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DPPEA Education and Outreach Webinar<br />Welcome.<br />We’ll start shortly.<br />
Agenda<br />Overview of how social media can be used for behavior change and social media older-generation smartphoneappli...
Agenda<br /><ul><li>Recent Facebook changes and social mediaiPhoneapplications – Clare Estes, Social Marketing and Environ...
Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern</li></li></u...
3 Dorms Participated<br />
Recycling Containers<br />
UNC Charlotte’s Facebook Page<br />
% Change in Material Collected<br />
How do you get news/info?<br />
Resources<br /><ul><li>Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article...
Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.
Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr
NC Governor’s policy and how-to regarding social media</li></ul>http://www.records.ncdcr.gov/guides/best_practices_socialm...
Getting Started Using Your Phone<br />Mobile computing requires a Smartphone<br />Cell plan must include Internet access<b...
Benefits of Mobile Computing<br />Real time up-dates of social media during an event<br />Uploading photos and videos as s...
Mobile Recycling Apps <br />Suitable for those who travel often and still want to recycle<br />Example: Earth911’s iRecycl...
Recent Social Media Changes<br />Facebook’s latest update<br />Facebook Connections: the list of pages that represents thi...
Facebook App<br />Official iPhone Facebook app (not a third party application)<br />Also on Android, Palm, Blackberry and ...
Facebook App<br />Easily access all Pages you Administer<br />What you can do:<br />Edit Status <br />Like or comment on a...
YouTube App<br />On iPhone the YouTube App comes standard <br />Mobile YouTube access also from m.youtube.com<br />Search ...
YouTube App<br />What you can do:<br />View and watch all your uploaded videos <br />Comment or like a video; also read vi...
YouTube App<br />Uploading Videos<br />With an iPhone 3GS, you can upload video automatically<br />For the rest of us, sen...
MySpace App<br />Official Blackberry MySpace App<br />Download on Blackberry<br />Also on iPhone and Android<br />Can also...
MySpace App<br />What you can do:<br />Virtually everything you can do on the actual site<br />Update status/mood<br />Vie...
MySpace App<br />Uploading pictures from a Blackberry:<br />Myspace App > My Photos > Upload Photo<br />OR<br />Select pic...
Tumblr<br />Tumblr 101:<br />“Microblogging” site<br />Create customizable webpage and URL<br />Post photos, text, links, ...
Tumblr App<br />Official Blackberry Tumblr App<br />Download on Blackberry, Also on iPhone<br />Note: unlike other social ...
Twitter<br />What you can do:<br />Edit my tweets<br />Read other people’s tweets <br />Follow link in someone’s tweet<br ...
Twitpic<br />How to upload a picture into Twitter via older smartphone:<br />Create a Twitpic account (twitpic.com)<br />T...
Social Media Time Savers<br />Maintaining all your social media can be time consuming<br />Link your social media sites to...
Link with Twitter<br />www.facebook.com/twitter<br />
Link with LinkedIn<br />
The Share Function<br />All social media sites have the share function that lets you easily send something to your other s...
HootSuite<br />Hootsuite 101:<br />Allows you to manage multiple social media networks via one site<br />Use with Twitter,...
Manage your social media accounts on one page<br />
Adding Social Media Sites<br />
HootSuite<br />Updating your status:<br />Send one update to all your social networks<br />Shrink URL<br />Add photos/docu...
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How to create more social media accounts and use mobile phones to get online

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On May 14th, the NC DPPEA conducted a webinar with the following agenda:
- Overview of social media and how it changes behavior
-Overview of social media mobile applications
-Social media iPhone apps
-Social media Blackberry apps
-Social media timesavers

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How to create more social media accounts and use mobile phones to get online

  1. 1. DPPEA Education and Outreach Webinar<br />Welcome.<br />We’ll start shortly.<br />
  2. 2. Agenda<br />Overview of how social media can be used for behavior change and social media older-generation smartphoneapplications – Kelley Dennings, Education and Outreach Project Manager<br />Overview of social media mobile applications and social media time savers – Kristen Aubut, Education and Outreach Intern<br />
  3. 3. Agenda<br /><ul><li>Recent Facebook changes and social mediaiPhoneapplications – Clare Estes, Social Marketing and Environmental Policy Intern
  4. 4. Social media Blackberry applications and social media time savers – Megan Cain, Education and Outreach Intern</li></li></ul><li>Can social media change behavior?<br />
  5. 5. 3 Dorms Participated<br />
  6. 6. Recycling Containers<br />
  7. 7. UNC Charlotte’s Facebook Page<br />
  8. 8. % Change in Material Collected<br />
  9. 9. How do you get news/info?<br />
  10. 10.
