Media Evaluation


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Media Evaluation

  1. 1. 0/03/evaluation-matt-de-sousa_02.htmlHannah Precelton 6154
  2. 2. In what ways does your media product use develop orchallenge forms and conventions of real mediaproducts?Our documentary follows many codes and conventions of real media products forexample, We used Vox pops from students within Solihull Sixth Form College, Solihull wesaw an exam of this when watching Super Size Me.Another convention we used which we noted from The Morgan Spurlock documentarywas the fact that the voice over gives statistics
  3. 3. The
  4. 4. Occupying just over half the frame We made sure for our interviews that there was relevant mise-en-scene because it shows authenticity and it makes the audience believe in what they say because of their surroundings To add to the interview set up. We had a Skeleton which adds to the Oona Stone isStop smoking connotation of a wearing a lab coatwebsite open Small space biology teacherbehind. above head For both of our professional interviews we made sure we focused on shot composure Mrs Breeze is in NHS insuring the experts who were Nurses being interviewed looked across uniform the dead space and not directly at the camera.
  5. 5. During our interviews, we included a selection of cutawaysin the form mainly of over the shoulder shots.It made our interviews more visually stimulating than theywould have been had we only shown the subject talkingon the documentary topic.
  6. 6. conventional Before our interviews, we included an establishing shot. This is common practice as it strengthens the spoken narrative. It’s something Grierson defined under the expostional mode as “evidentiary editing” as it gives support in visual format to the voiceover.
  7. 7. This is our final version of our double page spread. A Caption with connotations from The title with emphasis on adjective words used Stand first in larger print Important detail about Documentary scheduleDrop Caps to emphasis the start of the article A Pull-Quote Text in columns Picture Credit Article Credit Consistent House style Smaller Images depicting parts of Footer with magazine name and issue date and page numbers the interview
  8. 8. How effective is the combination of your main product and ancillary texts? We tried to follow a house style when making the combination of tasks in order for the audience to be able to associate all three as being about one product. We were aiming for a clear brand identity. Therefore as planned to air our documentary on BBC 3, we felt it appropriate to have our double page spread, TV listings in Radio Times because of the association between the two. Although it is questionable that our desired target audience would not themselves read this magazine, we said that they would read their parents copy.
  9. 9. Pull Quote taken direct from interviewee in documentary However with reflection on our magazine article promoting our product the image which we used in the final double pagespread does not actually feature within thedocumentary however it is still relevant to the topic of the documentary. This wasunfortunate for us, thus being that our first choice of image would not place properly in portrait format
  10. 10. To further this and to keep a house style we made the decision to use the samemusic sound bed from within Garage band for both our documentary and our radiotrailer with the aim that it would contribute to the brand identity Music from Radio Trailer Music from documentaryWithin our radio trailer there were sound bites from the documentary itself to continueto establish a brand identity. This hopefully will also enable the audience to associatethe two products.On reflection I feel this was a good decision because it appeared to work effectively
  11. 11. Issues may occur with how well the tasks appeal to their intended audiences.The documentary is probably our best piece, as it has a range of editing techniques which have beenapplied and interviews that present hard hitting information. Therefore, the documentary virtually hassomething to cater for any type of viewer. The radio trailer is similar in many aspects. In the brief 30seconds that it plays, it contains a montage of voiceover and documentary sound bites, this is exampleof fast editing which we have used in order for the radio trailer to be attention grabbing. With regards tothe double page spread problems may arise when looking at the chosen magazine for our article to bepublished in although it follows suit with us airing our documentary on BBC3, the Radio Times is not amagazine frequently read by our target audience (teenagers). Therefore on reflection if we were torepeat it’d be suggested we look for a more suitable magazine to aim directly at our target audience Overall, I think our ancillary tasks combine with our documentary quite successfully. They look andsound as if they have a brand identity, and are clear and effective when promoting the program thiscan also be seen by the audience feed back results
  12. 12. What have you learnt from audience feedback? To gather our audience feedback, we produced a simple questionnaire, asking fellow students to rate our products overall, and also on how appropriate they were. These are the results for our final product. Overall Documentary Score 12Amount of people 10 8 6 4 2 0 1 2 3 4 5 6 7 8 9 10 Score out of ten From the bar chart we can tell that our documentary was believed to be average because 11 out of 23 people rated our documentary 7/10.These results tell us that our documentary was not thought of as poor this is shown by us not receiving anything below 4. On the other hand students believed if giventhe chance there was still elements which we could improve upon as 10/10 was not scored.
