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Persona marketing clarifies buyers’ real concerns with
actionable insights other marketing strategies cannot match.
But skillful execution is crucial.
Chapter 1. Confessions of a buyer persona evangelist
Chapter 2. So what is a buyer persona?
Chapter 3. What can the buyer persona help you see?
Chapter 4. What you don’t know, what you really need to know
Chapter 5. Interviewing in search of insight
Chapter 6. Putting your insights to work
Chapter 7. How the buyer’s voice empowers Marketing