WCG USA 2007 Recap Report Highlights Top eSports Events

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2007 Recap Report
International Cyber Marketing USA

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WCG USA 2007 Recap Contents
1. WCG USA Overview
a) Objectives, Schedule, Official Games & Program Structure
2. WCG USA Championship Events
a) WCG Online Qualifiers
b) WCG US Open
c) WCG Pan-American Championship
d) The WCG Circuit City Tour Bus
e) WCG USA LIVE Regional Tournaments
f) WCG USA Championship National Final
g) Team USA at the WCG Grand Final
3. WCG USA Marketing
a) Spike and MTV Networks
b) Online & Web
c) In-Store (Retail)
d) At-Home
e) Grassroots
f) PR Strategy & Tactics
g) Live Events
4. Appendix
5. Enclosures

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WCG USA 2007 Objectives and Strategies
“The Most Successful WCG USA Campaign Ever”
• Develop non-stop & specific tournament programs that can bring in target audiences
• Attract spectators’ interest through pre-public relations and marketing activities
• Provide benefits with enhanced event programs, media and retail promotional opportunities
for sponsors and partners
• Differentiate from previous WCG USA Series in terms of quality and quantity
• Partnerships with blue-chip broadcast and media entities, retail promotions,
enhanced PR efforts
1. Run the most comprehensive and engaging WCG USA tournaments to date
2. Attract more endemic and non-endemic lifestyle sponsors then ever before
3. Continue to build brand awareness and power of the name WCG USA

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The WCG USA 2007 Championship Event Schedule
• WCG USA Online Regional Preliminaries: March - July
• WCG US Open – New York City: June 2 – 3
• WCG Pan-America Championship – Cancun, Mexico: June 22 – 24
• WCG USA Regional Tournaments
Midwest Region Final – Indianapolis, August 4-5
Atlantic Region Final – New York, August 4-5
Pacific Region Final – Los Angeles, August 11-12
South Region Final – Dallas, August 11-12
• WCG USA Final – Universal Orlando, FL: September 14 - 16
• WCG 2007 Grand Final – Seattle, WA: October 4 - 7
WCG USA 2007 Core Event Schedule

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Star Craft: Brood War
(PC)
WarCraft III:
The Frozen Throne
(PC)
Half Life:
Counter Strike 1.6
(PC)
FIFA 07 Soccer
(PC & Xbox 360)
Command & Conquer 3:
Tiberium Wars
(PC)
Project Gotham Racing 3
(Xbox 360)
Gears of War
(Xbox 360)
Need for Speed:
Carbon
(PC & Xbox 360)
Dead or Alive 4
(Xbox 360)
Age of Empires III:
The WarChiefs
(PC)
Tony Hawk’s Project 8
(Xbox 360)
WCG USA’s biggest and broadest lineup ever embraces core, casual and in-between*
WCG USA 2007 Tournament Official Game Titles
*WCG USA did not participate in Carom3D, the WCG’s 12th “Official” 2007 global game title.

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WCG 2007 Grand Final: Seattle
WCG USA Championship National Finals
188 Of The Top Players and Teams From Across The USA
11 Tournament Games: 10-12 Competitors Per Title
Winning Players Advance to WCG Grand Final as TEAM USA
Atlantic Region
2 Players/Game
South Region
2 Players/Game
Gears Of War
Xbox Live Global Tournament
Top 4 Players Advanced
WCG Pan America
Regional Global Tournament
Team USA: Part 1
WCG US Open
Invitational: 4 Top Players/Game
Top 2 Advance to National Final
Top 1 Advance to Pan America
North Region
2 Players/Game
Pacific Region
2 Players/Game
Circuit City
Mobile Tour
2 Top Players per Game
Advance to their Respective
USA Regional Final
WCG USA
Online Preliminary Tournaments
4 Qualifiers for Each Game Per Region
5 Rounds (March – July)
(16 Qualifiers Total for Each Game)
WCG USA 2007 Tournament Structure

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Open to all US citizens, the WCG USA Online Qualifiers were the first step on the long
path to the WCG 2007 Grand Final in Seattle, Washington. There were 5 rounds of online
play per game, per region, with the top participants from each round advancing to their
respective WCG USA Live Regional Qualifiers.
• All WCG USA registration was FREE and open to all ages (per ESRB ratings).
• 10,000+ Gamers registered for the WCG USA 2007 Championship
WCG USA 2007 online Qualifiers Overview

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WCG USA Online Registration & Tournament Page Hits
* Source: WCG USA’s Tournament Team (ESEA)
Region Event Dates Page Views
ALL WCG USA Home Page 4/2 - 7/29 218,858
1 4/2 - 4/8 39,925
2 4/30 - 5/6 37,126
3 5/28 - 6/3 25,146
4 6/25 - 7/1 39,915
Last Chance 7/23 - 7/29 12,938
1 4/9 - 4/15 37,918
2 5/7 - 5/13 27,973
3 6/4 - 6/10 25,069
4 7/8 - 7/15 27,605
Last Chance 7/23 - 7/29 21,196
1 4/2 - 4/8 53,772
2 4/16 - 4/22 35,946
3 5/14 - 5/20 30,798
4 6/11 - 6/17 33,383
Last Chance 7/16 - 7/22 13,267
1 4/9 - 4/15 28,136
2 4/23 - 4/29 18,825
3 5/21 - 5/27 16,119
4 6/18 - 6/24 19,946
Last Chance 7/16 - 7/22 10,166
Atlantic & South Battle.net 4/19 - 4/25 11,693
North & Pacific Battle.net 6/7 - 6/13 16,260
4/2 - 7/29 801,980Total WCG USA Page Views
North
Pacific
Atlantic
South
Online traffic to the WCG USA website during the 5 – week “peak” tournament period*

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WCG USA 2007 Branding & Identity
The WCG USA embraced the “road to Seattle” in all its creative executions to create a consistent
look and feel through the year. Several configurations of full-color WCG 2007 branded event banners
were used at the WCG USA events* including: WCG Live Regional Finals, Pro Gamer Clinics, WCG
US Open, the WCG National Final, Press Conferences and Spike Premier Party.
• All event banners featured prominent WCG USA sponsor logos in full color along the bottom
• Artwork reflected the WCG 2007 style guide, depicting the official 2007 Grand Final iconography
and colors, including the City of Seattle logo.
*See appendix for detailed event banner plans.

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WCG 2007 US Open Overview
WCG US Open Event Profile
• WHERE: SAMSUNG EXPERIENCE, New York City (June 2 – 3)
• WHAT: The WCG US Open is an invitational (mostly) video gaming tournament for:
 WCG USA 2006 Finalists
 The top ranked players on new titles
• WHO: 88 Elite WCG USA players competed including:
 Wesley Cwiklo, Emmanuel Rodriguez, Infinity, eMazing Gaming and others
• WHY: Players competed for cash and prizes worth over $20,000 and a spot at the WCG USA 2007
National Final in Orlando. Certain players also received invitations to the WCG Pan American
Championships in Cancun, Mexico to compete against 10 different countries in 8 gaming titles
• ALSO: Full online VOD broadcasting of key WCG US Open matches and press event via eSportsTV

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Located on the third floor of Manhattan’s Time Warner Center, the Samsung Experience is
a remarkable 6,000-square-foot interactive emporium of virtual reality experiences and
technology.
This permanent venue hosts a range of experiences, each of which ties the Samsung brand
and technology to the experiences of everyday life. The site features hundreds of Samsung
products in unique technology demonstrations including the thinnest phones and largest
HDTV's.
The WCG returned the Samsung Experience based on the success of last year’s USA Live
East Regional Qualifier that was also held at the Experience.
WCG US OPEN Venue: The Samsung Experience

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WCG US OPEN: Event Floor plans
ControlCenter–2PCs
ScheduleDisplays-5PCs
PCPrepArea
5/31–6/1
StorageArea
6/2–6/3
GOW
4Xbox
FIFA
4 PCs
Shoutcasters
2PCs
Spectators
TonyHawk
GOW
4Xbox
WC3
4 PCs
C&C 3
4 PCs
NFS
4 PCs
DAY 1 DAY 2

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WCG USA’s Pro-Gamers were in the crosshairs at a special
press event hosted by Samsung on May 31st, 2007 at the
Samsung Experience. Local and National media had the
opportunity to fire questions at the WCG gamers Samsung’s
stunning new “65 Series” HDTV’s were set up to demonstrate
the latest Xbox 360 games in the all-new “optimized for
gaming” mode.
The Circuit City WCG Tour was also officially announced at
the event, with several interviews conducted by press from
the following media outlets:
• Forbes
• Spike TV
• STUFF Magazine
• Sci-Fi Channel
• Consumer Electronics Daily
• GGL
• New York Sun
• Cnet
• XYZ Computing
• and more…*
WCG US OPEN Pre-promotion: Samsung Pro Gaming Clinic
*See appendix for full PR results.

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Online gaming broadcasters eSportsTV provided the voices, images and excitement of the
WCG US Open weekend as shout-casters covered the play-by-play calls and full length
tournament video was instantly posted to eSportsTV.com where it was available for VoD.
eSportsTV used the WCG US Open to unveil their new WCG-branded “Magic” player,
providing instant VoD playback to be downloaded directly to your desktop. The Magic player
featured WCG partner logo buttons which linked directly to sponsor’s websites.
Results:
• 4,961 Magic player downloads between June 1st and June 5th
• Each sponsor link received an average of 217 click-throughs per day
• 20,833 video plays between June 1st and June 5th
WCG US OPEN: Online Broadcasting by eSportsTV

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In the true spirit of an “Open”, attendees had the opportunity to compete against one another
for cash, prizes and for the top score of the weekend to earn an auto berth into the WCG USA
National Final in Orlando, Florida.
A total of 126 gamers came to the WCG US Open over the two days to compete on Tony
Hawk’s Project 8- one of the WCG 2007 Official Game titles.
Results:
1. Thomas “Sup3rMario” Ornelas - 4,377,738 points (Earned auto-berth to the WCG USA National Final)
2. Keith Hagan - 2,265,244 points
3. Rob Paz - 1,602,397 points
WCG US OPEN: THP8 “Open” Tournament

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All the WCG USA Partners lent a hand in supporting the WCG US Open. From samples, to
Grand Prize raffle giveaways the WCG US Open once again showed the World why the WCG
only partners with the best.
WCG US OPEN: Partner Support
All the WCG USA Partners enjoyed the benefits of
large format digital logos on flat panel TV’s throughout
the Samsung Experience venue as well as WCG
printed event banners featuring their full color logos.
Product placement in the tournament area was also in
full force as Samsung, Microsoft Xbox 360, Microsoft
Games for Windows, Dell XPS and Dust-Off products
were all used by the WCG USA gamers in official
tournament game-play.
Spectators, Gamers, Media and Brand Ambassadors
all were immersed in a unique technology-driven
video gaming environment that left positive and long-
lasting WCG Partner impressions.

