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July IXDA 2012 @ Tribune CompanyDESIGN BY COMMITTEEMaintaining Sanity in an Agile Environment           Pradeep Nayar     ...
We are aMEDIACOMPANY23TV STATIONS8NEWSPAPERS50+WEBSITES
160 years   old
PRIOR UX WORK                5
L.A. TIMESIPAD APP
L.A. TIMES  WINDOWSPHONE 7 APP
CRIME L.A. ANDROID      APP
CHICAGO TRIBUNE     WINDOWS 8            APP
Mobile         SocialCONCEPTS Tablet         TV         Web         Strategy                    10
CHICAGOPRIOR UX WORK      TRIBUNE                RESPONSIVE                       SITE                         11
OUR GOAL   “DESIGN BY COMMITTEE”                           12
OUR GOAL    PARTICIPATORY DESIGN   “DESIGN BY COMMITTEE”                           12
Redesigning the Stop sign               http://www.youtube.com/watch?v=xwqPYeTSYng
WE’RE AGILE!...almost               14
AGILE = COLLABORATION                        15
16
LET’SBRAINSTORM
CHALLENGE  Brainstorm meetings  Lack focus  Progress too quickly to a solution  without exploring options  Most powerful, ...
SOLUTION“Brainstorm” in isolation  Embrace divergent thinking;  conduct individual exploration  Have a designated facilita...
THE CREW                                    DEVELOPERS               PRODUCT MANAGER                                      ...
SPHERES OF INFLUENCE                                    DEVELOPERS               PRODUCT MANAGER                          ...
TEAM UX
SPOILER ALERT  In an agile environment...  You are a design facilitator                                 25
CHALLENGE  Not enough time                    26
SOLUTION  START  SKETCHING!!!                 27
NO EXCUSES!
SOLUTION           SKETCH           many ideas                         PRESENT                                 internally ...
Believe in your solutionYou can’t sell it if you don’t believe it.                                             30
SPOILER ALERT  Never go alone  Always tag team.                                       +                     VISUAL DESIGNE...
PRODUCT MANAGER
They are your closest ally but...There is a grey area - work it out!                                      33
CHALLENGE  Let’s do what the N.Y. Times does... “Follow the leader” approach.                                         34
SOLUTION  Explain why it may not work  Time to show your expertise on interface design.  Focus on the problem you are tryi...
CHALLENGE  They might try to design the interface  Let them sketch ideas.                                           36
SOLUTION  Be open to various forms  of communication  Remind them that your job is to make them look good.                ...
They help push hard features forwardIt’s important to maintain daily communication with them.                             ...
PROJECT MANAGER
They are usually the scrum masterA good project manager can make or break a project.                                      ...
CHALLENGE  Over promises on deliverables  Trying to please an impatient stakeholder.                                      ...
SOLUTION  Be upfront and realistic about estimates  There is no such thing as over-communication.  Build on existing trust...
DEVELOPERS
Best friend or worst enemyThey make your ideas come to life.                                     44
CHALLENGE  Like reuse of code & efficiency  Solutions oriented around technology  rather than the needs of users.         ...
Reality of agile developmentStuff always changes.                               46
SOLUTION  It’s all about building a better product  Walk-through the interface using specific scenarios.  Take the time to...
QUALITY ASSURANCE
If UX is the quarterback...QA is the receiver.                              49
CHALLENGE  QA only tests functionality                                50
SOLUTION  Set expectations & keep in touch  Talk about a holistic testing approach.  Conduct occasional walk-throughs with...
STAKEHOLDERS
Talk to them in a languagethey understandTalk about customers, not users.                                   53
SPOILER ALERT                UX also needs to think                about the business                User needs + business...
CHALLENGE            Dealing with an            alpha personality                                55
SOLUTION           Let’s face it.           You’re not going to win, but...           Don’t be scared - they’re not going ...
SPOILER ALERT  Always present your work  Never email a deliverable and assume  they understand your lengthy email.        ...
SPOILER ALERT          SELL  Always present your work  Never email a deliverable and assume  they understand your lengthy ...
Selling the ideaConsider making it a experience.                                   Experience   Presentation              ...
Give them options,but lead them to your choiceAlways tell a story.                       Solution A   Solution B    Soluti...
What are you selling?TRUST &CONFIDENCE                        61
FINALLY!  It’s not a war   We’re all in this together.                                 62
Thanks!Get in touch with questions, commentsor other feedbackPradeep Nayar   prad.nayar@gmail.com   designonmymindKevin Le...
Special thanks toKim RueloAdam JankowskiKate RosendaleAndre AlforqueTrent Sherrell                    64
Design by Committee
Design by Committee
Design by Committee
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Design by Committee

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UX work in an Agile (or almost Agile) environment can sometimes feel like 'Design by Committee'. The Tribune UX team would like to share some tips, thoughts and strategies we use internally, to maintain the sanctity of a participatory design environment. We will stay as practical as possible, using recent projects to walk through what we do. The goal is to leave you with some key takeaways to try in your workplace.

