FBIF2018 THE RISING OFNEW CATEGORIES Chief Talks R&D Marketing Packaging April 18th-20th Shanghai, China Plenary Session 18/4 Seize the new middle class Brand internationalization Smart reformation Brand positioning for the rising new categories 19/4 Product Innovation A Liquid milk Yoghourt Cheese Product Innovation B Infant Formula Special Infant Formula Infants’ nutrition intervention and disease prevention Marketing Innovation Scene marketing Catering channels Unmanned retailing Innopack Snacks packaging Packaging decision making The “New Plastics Economy” Packages for e-commerce products 04.20 Product Innovation A RTD’s innovation trend Tea beverages HPP juices Sparkling water Nut beverages Product Innovation B Snack’s innovation trend Category of nuts Freeze-drying snacks Functional candies Protein snacks Marketing Innovation Digital marketing & Artificial intelligence Business cases Innopack Creative Design Cases Personalized Package Execution

1. FOOD & BEVERAGE INNOVATION FORUM 2018
2018 食品饮料创新论坛
THE RISING OF
NEW CATEGORIES
April 18th-20th Shanghai, China
Chief Talks
R&D
Marketing
Packaging
2018

2. Plenary Session
Product Innovation A
Product Innovation A
Product Innovation B
Product Innovation B
Marketing Innovation
Marketing Innovation
Innopack
Innopack
Infant Formula
Special Infant Formula
Infants’ nutrition intervention
and disease prevention
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Seize the new middle class
Brand internationalization
Smart reformation
Brand positioning for the
rising new categories
Liquid milk
Yoghourt
Cheese
RTD’s innovation trend
Tea beverages
HPP juices
Sparkling water
Nut beverages
Snack’s innovation trend
Category of nuts
Freeze-drying snacks
Functional candies
Protein snacks
Digital marketing &
Artificial intelligence
Business cases
Scene marketing
Catering channels
Unmanned retailing
Snacks packaging
Packaging decision making
The “New Plastics Economy”
Packages for e-commerce
products
Creative Design Cases
Personalised Package Execution
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Forum Structure
04.18
04.19
04.20
Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure

3. Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Seizing on the Trends of the New Asian Foods Consumer
Yili: An Evolutionary Theory of Innovation
The Power of INNOVATION
On the Internationalization of China’s Domestic Brands
Registration
Opening Remark
Address from Conference Chairman
Dive into the Right Scenes, Achieve Effective Conversions
With the rising of middle class’ population (estimated to doubling by 2030), health is becoming more important and the demand for nutritional foods of high added value has grown significantly. In addition, digitalization is gradually
but drastically changing the patterns of consumption. Governments over Asia are starting to take national initiatives in Nutrition and Health Policies to address the skyrocketing incidence of NCDs related to over nutrition and as well as
creeping undernutrition. In the backdrop of these consumer changes, the food supply is increasingly sensitive to climate changes and population increase. This confluence of radical movements is creating new challenges but certainly
new opportunities for the Foods Industry. This talk will further outline Trends and Opportunities we are facing in this changing consumer environment , and how companies like Unilever address global nutrition in a sustainable way.
Isabelle Esser, Executive Vice President Research Development Foods, Unilever
We are living in an age when digital network connects everyone and everything all over the world together. The question that what is really an internationalized company worth more considering.
1) What is an internationalized company? 2) What kind of challenges will the domestic companies be faced during this process? 3) Build an agile organization that promotes innovation. 4) Build and enhance the cultural awareness of a brand.
Moderator: Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President & CEO, Wageningen University & Research
Guest: Edward Y.M Zhu, CEO of CHIC Group & Co-founder of Holland Center Chu Wah Hui, Founder, Innovative F&B Limited
Yan Weibin, Chairman, Ausnutria Dairy Corporation Ltd Zhou Li, Secretary of the Board, Ph.D, Nongfu Spring
· What value does Yili bring to consumers by innovation? Our newest examples
· How does the force of market drive Yili’s innovation to evolve?
How did we solve the problem of lactose intolerance? What we learn from 16 years' research on breast milk? How do traditional brands obtain insight into consumer demand in an internet age?