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WCG US OPEN: Tournament Winners
1st – eMazing Gaming*
2nd – x3o**
3rd - FlowGaming
1st – Milo Phillips-Brown***
2nd – Randy Solberg**
3rd – Zabed Mohmood
1st – Infinity* (formerly MOB
Turtle Beach)
2nd – vBi**
3rd – Murder By Numbers
1st – Tyler Wasieleski***
2nd – Sean Plott**
3rd – Dan Stemoski
1st – Albert Berriz*
2nd – Tim White**
3rd – Michael Webb
1st – Juan Alvarado***
2nd – Felipe Stoyne**
3rd – Metija Biljeskovic
1st – Wesley Cwiklo***
2nd – Sean Heffelfinger**
3rd – Brian Boyle
1st – Emmanuel Rodriguez***
2nd – Vanessa Arteaga**
3rd – James Clifford
1st – Kamran Siddiqui*
2nd – Carlos Negron**
3rd – Jonathan Rodriguez
1st –Thomas “Sup3rMario” Ornelas*
2nd –Keith Hagan**
3rd – Rob Paz * Top seed advancing to WCG USA National Final
** 2nd seed advancing to WCG USA National Final
*** Top seed to National Final & invited to WCG Pan-American Championship

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1st Place 2nd Place 3rd Place
GRAND
TOTALSGame
Title
# of
Players
Cash
Prize
Circuit
City Gift
Cards
Total
Value
Cash
Prize
Circuit
City Gift
Cards
Total
Value
Circuit
City Gift
Cards
Total
Value
CS 1.6* 5 $2,500 $1,000 $3,500 $1,000 $500 $1,500 $500 $500 $5,500
GOW 4 $2,000 $800 $2,800 $800 $400 $1,200 $400 $400 $4,400
SC* 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
C&C3 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
NFSC 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
PGR3* 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
AOE3* 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
DOA4* 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
FIFA* 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
THP8 1 $500 $200 $700 $200 $100 $300 $100 $100 $1,100
$18,700
WCG US OPEN: Tournament Prizing
*Indicates title played at the Pan-American Championship. WCG US Open winners in each of these games
also received an all-expense paid trip to Cancun for the WCG Pan-Am tournament valued at more than $2,000.

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• 5,935 verified spectators attended the WCG 2007 US Open during the weekend!*
• Nearly 21,000 tournament video downloads viewed between June 1st and June 5th**
• 1,256 WCG VoD registrations during the weekend**
• Thousands of samples and prizes were given away onsite
WCG US OPEN: Success Stories
Sources:
* Samsung Experience
** eSportsTV

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WCG US OPEN: Gamers’ Feedback
“I have TONS of positive things to say about the (WCG US Open)
event: it was very smoothly and cleanly organized, all the
tournament refs were polite to the players and everyone I spoke to
was very helpful. Also, the venue was nicely setup, and I've rarely
been a tournament where I've been so aware of the
schedule/structure of the days events.
I'd like to assure you that I was BLOWN AWAY by the quality of
the event. The organization and smoothness of the tournament is
what WCG USA has been needing for a long time.”
Sean “Day” Plott
*Star Craft
“I also wanted to say thank you for
running a great event, my team and I
definitely had a great time attending
and participating in the WCG US Open
this year. I look forward to meeting
you again at the U.S. Finals.”
Nick Fitzsimmons
*Counter Strike 1.6
Team x3o
“I thought the event was
really great. The atmosphere
was very fun to be a part of
and all of the admins were
really helpful and just all
around open and positive. It
was a really good
experience.” Milo “Mr Milo”
Philips-Brown
*Age of Empires III: The
War Chiefs

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Team USA @ WCG Pan-American Championship
Select 1st place winners from the WCG US Open were awarded roundtrip airfare and hotel accommodations
to Cancun, Mexico to compete in the WCG 2007 Pan-American Championship. The WCG Pan-Am took
place June 22nd - 24th and included professional gamers from 10 countries in North and South America who
competed in 8 of the WCG official game titles. Team USA had the most medals, but was narrowly beaten
out by Brazil for the Team overaltitle.
Team USA’s Pan-Am Results:
Star Craft CounterStrike 1.6 Age of Empires III: The WarChiefs
(1) Gold- Sean Plott (2) Silver- Team Darkside (2) Silver- Milo Philips-Brown
Dead or Alive 4 Project Gotham Racing 3 FIFA ‘07
(1) Gold- Vanessa Arteaga (1) Gold- Wesley Cwiklo (2) Silver- Felipe Stoyne
(2) Silver- Emmanuel Rodriguez (2) Silver- Sean Heffelfinger

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The WCG Circuit City Mobile Tour
The World Cyber Games Circuit City Tour featured
two fully-interactive, branded motor coaches
decked-out “to the max” with some of the hottest
gaming hardware available at Circuit City stores:
• 10 Samsung HDTV's
• 5 Samsung Synchmaster monitors
• 8 Microsoft Xbox 360 Elite consoles
• 4 PC gaming stations
• 5 WCG official games
• Microsoft Games for Windows Keyboards & Mice
• Microsoft/Samsung branded wraps
• Online enter to win sweepstakes
• Giveaways
• Circuit City Discount Coupons

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The WCG Circuit City “wild-card” tournaments, held at CC stores during each of the coach
tour stops were open to the public for walk up play. Daily winners in each of the respective
games moved on as wild-cards in the WCG USA Live Regional events; a total of 56 extra
opportunities to win! When all was said and done, 11 out of the 56 wildcard spots played well
enough to advance to the WCG USA National Final in Orlando as “Team Circuit City!”
Circuit City’s WCG USA Wildcard Tournaments
Age of Empires III: The WarChiefs
Vu Nguyen
Command and Conquer 3: Tiberium Wars
Matthew Mix
FIFA 07
Dereck Darko & Erik Kabe
Adam Montalvo & Erika Galegor
Tony Hawk’s Project 8
Steven Anisowicz
Gears of War
Corey Hudson, Scotty Harrison, Corey Roberts, Steven Harrison

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WCG USA 2007 Live Regional Finals Events Overview
WCG USA Live Regional Finals Event Profile
• WHERE:
– Atlantic Final: New York ~ August 4-5
– North Final: Indianapolis ~ August 4-5
– South Final: Dallas ~ August 11-12
– Pacific Final Los Angeles ~ August 11-12
• WHAT: Live qualifier tournaments for the WCG USA National Final
• WHO: The Top 4 players or teams from game each of the online tournaments
• WHY: Prizes and trips to the WCG USA National Final for the top 2 in each game
• ALSO: Online VOD broadcasting of Key Matches and Local Promotions in each region
to drove spectator traffic
Indianapolis New York Dallas Los Angeles

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The WCG USA LIVE North Region Final at
Net Heads in Indianapolis was full of fast-
paced action and plenty of upsets. The LIVE
event featured 500 participants and guests.
Two local TV nets and a radio station joined
the fun as the battle for the WCG USA North
decided who was flying South to Orlando for
the National Final.
North Region Registration by title
Age of Empires III: The WarChiefs (PC) 58
Command & Conquer 3: Tiberium Wars (PC) 116
Counter-Strike v1.6 (PC) 443
Dead or Alive 4 (Xbox 360) 201
FIFA Soccer 2007 (Xbox 360) 90
Gears of War (Xbox 360) 1039
Need For Speed: Carbon (Xbox 360) 46
Project Gotham Racing 3 (Xbox 360) 105
Starcraft: Brood War (PC) 203
Tony Hawk's Project 8 (Xbox 360) 53
Warcraft III: The Frozen Throne (PC) 195
North Total: 2549
WCG USA 2007 North Regional Final: Indianapolis

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WCG USA North Region Winners:
Warcraft 3
Reade Saunders 1st
Starcraft
Adolfo Castillo 1st
Dhinesh Devanathan 2nd
Age of Empires III
Ryan Mancl 1st
Matthew Rzasa 2nd
Command and Conquer 3
John Vahary 1st
Robert Balzano 2nd
Need for Speed
Zach Walters 1st
Matt Marcou 2nd
Dead or Alive 4
Zach Gerenstein 1st
William Bailey 2nd
Alex Mergard 1st
Brian Boyle 2nd
Tony Hawk Project 8
Nickolas Dymkowski 1st
Randall Rigdon 2nd
Counter-Strike
Team 34 1st
Genesis 2nd
Gears of War
Epilepsy 1st
Dogghead Bros 2nd
WCG USA 2007 North Regional Final: Indianapolis

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The WCG USA returned to the Samsung
Experience in New York’s Time Warner Center
for the Atlantic LIVE Regional event. The
gaming action was hotter than the 100 degree
heat that was baking the big apple. The molten
competition that erupted between Gears of War
teams resulted in some of the best e-Sports
action the WCG USA has even seen.
Atlantic Region Registration by title
Atlantic Total: 2300
WCG USA 2007 Atlantic Regional Final: New York City

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WCG USA Atlantic Region Winners:
Age of Empires III
Vu Nguyen 1st
David Lathrop 1st
David Duncan 2nd
FIFA 07
Dereck Darko 1st
Javier Arguello 2nd
Dead or Alive 4
Sean Lowe-Bianco 1st
Josh Ealy 2nd
Julian Murcia 1st
Adam Montalvo 2nd
Tony Hawk Project 8
David Lowe-Bianco 1st
Steven Anisowicz 2nd
Gears of War
vVv 1st
Prophecy 2nd
WCG USA 2007 Atlantic Regional Final: New York City

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The Mug and Mouse game center packed them in as several
of the top gamers from around the WCG USA South region
squared off in a good old fashioned Texas shootout. The
Counter Strike and Gears of War teams’ guns were blazing
thanks to some of the fastest trigger fingers in the land. But
‘shooters” weren't the only gamers causing mayhem. With a
huge DOA4 community located right in the heart of Texas it
was no surprise to see some of the very best gamers in the
world digitally fighting their way all the way to Orlando.
South Region Registration by title
South Total: 1367
WCG USA 2007 South Regional Final: Dallas

