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ESPN_Cricket World Cup - Bowl over the competition

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ESPN_Cricket World Cup - Bowl over the competition

  1. 1. SOUTH AFRICAN SPONSORSHIP OPPORTUNITIES EMEA India–2011CWCChampions
  2. 2. In early 2015, all eyes turn to the ICC Cricket World Cup February 14 – March 29, 2015 44 DAYS 14NATIONS England Australia Sri Lanka Bangladesh New Zealand Afghanistan Scotland South Africa India Pakistan West Indies Zimbabwe Ireland United Arab Emirates GROUPA GROUPB 2HOST COUNTRIES AUSTRALIA NEW ZEALAND & Michael Clarke, Australia
  3. 3. THE WORLD’S #1 CRICKET DESTINATION ONLINE MOBILE APP 2.7M Page Views MONTHLY 158k Unique Users MONTHLY 417k Page Views MONTHLY 25k Unique Users MONTHLY SOURCE: OMNITURE FEB - MAY 2014, GLOBAL LIVE DIGITAL CONTENT 1.8M Page Views MONTHLY 19k Unique Users MONTHLY
  4. 4. LIVE DIGITAL CONTENT #1 FOR UNIQUE USERS #1 FOR MINUTES GLOBAL METRICS SOURCE: comScore, Media Metrix, Online Only, Home + Work – March & April 2014 DISPATCHING THE OPPOSITION
  5. 5. COMING SOON - A Brand NEW ESPNcricinfo  News & Blogs  Scores  Photo Galleries  Analysis & Opinions  Original Content & Video  Connected Experience  Big Data  Premium Editorial ESPNcricinfo is launching a newly enhanced homepage & story page format for the Cricket World Cup. Complete web responsive site – any device, any screen. Engaging the fan with special content and serving as the launch pad for new Cricket World Cup specific sections such as Travel, History, Standings, Stats, etc. LIVE DIGITAL CONTENT FEATURES
  6. 6. MASSIVE GLOBAL NAMES contributors – a hall of fame of the world’s best talent LIVE DIGITAL CONTENT Mark Butcher (England) 71 Tests (1994 – 2004) 17,870 Test Runs Captained England and Surrey Rahul Dravid (India) 164 Tests (1996 – 2012) 4th highest run scorer in history Wisden Cricketer of the Year - 2000 Ian Chappell (Australia) Captain for 4 years – never lost a series 14 test Centuries Wisden Cricketer of the Year - 1976 Mark Nicholas (England) 18,262 First Class Runs 2001 RTS Sports Presenter of Year TV Host in UK and Australia Martin Crowe (New Zealand) Captain and Coach 77 Tests (1982 – 1995) Wisden Cricketer of the Year - 1985 Ricky Ponting (Australia) Australia’s most successful test captain 27,483 International Runs 3 time World Cup Winner (2 as captain)
  7. 7. Cricket World Cup Surround Coverage LIVE DIGITAL CONTENT Tournament Coverage  ‘Match Point’: Pre, half-time and post match video analysis of every match by ESPNcricinfo experts  Highlights: Key plays of every match  Live & Surround: Every Ball, Run, Wicket, and Story  Fantasy Cricket: Field your own team of players and compete against your colleagues, family and friends  ESPNcricinfo Mobile App ESPNcricinfo digital properties will have coverage of the Cricket World Cup beginning months prior to the start of the tournament and through the Finals. Pre-Tournament  ‘Road to the Glory’: Multi-episode series about historical matches, player interviews, teams matchup  Surround: Team Previews and debate heading in to the first matches
  8. 8. NEW WORLD CUP SECTION 100 Day Countdown 100 days, 100 stats – a new masthead every day like Google doodle. 100 days, 100 features – video interviews, forgotten classics, team previews. LIVE DIGITAL CONTENT Starting November 4th, 2014. ESPNcricinfo will begin its 100 Day Countdown to the 2015 ICC Cricket World Cup. The Countdown will include various editorial and video features all geared to enhance the anticipation and excitement of this great event. Included in the 100 Day Countdown will be a collection of original videos exploring past World cup heroes, memorable championship moments and analysis of the 2015 contenders.
  9. 9. DIGITAL ORIGINALS Special Video Content for the Cricket World Cup LIVE DIGITAL CONTENT 20 Magic Moments  Ten 5-minute episodes of great Batsmen performances  Ten 5-minute episodes of great Bowler performances Return Down Under With Martin Crowe  One hour-long documentary released in a 6 part mini-series exploring the emotional journey of the 1992 Cricket World Cup Contenders With Rahul Dravid & Ian Chappell  Ten 22-minute episodes analyzing each of the 14 teams vying for the 2015 Cricket World Cup title Final Men  Ten 5-minute vignettes of memories of the MVPs of each of the 10 previous World Cup finals Dale Steyn, South Africa
