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Custom CRM Integration Demo
Sami Ellong
10/28/2013
Known Requirements

Ability to associate documents to a customer Account
record
Easy to navigate folder structure
Guidance on content migration
Open security model allowing all employees to
upload/download files
Limited technical bandwidth
Project Milestones

1.
2.
3.
4.
5.
6.
7.
8.

Data Analysis
Prep Box environment
Content Migration
Build CRM Integrations
Embed Box into CRM interfaces
Testing/Bug Fixes/Enhancements
End User Training
Go Live
Data Analysis

Analysis of file usage patterns to determine if there are any
files that can be deleted or archived
Ensuring that every file can be associated to a customer
account
Ensuring that every file can be categorized with a type
(Account, Contact, Opportunity, Contract)
Optionally - Determine a standard file naming convention
which will make them easily identifiable in a sub folder.
(Example: Sami Ellong – Document 123)
Identifying outliers and working with the Business to
identify next steps.
Prep Box environment

Create Folder method to create Account folders:
Create a Folder for each Account record.
Root folder passed as Parent Folder Id parameter
Capture the Folder Id from the response and store them in a
database

Create Folder method to create Account related subfolders
Create a subfolder for each file category and record for a given
Account record.
Account folder/subfolder Id passed as Parent Folder Id
parameter
Capture the Subfolder Ids from the response and store them in
the database
File Mapping Example

CRM
File Id

CRM File Location File Name

File
Category

Account
Folder Id

Sub Folder
Id

123

crmibmcon

IBM Joe
Smith Bio

Contact File

123456

5555555

456

crmibmacc

IBM pitch

Account File

123456

789

crmgeacc1

GE pitch

Account File

987654

999

crmgecon2

GE Contract 1 Contract File

987654

7777777
Content Migration

Use File Upload method to migrate files into Box
Pass Account folder Id as Parent Folder parameter for
Account files
Pass appropriate subfolder folder Id as Parent Folder
parameter for all other files
Build CRM Integrations

Account Creation: Leverage Create Folder method to
create the Account folder and necessary subfolders.
Account Deletion: Leverage Move Folder method to
Archive the Account folder into a separate root
folder.
Embed Box into CRM interfaces

Embed Box in the following places:
Tab page to display entire folder structure
Individual record pages
Testing/Bug Fixes/Enhancements

Perform end to end testing on the functionality
Perform user acceptance testing with a subset of
users
Fix bugs, make enhancements
End User Training

Train end users on Box basics
Train end users on the custom integration between
CRM and Box
Required Resources

Project Manager
Business Analyst
Developer
Trainer
Project Timeline
Data
Analysis
Create Account Folders &
Nov 8 - Nov 15
6 days
Subfolders
Migrate
Nov 15 - Dec 4
14 days
Content

5 days

Nov 4 - Nov 8

Build
Integrations

14 days

Dec 4 - Dec 23

Build Box Embed
Interfaces
Testing/Bug
Jan 20 - Feb 6
14 days
Fixes/Enhancements
End User
Feb 6 - Feb 12
5 days
Training
Go Live
2 days Feb 12 - Feb 13
Prep

21 days

Dec 23 - Jan 20

2013

2014

Nov

Dec

Jan

Data Analysis
Complete

CRM Integrations
Complete

Nov 8

Feb

Dec 23

Go Live
Feb 13

Content Migration
Complete
Dec 4

Feb 6

Box Environment
Prepped

Testing/Bug Fixes
Complete

Nov 15

Jan 20

End User Training
Complete

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Box Demo - Custom CRM

  • 1. Custom CRM Integration Demo Sami Ellong 10/28/2013
  • 2. Known Requirements Ability to associate documents to a customer Account record Easy to navigate folder structure Guidance on content migration Open security model allowing all employees to upload/download files Limited technical bandwidth
  • 3. Project Milestones 1. 2. 3. 4. 5. 6. 7. 8. Data Analysis Prep Box environment Content Migration Build CRM Integrations Embed Box into CRM interfaces Testing/Bug Fixes/Enhancements End User Training Go Live
  • 4. Data Analysis Analysis of file usage patterns to determine if there are any files that can be deleted or archived Ensuring that every file can be associated to a customer account Ensuring that every file can be categorized with a type (Account, Contact, Opportunity, Contract) Optionally - Determine a standard file naming convention which will make them easily identifiable in a sub folder. (Example: Sami Ellong – Document 123) Identifying outliers and working with the Business to identify next steps.
  • 5. Prep Box environment Create Folder method to create Account folders: Create a Folder for each Account record. Root folder passed as Parent Folder Id parameter Capture the Folder Id from the response and store them in a database Create Folder method to create Account related subfolders Create a subfolder for each file category and record for a given Account record. Account folder/subfolder Id passed as Parent Folder Id parameter Capture the Subfolder Ids from the response and store them in the database
  • 6. File Mapping Example CRM File Id CRM File Location File Name File Category Account Folder Id Sub Folder Id 123 crmibmcon IBM Joe Smith Bio Contact File 123456 5555555 456 crmibmacc IBM pitch Account File 123456 789 crmgeacc1 GE pitch Account File 987654 999 crmgecon2 GE Contract 1 Contract File 987654 7777777
  • 7. Content Migration Use File Upload method to migrate files into Box Pass Account folder Id as Parent Folder parameter for Account files Pass appropriate subfolder folder Id as Parent Folder parameter for all other files
  • 8. Build CRM Integrations Account Creation: Leverage Create Folder method to create the Account folder and necessary subfolders. Account Deletion: Leverage Move Folder method to Archive the Account folder into a separate root folder.
  • 9. Embed Box into CRM interfaces Embed Box in the following places: Tab page to display entire folder structure Individual record pages
  • 10. Testing/Bug Fixes/Enhancements Perform end to end testing on the functionality Perform user acceptance testing with a subset of users Fix bugs, make enhancements
  • 11. End User Training Train end users on Box basics Train end users on the custom integration between CRM and Box
  • 12. Required Resources Project Manager Business Analyst Developer Trainer
  • 13. Project Timeline Data Analysis Create Account Folders & Nov 8 - Nov 15 6 days Subfolders Migrate Nov 15 - Dec 4 14 days Content 5 days Nov 4 - Nov 8 Build Integrations 14 days Dec 4 - Dec 23 Build Box Embed Interfaces Testing/Bug Jan 20 - Feb 6 14 days Fixes/Enhancements End User Feb 6 - Feb 12 5 days Training Go Live 2 days Feb 12 - Feb 13 Prep 21 days Dec 23 - Jan 20 2013 2014 Nov Dec Jan Data Analysis Complete CRM Integrations Complete Nov 8 Feb Dec 23 Go Live Feb 13 Content Migration Complete Dec 4 Feb 6 Box Environment Prepped Testing/Bug Fixes Complete Nov 15 Jan 20 End User Training Complete

Editor's Notes

  1. Assumptions: Current CRM documents can be categorized and related to customer accounts (via an account number)No need to see documents across a company hierarchy (If I'm looking at the Google account, I don't need to see Youtube's documents)
  2. Given the resource constraints on the customer side, I was also thinking of a "Poor man's integration." This would involve capturing each account folder's share link on the account record. Users would click on the link and be taken to Box instead of embedding Box into the CRM.If the custom CRM is to be used on a mobile device, leverage the View API to display documents to the user. (I'm still iffy on how exactly this would work).I also wanted to leverage tags to at least place the customer account number on all files but tagging is not available in v2 of the APIMetadata when available could also be used instead of tags