  11. 11. Resources<br /><ul><li>Recorded webinar about how to start using social media and Copy of 12/09 Resource Recycling article about RE3.org’s use of social media - http://www.re3.org/coordinators.htm
  12. 12. Full report regarding Social Media and Behavior Change at UNC-Charlotte - www.p2pays.org/ref/50/49992.pdf.
  13. 13. Copy of this presentation on SlideShare - http://www.slideshare.net/ncdenr
  14. 14. NC Governor’s policy and how-to regarding social media</li></ul>http://www.records.ncdcr.gov/guides/best_practices_socialmedia_usage_20091217.pdf<br />http://www.records.ncdcr.gov/socialmedia/index.html<br />
  15. 15. Getting Started Using Your Phone<br />Mobile computing requires a Smartphone<br />Cell plan must include Internet access<br />Media applications are generally not created for older cell phones, but for new cell phones only<br />A phone’s texting capability differs from its Internet capability <br />
  16. 16. Benefits of Mobile Computing<br />Real time up-dates of social media during an event<br />Uploading photos and videos as soon as they are taken<br />Information instantly disseminated to event staff and volunteers<br />Accessing sites that may be blocked on your work computer<br />
  17. 17. Mobile Recycling Apps <br />Suitable for those who travel often and still want to recycle<br />Example: Earth911’s iRecycle App<br />Search for and get directions to drop-off recycling locations for certain material in your current location or a specified zip code.<br />Search for recycling events in your area<br />Only works if Earth911 information is kept up to date! <br />Some towns have their own recycling app<br />San Francisco’s “Ecofinder” App<br />
  18. 18. Recent Social Media Changes<br />Facebook’s latest update<br />Facebook Connections: the list of pages that represents things you like to do<br />Appears in your Profile<br />The Universal “Like”<br />No longer a “fan” of pages. You now “like” them. <br />Over 50,000 external sites have implemented Facebook’s social plug-in.<br />Popular examples include Pandora, NYTimes.com, IMdb<br />MySpace feels and looks more like Facebook<br />
  19. 19. Facebook App<br />Official iPhone Facebook app (not a third party application)<br />Also on Android, Palm, Blackberry and More<br />Can also access on m.facebook.com<br />Full Facebook functionality, including:<br />Edit personal profile and status<br />Read News Feed<br />View and post photos (including to Pages) <br />Like, comment or contribute to friend’s wall or post<br />Edit Pages! <br />Can’t access personal settings<br />
  20. 20. Facebook App<br />Easily access all Pages you Administer<br />What you can do:<br />Edit Status <br />Like or comment on a Status<br />Take a picture or video with phone’s camera and add to page<br />View page’s info, status and photos<br />What you can’t do: <br />Edit Page settings or info<br />Delete Page photos<br />Delete a Status<br />Great for updating fans at events or when you’re on the go<br />
  21. 21. YouTube App<br />On iPhone the YouTube App comes standard <br />Mobile YouTube access also from m.youtube.com<br />Search for and play any YouTube videos<br />Access YouTube account you administer <br />
  22. 22. YouTube App<br />What you can do:<br />View and watch all your uploaded videos <br />Comment or like a video; also read view others’ comments<br />E-mail videos to friends<br />What you can’t do:<br />Modify your Channel<br />View Channel stats<br />Edit your account or settings<br />
  23. 23. YouTube App<br />Uploading Videos<br />With an iPhone 3GS, you can upload video automatically<br />For the rest of us, send the video to a personalized YouTube e-mail address <br />Log in to your YouTube account and visit www.YouTube.com/mobile<br />Find your unique YouTube Address<br />Example@m.youtube.com<br />E-mail video to address and it will post automatically!<br />
  24. 24. MySpace App<br />Official Blackberry MySpace App<br />Download on Blackberry<br />Also on iPhone and Android<br />Can also access from m.myspace.com<br />Fully functional<br />update status, comment, upload photos, etc.<br />Great for on-the-go updates<br />