· Innovation is an endless process for Yili
Zhang Jianqiu, Executive President, Yili Group
Unlike automobiles and phones and computers, food and beverage is a very local business because food preferences and tastes differ from country to country and within a country. While an international phone company can sell the
same phone worldwide with minor adaptions on language, a food and beverage company needs to be very local in its product offerings. So, how does a multinational food and beverage company with global brands become successful
in a local context? The answer is not easy and lies in developing deep consumer insights and leveraging them to deliver powerful INNOVATION which is relevant to the local consumer. Nestle, the world’s largest food and beverage
company, has had a very successful track record for over 150 years in this field and is a good example we all can learn from.
Mayank Trivedi, President & CEO, Nestlé Xiamen Yinlu Foods
Aalt Dijkhuizen, President, Dutch Topsector Agri & Food; Former President & CEO, Wageningen University & Research
Isabella Hsu, Chairman, Simba Events
Food and beverage companies have been playing a leadership role in transforming the way of doing digital marketing. Increasingly, marketers tend to realize sales through a campaign directly and what advertisers address is whether the
campaign will boost business growth by turning audiences into buyers. Given consumers’ increasing dependence on digital, it becomes possible to stimulate consumption in any scenes of their digital lives. So we want to help brand dive into
the right scenes through the right technology and interact with the right consumers through the right content in order to finally achieve effective conversions.
Kiki Fan, General Manager of Key Account Management, Online Media Group, Tencent
Coffee Break and Networking Time
Luncheon
Food & Beverage Innovation Forum 2018
Plenary Session - 18th
April
0845
0850
0900
1040
1515
1000
1115
1430
0700
1245
Keynote Speech
Keynote Speech
Chief Talk

4. Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Closed
Packaging design is the most direct way to express a brand’s attitude and identity. In the Asia Pacific region, where there is considerable package consumption from fast moving consumer goods, food and drinks industry are surely
heavy users of packages. However, they are not always leading the competition. Yet Marking Awards, born to dig out and honor good packaging design in China, has become a powerful platform that encourages healthy competition
and communication between domestic designers and international ones. It is intended to refresh the aesthetic cognition of local brands and drive faster innovation. With the launch of annually changed ‘Tear up’ design themes, 2018
Marking Awards welcomes good designs from the professional and students.
Awards Setting
Marking Award: having highest mark in INTEGRITY among the in-market category Marking Concept Award: having highest mark in INTEGRITY among the Conceptual category
Marking Annual Award: having highest mark in INTEGRITY among the “Tear up Condiment” annual category Marking Visual Awards: the highest mark in DESIGN
Marking Communication Awards: the highest mark in RELEVANCY Marking Creative Awards: the highest mark in CREATIVITY
Marking Tech Awards: the highest mark in TECH CONTENT Marking Functional Awards: the highest mark in PRACTICALITY
Judges
Grant Li, Creative Director, L3 Branding Experience Design Center Sophia Nadur, Founder & CEO, Ideas 2 Launch Ltd
Xavier Cortadellas, Gatorade Head of Innovation and Design, PepsiCo Kang Weijie, Vice President, Shenzhen Oracle Creative Design Co.,Ltd
Fan Chun, Managing Director, Hotdesign Lingli Sun, Premium PMO, New Business Development, Mars Confectionery
Rene Chen, Partner, JKR Shanghai Peng Chong, Founder, Pesign
Christophe Pradere, CEO & Founder, BETC Design & BETC Asia Joan Josep Bertran, Founder and Design Director, JJ Bertran Studio
Hernan Braberman, Partner & Design Director, Tridimage Ximena O'Reilly, Global Head of Visual Identity & Design, Nestle
Somchana Kangwarnjit, Owner (Executive Creative Director), Prompt Design Stepan Azaryan, Art Director & Founder, Backbone Branding
Addison James, Global CEO, Holmes & Marchant Gary Yip, General Manager, Brandimage
Paul Williams, Creative Director, Springetts Brand Design Consultants Limited David Jaggi, Director Global Strategic Initiatives, Wrigley
Benton N. Sauer, Vice President & Managing Director Asia & Executive Creative Director, LPK Asia Isabella Hsu, Chairman, Simba Events
Greg Tsaknakis, Founder & Creative Director, mousegraphics Gene Zhao, Head of Global R&D, AP-N, SIG Combibloc
Johnny Sajland, Managing Director, Ecolean Lina Su, Associate Director, Design Asia Pacific, Mars Wrigley Confections
1645
1815
2018 Marking Awards – Let packaging design be the best symbol of a brand
Food & Beverage Innovation Forum 2018
Plenary Session - 18th
April
Coffee Break and Networking Time1600

5. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
1
2
FBIF2018 · Product Innovation A
19t h
April
FBIF2018 · Product Innovation A
19t h
April
0830
0940
0910
0825
1400
1045
1150
1120
HowtoGettheBiggestShareofChina’sCheeseMarket?