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Design by Committee

  1. 1. July IXDA 2012 @ Tribune CompanyDESIGN BY COMMITTEEMaintaining Sanity in an Agile Environment Pradeep Nayar UX Principal Tribune Company Kevin Leebroderick UX Architect Tribune Company
  2. 2. We are aMEDIACOMPANY23TV STATIONS8NEWSPAPERS50+WEBSITES
  3. 3. 160 years old
  4. 4. PRIOR UX WORK 5
  5. 5. L.A. TIMESIPAD APP
  6. 6. L.A. TIMES WINDOWSPHONE 7 APP
  7. 7. CRIME L.A. ANDROID APP
  8. 8. CHICAGO TRIBUNE WINDOWS 8 APP
  9. 9. Mobile SocialCONCEPTS Tablet TV Web Strategy 10
  10. 10. CHICAGOPRIOR UX WORK TRIBUNE RESPONSIVE SITE 11
  11. 11. OUR GOAL “DESIGN BY COMMITTEE” 12
  12. 12. OUR GOAL PARTICIPATORY DESIGN “DESIGN BY COMMITTEE” 12
  13. 13. Redesigning the Stop sign http://www.youtube.com/watch?v=xwqPYeTSYng
  14. 14. WE’RE AGILE!...almost 14
  15. 15. AGILE = COLLABORATION 15
  16. 16. 16
  17. 17. LET’SBRAINSTORM
  18. 18. CHALLENGE Brainstorm meetings Lack focus Progress too quickly to a solution without exploring options Most powerful, loud and/or obnoxious person wins! People get excited about an existing solution rather than solving the problem Some solutions are not cohesive with the overall experience 18
  19. 19. SOLUTION“Brainstorm” in isolation Embrace divergent thinking; conduct individual exploration Have a designated facilitator Conduct a design studio, not a BRAINSTORM MEETING!!! 19
  20. 20. THE CREW DEVELOPERS PRODUCT MANAGER TEAM UXSTAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCE
  21. 21. SPHERES OF INFLUENCE DEVELOPERS PRODUCT MANAGER TEAM UXSTAKEHOLDERS PROJECT MANAGER QUALITY ASSURANCE
  22. 22. TEAM UX
  23. 23. SPOILER ALERT In an agile environment... You are a design facilitator 25
  24. 24. CHALLENGE Not enough time 26
  25. 25. SOLUTION START SKETCHING!!! 27
  26. 26. NO EXCUSES!
  27. 27. SOLUTION SKETCH many ideas PRESENT internally rinse & repeat CRITIQUE not gut reaction PROTOTYPE Test it!
  28. 28. Believe in your solutionYou can’t sell it if you don’t believe it. 30
  29. 29. SPOILER ALERT Never go alone Always tag team. + VISUAL DESIGNER UX ARCHITECT 31
  30. 30. PRODUCT MANAGER
  31. 31. They are your closest ally but...There is a grey area - work it out! 33
  32. 32. CHALLENGE Let’s do what the N.Y. Times does... “Follow the leader” approach. 34
  33. 33. SOLUTION Explain why it may not work Time to show your expertise on interface design. Focus on the problem you are trying to solve and question the solution. Look at other examples to force a conversation. 35
  34. 34. CHALLENGE They might try to design the interface Let them sketch ideas. 36
  35. 35. SOLUTION Be open to various forms of communication Remind them that your job is to make them look good. 37
  36. 36. They help push hard features forwardIt’s important to maintain daily communication with them. 38
  37. 37. PROJECT MANAGER
  38. 38. They are usually the scrum masterA good project manager can make or break a project. 40
  39. 39. CHALLENGE Over promises on deliverables Trying to please an impatient stakeholder. 41
  40. 40. SOLUTION Be upfront and realistic about estimates There is no such thing as over-communication. Build on existing trust and confidence. 42
  41. 41. DEVELOPERS
  42. 42. Best friend or worst enemyThey make your ideas come to life. 44
  43. 43. CHALLENGE Like reuse of code & efficiency Solutions oriented around technology rather than the needs of users. 45
  44. 44. Reality of agile developmentStuff always changes. 46
  45. 45. SOLUTION It’s all about building a better product Walk-through the interface using specific scenarios. Take the time to explain the thought behind your design. Try to include them early in a solution. Thank them for a job well done! 47
  46. 46. QUALITY ASSURANCE
  47. 47. If UX is the quarterback...QA is the receiver. 49
  48. 48. CHALLENGE QA only tests functionality 50
  49. 49. SOLUTION Set expectations & keep in touch Talk about a holistic testing approach. Conduct occasional walk-throughs with them. Need to emphasis how important they are to the project. The success of the project depends on them. 51
  50. 50. STAKEHOLDERS
  51. 51. Talk to them in a languagethey understandTalk about customers, not users. 53
  52. 52. SPOILER ALERT UX also needs to think about the business User needs + business needs = $$$ for everyone. 54
  53. 53. CHALLENGE Dealing with an alpha personality 55
  54. 54. SOLUTION Let’s face it. You’re not going to win, but... Don’t be scared - they’re not going to bite. Figure out what makes them tick. Find an influencer and become their buddy. 56
  55. 55. SPOILER ALERT Always present your work Never email a deliverable and assume they understand your lengthy email. 57
  56. 56. SPOILER ALERT SELL Always present your work Never email a deliverable and assume they understand your lengthy email. 57
  57. 57. Selling the ideaConsider making it a experience. Experience Presentation 58
  58. 58. Give them options,but lead them to your choiceAlways tell a story. Solution A Solution B Solution C Normal Better What they should want
  59. 59. What are you selling?TRUST &CONFIDENCE 61
  60. 60. FINALLY! It’s not a war We’re all in this together. 62
  61. 61. Thanks!Get in touch with questions, commentsor other feedbackPradeep Nayar prad.nayar@gmail.com designonmymindKevin Leebroderick kleebroderick@tribune.com 63
  62. 62. Special thanks toKim RueloAdam JankowskiKate RosendaleAndre AlforqueTrent Sherrell 64

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