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WCG USA South Region Winners:
Warcraft 3
Mark Patterson 1st
Daniel Morales 2nd
Starcraft
Jacob Winstead 1st
Matthew Mix 1st
Michael Webb 2nd
FIFA 07
Isidro Sifuentes 1st
Michael Labelle 2nd
Need for Speed
Jonathan Rodriguez 1st
Michael Frank 2nd
Dead or Alive 4
Carl White 1st
Jeremy Florence 2nd
Erika Galegor 1st
Brandon Gousset 2nd
Counter-Strike
Mug n Mouse 1st
Ironchefs 2nd
Gears of War
TX 1st
IDK 2nd
WCG USA 2007 South Regional Final: Dallas

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The WCG USA took over the CG Centre for the
second year in a row as host of the Pacific LIVE
Regional Competitions August 11th and 12th.
The big stars of the event turned out to be
Starcraft player Geoff Robinson, Shawn Teeter
of Command & Conquer 3 and Tony Hawk ace
Dustin Valcalda; all of whom later advanced to
Seattle for the Grand Final.
Pacific Region Registration by title
Pacific Total: 2424
WCG USA 2007 Pacific Regional Final: Los Angeles

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WCG USA Pacific Region Winners:
Warcraft 3
Nicolas Whittier 1st
Nick Pesu 2nd
Starcraft
Thomas Whittier 1st
Geoff Robinson 2nd
Age of Empires III
Timothy Dickey 1st
Amber Moore 2nd
Shawn Teeter 1st
David Turley 2nd
FIFA 07
Erik Kabe 1st
Dave Holling 2nd
Need for Speed
Patric Gunn 1st
Dead or Alive 4
David Piatt 1st
Daniel Roberson 2nd
Mark Katagiri 1st
Javier Gutierrez Jr. 2nd
Tony Hawk Project 8
Dustin Valcalda 1st
Rick Sanchez 2nd
Counter-Strike
Turmoil 1st
Check-Six 2nd
Gears of War
LgD Red 1st
MoB 180 / Team-Z 2nd
WCG USA 2007 Pacific Regional Final: Los Angeles

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WCG USA 2007 Regional Finals Events “by The Numbers”
• Number of Gamers in attendance at regional events ~ 320
• Number of Gamers that qualified for the National Final ~ 188 (Includes 4 Xbox Live winners)
• Number of people in attendance (all 4 live regional tournaments) ~ 4,200
• Number of people at the Samsung Experience for the Atlantic Regional*
 Saturday 8/4/07 – 2,095
 Sunday 8/5/07 – 1,557
• Number of Circuit City Wildcards advancing onto the National Final ~ 11
• Number of Press & Media ~ 10
• Number of Web sites covering the live regional tournaments ~ 31
• Number of total media impressions ~ 18.1M**
Sources:
* Samsung Experience
** BHI

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WCG USA National Final: Finalists by Region & Game Title
Total #
Participants CS WC3 SC FIFA AOE3 NFSC PGR3 C&C3 THP8 GOW DOA4 TOTAL
US Open 10 2 2 2 2 2 2 2 2 8 2 36
Pacific
Region 10 2 2 2 2 2 2 2 2 12 2 40
South
Region 10 2 2 2 2 2 2 2 2 8 2 36
North
Region 10 2 2 2 2 2 2 2 2 8 2 36
Atlantic
Region 10 2 2 2 2 2 2 2 2 8 2 36
USA
Champ. 50 10 10 10 10 10 10 10 10 44 10 184
The various paths to the WCG USA National Final led to a total of 184 players fighting for the
chance to make Team USA and move on to the WCG Grand Final in Seattle. There was an
additional four (4) GOW players added as a result of the Xbox Live Global Tournament.

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WCG USA 2007 National Final
WCG USA 2007 National Final Overview
• WHERE: Universal Studios in Orlando, FL, September 2007
• WHAT: WCG USA 2007 Championship National Final
• WHO: The best 188 players (or teams) from the WCG USA Tournaments
• WHY: Cash, prizes and the chance to make Team USA and compete at the WCG
Grand Final in Seattle
• ALSO: National Media Partnership with Spike and MTVN. Tune-In Promotions. Full
online VOD broadcasting of Event Ceremonies and Key Tournament Matches.
Local advertising and promotions to drive spectator traffic. Interactive displays.

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WCG USA National Final: Introducing the Team USA Logo
All-new this year is the official WCG TEAM USA logo shield, introduced for the first time at
the WCG USA 2007 National Final. Signage, collateral and all TEAM USA and event staff
uniforms sported this new logo in 2007 and will be used going forward as we continue to
build upon the strength of the WCG TEAM USA brand. It’s integration will be evident
throughout this recap.

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Universal Orlando Resort (UOR) was selected from among several sites considered as host for
the WCG USA 2007 National Final. Conveniently located in central Florida, UOR offered a
perfect mix of on-site hotels and easy travel, pre-existing demographically relevant foot traffic,
world-class theme parks, great night life, a willingness to partner and promote and a hi-profile in-
park venue. WCG USA’s Gamers, Staff, Families and Friends all enjoyed the unique amenities
that only UOR can offer while also enjoying one of the nation’s premier gaming events.
WCG USA National Final: Universal Orlando Resort

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WCG USA National Final: Accommodations
Universal Orlando’s Royal Pacific Resort:
The WCG USA’s Ultimate “Player and VIP Village”
During down-time from the
tournament and theme parks,
Gamers, VIP’s, Tournament Staff and
Guests were all able to kick back and
relax in a tropical paradise at the
exotic Royal Pacific Resort, a Loews
Hotel at Universal Orlando®.
188 Players, 20 Referees, VIPs,
Staff, Families and Friends took
advantage of the outstanding group
rate offer provided by the WCG USA
and the Royal Pacific Resort.

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All WCG players, staff and VIP’s each received a FREE 7-day unlimited UOR park pass
courtesy of the WCG USA which allowed full access to Universal Studios, Islands of
Adventure and CityWalk bars and clubs. As an additional bonus, attendees armed with this
special WCG park pass and their Royal Pacific hotel room card were granted priority
“express access” to the front of the line at all the great rides and attractions at both parks.
WCG USA National Final: Unlimited UOR Park Passes

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WCG USA National Final: UOR Collateral Materials
Universal Orlando’s marketing department provided extensive
promotional support behind the WCG USA via collateral
production, creative design and other help.
Five different pieces of in-park and out-of-park collateral
helped drive foot traffic by pointing attendees in the right
direction and letting everyone know when the specific events
were going on. Collateral for all park patrons included*:
• UOR Time & Information Brochure
– Estimated circulation: 200,000+ per month
• City Walk Monthly Brochure
– Estimated circulation: 200,000+ per month
• Universal Studios Park Guides (2 weeks)
– Estimated circulation: 300,000+ per week
*See actual examples enclosed.

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WCG USA National Final: UOR Collateral Materials
Another of the main pieces of UOR
support collateral was a specially-made, 2-
sided WCG USA National Final “rack
card”* that featured:
• An explanation of the WCG USA
tournament and games
• Full schedule for the weekend’s events
• Helpful event information
• All WCG USA partner logos
WCG rack card distribution by UOR Street
Teams included:
• Circuit City Tour ~ 2,000
• UOR Partner Hotels ~ 3,000
• UOR Street Team (Central FL) ~ 10,000
– Video game retail locations
– Vans Skate Park
– Movie Rental stores
– Cyber Cafes & Game Centers

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WCG USA National Final: UOR Advertising Support
Even if you were nowhere near the Universal parks prior to the
event, the WCG USA and UOR had you covered. Advertising
support was made possible through Universal’s network of
online assets:
• Universal Orlando Web site ~ 110,000 impressions per month
• UOR E-Newsletter ~ Circulation of 950,000 per month
• UOR Annual Pass holder E-Newsletter ~ 30,000 per month
• UOR U-News Letter ~ 12,000 per month

43
WCG USA National Final: UOR In-Park signage
Whether visiting UOR for the usual reasons, or
specifically looking for the WCG and just not sure where
to go when you got there; one of the many in-park and
out-of-park signs was pointing visitors toward the WCG
event at Universal’s Soundstage 33. Additional WCG
branding throughout the Universal Studios park also
drove additional foot traffic into the event venue.
• All signs featured the WCG USA Partner logos

44
WCG USA National Final: Event Credentials
• Laminated ID credentials featuring WCG and UOR branding were given out to all
official event attendees, including players, VIPs, staff and media.*
• The full WCG USA 2007 National Final schedule was featured on the back, along
with all WCG USA Partner logos displayed in full color

45
WCG USA National Final: Universal Studios Soundstage #33
Soundstage # 33 is a 9,800+ square foot, fully-functional, production soundstage located just
off the “main drag” of the Universal Studios theme park with plenty of room for spectators to
get immersed in all the world-class e-Sports action on the WCG USA Main Stage, in the
tournament areas and on jumbo screens and Samsung flat-panel HDTV's; or just simply
hang out enjoying the interactive gaming areas and sponsor displays.
Main Entrance

46
Main Stage and 2 overhead video
screens
• Featured Matches & Finals
• Video Presentations on 14’ x 10’
overhead screens
• Shout-casting by GGL Wire
• DJ/ Entertainment
Main Tournament Area
• PC Area
• Xbox 360 Area
Interactive Expo Area
• Sponsor Booths
• Xbox 360 and Philips amBX
Promotional Games
“Streets of New York”
• PGR 4 Exotic car show
• Circuit City Motor Coach
WCG USA National Final: Universal Studios Soundstage #33
Once attendees stepped through the front door, they were instantly transported into
the immersive and compelling world of e-Sports and the WCG USA National Final!
Universal Studios Soundstage # 33 Main Entrance

47
WCG USA National Final: Event Floor plan
Screen #2
Main Stage
Screen
Main Entrance
Lobby

48
WCG USA National Final: Event Main Stage and Screen
The UOR marketing team also
helped to design the WCG USA’s
main stage backdrop, featuring full-
color partner logos and the new
Team USA branding.