A Full Dimension of Customization, the F&B Future Worth Being Expected
Diary Revolution and New Retail
From that yellow piece of food for which Tom and Jerry had a long battle, and the best seller Who Moved
My Cheese, to the brushed pizza in Pizzahut’s TV ad, people of 80s and 90s generation in China came to
know cheese. Brands are attempting to help cheese find its way to dinner tables of Chinese people. It
seems impossible, but it is a reality, thanks to globalization. Cheese’s penetration rate among Chinese
consumers has reached 79%, as the Mintel report Cheese - China 2016 suggests. But the question
remains, what cheese flavor do Chinese prefer? How do brands localize and innovate? How about
combining it with snacks?
Moderator: Zhou Jin, Global Head of Dairy Technical and Business Development, Firmenich
Asia Private Limited
Guests: Zhang Shaohui, Professor, SJTU-Bor S. Luh Food Safety Research Center of Shanghai
JiaoTong University; Board & Managing Director, GO PEPTIDES
David Xi An, Li, General Manager, Panda Dairy
Zong Xuexing, Director of R&D on Dairy Products, Mengniu Dairy
Bryan Zheng, Brand Manager, Bright Dairy
Liu Zongshang, Deputy General Manager, Ground Food
Chen Dongfang, Vice President R&D Asia Pacific, Firmenich
Dechun Wang, Team manager, Senior Application Specialist, Culture & Specialties
Innovation China, DuPont Nutrition & Health
Flemming Mogensen, Sales Manager, Tetra Pak Filtration Solutions, Tetra Pak
Although Coca-Cola was successful to launch named cans, there are not enough wonderful customization
cases in the F&B industry. Now that consumers’ pursuit of tastes and flavors getting more and more
dynamic, the thought of building sustainable reputation with a single product is no longer held in esteem.
So why not to consider offering customized services with more possibilities? We are glad to invite the
Robin Collective to share interesting cases:
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Is this future F&B in your mind?
Robin Fegen, Founder & Director, The Robin Collective
Brandy Klingelpuss, Co-founder & Creative Director, The Robin Collective
Laura Tang, Head of Marketing - Fonterra Consumer Brands
Sugar Detox: Less Sugar with More Love, Plus
‘Innovation’
GLOBAL ICE CREAM TRENDS 2018
What would your team do in response to the market’s less sugar call? If food producers simply cut down
the sugar content and then put the products on sale, consumers will never know, for they seldom read
the labels and make comparison that carefully. Most consumers do not have a clear idea about how much
sugar they’ve taken in their daily life and they probably do not know how to get rid of their dependence
on food with high content of sugar. How to make the consumers be aware of the cutting down of sugar?
Let’s see how the French supermarket, Intermarché, has managed to do it.
Leoda Esteve, Senior Strategist, Marcel Worldwide
Despite the fact that China has taken the place of America to become the biggest consumer of ice-
cream worldwide, for domestic dairy companies, ice-cream innovation still only brings about incremental
revenue, accounting little for the overall business. Domestic dairy giants invest not so much in product
innovation while small brands have managed to bring more added value to consumers by adopting
exquisite ingredients, natural flavors and unique packaging and storefront styles.
Prebensen Uffe, Director Ice Cream Solutions China, Tetra Pak
Ross Crittenden, Executive VP - New Markets, Valio Global
Zhou Jin, Global Head of Dairy Technical and Business Development, Firmenich Asia
Private Limited
· Why dairy
· Dairy trends
· Integrated flavor/taste solutions for dairy products
Chen Dongfang, Vice President R&D Asia Pacific, Firmenich
1015
1610
1730
1230 Luncheon
Address from Chairman
Avoid Cannibalization - Innovate into New Dairy Categories
Closed
Innovation Case
On-stage Discussion
Coffee Break and Networking Time
Better Dairy Products, Better Life
Coffee Break and Networking Time
Dairy Products Dairy Products
1530 Fermentation Beyond Dairy
When referring fermentation, Chinese consumers will link it with lots of positive words, such as digestive
health, natural process, affluent flavors and experiences, etc. It is obviously seen in the double-digit growth
of fermented dairy category that consumers are widely accepted the fermentation + dairy concept. DuPont
Nutrition & Health is both keeping the communication with local consumers and exploring the corresponding
solutions. We are trying to localize our successful experience into China. So, we will take this opportunity to
share our learnings of consumer perception about fermentation + different industries, and successful cases
globally.