  13. 13. The following pie chart represents whether or not students thought the ancillary tasks which we produced effectively promoted the documentary. Overall unfortunately 39% of people we asked believe that the radio trailer and double page spread failed to effectively promote our documentary. However 61% believe that our ancillary tasks did work successfully in promoting our documentary. No When asked if they thought our 3 tasks had a clear defined brand identity. The pie chart on the left shows that 78% believe that our 3 products did but 22% of the 23 people we questioned disagreed. From the verbal feedback we received it was noted that the documentary had good sound quality andthat the choice of music was appropriate as it was insistent which create tension. Furthermore we were informed that our interviews were very informative and that the mise- en- scene and shot composure were of high standard. A point raised in the verbal feed back about our documentary was that there seemed to be aninconsistence, with questions appearing on screen and the voice over asking the questions. In addition with regards to the double page spread it was advised that if we had the chance to edit/ tweak our tasks that the photograph of the cigarettes shouldn’t be the feature image. These are both points wewould take on board as improvements if we were to repeat this project. Unfortunately our questionnaire lets us down because it didn’t clearly enable us to gain enough qualitative data with the audience’s opinions. A question was asked about target audience however the exacts of target audience was not specified.
  14. 14. How did you use media technologies in the construction and research planning and evaluation stage? During all stages of the production we used an assortment of technologies andsoftware, ones which we were both familiar and unfamiliar with. However in our initial research into the project we also used a wide range of technology; this involved theanalysis of existing documentaries our primary internet research. Also throughout we uploaded materials and proof of our work onto
  15. 15. allowed us to organise and share our research and planning with the rest of the group, I feel that this medium was effective way in storing our work as it didn’t involve needing a large quantity of paper evidence. Other than text and images, there is little else Blogger offers in the way of features. However, one technology that was ample and convenient for our research was a scanner, this enabled us to generate digital versions of our the few pieces of paper-based work which we had to produce in order to update our blog. This internet site was incredibly useful as it enable us to access the work we had done from any computer and I found it easy to deal with but it was a shame it didn’t enable us to upload videos without embedding links from site like YouTube.In our production phase, the video cameras which we used to create the documentary involvedfairly new unfamiliar technology. This was convenient as the uploading process was incrediblysimple. The convenience of the video cams was they were easy mountable on a tripod meaningwe were able ensure that our shots were still and level.As the camera had ports for headphones and a microphone,we were able to monitor the audio, this feature wasparticularly important to us when conducting interviews aswe could monitor and attempt to reduce the backgroundnoise. The majority of our post-production took place on an Apple iMac Computer. In order to edit and produce our documentary, we used Final Cut Express. The software was new to the whole group, this means it took a little time for us to familiarise ourselves with the program and how it functions. Myself , I found it a little complicated at first because of the fact that the programme was quite complex with it’s smaller feature on the other hand the initial main idea of Final Cut was rather simple.
  16. 16. Log and Transfer was first step for our clips, during which we wanted to use. Once footage had been selected and organised it appeared in the Browser on the left-hand side and we were able to place the footage anywhere on our time line.We then added video transitions to the clips, by dragging themfrom the viewer to the rough position on the timeline. We watched the edit through a couple of times, and tweaked where needed.They then appeared on the time line as grey rectangles
  17. 17. For our over the shoulder shots it can be seen that we used a feature which enabled us to alter the speed. The reason we applied this feature to our documentary was to use the footage as a cutaway thus meaning it didn’t need to be on screen very long and we wanted to make sure our audience got the information we wanted to convey.In our final editing stage we went to modify andnormalization and applied Normalization Gainto all our clips. This feature of Final Cut allowedus to ensure that we had a consistent soundlevel across our documentary.The smaller features within Final Cut were a tad complex to find however they enabled us to fine tune our documentary
  18. 18. Track contains chunks of audio from different sources ( Sound bites from documentary and Voice over) Dragging in sound clips and generally using Garage Band itself was an uncomplicated process in my opinion and a good piece of simple software which aided our radio trailer production When designing our magazine article we used Adobe InDesign Colour picker was used from this software to insure a consistency of colour with box a pull-quoteInDesign works on the of Placing imagesinto frames in the document, so that theyare still linked to the original file. Althoughwe used this technology at AS Imyself, found it challenging as the softwareisn’t self explanatory. Although the text is incolumns like you would see in a normaldouble page spread it isn’t level and drastictweaking is needed. However the softwareallows our double page spread to lookrelatively like a everyday newspaperspread