49
WCG USA National Final: Event Staff & Team USA T-Shirts
Specially-designed four-color T-shirts were worn by all WCG USA tournament and event staff.
Gamers and attendees never had to look far to find someone to help them out.
• Logo branding on the backs highlighting our Premier Partners finished off the look.
• The T’s were presented to Team USA as part of their WCG Grand Final uniforms

50
WCG USA National Final: Pre-event Press Conference
*See appendix for full list of press attendees
The WCG USA official press conference kicked-off the pre-event festivities. It was overseen
by the WCG USA’s PR firm Bender Helper Impact (BHI). Members of the panel included:
• ICM USA Management ~ Michael Arzt
• Existing WCG Partners ~ Ken Newman (Dust-Off) & Larry “Major Nelson” Hryb (Xbox 360)
• Spike TV’s Game Head host and gaming expert ~ Geoff Keighley
• WCG 2006 Gold Medalist ~ Wes Cwiklo
More than forty (40) reporters were on hand from several different gaming, financial, local
and national media outlets.*

51
WCG USA National Final: Opening Ceremony Hosts
• The WCG USA National Final Opening Ceremonies were co-hosted by reknowned
videogame blogger Larry “Major Nelson” Hryb from Xbox.com and Geoff Keighley, host of
Spike TV’s Game Head weekly videogame program.
• Larry and Geoff were also joined onstage by popular Xbox.com blogger Christa “Trixie”
Phillips, who has been traveling to WCG tournaments (and other big gaming events) in the
USA and around the world for the past 2 years.

52
WCG USA National Final: Opening Ceremony Parade of Games
In place of the national flags commonly seen at the WCG’s multi-nation celebrations, custom
logo signs for each of the 11 WCG USA official game titles filled the main stage. Top players
representing each title carried the game “flags” to help officially open the WCG USA 2007
Championship National Final.

53
First-Ever Samsung Mobile Challenge at the WCG USA Final
• The first-ever Samsung Mobile
Challenge was held at the WCG USA
2007 National Final.
• All-new technology allowed players to
walk up and play Rayman Kart on the
latest Samsung cell phones and send their
scores to a central database and real time
display where the top 100 gamers’ scores
continually scrolled throughout the
tournament.
• More than 200 racers competed and
the cool environment drew thousands of
onlookers interested in seeing the action.
• The players with the 3 fastest times
qualified for cash prizes and free trips to
Seattle to compete against new qualifiers
at the WCG Grand Final.
• Brand identification was established for
the new Samsung SGH-L760 cell phone.

54
Mobile Challenge Winners:
1. Steven “GODMODE” Anisowicz
2. Elisabeth “ELYGO” Gonzalez
3. Milo “MrMilo” Philips-Brown
First-Ever Samsung Mobile Challenge at the WCG USA Final

55
Microsoft’s Project Gotham Racing 4 Exotic Car show
Microsoft celebrated the launch of the Xbox 360-exclusive PGR4 at the WCG USA National
Final by lining the streets of Universal’s “Gotham” (NYC) set with an assortment of exotic
cars taken directly from the game. These attention-grabbing vehicles lined the roadways of
the Universal Studios park, leading the way to the Circuit City WCG Mobile Tour bus and the
courtyard entrance to Soundstage #33, site of the WCG USA National Final.

56
Microsoft’s PGR4 Street Teams
PGR4 brand ambassadors attracted a lot of attention, greeting park visitors and directing
them to the WCG USA main venue. Along the way, they handed out temporary tattoos all
weekend that were fun for kids of all ages and also served as special party passes granting
adults free admission into the PGR4 Launch party held on Saturday evening.
The PGR4 models were also on hand inside and out of the main event, giving away free
PGR4 and Microsoft gear, including games, accessories, t-shirts, key chains and other prizes.
The PGR4 models were allowed to roam the park driving people back into the event.

57
Microsoft’s PGR4 Launch Activation: Microsoft Gaming Zone
Inside Soundstage #33, visitors were met by three huge PGR4 Xbox 360 “racing rings”
where they were able to demo the new game. The areas surrounding the PGR4 rings
featured rows of Xbox 360 and Games For Windows kiosks loaded with the latest games.

58
WCG Circuit City Mobile Tour at USA National Final
The WCG USA National Final in Orlando was the
last stop for the Circuit City Mobile tour before The
WCG Grand Final in Seattle.
Acting as a natural backdrop for several local news
crews and GameTrailers.com, as well as Spike TV’s
30 minute special, the elaborately decorated coach
was easily one of the main attractions at the
event… the A/C inside didn’t hurt either.
Free giveaways of Circuit City gift cards and other
prizes sent gamers and attendees running to the
stage for their chances to take home some WCG
schwag.

59
WCG USA National Final: Philips amBX Experience
The interactive consumer area of the WCG 2007 USA National Final was further enhanced by
a Philips amBX-enabled gaming environment. Philips’ branded 20’X 20’ booth allowed
thousands of WCG fans to experience the wind, sound, light and rumble that make amBX the
leader in peripheral gaming devises. The unique amBX sensory gaming system immersed
visitors into the games and allowed patrons and fans to enjoy the 4th dimension of PC gaming.

60
WCG USA National Final: Dust-Off Product Placement
As the premier line of computer cleaning supplies for gamers and other PC enthusiasts, Dust-
Off product placement has become a recognized fixture at the World Cyber Games’
tournament stations. A full supply of Dust-Off products, including Monitor Wipes and Screen
Shammys, Dusters and more were close-by for gamers’ use throughout the tournament.
In addition, the “Dr. Dust-Off” station helped educate gamers and patrons on the proper ways
to clean and protect their valuable and sensitive equipment.
WCG USA Main Stage placement
guaranteed plenty of additional
Dust-Off product exposure.

61
WCG USA National Final: 100% Intel Inside
WCG USA National Final PC network was 100% powered by Intel, with 110 Intel XBX2 gaming
PC’s featuring the Intel Core 2 Extreme processor running the Windows Vista Ultimate
operating system for all tournament and administration. These systems delivered a technically
flawless WCG tournament, a visually adept environment and an irreplaceable experience.

62
WCG USA National Final: Fans Enjoy Onsite e-Sports Action
The WCG USA generated a tremendous amount of excitement at UOR, a pretty exciting place
to begin with: World-class e-Sports competition once again proved its place as a real
spectator sport after a steady flow of approximately 10,000 fans* passed through the main
venue throughout the three days and were drawn into the excitement and action of all the
great competitions taking place on the stage and shout-casting, videos and other imagery
being blasted out on the two huge jumbo-vision screens.
*Per Universal Orlando events and security teams’ estimates based on overall park traffic and other factors

63
WCG USA National Final: Event Pictures

64
Saturday night at the WCG USA is always a
celebration and 2007 was no different. Gamers,
VIPs and consumers came together to celebrate
the National Final and enjoy a coming out party
for Microsoft’s newest Xbox 360 game: Project
Gotham Racing 4.
Hosted at the groove, Universal Orlando
CityWalk’s most popular night club, the party
featured more than eighteen (18) PGR4 gaming
stations were set up throughout the venue.
Special mini tournaments and other fun activities
hosted by “Major Nelson” were held on the main
stage, with more than 60 people getting to take
part between the hours of 8:00 pm and 11:00 pm.
PGR4 Prizes and Giveaways included:
• Xbox 360 consoles
• Xbox 360 games
• T-Shirts
• Key Rings
WCG USA VIP Party @ The Groove presented by PGR4

65
WCG USA VIP Party @ The Groove Radio Remote
Top-rated local alternative rock station “O-ROCK 105.9” partnered with the WCG USA to
promote the National Final and the party at Universal CityWalk’s the groove on 9/15/07.
On-Air Promotion:
• Ticket Giveaways on O-ROCK 105.9 events 9/10 – 9/14 (live liners Midday, PM Drive, and Nights) Winners
of the ticket giveaways will all be registered to win an XBOX 360 and a share of $8,000 in Circuit City gift
cards.
• 50 recorded and/or live promo reads
• On air mentions and live remote
OROCK2.com FREE Mail
• O-ROCK 2 Free Mail: O-ROCK 105. 9’s weekly database email blast (27,000 people)
• Event information detailed in one e-mailer 9/13
www.orock1059.com
• Detailed WCG info was posted on orock1059.com’s event calendar
• The event was listed for 1 week

66
WCG USA VIP Party @ The Groove: Event Pictures

67
WCG USA National Final: Tournament Results
1st – Raghave Phadke *
2nd – Mathew Purnell
3rd – Ryan Mancle
1st – eMazing Gaming *
2nd – Check-Six
3rd – Turmoil
1st – Carl White *
2nd – Jeremy Florence *
3rd – Sean Lowe-Bianco
1st – Kamran Siddiqui *
2nd – Carlos Negron
3rd – Karol Olszynski
1st – InFiNiTy *
2nd – Prophecy
3rd – vVv
1st – Wesley Cwiklo *
2nd – Brian Boyle *
3rd – Alex Mergard
1st – Geoff Robinson *
2nd – Daniel Eidson *
3rd – Alex Brola
1st – Shawn Teeter *
2nd – David Lathrop *
3rd – Tim White
1st – Felipe Stoyne *
2nd – Juan Alverado
3rd – Michael LaBelle
1st – Dustin Valcalda *
2nd – Nikolas Dymkowski
3rd – David Lowe-Bianco
1st – Phil Crawford *
2nd – Franklin Pearsal
3rd – Nickolas Whittier
*Became Members of TEAM USA 2007

68
WCG USA National Final: Closing and Awards Ceremony
The WCG USA Championship Closing Ceremony was kept simple by design, with a
straightforward presentation designed to emphasize the players and their achievements.
The Closing Ceremony consisted of two main parts:
• WCG USA Championship Awards Ceremony
• Team USA Introduction

69
WCG USA National Final: Winners’ Medals
Customized for each official game title, WCG USA 2007 Gold, Silver and Bronze
medals were awarded to each of the winners in each category.

70
WCG USA National Final: Winners’ Checks
Quickly following each medal was one of the WCG’s hugely popular “big checks” which was
then proudly held aloft by each of winners amid boisterous cheering.
• Full-color WCG USA partner logos were displayed on each check.