Jessica Chen, Marketing Manager-Dairy, Beverage & Frozen Dessert, Greater China, DuPont
Nutrition & Health
Keynote Speech
‘YouGurt’campaign:YoghurtbrandOnkenallowscustomerstopersonalizetheirownpotinbothdesignandflavor.
Vocktail:Allowingcustomerstomanipulatetheflavorbytheirphone/tabletandevensharetheircustomizations.

6. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
0910
0830
0945
1050
0825
1540
1400
1205
An Overview of Ready-to-Drinks’ Innovation Trend in
2018-2019 (TBA)
Clean Label: Shining a Light on Food
Embracing Disruption: Winning Through Innovation
Address from Chairman
Beastlife: Bulletproof Coffee Initiates the Trend of
Low-Carbon Diet
SUNTORY-LeadingintheFOSHUHealthBeverageMarket
Crea”TEA”ve- a New Perspective of Tea Drinks
Wonderful Taste and Nutrient Retention Generated Under High Pressure
VOSS Flavor Sparkling, Lead The Trend In Global Sparkling Market
ShellHuang,VP,AsiaPacificR&D,TheCoca-ColaCompany
Bulletproof coffee is a kind of black coffee that contains plenty of oils instead of milk or sugar. Why did
this super drink can be popularized from Silicon Valley to the whole world? Why does Beastlife, a business
brand, choose promoting healthy dietary concept as an important method to establish its brand and attract
customers? How does this commercial popularization of science obtain trust from customers? How to
promote revolution of public dietary concept with power of brand and product?
Cheng Peng, Founder&CEO, Beastlife
Li Xiaolong, R&D Manager, COFCO Nutrition & Health Research Institute
With over 80 SKU spanning across categories from cold brew coffee to juice and nut milks, Califia Farms
utilizes its vertically integrated infrastructure to move products through its innovation pipeline at a
rapid pace. From its iconic bottles to the delicious tasting plant-based beverages inside, Co-founder and
CEO Greg Steltenpohl will share how the company has found the right balance between creativity and
commercialization to keep the company ahead of the curve.
Greg Steltenpohl, Co-Founder & CEO, Califia Farms
Suntory has been one of the few successful companies leading sales in the FOSHU beverages category. The Black
Oolong Tea has been now sold for 11 consecutive years with peak sales of JPY30 billion in 2007. More recently, the
Green Tea Iyemon Tokucha made history by selling more than 1 billion bottles in less than 3 years after its release
in 2013. This case study will show the key elements of FOSHU as well as the case studies of these two successful
productsfromSuntory.
AlexandreNicolau,OpenInnovationManager,SuntoryHoldingsLtd.
After years declining, tea drink, one of the biggest RTD category in China, starts to break the trend through
innovation. We use an advanced methodology to understand Chinese consumers’ tea experience, and provide a
newperspectivetoidentifytheopportunitiesinteadrinkmarket.
1.Key trends and drivers of China RTD market
2.Tea for Chinese consumers
3.Innovativeteadrinkproductsfromothermarkets
4.Segmentation of tea drinks
Henry Yu, Marketing Services Director & Commercial VP, Tetra Pak China
Janine Booij-Veurink, R&D Manager Clean Label China, FrieslandCampina Kievit
Andrew Gibb, Managing Director, Coldpress
Entering Chinese market for 20 years or so, sparkling water is becoming the new star of the beverage sector.
According to figures from Euromonitor, retailing revenue of carbonated bottle water has reached 25 million
yuan in 2015, up by 65% compared with last year, and 17 times higher than that of 2010. Bottled water only
grows by 23% from 2011 to 2015. In pursuit of healthy and green lifestyle, consumers turn to beverage with
low calories. I know you may not like its flavor, but when it meets juice, everything is different. Compared
with cokes, carbonated water has more possibilities in creating different flavor.
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Bai Linfu, Vice President, VOSS China
Juice market is becoming more crowded, complicated and competitive. However, its prospect is promising and
profitable. This year, we talk about flavor. According the INSIGHTS AND OPPORTUNITIES IN 100% JUICE—A GLOBAL
VIEW from Tetra Pak, orange juice and apple juice dominate the juice market, but their performance is worrisome. Now
the mixed juice themed on healthy lifestyle has become fourth largest 100% juice kind. Coconut, cranberry juice and
mango juice are gaining popularity. Innovative products which satisfy modern consumers’ need as well as stimulate
people’s imagination have huge business opportunity. Under this topic, we will discuss the development potential of
new market, new formula, and new brand.
