Media Management Commission Seminar 2017 in Lugano. Day 1 - presentation 7

1. PGA TOUR and the evolution of
metadata

2. PGA TOUR OVERVIEW
PGA TOUR, Inc. 501 (c) (6)
2

3. Telecast to Over 1 Billion Homes in 226 Countries & Territories
GLOBAL PLATFORMPotentialTVHouseholds(Millions)
Source: PGA TOUR International TV, 2016
3
78
160
216 253
400
500
890
1000
0
100
200
300
400
500
600
700
800
900
1000
1100
1990 1994 1998 2002 2006 2010 2014 2016

4. # of Countries# of Players
2000 2015-16 2000 2015-161990 1990
30
92
12
23
22 8
INTERNATIONAL PLAYERS
4

5. Field of Play and Television Coverage
5
• 18 holes = 18 fields of play
• No timeouts or tell the players to stop so we can take a TV timeout.
• 5, 10, or even more shots being taken at the same time, can be miles apart from each other.
• Any given Thursday or Friday
144 players @ 70 shots each = 10,080 shots per day
3 hour television window @300 shots shown = @ 3% of the shots make air.

6. TOURNAMENT LOCATIONS
In addition to the map locations,
PGA TOUR: Shanghai, China; Southampton Parnish, Bermuda;
Juala Lumpur, Malaysia; Playa Del Carmen, Mexico; Fife Scotland
Champions Tour: Berkshire England; Tianjin, China
Web.com Tour: Bogota, Columbia; Cartagena, Colombia; Santiago,
Chile; San Paulo, Brasil; Panama City, Panama; Guanajuato,
Mexico; Halifax, Canada
6

7. PGA TOUR
Media Asset Management

8. Viz One Integrations
- Logging with Dixon Sports Logger
- Automatic metadata extraction
- ShotLink Integration (TOUR’s official scoring system)
- Batch update tool
- Closed Caption insertion
Creating and updating metadata

9. PGA TOUR Metadata from 1985 – 1991
9
Beta, Beta SP and
Digital Betacam
Hand Written Logs

10. PGA TOUR Metadata from 1991 – 2009
10
Logging system Log Sheet

11. PGA TOUR MAM - Today
11

12. Metadata and Logging – Metadata types
12
Item level metadata
Entered by ingest team
Includes Tour, Title, Tournament name, Tournament
number, event date, Network, footage type, etc.
Example: 2014 Arnold Palmer Invitational - Sunday
Log track level metadata
Entered by loggers or automated through the API
Includes Player, hole, shot, from location, to location,
camera angle, etc
Example: Bradley,Keegan|18.1|par 4| HitFairway|
TeeShot| MIDDLE OF FAIRWAY| Front | WideShot
Two main types of metadata

13. Metadata and Logging – Custom Logger
13

14. Metadata and Logging – Custom Logger
14

15. Automatic metadata extraction tool
15

16. ShotLink Integration
16
Allows users the ability to search
for over 40 points of data.
Data includes Distance a Shot
traveled, Distance the ball is from
the hole
Example: Tee Shots that where
hit over 300 yards or approach
shots between 150-175 yards or
putts between 10-15 feet

17. Metadata and Logging – Batch Update tool
17

18. Metadata and Logging – Closed Captioning
Upload a
webvtt file
to the item
Allows the
user to
view the
CC on the
video as
well as
search the
CC

19. Metadata and Logging – Multiple Log Tracks
• Dixon
Logging
• Logo
• Dialog
• ShotLink
• Closed
Caption

20. • Facet search
• Item level search
• Multi-Level search with Split Screen
• ShotLink Search
• Dialogue Search
• Storyboard
Search and Browse - Highlights
20

21. Search and Browse – Item Search

22. Search and Browse – Multi-Level Search

23. Search and Browse – Multi-Level Search

24. Search and Browse – ShotLink Search
24

25. Dialogue Search - Nexidia
25

26. Storyboard View
26

27. Other Enhancements
27
• Avid Metadata Exchange
• Metadata Export
• Reports
• MAM over the Internet

28. Metadata and Logging – Avid Metadata Exchange

29. Metadata Export
29
• All Metadata can be accessed by the Viz One
API
• Gives the users the ability to choose single
item or multiple items and export Item level
and Log Track metadata as an xml or csv
file(s)
• Users can share both video and data with
partners and clients.

30. Ingest - Reports
30

31. MAM over the Internet
31
• Allows TOUR users access outside of the office without
the need for VPN
• Provide partners access to the archive with the ability for
some to view and others to clip footage
• NBC averages over 80 clip requests per tournament and
CBS averages over 25 clips per tournament

32. PGA TOUR MAM - Future
32
• Automatic highlight creation
• Every hole, every player, every shot
• Looking at 3rd party vendors for Artificial
Intelligence
• Looking at cloud for Disaster Recovery and
Business Continuity

33. Questions