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TEAM Coalition
Jill Pepper
2
Key Messages
Buckle Up America –
Every Trip, Every Time
Click It or Ticket
Safety
Belts
DrunkDriving
Social Norming Enfo...
3
TEAM Coalition Members
4
Strategic Partners
• IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Pol...
5
Calendar of Opportunities
January
February
June
July
August
Septem
ber
October
Novem
ber
Decem
ber
M
arch
April
M
ay
Ove...
6
OUTREACH
OPPORTUNITIES
Employee Training
Fan Code of Conduct Cards
Designated Driver Program
Public Service Campaign -
R...
7
TEAM Training in Effective
Alcohol Management
Warning Signs of Impairment/Tolerance
Absorption Rate Factors/BAC
Legal Li...
8
TEAM Training in Effective
Alcohol Management
Trainers
Facility/concessionaire
managers
2-day certification
workshop
40-...
9
9,039 35,922 65 1,880 7,816 54,878
3,063 24,352 719 987 257 6,009 35,784
2,139 20,881 761 367 24,267
2,504 8,896 761 459...
10
Upcoming TEAM Train-the-
Trainer Workshops
2/20-21/20082/20-21/2008
Yankee StadiumYankee Stadium
New York, NYNew York, ...
11
FAN CODE OF CONDUCT CARDS
OFFER DIRECT REACH TO FANS
12
Designated Driver Program
13
Designated Driver Program
Register fans of drinking age by pledging not
to drink during event, get friends home safely
...
14
Responsibility Has Its Rewards
Sweepstakes
Sweepstakes encouraging fans to be
designated drivers at professional sports...
15
Responsibility Has Its Rewards
Buckle Up
Never Drive Drunk
Always Have A
Designated Driver
RHIR PLEDGE
Branded Photos
V...
16
Major League Soccer
2005
– Click It Or Ticket
– InterLiga
– Launch Responsibility Has Its Rewards
2006
– InterLiga
– Wo...
17
Major League Soccer
2007
– SuperLiga
– Gold Cup
– Sierra Mist All-Star Game
– MLS Cup
18
Major League Soccer
MLS Cup
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trip...
19
Major League Soccer
Buckle Up PSA
Designated Driver PSA
2007
20
Major League Soccer
Sierra Mist All-Star Game
– Designated Driver of the Season from the
Wizards attended the game
– Hu...
21
2007
Major League Soccer
SuperLiga
Gold Cup:
– Partnership
with Miller
– 28 fan videos
22
Major League Soccer
MLS Cup
– Hundreds of photos
– Designated Drivers of the Season from
Dynamo and Revolution won trip...
23
Major League Soccer
Sierra Mist All-Star Game
– Designated Driver of the
Season from DC United
attended game
– Hundreds...
242006
Major League Soccer
InterLiga
World Cup:
– 22 fan videos
– PSAs produced
in English and
Spanish
25
2005
Major League Soccer
Launch Responsibility Has Its
Rewards
– Sweepstakes for designated drivers
– Posters and PSAs
26
2005
Major League Soccer
Click It Or Ticket PSAs aired in
stadiums
– Supported NHTSA enforcement
efforts
– English and ...
27
Jill Pepper
Executive Director
TEAM Coalition
703-647-7431
jill@teamcoalition.org
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TEAM Coalition - Techniques for Effective Alcohol Management - February 2008 MLS Operations Seminar

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Since 1985, TEAM (Techniques for Effective Alcohol Management) Coalition has flourished as a unique alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, government traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.

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TEAM Coalition - Techniques for Effective Alcohol Management - February 2008 MLS Operations Seminar