71
WCG USA National Final: Tournament Prizing
1st Place 2nd Place 3rd Place
ALL
EVENT
Grand
Totals
WCG
USA
Game
Title
Number
of
Players
Cash
Circuit
City Gift
Cards
Total Cash
Circuit
City Gift
Cards
Total Cash
Circuit
City Gift
Cards
Total
CS 1.6 5 $10,000 $5,000 $15,000 $5,000 $2,500 $7,500 $2,500 $1,000 $3,500 $26,000
GOW 4 $8,000 $4,000 $12,000 $4,000 $2,000 $6,000 $2,000 $800 $2,800 $20,800
SC 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
C&C3 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
NFSC 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
PGR3 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
AOE3 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
DOA4 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
FIFA 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
THP8 1 $2,000 $1,000 $3,000 $1,000 $500 $1,500 $500 $200 $700 $5,200
$88,400
Combined with the prizes from the WCG US Open and regional awards, winners took home
portions of a total 2007 prize purse totaling over $100,000. This does not include all the
travel, hotel rooms, park passes and other perks worth more than $1,000 that was provided
to each of the 188 national finalists.

72
• A total of 22 first and second place winners from the WCG USA National Final in Orlando
made up TEAM USA 2007.
• Naturally, the honor of representing TEAM USA at the Grand Final comes with a few
extra perks and a LOT of attention.
WCG USA National Final: Presenting WCG Team USA 2007
Front (L-R): Jesse Rodriguez (GOW), Felipe Stoyne (FIFA), Carl White (DOA4), Jeremy Florence (DOA4), Mike Cannon
(CS 1.6), Jesse Cranker (GOW), David Lathrop (C&C3), Kamran Siddiqui (NFSC), Shawn Teeter (C&C3)
Rear (L-R): Brian Boyle (PGR3), Keith Hagen (GOW), Wes Cwiklo (PGR3), Raghave Phadke (AOE3), Phil Crawford (WC),
Nazar Vynnytske (CS 1.6), Michael Guaverra (CS 1.6)

73
WCG USA National Final: Team USA Uniform Jackets
The WCG TEAM USA Jacket was the perfect gear for the chilly Seattle weather. They were
also the talk of the town wherever the team went. With Premier Partner logo patches, these
jackets also did a great job of showing off our great WCG USA Partners.

74
WCG USA National Final: Team USA Gaming Bags & Cameras
Each of the 22 members of Team USA also received a limited-edition customized WCG Team
USA Keyboard Quiver and a new Samsung L73 digital camera to take to Seattle for the WCG
2007 Grand Final.

75
NF CoverageWCG USA 2007 National Final: By The Numbers
• Gamers in attendance ~ 188
• Gamers named to Team USA ~ 22
• Spectators in attendance (over 3 days) ~ Approximately 10,000*
• Press & Media in attendance ~ 40+
• Impressions from Live Radio remote (at Groove event) ~ 45,000+
• Impressions from UOR Web site, e-Newsletters and u-Newsletters ~ 1.1M**
• Impressions from in-park and out-of-park collateral ~ 724,000**
• Number of LIVE TV shows with National pick-up ~ 27 (total HH impressions 2.6M)**
(see appendix for full list of stations)
• Number of print articles ~ 22 (Print Circ. 5.8M)
• Number of Web sites covering the event ~ 48 (including Forbes, Merill Lynch and Yahoo)
• (see appendix for complete list of articles)
• Coverage highlights:
• Broadcast Coverage (2,615,671) 27 Broadcast Segments on the WCG USA 2007 National Final.
• Stuff Magazine (1,312,588) Outlet featured World Cyber Games in the Hype Arcade section.
• Star Ledger (570,523) Outlet featured a profile on the WCG and local players on the front page.
• Houston Chronicle (503,523) Outlet featured a profile piece on one of the finalist competing at the
WCG USA National Final.
*Attendance data provided by UOR **See full PR results and reports in appendix and on included CD

76
TEAM USA @ the WCG 2007 Grand Final
WCG 2007 Grand Final Overview
• WHERE: Qwest Field in Seattle, WA, October 2007
• WHAT: WCG Grand Final
• WHO: The best 700 players from 74 countries
• WHY: Cash, prizes and a chance to become the world’s best
• ALSO: National & Local Media Partnership and Tune-In Promotions. Full online VOD
broadcasting of Events and Key Matches. Local advertising and promotions will drive
spectator traffic.

77
NF CoverageWCG 2007 Grand Final Pictures

78
NF CoverageTEAM USA @ the WCG Grand Final
TEAM USA was triumphant at the Grand Final, collecting 3 gold, 2 silver and 1 bronze medal
to take home the WCG 2007 Team Overall World Championship.

79
WCG USA’s National and Grand Final Player Feedback
I think WCG USA has the best organization I have ever seen… Jackets, Shirts, Bags,
Sweatshirts, Cameras - I mean WOW! Some of the other countries team leaders could of
cared less about their players, but you guys were always there for us… BIG THANKS!!
- Felipe Stoyne (FIFA 07)
I wanted to personally thank you for your
effort, enthusiasm and professionalism in
managing the U.S. team, including
InFiNiTy. Keith and the team speak very
highly of you and the WCG organization,
the Corporate sponsors and the time well
spent in Seattle.
- Doug Hagen (Manager, InFiNiTy GOW)
I wanted to thank you for WCG USA, it was a
ton of fun, if personally disappointing, and I
think you did a great job.
- Milo Philips-Brown (Age of Empires III)
…you have done and are doing an amazing job, it was such a
pleasure to work with you and WCG. Great job in the Spike TV
show as well.
- Geoff Robinson (Starcraft)
…most tournaments take days to respond but I got all my
questions answered so fast with WCG! They should have
surveys for WCG "customer service" so i can fill out :D
- Oscar Rivera (Warcraft III)
You did very well at WCG
world finals and I want to
thank you for your
leadership.
- Kamran Siddiqui (NFSC)

80
NF CoverageTEAM USA @ The Grand Final: By the Numbers
• Number of gamers in attendance ~ 700
• Number of countries in attendance ~ 74
• Number of people in attendance (over 3 days) ~ 20,000+
• Number of Press & Media ~ 403*
• Number of Countries that sent media ~ 44 (USA 192, Germany 27, Netherlands 18)*
• Number of Web sites covering the event live ~ 71*
• Number of impressions from Radio remote ~ 20,000
• Print Coverage: Newspaper / Trades / Magazines (58 stories) ~ Impressions: 13,047,934
• Online Coverage: 100 Top Online Stories (out of 250+) ~ Impressions: 49,408,749
• Broadcast Coverage 140+ Broadcast Segments ~ Impressions: 27,603,613
• World Cyber Games 2007 Grand Final Media Totals ~ Total Impressions: 90,060,296
* Data provided by BHI

81
WCG USA 2007 Marketing Mix
Web site/
Online
Live Events
PR/Media Grassroots
Retail
Spike &
MTVN
WCG USA 360
Marketing Plan
WCG USA 360
Marketing Plan
The WCG USA Marketing plan utilized multiple touch points during 2007 USA Championship.

82
Spike: North America’s #1 TV network FOR MEN*
“We inspire and define men through bold, action packed original entertainment.”
• GAME HEAD gives growing legions of gaming fanatics a credible and uncompromised look at the
hardcore culture of video games. This weekly half–hour program reviews the latest games, features
exclusive interviews, offers sought after cheat codes, highlights the hottest game-play and more.
• In 2007 GAME HEAD went “Beyond the Game” with an exclusive inside look at the World Cyber Games
events around the world, leading all the way up to the WCG Grand Final.
WCG USA Broadcasting: Spike and the MTV Networks
* Source: Nielsen, Galaxy Explorer, mc, 2006-07 season-to-date through 3/4/07

83
Weekly WCG 2007 Coverage on SPIKE’s Game Head*
For 9 weeks spread over 3 months (August – October) Spike’s weekly GAME HEAD series gave viewers an
exclusive behind-the-scenes pass into the world of the WCG via regular Game Head and Game Trailers
“On Location” segments, featuring highlights and behind the scenes coverage of the players, events and
action from around the world that make the WCG experience unique to e-Sports.
* See the enclosed DVD for all 9 Game Head segments

84
NF CoverageWCG USA National Final: A Dedicated “Game Head” Special
WCG USA National Final ~ Airdate: October 12, 2007 (30 minutes)
As the WCG USA’s official broadcast partner in 2007, Spike was on hand at the National Final shooting
tape for a 30 minute special edition of “Game Head” exclusively dedicated to the WCG USA National Final.
Spike promoted the special show on-air with tune-in spots and online at spiketv.com/IFILM, GameTrailers
and Xfire.
While following a select few gamers the exciting program covered an array of WCG topics including:
• What is eSports and the WCG’s Global scope and scale
• How the WCG works and what make it so popular to this demographic
• Recaping all the action leading up to the WCG USA National Final
• In-depth coverage of the top American WCG Gamers
• TEAM USA
• Comps and previews of what to watch for at the WCG 2007 Grand Final
* See the enclosed DVD for the full-length Game Head special

85
NF CoverageWCG Grand Final: 60 Minute “Prime Time” Special on Spike TV
WCG USA Grand Final ~ Airdate: November 9, 2007 (60 minutes)
The WCG Grand Final 60 minute special aired on Friday November 9th at 11pm, with a re-air on Sunday
November 11th at 9am. The Grand Final episode picked up where the WCG USA Final left off by:
• Following TEAM USA to Seattle
• Depicting the international scope and scale of the WCG with its 74 different countries and 700 players
• Introducing the international players and some of the games they play
• Exploring the festival side of the WCG
• Celebrating the Gold, Silver and Bronze winners
• Immortalizing TEAM USA as they won the WCG Overall World Championship
* See the enclosed DVD for the full-length Prime Time special

