social networking site that allows you to add friends, send messages, and create: </li></ul><ul><ul><li>A personal profile </li></ul></ul><ul><ul><li>Business fan pages </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><li>>500 million regular users worldwide. </li></ul><ul><li>>250 million users log in once a day </li></ul><ul><li>If Facebook was a country, it would be the 3rd largest (behind India & China) -- almost twice the size of USA! </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  7. 7. Linked In <ul><li>LinkedIn is a social networking site for professionals </li></ul><ul><li>Top benefits: </li></ul><ul><ul><li>Grows your database & reach immediately </li></ul></ul><ul><ul><li>Networking groups for everything </li></ul></ul><ul><ul><li>Highlights your creds </li></ul></ul><ul><ul><li>Positions you as expert </li></ul></ul><ul><ul><li>Top ranking on search </li></ul></ul><ul><li>Largest professional network in the world >100 million members >200 countries. </li></ul><ul><li>Gaining by a million users per week </li></ul><ul><ul><li>All fortune 500 companies are on </li></ul></ul><ul><li>Affluent users: </li></ul><ul><ul><li>38% users earn >$100K </li></ul></ul><ul><ul><li>31% users earn $60-100K </li></ul></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  8. 8. You Tube <ul><li>Video hosting and sharing website launched in 2005 </li></ul><ul><li>Social features include ratings, comments and the option to subscribe </li></ul><ul><li>Did you know that online video ads are now out-performing TV commercials? </li></ul><ul><li>2 billion views per day </li></ul><ul><li>490 million unique users per month </li></ul><ul><li>24 hours of content is uploaded every second </li></ul><ul><li>The second largest search engine, after Google </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  9. 9. Twitter <ul><li>Twitter is a social networking and micro blogging service that allows you to send 140 character tweets </li></ul><ul><li>Your tweets are displayed on your profile page and the home page of each of your followers </li></ul><ul><li>>200 million users worldwide. If Twitter was country it would be 5th largest country – bigger than Brazil! </li></ul><ul><li>>150 million tweets sent per day </li></ul><ul><li>47% of Canadians use Twitter </li></ul><ul><li>Majority of users are 19 – 25 years of age </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  10. 10. Where else? Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  11. 11. 7 Reasons You Need Social Media <ul><li>Serve more people more efficiently </li></ul><ul><li>Generate word of mouth buzz </li></ul><ul><li>Stay ahead of your competition </li></ul><ul><li>Improve search engine results </li></ul><ul><li>Collect endorsements </li></ul><ul><li>Connect with new people you need to succeed </li></ul><ul><li>Connect with your sphere more frequently and increase: </li></ul><ul><ul><ul><li>Retention </li></ul></ul></ul><ul><ul><ul><li>Referrals </li></ul></ul></ul><ul><ul><ul><li>Exposure </li></ul></ul></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  12. 12. 3 Reasons You Don’t Need Social Media <ul><li>You can’t handle more business </li></ul><ul><li>You don’t care about your online reputation </li></ul><ul><li>You have unaddressed concerns about: </li></ul><ul><ul><ul><li>Addiction </li></ul></ul></ul><ul><ul><ul><li>Privacy </li></ul></ul></ul><ul><ul><ul><li>Security </li></ul></ul></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  13. 13. <ul><li>Charlie Sheen sets world record on Twitter </li></ul><ul><li>Gained 1 million fans in just 25 hours and 17 minutes </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  14. 14. 04/14/11 (c)1993-2009 aWEBthatWORKS The Crème Brulee Man <ul><li>San Francisco man tweets the daily location of his Crème Brulee Cart for customers </li></ul><ul><li>It’s the only way you can find the cart’s location </li></ul><ul><li>Solicits and receives feedback on flavours and location </li></ul><ul><li>220+ reviews on Yelp! </li></ul><ul><li>Amassed over 12,000 followers in less than a year! </li></ul>
  15. 15. Starbucks <ul><li>Has one of the best social media strategies out there </li></ul><ul><ul><li>Free WiFi </li></ul></ul><ul><ul><li>Coupon for free pastry with coffee </li></ul></ul><ul><li>>1 million Twitter followers </li></ul><ul><li>Went from 200,000 Facebook fans to 3.5 million fans in 2 months </li></ul><ul><li>Now 20 million Facebook fans </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  16. 16. Red Bull Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  17. 17. 04/14/11 (c)1993-2009 aWEBthatWORKS SteelMaster <ul><li>Seemed like an unusual business to succeed in social media, but… </li></ul><ul><ul><li>Sharing photos and other content on Facebook opened up a vast new market </li></ul></ul><ul><ul><li>CEO: “Chicken farmers and woodworkers don’t typically think to use steel buildings, but when friends and colleagues share pictures of their SteelMaster buildings on Twitter and Facebook, [they] become interested.” </li></ul></ul>
  18. 18. Liberty Bay Books <ul><li>Promotes book signings and in-store events </li></ul><ul><li>shares views, ideas and conversation with customers and authors who visit her store </li></ul><ul><li>growth in sales </li></ul><ul><li>growth in genuine connections with her customers </li></ul>Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  19. 19. Art of Transition Page 04/14/11 (c)1993-2008 aWEBthatWORKS
  20. 20. www. TheWebCoach .ca sue@ aWEBthatWORKS .com 1 (800) 579-9253 Sue Sutcliffe Page 04/14/11 (c)1993-2008 aWEBthatWORKS