  1. 1. TEAM Coalition Jill Pepper
  2. 2. 2 Key Messages Buckle Up America – Every Trip, Every Time Click It or Ticket Safety Belts DrunkDriving Social Norming Enforcement Fans Don’t LetFans Don’t Let Fans Drive DrunkFans Drive Drunk Over the Limit,Over the Limit, Under ArrestUnder Arrest
  3. 3. 3 TEAM Coalition Members
  4. 4. 4 Strategic Partners • IACP: International Association of Chiefs of PoliceIACP: International Association of Chiefs of Police • NSA: National Sheriffs’ AssociationNSA: National Sheriffs’ Association • RADD: Recording Artists, Actors, and Athletes Against DrunkRADD: Recording Artists, Actors, and Athletes Against Drunk DrivingDriving • SMA: Stadium Managers AssociationSMA: Stadium Managers Association • SUM: Soccer United MarketingSUM: Soccer United Marketing • HERO CampaignHERO Campaign • GHSA: Governors Highway Safety AssociationGHSA: Governors Highway Safety Association
  5. 5. 5 Calendar of Opportunities January February June July August Septem ber October Novem ber Decem ber M arch April M ay OverTheLimitUnderArrest ClickItorTicket
  6. 6. 6 OUTREACH OPPORTUNITIES Employee Training Fan Code of Conduct Cards Designated Driver Program Public Service Campaign - Responsibility Has Its Rewards Responsibility Promotional Events
  7. 7. 7 TEAM Training in Effective Alcohol Management Warning Signs of Impairment/Tolerance Absorption Rate Factors/BAC Legal Liability/Reasonable Efforts Intervention Guidelines/Practice Scenarios ID Checking/State Laws for Responsible Alcohol Service
  8. 8. 8 TEAM Training in Effective Alcohol Management Trainers Facility/concessionaire managers 2-day certification workshop 40-question exam 2-year certification $600 registration fee Employees All job functions interacting with fans 3-hour certification training session 20 or 30-question exam 3-year certification $12 per certification manual
  9. 9. 9 9,039 35,922 65 1,880 7,816 54,878 3,063 24,352 719 987 257 6,009 35,784 2,139 20,881 761 367 24,267 2,504 8,896 761 459 12,739 1,019 3,820 897 5,855 432 10,746 11,178 488 495 983 327 634 23 41 1,142 693 1,239 1,963 14,756 45,098 807 1,748 2,596 8,948 74,617 Employees Actively Certified As of 2007 MLB NFL NHL NBA MLS Live Nation NCAA Minors Other Total Operations ARAM ARK LevyRestaurants Sportservice CenterplateIn-house Total
  10. 10. 10 Upcoming TEAM Train-the- Trainer Workshops 2/20-21/20082/20-21/2008 Yankee StadiumYankee Stadium New York, NYNew York, NY Reg. deadline:Reg. deadline: 2/13/20082/13/2008 7/21-22/20087/21-22/2008 BC PlaceBC Place Vancouver, BritishVancouver, British ColumbiaColumbia Reg. deadline:Reg. deadline: 7/14/20087/14/2008 6/11-12/20086/11-12/2008 EnergySolutionsEnergySolutions ArenaArena Salt Lake City, UTSalt Lake City, UT Reg. deadline:Reg. deadline: 6/4/20086/4/2008 5/6-7/20085/6-7/2008 Ralph EngelstadRalph Engelstad ArenaArena Grand Forks, NDGrand Forks, ND Reg. deadline:Reg. deadline: 4/29/20084/29/2008 3/4-5/20083/4-5/2008 Cleveland BrownsCleveland Browns StadiumStadium Cleveland, OHCleveland, OH Reg. deadline:Reg. deadline: 2/26/20082/26/2008
  11. 11. 11 FAN CODE OF CONDUCT CARDS OFFER DIRECT REACH TO FANS
  12. 12. 12 Designated Driver Program
  13. 13. 13 Designated Driver Program Register fans of drinking age by pledging not to drink during event, get friends home safely Usually includes a wrist band to identify as designated driver and a free soft drink Promotion can also include giveaways to individuals such as a t-shirt or other “trinkets” Designated driver award drawing (winner for each game, winner of the season)
  14. 14. 14 Responsibility Has Its Rewards Sweepstakes Sweepstakes encouraging fans to be designated drivers at professional sports stadiums MLS, MLB, NBA, NFL currently participating Over 400,000 fans participated in 2007 Grand prize winners attend MLS Cup, World Series, NBA Finals, and Super Bowl Secondary winners attended All-Star Games and Pro Bowl
  15. 15. 15 Responsibility Has Its Rewards Buckle Up Never Drive Drunk Always Have A Designated Driver RHIR PLEDGE Branded Photos Video Messages Tickets to Future Events REWARDS
  16. 16. 16 Major League Soccer 2005 – Click It Or Ticket – InterLiga – Launch Responsibility Has Its Rewards 2006 – InterLiga – World Cup – Sierra Mist All-Star Game – MLS Cup
  17. 17. 17 Major League Soccer 2007 – SuperLiga – Gold Cup – Sierra Mist All-Star Game – MLS Cup
  18. 18. 18 Major League Soccer MLS Cup – Hundreds of photos – Designated Drivers of the Season from Dynamo and Revolution won trips 2007
  19. 19. 19 Major League Soccer Buckle Up PSA Designated Driver PSA 2007
  20. 20. 20 Major League Soccer Sierra Mist All-Star Game – Designated Driver of the Season from the Wizards attended the game – Hundreds of photos – 51 fan videos – 2 PSAs – Buckle Up and Designated Driver 2007
  21. 21. 21 2007 Major League Soccer SuperLiga Gold Cup: – Partnership with Miller – 28 fan videos
  22. 22. 22 Major League Soccer MLS Cup – Hundreds of photos – Designated Drivers of the Season from Dynamo and Revolution won trips 2006
  23. 23. 23 Major League Soccer Sierra Mist All-Star Game – Designated Driver of the Season from DC United attended game – Hundreds of photos – 60 fan videos – 2 PSAs – Buckle Up and Designated Driver 2006
  24. 24. 242006 Major League Soccer InterLiga World Cup: – 22 fan videos – PSAs produced in English and Spanish
  25. 25. 25 2005 Major League Soccer Launch Responsibility Has Its Rewards – Sweepstakes for designated drivers – Posters and PSAs
  26. 26. 26 2005 Major League Soccer Click It Or Ticket PSAs aired in stadiums – Supported NHTSA enforcement efforts – English and Spanish InterLiga: re-branded Beer Cup Shuffle PSA
  27. 27. 27 Jill Pepper Executive Director TEAM Coalition 703-647-7431 jill@teamcoalition.org

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