  10. 10. MS Dhoni, India DIGITAL ORIGINALS Special Video Content for the Cricket World Cup LIVE DIGITAL CONTENT Destination 24 Hours  Part travelogue, part diary piece  What to do and who to meet in the host cities  Fast-paced 2.30-minute segment  Released surrounding key matches being played in that city Fan in the Stand  Fans send their video and stills to the show/site during the World Cup  ESPN creates mash-ups and montages.
  11. 11. MATCH POINT Live Streaming Video Program ESPNcricinfo’s live studio show, Match Point, will be traveling to the ICC Cricket World Cup in 2015 to bring viewers live insights into all World Cup matches. ESPN will be broadcasting live from Sydney with an enviable position overlooking the iconic Opera House. We will also be connecting with various ESPN offices around the world (London, Bangalore) to give a truly global view of this great event. This cricket panel analysis program is live streamed exclusively online and on mobile. 2 separate feeds – one with match highlights (USA and Caribbean) and one rights free (ROW) LIVE DIGITAL CONTENT
  12. 12. MATCH POINT Live Streaming Video Program Match Point will air 3 times per World Cup match on the homepage and Live Scorecards (the most visited site areas). It will feature an in-depth analysis pre- match, mid-innings and a comprehensive review post match. A range of the best known ex-pros and analysts will be providing their opinion and predictions on matches throughout the summer. Sponsorship Opportunities:  :15 second pre-roll and BB  On-Screen Graphics TBD LIVE DIGITAL CONTENT
  13. 13. PACKAGES
  14. 14. PLATINUM CO-PRESENTING SPONSORSHIP offers the opportunity for a premier partner to become an integral part of live coverage. Partner receives:  Match Point • Pre-roll @ 50% SOV, • Logo on Opening Montage & Closing Montage • Graphic plate during the show  Impact properties (Homepage Takeover) – 4 Days (1 x Semi-Final, 1 x Knockouts, 2 x Group Stages)  300x250 on Homepage @ 10% SOV  300x250 on World Cup Series Page @ 10% SOV  300x250 on Live scorecard @ 10% SOV  Banners on Mobile and App Inventory @ 15% SOV  ROS inventory  30s TVC on ESPN 3 Player (US & Caribbean only)  30s TVC on ESPN 2 - On air (US & Caribbean only) Chris Gayle, West Indies
  15. 15. PLATINUM CO-PRESENTING SPONSORSHIP Match Point GOLD (100%) SILVER (50%) BRONZE (25%) Pre Roll R270k (600k) R135k (300k) R67.5k (150k) Logo on Opening Montage & Closing Montage Value Add Value Add Value Add Graphic plate during the show Value Add Value Add Value Add Homepage Takeover R120k (4) R60k (2) R30k (1) MPU (300x250) Homepage R120k (600k) R60k (300k) R30k (150k) MPU (300x250) World Cup Series Page Value Add Value Add Value Add MPU (300x250) Live Scorecard Value Add Value Add Value Add Banners on Mobile & App Inventory R24k (300k) R12k (150k) R6k (75k) ROS Inventory R50k (250k) R25k (125k) R12.5k (62.5k) Total R400k R200k R100k
  16. 16. MATCH POINT @ 50% SOV Match Point @ Home Page Logo Presence on Opening & Closing Montage Game around the Game | Top talent | In-depth discussions | Analysis
  17. 17. MATCH POINT @ 50% SOV Live Score Card Page Game around the Game | Top talent | In-depth discussions | Analysis
  18. 18. PREMIUM POSITIONS 300X250 @ 15% SOV on key site areas  New Home Page  Series Home Page  Live Score Card Page 300X100 Fixed Homepage Position  New Home Page  Series Home Page  Live Score Card Page
  19. 19. MOBILE INVENTORY – 15% SOV 768X66 on iPad App320X50 - WAP 728X90 on Tablet
  20. 20. Branded Homepage Countdown EXAMPLE HOMEPAGE INTEGRATION
  21. 21. EXAMPLE TIMELINE INTEGRATION Branded Ownership of Site Section
  22. 22. The World’s Biggest Cricket Site Leading Up to and During the World’s Biggest Cricket Event Premium Content and Full Digital Surround Working with You for Custom Integration Opportunities

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