86
Spike & MTV Networks Results: Broadcast
Episode Description Air Date Air Time
HH
Rating
HH
Audience
1 WCG Introduction (Original) 8/10/2007 1:02am 0.25 705,075
1 WCG Introduction (Re-air) 8/16/2007 1:30am 0.10 282,030
2 WCG US Open (Original) 8/24/2007 1:00am 0.17 479,451
2 WCG US Open (Re-air) 8/30/2007 1:30am 0.19 535,857
3 WCG Pan Championships (Original) 8/31/2007 1:01am 0.16 451,248
3 WCG Pan Championships (Re-air) 9/6/2007 1:31am 0.12 338,436
4 WCG Pacific Regional (Original) 9/7/2007 1:00am 0.22 620,466
4 WCG Pacific Regional (Re-air) 9/13/2007 12:59am 0.10 282,030
5 WCG Korean National Final (Original) 9/14/2007 1:00am 0.16 451,248
5 WCG Korean National Final (Re-air) 9/20/2007 1:00am 0.12 338,436
6 WCG USA Regional / Tease WCG USA NF (Original) 10/5/2007 1:00am 0.20 564,060
6 WCG USA Regional / Tease WCG USA NF (Re-air) 10/5/2007 1:30am 0.15 423,045
7 WCG National Final (Original) ~ 30 minute 10/12/2007 1:00am 0.16 451,248
7 WCG National Final (Re-Air) ~ 30 minute 10/12/2007 1:30am 0.15 423,045
8 Intro National Team / Tease GF Episode (Original) 10/19/2007 1:00am 0.19 535,857
8 Intro National Team / Tease GF Episode (Re-air) 10/19/2007 1:30am 0.14 394,842
9 Intro National Team / Tease GF Episode (Re-air) 10/26/2007 1:30am 0.14 394,842
10 Intro National Team / Tease GF Episode (Re-Air) 11/2/2007 1:30am 0.22 620,466
11 WCG Grand Final (Original) ~ 60 minute 11/9/2007 11:00pm 0.43 1,212,729
11 WCG Grand Final (Re-air) ~ 60 minute 11/11/2007 9:00am 0.12 338,436
TOTAL AUDIENCE 11,281,200
The WCG on Spike: Household Viewership*
* Source: Nielsen and Spike TV

87
Spike & MTV Networks Results: Broadcast
Episode Description
M 12-17
Rating
M 12-17
Audience
M 12-24
Rating
M 12-24
Audience
M 18-34
Rating
M 18-34
Audience
M 18-49
Rating
M 18-49
Audience
M 25-54
Rating
M 25-54
Audience
1 WCG Introduction (Original) 0.29 36,656 0.26 67,080 0.28 89,068 0.23 145,705 0.21 127,239
1 WCG Introduction (Re-air) 0.19 24,016 0.12 30,960 0.05 15,905 0.05 31,675 0.04 24,236
2 WCG US Open (Original) 0.18 22,752 0.11 28,380 0.11 34,991 0.12 76,020 0.14 84,826
2 WCG US Open (Re-air) 0.08 10,112 0.27 69,660 0.40 127,240 0.21 133,035 0.12 72,708
3 WCG Pan Championships (Original) 0.16 20,224 0.11 28,380 0.09 28,629 0.14 88,690 0.40 242,360
3 WCG Pan Championships (Re-air) 0.05 6,320 0.12 30,960 0.08 25,448 0.11 69,685 0.10 60,590
4 WCG Pacific Regional (Original) 0.19 24,016 0.22 56,760 0.13 41,353 0.16 101,360 0.14 84,826
4 WCG Pacific Regional (Re-air) 0.02 2,528 0.22 56,760 0.11 34,991 0.07 44,345 0.03 18,177
5 WCG Korean National Final (Original) 0.25 31,600 0.14 36,120 0.09 28,629 0.10 63,350 0.10 60,590
5 WCG Korean National Final (Re-air) 0.06 7,584 0.25 64,500 0.27 85,887 0.16 101,360 0.07 42,413
6 WCG USA Regional / Tease WCG USA NF (Original) 0.36 45,504 0.22 56,760 0.21 66,801 0.19 120,365 0.18 109,062
6 WCG USA Regional / Tease WCG USA NF (Re-air) 0.28 35,392 0.02 5,160 0.16 50,896 0.16 101,360 0.14 84,826
7 WCG National Final (Original) ~ 30 minute 0.11 13,904 0.18 46,440 0.19 60,439 0.16 101,360 0.13 78,767
7 WCG National Final (Re-Air) ~ 30 minute 0.29 36,656 0.21 54,180 0.13 41,353 0.14 88,690 0.12 72,708
8 Intro National Team / Tease GF Episode (Original) 0.32 40,448 0.28 72,240 0.29 92,249 0.22 139,370 0.18 109,062
8 Intro National Team / Tease GF Episode (Re-air) 0.18 22,752 0.20 51,600 0.23 73,163 0.16 101,360 0.13 78,767
9 Intro National Team / Tease GF Episode (Re-air) 0.04 5,056 0.04 10,320 0.06 19,086 0.11 69,685 0.11 66,649
10 Intro National Team / Tease GF Episode (Re-Air) 0.26 32,864 0.56 144,480 0.50 159,050 0.26 164,710 0.09 54,531
11 WCG Grand Final (Original) ~ 60 minute 0.33 41,712 0.38 98,040 0.43 136,783 0.34 215,390 0.41 248,419
11 WCG Grand Final (Re-air) ~ 60 minute 0.06 7,584 0.14 36,120 0.15 47,715 0.11 69,685 0.11 66,649
TOTAL AUDIENCE 553,632 1,271,940 1,536,423 2,400,965 2,017,647
The WCG on Spike: Viewership by Key Demos*
* Source: Nielsen and Spike TV

88
As part of the WCG’s MTV Networks partnership, GAME
HEAD joined forces with top gaming sites GameTrailers and
Xfire to deliver more of what gaming fanatics crave, with on-
air segments, extended interviews and bonus footage online.
• Each episode of GAME HEAD that featured coverage of
WCG 2007 was also made available on the GAME HEAD
page of spiketv.com for one week following the on-air
premiere.
• GameTrailers and Xfire combined forces to deliver
exclusive coverage of the 2007 World Cyber Games through
short form video segments.

89
WCG USA National Final: Spike TV & GameTrailers.com
GameTrailers.com created a dedicated
WCG landing page, sponsored by
Samsung, available at
wcg.gametrailers.com.
• This page was promoted on every Game
Head episode that featured WCG
coverage
• Game Trailers’ “On Location” crew shot
several videos and interviews from the
Grand Final event.
• All VoD including the 30 minute WCG USA
National Final special and 60 minute
Grand Final special are currently still
available online

90
Spike & MTV Networks Results: Online
Description Posted Date
GameTrailer SD Views
(as of 11/25)
GAMEHEAD SPECIALS
Gamehead On Location- WCG US Open 8/25/2007 12,662
http://www.gametrailers.com/player/24065.html
GT On Location- Pacific Regionals 9/1/2007 19,752
GameHead GT on Location- WCG 2007- Korea 9/15/2007 29,577
GameHead GT on Location 9/8/2007 37,271
ORLANDO
WCG 2007 StarCraft Interview 9/28/2007 7,046
WCG Orlando Montage 9/28/2007 3,304
WCG Orlando Overview 10/2/2007 12,248
GAMEHEAD PRO GAMING WCG NATIONAL FINALS
GameHead WCG National Finals 10/13/2007 44,448
WCG Team USA- Seattle 10/13/2007 14,889
GameHead WCG Showdown 10/13/2007 21,889
GameHead WCG Competitors 10/13/2007 28,438
THE MAIN EVENT
Closing Event Ceremonies 10/26/2007 5,017
WCG- At the Event 10/26/2007 3,578
Road to the WCG Finals 10/26/2007 3,254
Seattle- The Main Event 11/9/2007 10,881
THE GRAND FINAL
WCG On Location Grands Finals 10/27/2007 4,089
The Grands Final 11/13/2007 10,834
Total 269,177* Source: Spike TV and GameTrailers.com

91
NF CoverageWCG USA Marketing Mix: The WCG USA Web Site
In addition to the MTVN partnership, the WCG
USA prioritized online marketing throughout 2007
and generated several online touch points during
USA Championship campaign including its most
effective registration and communication tool, the
WCG USA Home Page.
The WCG USA web site includes:
• High traffic portal with links to WCG USA
registration and information pages
• WCG News and Photo sections
• Links to the Global WCG site and its 74
different international country sites
• Players & fans can check rankings and chat
about the latest WCG events and games
• Partner creative can be placed in various
locations within the site to maximize relevancy
* See appendix for complete list of web site options

92
NF Coverage
Current partners of the WCG have direct
logo links pointing to their desired web
pages on the WCG USA home page.
WCG USA Marketing Mix: The WCG USA Web Site

93
NF CoverageWCG USA Marketing Mix: The WCG USA Web Site
Other Special features of the WCG USA web site include:
• Partner banner placements outlined in the online opportunities portion of the partnership package.
• Links to VoD and “Almost Live” feeds from the events
• The latest news on the WCG USA including pictures, articles and up-to-the-second news
• Community boards

94
NF Coverage
A new addition to the WCG USA web site for 2007 was the establishment of the WCG USA
e-Sports Alliance Partners page.
Recognizing the importance of establishing and solidifying partnerships within the e-Sports
community, the WCG develops relationships with other e-Sports companies and placed links
and background info on a special web page.

95
NF Coverage
WCG USA website traffic during key periods
www.worldcybergames.com/usa
Month (‘07) Page Views Visits
January 34,086 28,647
February 31,166 39,224
March 83,304 62,478
April 84,632 71,005
May 63,100 43,062
June 30,165 10,430
July 32,974 11,448
August 32,591 11,259
September 25,769 9,359
TOTAL 417,786 286,911

96
NF CoverageWCG USA Marketing: WCG USA e-Newsletter
The WCG distributed a regular monthly e-newsletter to its 30,000+ database.
Partners were always encouraged to take advantage of advertising at the bottom.

97
WCG USA 2007 Marketing: Retail PromotionNF CoverageWCG USA Marketing: Online Viral Marketing Partnerships
The WCG USA tournament team manages several relationships with many of the top
gaming related sites in the World. Advertisements and viral blog-seeding to promote
registration, upcoming events and WCG USA tournaments are posted throughout the year.

