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Matthew Ewing- Evaluation

      Candidate no. 4289
Front Cover Final
Final Billboard
Second Billboard
Evaluation Questions
1.   In what ways does your media product, USE, DEVELOP and CHALLENGE
     forms and conventions of real media products?

2.   How effective is the combination of your main product and ancillary
     texts?

3.   What have you learnt from your audience feedback?



4.   How did you use media technologies in the construction, research,
     planning and evaluation stages?
Q.1 In what ways does your media
    product, USE, DEVELOP and
CHALLENGE forms and conventions of
        real media products?
Conventions of existing products
    Large masthead found
    in the top third of the
    page
                               Large clear images for
                               main storyline
Price and
date issued                        Cover stars eyes are
                                   looking at you, engaging
                                   the reader


                                      Big bold
  Price found in                      title, grabbing the
  a button                            readers attention

          Anchoring
                                    A bit more
                                    information, making the
  Other storylines                  narrative clear
  from different
  programmes
                                   Barcode
Our Front Cover      Vivid bright colours

Large masthead

                                     Unique
Price in a button                    branding




      Large, clear
      images                     Bright bold title
                                 grabbing attention


                                  Information
                                  making narrative
Storylines from                   clear
other soaps
                                 Barcode
Conventions of existing billboards
                                                  Clear picture, mainly
                                                  including main characters




Large, bold title



                                                            Channel
                                                            branding




                    Links to other social media    Dates and times that it
                                                   will be shown
Our Billboard
                                                     Clear images
               Slogan




Involves all
the main
characters

                                                                            Clear bold
                                                                            name




                        When its going to be shown
                                                         Channel branding
Parody Trailer
Camerawork


                                            Ivywood




    Eye line matching is vital, ensuring continuity and engaging the
    audience


   Hollyoaks
Parody Trailer
Camerawork



                                   Ivywood




     Handheld camerawork creating realism, and making the audience
     feel as if they are there.



                     Hollyoaks
Parody Trailer
Camerawork



                                     Ivywood




     Camera acting as fourth wall makes the audience feel as if
     they are actually there.




                     Hollyoaks
Parody Trailer
Camerawork

                                                        Ivywood




   Panning is good for making the mise en scene very clear to the
   audience.



  Hollyoaks
Parody Trailer
Editing




   The trailer began with slow paced editing, cutting between a couple of the featured
   characters. This therefore creates a calm and easy atmosphere.
Parody Trailer
Editing




  As the trailer built up, the editing became
  more fast paced creating an uneasy
  atmosphere and showing the audience that it
  is reaching its climax.
                                                As the fight scene began the
                                                editing became a lot more
                                                choppy, cutting quickly from each
                                                angle. Therefore conveying this
                                                frantic scrap.
Parody Trailer
Lighting

                  Ivywood




                    Throughout our trailer we used
                    soft natural lighting to
                    compliment the characters and
                    create this ‘glamorous’ look.




                  Hollyoaks
Parody Trailer
Sound




   I chose this song as it would over exaggerate the
   emotions the characters are going through, and
   really fit the parody genre.

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Matthew ewing evaluation q1

  • 1. Matthew Ewing- Evaluation Candidate no. 4289
  • 5. Evaluation Questions 1. In what ways does your media product, USE, DEVELOP and CHALLENGE forms and conventions of real media products? 2. How effective is the combination of your main product and ancillary texts? 3. What have you learnt from your audience feedback? 4. How did you use media technologies in the construction, research, planning and evaluation stages?
  • 6. Q.1 In what ways does your media product, USE, DEVELOP and CHALLENGE forms and conventions of real media products?
  • 7. Conventions of existing products Large masthead found in the top third of the page Large clear images for main storyline Price and date issued Cover stars eyes are looking at you, engaging the reader Big bold Price found in title, grabbing the a button readers attention Anchoring A bit more information, making the Other storylines narrative clear from different programmes Barcode
  • 8. Our Front Cover Vivid bright colours Large masthead Unique Price in a button branding Large, clear images Bright bold title grabbing attention Information making narrative Storylines from clear other soaps Barcode
  • 9. Conventions of existing billboards Clear picture, mainly including main characters Large, bold title Channel branding Links to other social media Dates and times that it will be shown
  • 10. Our Billboard Clear images Slogan Involves all the main characters Clear bold name When its going to be shown Channel branding
  • 11. Parody Trailer Camerawork Ivywood Eye line matching is vital, ensuring continuity and engaging the audience Hollyoaks
  • 12. Parody Trailer Camerawork Ivywood Handheld camerawork creating realism, and making the audience feel as if they are there. Hollyoaks
  • 13. Parody Trailer Camerawork Ivywood Camera acting as fourth wall makes the audience feel as if they are actually there. Hollyoaks
  • 14. Parody Trailer Camerawork Ivywood Panning is good for making the mise en scene very clear to the audience. Hollyoaks
  • 15. Parody Trailer Editing The trailer began with slow paced editing, cutting between a couple of the featured characters. This therefore creates a calm and easy atmosphere.
  • 16. Parody Trailer Editing As the trailer built up, the editing became more fast paced creating an uneasy atmosphere and showing the audience that it is reaching its climax. As the fight scene began the editing became a lot more choppy, cutting quickly from each angle. Therefore conveying this frantic scrap.
  • 17. Parody Trailer Lighting Ivywood Throughout our trailer we used soft natural lighting to compliment the characters and create this ‘glamorous’ look. Hollyoaks
  • 18. Parody Trailer Sound I chose this song as it would over exaggerate the emotions the characters are going through, and really fit the parody genre.