1. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com

2. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by

3. Innovation
Karen Stanton
Regional Marketing & Consumer Insights Director

4. 1395new beverage launches in 2012 in China

5. 9824beverages launched in China since 2000

6. 4.6%
success quantified
the average market share of a top 10 beverage brand in China

7. 9 out of 10?
7 out of 10?
if innovation was easy, then
everybody would be succeeding!

8. insanity:
doing the same thing
over and over again
and expecting
different results
Albert Einstein

9. definition? (on line dictionary)
innovation - a creation (a new
device or process) resulting from
study and experimentation

10. definition? (on line dictionary)
innovation - a creation (a new
device or process) resulting from
study and experimentation

11. study?
observation
insight
ideas
innovation

12. market impact
technology
progress
radical
minimal
existing new

13. human centred design
science and art
design thinking…..?

14. yesterday

15. today
Source: www.designbynotion.com

16. tomorrow….?
Source: www.designbynotion.com
Human-Computer Interaction
Institute:
Skinput - turns the human
body into a touch screen!

17. yesterday/today

18. today

19. Body architect Lucy McRae and Harvard
Biologist, Sheref Mansy:
Swallowable Parfum
tomorrow….?

20. breaking the rules
Source: www.dynamicarchitecture.net

21. even fruit and veg?
pineberry: Looks like a strawberry but smells and tastes like pineapple
Source: http://www.vitalberry.eu/pineberries/

22. yesterday

23. Barista style coffee at home
$11 Billion Sales, 85% GP
Growing ~ 30%
Retail US90c/pod
today

24. tomorrow??

25. insights for innovation
true
important
but provides no fresh
inspiration
foundation
insights
opportunity
insights
true
important
…and provides fresh
inspiration that leads to new
opportunities

26. foundation
insight
opportunity
insight
kids hate brushing
their teeth
brushing teeth is a signal
that playtime is over

27. insight
18-24 years old males don’t just
want girls to like them, they want
to be irresistible
Chocolate = irresistible!
action
‘Dark Temptations’ launched
results
Now, most successful men’s
grooming brand!

31. 2012 Sales
$120M in
US

32. incremental innovation
Sports –
Electrolyte enhanced
Energy

33. Coca Cola Freestyle Vending Machine
140 beverage flavors and customize the
calorie and caffeine content!
USA & Japan.

35. lots of data doesn’t mean insight…

37. Visual Smell Sound Feel Taste
5 senses

38. “best tasting” is NOT everything!

41. Christian Louboutin

43. creative use of sound for a brand
you don’t see!

44. music has become the soundtrack of our lives.
music can set moods & trigger powerful emotions.

45. is there a sound engineer in your team?

46. the magic of touch

47. jump on the furniture
sleep in the beds
invent your house
leave your kids in the play area
find free pencils
improve your Swedish..
…….and it all fits in your car!
Source: Italian Student

48. fresh inspiration
be
them

49. ‘about’ them

50. b
observations
customer
feedback
trend reports
magazines
blogs
semiotics
fashion
art
chefs
on line forums
going wider

51. with them

52. be a part of the process…

53. ‘wok’ flavour

54. ‘be’ them
strap on a
pregnancy
belly
wearing
incontinence
products
for a day

56. the market is increasingly characterized by:
category maturity
market sophistication
and brand competition

59. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com
Thank you to our sponsor & partners!
Gold Sponsor
Supported by
Organised by

60. Insight Valley Asia 2013 | May 16 & 17 | Bangkok, Thailand | www.insightvalley.com