98
WCG Xbox.com totals from February - October 2007:
• 37 articles
• 30 videos
• 13 panoramas
• 12 photo galleries
• Total Unique Users = 129,604
• Total Page Views = 161,416
WCG USA 2007 Marketing: Retail PromotionNF CoverageWCG USA Marketing: Xbox.com Community Pages
The WCG’s partnership with Xbox.com’s community pages produced the following
domestic results.
* Source: Microsoft

99
WCG USA 2007 Marketing: Retail Promotion
As the Official Entertainment & Electronics Retailer of the WCG USA in 2007, Premier
Partner Circuit City was instrumental in driving both awareness of and participation in the
WCG USA events via an assortment of initiatives, including:
• Online and traditional advertising featuring WCG and it’s partners’ product
• In-store and tour events that fed into the WCG USA tournament
• In-store merchandising and promotions
• CRM programs
NF CoverageWCG USA & Circuit City Marketing

100
The WCG USA’s Online Registration effort was supported by a major online banner campaign
by the WCG and Premier Partner Circuit City. WCG registration advertisements were found
on several websites that appealed to the desired demographic including sports, music and
radio stations across North America.*
• Total Impressions ~ 66,000
New Registrations by Month:
• March 2,638
• April 2,383
• May 1,329
• July 962
• June 839
WCG USA & Circuit City Online Advertising
* See Appendix for complete list of web sites

101
WCG USA & Circuit City In-store and At-Home Advertising
WCG Registration and Mobile Tour information was also supported by an 8-week in-store and
at home Circuit City TAB circular campaign.
Total Impressions over 8-weeks ~ 190,000,000*
* Source: Circuit City

102
WCG USA & Circuit City In-store TV Network
Circuit City ran special 60-second WCG video loops in their in-store PRN TV network. Every
TV, in every store, across the United States was running the special WCG promotional video.
Total Impressions ~ 13,000,000*
* Source: Circuit City

103
WCG USA & Circuit City Grassroots Marketing
The WCG Circuit City Mobile tour made 28 total
stops including WCG USA live events and
Circuit City stores with 2 individual branded
motor coaches. Branding on the motor coaches
reflected the partners involved; Microsoft,
Samsung, the WCG and of course Circuit City.
The 28-stop tour was supported by a WCG
Circuit City web page that was connected
directly to the Circuit City home page. WCG
Gamer forums and news updates kept the site
fresh and cutting edge. The tour included:
• Mini tournaments
• Online sweeps
• Coupons
• Giveaways
• Wildcard spots into
the WCG competition

104
WCG LIVE Regional Finals
New York: Samsung Experience
• Circuit City Store Competition: 8/2 & 8/3
• Atlantic Regional Final: 8/4 & 8/5
Indianapolis: Netheads
• North Regional Final: 8/4 & 8/5
Dallas: Mug N Mouse
• South Regional Final: 8/11 & 8/12
Los Angeles: CG Center
• Pacific Regional Final: 8/11 & 8/12
WCG USA National Final
Orlando: Universal Orlando
• Circuit City Store Competitions: 9/9 - 9/13
• USA Final in Universal Orlando: 9/14 – 9/16
WCG Grand Final
Seattle: Qwest Field
• Circuit City Stores: 9/29 – 10/2
• Grand Final at Qwest Field: 10/3 – 10/7
The Circuit City tour buses made a total of 28 stops at the following locations.
The WCG Circuit City Tour Stops

105
• WCG USA Circuit City Wildcard tournaments were open to the public for walk-up play.
 PC games included C&C3 and FIFA 07
 Xbox 360 games included Gears of War, DOA4, THP8 and PGR3
• 1 winner per game/per day was granted a wildcard slot at their corresponding Live
regional event.
 The top 2 gamers (Thursday) playing Gears of War joined forces with the top 2 gamers
(Friday) to create Team Circuit City and moved on into the WCG USA regional tournament.
 A total of 56 Circuit City “wildcard” gamers moved on to the Live Regional events
 WCG USA provided seamless integration of players into the Live Regional Events
• Radio Spots and Remotes ~ Circuit City secured radio campaigns for each market and
remotes at Circuit City stores advertising Mobile Unit locations, Tournament registration
and in-store tournaments.
• Email/Web ~ Circuit City advertised Mobile Unit locations online and through targeted
email blasts.
• TAB Circulars ~ Circuit City advertised in their weekly tab in Tournament markets to
advertise Mobile Unit locations, Tournament registration and in-store tournaments.
• Coupons ~ Circuit City provided a special coupon on tour promoting discounts on the
WCG official games to drive multi-channel traffic.
The WCG Circuit City Tour Recap Details

106
The WCG retained esteemed interactive and entertainment-focused PR agency*
Bender/Helper Impact (BHI). BHI and their extensive media and industry relationships
spread in-depth awareness of WCG news, press releases and current events. Key
messaging included:
• WCG is the ‘Olympics’ of gaming tournaments with the world’s leading games, players and prestige
• Most pros get their start with WCG
• WCG is more than a tournament – it is a gaming festival that unites young people the world over
across languages and cultures
• WCG embraces a competitive sports spirit – encouraging healthy competition and a festive
environment that is inclusive and social
WCG USA Public Relations: Bender Helper Impact
* Relevant BHI clients include Red Octane, Konami, MTV and others.

107
WCG USA Public Relations: Objectives
BHI’s PR Objectives for WCG:
• Establish the WCG as the leading e-sports tournament and provider of entertainment
media related to the e-Sports industry
• Capitalize on the WCG’s reputation as the premier video game competition in the
world to maximize media opportunities
• Take advantage of the regional championships to generate local media coverage
within top-tier media outlets nationwide
• Maximize national media opportunities within top-tier outlets that reach the core
targeted demographic (Males 12-34) to increase participation and spectators
• Raise company profile within entertainment, packaged goods and gaming industry
media to attract future partnerships
• Secure extensive press coverage for the WCG USA events along with their in trade
and consumer media
• Create celebrity personas for professional gamers

108
WCG USA Public Relations: Media Target Examples
Core Trades
• Gaming: GameDAILY, CEDaily, Game Industry News, Next-Gen.Biz
• Entertainment: Hollywood Reporter, Variety, Video Business, Home Media Magazine
• Marketing: Ad Age, Adweek, Brandweek
Mainstream Business
• Print: Business Week, Forbes, Fortune, Inc., Wall Street Journal
• Broadcast: CNBC, MSNBC
Gaming Enthusiast
• Print: EGM, Game Informer, Game Pro
• Online: GameSpot, IGN, GameSpy, 1up.com, Yahoo! Games, Amped News, Gamasutra, Gotfrag, Gametrailers, AOL
Games, Xfire, MTV Games
News Weeklies
• TIME, Newsweek, U.S. News & World Report
News Syndicates
• Print/Online: AP, Reuters, Dow Jones, Gannett, Bloomberg, Scripps-Howard, Knight-Ridder, Copley News Service
Daily Newspapers (Gaming, Features and Business):
• Print/Online counterparts: USA Today, New York Times, LA Times, Washington Post, Chicago Tribune, San Francisco
Chronicle, San Jose Mercury News, Seattle Times, Dallas Morning News, Atlanta Journal-Constitution, Newsday Kidsday.

109
WCG USA Public Relations: Media Targets Cont.
Men’s Lifestyle:
• Print/Online counterparts: Maxim, Stuff, Playboy, Men’s Journal, Details, GQ, Vibe, XXL
Entertainment
• Entertainment Weekly, People, US Weekly, Rolling Stone, Spin
Teen/Tween Publications:
• Print: Disney Adventures, Boys Life
• Online: KOL, My Space
Broadcast:
• TV News: local stations in event markets and top 25 markets
• Access Hollywood, Extra!, Entertainment Tonight, E!, MTV, VH1
• TV News Magazines/Talk Shows: Today Show, Good Morning America, The Early Show, Good Day Live!, ESPN Gold
Pizza, Regis & Kelly
• Cable News Networks: CNN, MSNBC, Fox News
• Teen Programming: Teen Kids News
• Adult Male Oriented Programming: G4 “Attack of the Show”, Spike TV Game Head, MTV, VH1
• Radio: top market radio stations & syndicates

110
WCG USA Public Relations: Tactics
BHI’s WCG USA Championship Tactics
• Drive registration for online qualifiers
• Draw interest from new sponsors
• Boost WCG USA web site traffic
• Generate coverage for regional qualifiers
• Reach out to long lead lifestyle pubs for WCG USA Final coverage
• Leverage hometown qualifiers to generate local, regional and national press
• Target LA, NY, Indianapolis and Dallas media to drive attendance to Regional Qualifiers
• Identify top players to tell WCG story on e-Sports outlets
• Increase mainstream awareness of WCG and competitive gaming
• Establish industry leadership via prize money, sponsor and pro gamer endorsements
• Increase value to sponsors with top tier media coverage
• Attract high-level press to attend national and global event(s)
• Leverage sponsors for media support: contacts, support at events & spokespeople
• Set the stage for Cologne, Germany ‘08

111
Orlando’s NBC (WDIV) and Fox
35 News were on site live to cover
the event. The live report was
picked up by 27 FOX affiliates
including stations in Orlando,
Detroit, Springfield, Las Vegas,
Kansas City and Fort Meyers to
name a few.
NF CoverageWCG USA Public Relations: Local & National TV (NF)
* See full PR results and reports in appendix and on included CD

112
WCG USA Public Relations: Results by the Numbers
WCG USA PR Impressions
Month / Event
Print
Articles
Print
Circulation
in Millions
Online
Articles
Online Circulation
in Millions
Broadcast
Segments
Broadcast
Views
in Millions
March 123 40.8
April 1 1.1 23 1
May 4 2.1 69 13.1
June 2 1.2 60 20.9
July / August 5 3.7 52 14.3
WCG USA
National Final
22 5.8 48 10 28 2.6
Totals 34 13.9 375 100.1 28 2.6
* See full PR results and reports in appendix and on included CD

113
WCG USA LIVE Event Attendance Summary
There were 6 Live events under the WCG USA’s core program, plus an additional 2 events
that USA players were involved in (WCG Pan-American Championships and the Grand
Final). The events attracted the following numbers:
• WCG US Open ~ 6,000
• WCG Pan-American Championship ~ 5,000
• WCG USA Atlantic Region Final ~ 3,600
• WCG USA North Region Final ~ 300
• WCG USA South Region Final ~ 200
• WCG USA Pacific Region Final ~ 200
• WCG USA 2007 Championship: National Final ~ 10,000+
• WCG 2007 Grand Final ~ 20,000+
Total WCG 2007 Domestic USA Live Audience ~ 45,300

115
6’ X 3’ Horizontal (12) “A”
2’ 5” X 6’ Vertical (8) “B”
4’ X 8’ Vertical (2) “C”
National Final Banner Plan: WCG USA Event Identity
Several configurations of full-color WCG 2007 branded event banners were placed both inside
and outside of the venue with help from our UOR partners.
• All event banners featured prominent WCG USA sponsor logos in full color along the bottom
• Banner artwork reflected the WCG 2007 style guide, depicting the official 2007 Grand Final
iconography and colors, including the City of Seattle logo.