  25. 25. MySpace App<br />What you can do:<br />Virtually everything you can do on the actual site<br />Update status/mood<br />View profiles, comment, message<br />Post pictures <br />Post blog entries<br />What you can’t do:<br />Change account settings<br />Change profile layout<br />Change demographic info (age, gender, etc.)<br />
  26. 26. MySpace App<br />Uploading pictures from a Blackberry:<br />Myspace App > My Photos > Upload Photo<br />OR<br />Select picture on phone > send to Myspace<br />Uploading pictures from any phone:<br />Use personalized email address<br />Log in to your Myspace account > My Account > Mobile Account Settings<br />Find email address in bright red font<br />Email photos to address and they will post instantly!<br />
  27. 27. Tumblr<br />Tumblr 101:<br />“Microblogging” site<br />Create customizable webpage and URL<br />Post photos, text, links, quotes, audio, video, chat conversations<br />“Follow” others on Tumblr<br />“Like” and “reblog” posts<br />Option to draft and queue posts<br />Add “tags” to posts<br />How to sign up:<br />www.tumblr.com<br />
  28. 28. Tumblr App<br />Official Blackberry Tumblr App<br />Download on Blackberry, Also on iPhone<br />Note: unlike other social media sites there is NOT a mobile site<br />What you can do:<br />Post text, photos, links, chats, audio, video<br />Send posts to Twitter and Tumblr<br />What you can’t do:<br />Look at profiles via the app<br />Follow people, view posts, etc.<br />For non-Blackberry or iPhone users:<br />You can still send text, photos, MP3s, or video<br />Use personalized email, like previously mentioned<br />www.tumblr.com/goodies & find “Post by Email”<br />
  29. 29. Twitter<br />What you can do:<br />Edit my tweets<br />Read other people’s tweets <br />Follow link in someone’s tweet<br />Stop following someone<br />See who directly tweeted to @RE3.org<br />What you can’t do: <br />Edit settings, info, layout<br />Delete a Status<br />Look at profiles<br />
  30. 30. Twitpic<br />How to upload a picture into Twitter via older smartphone:<br />Create a Twitpic account (twitpic.com)<br />They will provide you with a dedicated e-mail address such as XXX@twitpic.com<br />E-mail picture to address and it will post automatically!<br />
  31. 31. Social Media Time Savers<br />Maintaining all your social media can be time consuming<br />Link your social media sites together<br />Updating one site automatically updates another<br />Facebook linked to MySpace, Twitter<br />LinkedIn tied to Twitter, Slideshare, Blogspot<br />Recycle Guys Facebook page is linked to Twitter feed<br />
  32. 32. Link with Twitter<br />www.facebook.com/twitter<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. Link with LinkedIn<br />
  37. 37. The Share Function<br />All social media sites have the share function that lets you easily send something to your other social media by simply clicking the share button<br />
  38. 38. HootSuite<br />Hootsuite 101:<br />Allows you to manage multiple social media networks via one site<br />Use with Twitter, Facebook, Myspace, LinkedIn, and more<br />Mobile app available for iPhones<br />“Hootlet” bookmark app to make posting easier<br />How to get started:<br />www.hootsuite.com<br />Create an account<br />
  39. 39. Manage your social media accounts on one page<br />
  40. 40. Adding Social Media Sites<br />
  41. 41. HootSuite<br />Updating your status:<br />Send one update to all your social networks<br />Shrink URL<br />Add photos/documents<br />Draft and queue posts<br />
  42. 42. HootSuite<br /><ul><li>Hootlet App:
  43. 43. Same thing, only from another website
  44. 44. Click “Hootlet” and box pops up</li></li></ul><li>HootSuite<br />Checking your performance metrics:<br />Check how many times links have been clicked<br />Must use the owl.ly URL shortener<br />24hr, 7 days, 30 days, or custom date reports<br />Shows referrals and regional stats<br />Shows most popular links you have posted to Twitter<br />
  45. 45. Thank you<br />Kelley Dennings, 919-355-8102<br />Kelley.Dennings@ncdenr.gov<br />Resources – http://www.re3.org/coordinators.htm<br />Slidedeck - http://www.slideshare.net/ncdenr<br />*Recording of webinar will be posted soon.<br />

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