116
2’ 5” X 6’ Registration (1)
HOTEL ONLY “D”
2’ 5” X 6’ Direction
(1) AT THE GATE
“H”
2’ 5” X 6’ Players’
Lounge (1)
AT THE GROOVE
“G”
2’ 5” X 6’ Competition
Area (1) “F”
2’ 5” X 6’ Festival
Area (1) “E”
Additional configurations of full-color WCG 2007 event banners were utilized both at the
tournament venue and the Royal Pacific Hotel to designate specific areas of interest for
players and/or spectators.
National Final Banner Plan: Special Interest

117
Samsung (1 up): 12 (grommets only) “I”
Games for Windows: 5 “L”
Samsung (2 up): 16 “J”
Xbox 360: 10 “K”
Circuit City: 10 “M”
Spike: 10 “N”
Intel: 2 “S”
Samsung Digital Camera: 5 “Q”
Philips AmBX: 5 “O”
Dust-Off: 5 “P”
Game Trailers & X-fire: 2 “R”
Samsung Mobile (1 Up): 2 “T”
Samsung Mobile (2 Up): 1 “U”
National Final Banner Plan: Partner Branding

118
National Final Banner Plan: Main Stage Branding

119
6’ X 3’ Horizontal “A” Games for Windows: “L” Xbox 360: “K”
Samsung (1 up): (grommets only) “I”
Circuit City: “M” Spike: “N” 6’ X 3’ Horizontal “A”
Circuit City: “M” (Split)
Games for Windows: “L” (Split)
Xbox 360: “K” (Split)
Spike: “N” (Split)
Intel: “S” (Split)
X-fire: “R” (Split)
AmBX: “O” (Split)
Samsung Mobile: “U” (Split)
Dust-Off: “P” (Split)
Game Trailers: “R” (Split)
SDC: “Q” (Split)
14’ x 10’ Screen
National Final Banner Plan: Main Stage Branding

120
National Final Banner Plan: Rear Wall Branding

121
Samsung (1 up): (grommets only) “I”
Spike: “N” (Split)
Intel: “S” (Split)
X-fire: “R” (Split)
Philips AmBX: “O” (Split)
Samsung Mobile (2 Up): “U” (Split)
Dust-Off: “P” (Split)
Game Trailers: “R” (Split)
SDC: “Q” (Split)
14’ x 10’ Screen
National Final Banner Plan: Rear Wall Branding

122
E
F
B
B
A
A
A
A
A
T (2)
LKJ SNM QPO KJ KJM NML PO Q
Q P
O
O
P
Q
K
M
M
J
JN
N
J
J
N M
J
I
N
N
National Final Banner Plan: Main Floor Branding

123
National Final Banner Plan: Branding Examples

124
2’ 5” X 6’ Vertical (1) “B”
2’ 5” X 6’ Direction (1) AT THE GATE “H”2’ 5” X 6’ Registration (1) HOTEL ONLY “D”
6’ X 3’ Horizontal (2) “A”
Front Gate
National Final Banner Plan: In-Park Event Branding

125
• C. Florida News Melissa Heyboer
• eSportsTV Jordan Edelson
• eSportsTV Cheo Vidal
• Fair Count "Robin Jobson
• FOX News Channel TBD
• Gameriot.com Michelle Martinez
• Gameriot.com Jesse Blanco
• Gamertag Radio Danny Pena
• Gamertag Radio Anthony Bolarte
• Gamertag Radio Jose Betancourt
• GGL Brian "Neatchee" Resnik
• GGL Marcus Graham
• GGL Chachi Ramirez
• GGL Rance Costa
• GGL Hogan Carter
• GGL Don Andrews
• GGL Jeff Dickinson
• GGL Brad Hunstable
• GGL Nicholas Plott
• GotFrag Adam Gandola
• GotFrag Amanda Novocin
• GotFrag Nick Bee
• Houston Chronicle Sarah Viren
• IGN / AT&T Blue Room Kat Hunter
• IGN / AT&T Blue Room FILM CREW- TBD
• News Orlando 13 Camera Crew
• Orlando Sentinel "Jeff Rubenstien+Plus One "
• Orlando Weekly Aaron Conklin
• Progam3r magazine Abe Zarren
• Progam3r magazine Rob Seyers
• Squad XP Rodder XP
• St Petersburg Times Josh Korr
• Teamliquid Nick Plott
• WESH TV (NBC) Doug Anderson
• WFTV (ABC) Bruce Wiley
• WOFL/FOX 35 Orlando David Martin / film crew
• xbox.com TriXie
• xbox.com Larry "Major Nelson"
Media in attendance at the WCG USA National Final

126
Fox 35 News At 6:00 DMA: 19
WOFL-TV CH 35 (FOX) Orlando
09/14/2007 6:00 PM - 7:00 PM
09/14/2007 10:00 PM - 11:00 PM
WESH 2 News @ 5:30 PM DMA: 19
WESH-TV CH 2 (NBC) Orlando
09/14/2007 05:30 PM - 06:00 PM
Prime Watch DMA: 19
NEWS13 (---) Orlando
09/14/2007 10:30 PM - 11:00 PM
Local First News Today DMA: 11
WDIV-TV CH 4 (NBC) Detroit
09/14/2007 06:00 AM - 07:00 AM
*NBC in Detroit wished the Detroit gamer good luck in the National Final.
This was a separate segment.
Fox Report Saturday DMA: N/A
Fox News Channel (---) National
09/15/2007 07:00 PM - 08:00 PM
Fox Report Saturday (Rebroadcast) DMA: N/A
Fox News Channel (---) National
09/16/2007 03:00 AM - 04:00 AM
09/13/2007 10:00 PM - 11:00 PM
09/15/2007 10:00 PM - 11:00 PM
Good Day Wisconsin DMA: 69
WLUK-TV CH 11 (FOX) Green Bay/Appleton
09/17/2007 06:00 AM - 07:00 AM
KSFX News At 9 DMA: 76
KSFX-TV CH 27 (FOX) Springfield, MO
09/16/2007 09:00 PM - 11:30 PM
Fox 35 News At 5 DMA: 19
09/14/2007 05:00 AM - 06:00 AM
WOGX-TV CH 51 (FOX) Gainesville
09/14/2007 05:00 AM - 06:00 AM
KVVU-TV CH 5 (FOX) Las Vegas
09/15/2007 10:00 PM - 11:00 PM
Fox Carolina: The 10 O’Clock News DMA: 36
WHNS-TV CH 21 (FOX) Greenville-Spartanburg SC/Asheville NC
09/15/2007 10:00 PM - 11:00 PM
09/15/2007 10:00 PM - 11:00 PM
Fox 4 News At Ten DMA: 64
WFTX-TV CH 36 (FOX) Fort Myers/Naples
09/15/2007 10:00 PM - 11:00 PM
First News On Fox DMA: 103
WYFX-TV CH 31 (FOX) Youngstown
09/15/2007 10:00 PM - 10:30 PM
Fox 4 At 9 PM DMA: 31
WDAF-TV CH 4 (FOX) Kansas City
09/15/2007 09:00 PM - 10:00 PM
9 O’Clock News DMA: 75
KPTM-TV CH 42 (FOX) Omaha
09/15/2007 09:00 PM - 10:00 PM
Fox 43 News At Nine DMA: 138
KTMJ-TV CH 43 (FOX) Topeka
09/15/2007 09:00 PM - 10:00 PM
Morning Watch DMA: 19
09/15/2007 06:30 AM - 07:00 AM
09/14/2007 10:00 PM - 11:00 PM
Evening Watch DMA: 19
09/14/2007 05:30 PM - 06:00 PM
09/14/2007 08:00 AM - 09:00 AM
09/14/2007 08:00 AM - 09:00 AM
09/13/2007 10:00 PM - 11:00 PM
National Affiliates that picked up the Fox 35 News piece
from the WCG USA National Final in Orlando.

127
Masthead Logo Exposure on All Pages (only for worldwide sponsor)
[ Logo exposure ]
• Location: Right side
on every
page
On-line Benefits on WCG USA Web Site

128
Sponsor Zone Button on Main Page
[ Sponsor Zone Button ]
• Location: Main page
• Format: jpg / gif
• Remarks: n/a
Sponsor Logo Micro Button
(Main Page - Right) on WCG US
Website

129
DIV Pop-up Window on Main Page
[DIV pop up]
• Location: Main page
• Format : jpg / gif / swf
• Dimension : 245 * 110 (pixel)
• Maximum Size: 20k
• Remarks: Running time should
be within 30 sec.
DIV Pop Banner (Floating) on
Main Page

130
Banner on Sign-in Page
[ Banner ]
• Format: jpg / gif / swf
• Dimension: 660 * 100
(pixel)
• Remarks: n/a
Sponsor Banner Ad
(Sign-in Page) on WCG
US website

131
Floating Skyscraper
[ Skyscraper ]
• Location : Every page
excluding main
page
• Format : jpg / gif / swf
• Dimension: 95 * 385
(pixel)
• Remarks: n/a
Skyscraper (Sub Page)
flexible /rotation on WCG
US Website

132
• AVS Forum • NY Times • HFM HomeMag.com
• Gizmodo • Washington Post • HFM MetHome.com
• Westwood One • BusinessWeek • HFM WomansDay.com
• New York Daily News • NY Post • HFM Elle
• ABC News • Forbes • HFM Ellegirl.com
• Wall Street Journal • USA Today • HFM ElleDecor.com
• Atlanta Journal • Belo-Austin • ESPN.com
• PCWorld • Belo-Boise • HFM BoatingMag.com
• HFM PopPhoto.com • Belo-Charlotte • CBS Sportsline
• PCMag • Belo-Louisville • CNET
• Spin • Belo-Norfolk • HFM SoundandVision.com
• billboard.com • Belo-Phoenix
• HFM Premiere.com • Belo-Portland OR
• Madison Square Garden • Belo-Texas
• Theater at MSG • Belo-Tucson
• Radio City Music Hall • IBS
Complete list of Circuit City media sites for the online
banner campaign

133
world cyber games usa
International cyber marketing usa
one bridge street, suite 125 | irvington-on-hudson, ny | 10533
914-479-0070
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WCG USA 2007 Recap Report Highlights Top eSports Events

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