1125
1510
1020
1245 Luncheon
Closed
2
2
Keynote Speech
Business Showcase
Business Showcase
FBIF2018 · Product Innovation A
20t h
April
FBIF2018 · Product Innovation A
20t h
April
Coffee Break and Networking Time
Sparkling flavoured water is now providing consumers with a real alternative to traditional carbonated soft drinks.
The taste, refreshment and healthy choice is building up a portfolio and appealing to a wider audience.
Beverage Beverage
1435 On-Site Interview: How Should New-style Tea Seek Innovative Progress
Traditionalteaissluggish,whilenew-styleteaarespringingup.Capital,technology,andtalentsswarmintoandcompete
for a place in the first matrix of the category. In addition to capital and markets, how should we improve product
performancewhichconcernedmostbyconsumers?
·HowtoDesignTeaProductsBasedonCustomerPreferences?
·Innovationideasanddevelopmentchallengesofinstantteaproductsandbrewingteainphysicalstores.
·Howtousescienceratherthanexperiencetomaketheproductqualitymorestable?
·WhatexperiencesandlessonsCHASTORYbroughttonew-styletea?
·WhatisthekeyelementtobuildasuccessfulteabrandintheInternetera?
·Howtointegrateproductsintodesignthinkingandcapturemorenewgenerationcustomers?
Jiang Jiadao, Founder, Teasoon
Luo Jun, Founder, NATIONAL CHA LAB
Shushu Li, AwardsDirector,Simba Events

7. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
Human Milk Oligosaccharides: A technical
Break-through in Early Life Nutrition
1
2
0835
0830
0910
0940
1155
1445
1630
1120
Retrospect and Prospect of Regulatory Policy of
Foods for Special Medical Purposes
Milk Fat Globule Membrane: Structure, Properties and Bioactivities
Address from Chairman
Infant Formula Products Innovation Under New
Policy in China
The First 1,000 Days of Life: Nutritional Intervention
in Early Life and Disease Risk Reduction
New Opportunity for Maternal and Infant Formula Food Development
Oriented by Latest Progress of Breast Milk
Closed
Policy, science and research, market education are three prominent barriers in FSMP’s development. In
the comparative mature European and American market, what problems will be confronted in terms of
basic research, brand innovation, clinical examination, policy supervision, and market cultivation? What
inspiration can Chinese FSMP industry draw from it? One of the main barriers to market expansion still
appears to be the lack of understanding and awareness of medical foods, both by the consumer and
medical professional.
LawyerWangHong
Guy Tweedie, Vice President Research and Development (Asia), Mead Johnson Nutrition
The right nutrition during the first 1000 days of life is important not only for healthy growth &
development of the infant, but may influence its susceptibility to non-communicable diseases (NCDs)
later in life through metabolic and immune programming. This lecture will present recent and ongoing
early life research activities, maternal and infant nutrition interventions to reduce risk of obesity, type-2
diabetes and allergy later in life together with some examples of related products.
MACE Katherine, Head of Metabolic Health Dpt., Nestle
Breast milk is the most suitable nutritional requirement for infants in 0-6 months, and is changing dynamically along
with the growth and development of infants. The breast milk contains immunoglobulins, immune factors, lysozyme
and other active ingredients. Our team first reported the microbes and ten oligosaccharides in Chinese breast milk,
and confirmed the specificity of the microbes in Chinese breast milk through international multicenter studies. The
report discusses the new progress of research on the components of pregnant women and breast milk, and puts
forwardpersonalideasforthedesignofinfantformulafoodorientedbybreastmilk.
Zhang Yumei, Professor, Ph.D. Department of Nutrition and Food Hygiene,School of Public
Health,PekingUniversity
1015
1245 Luncheon
Keynote Speech
Panel Discussion
Cutting-edge Technology
Keynote Speech
FBIF2018 · Product Innovation B
19t h
April
FBIF2018 · Product Innovation B
19t h
April
Coffee Break and Networking Time
This is an era jammed with many key words, snackification, consumption upgrading, internet celebrity
economy, new middle class, etc., but it cannot be easily defined by all these words. The life span of
products becomes shorter, with the demands for different and new products growing. In order to
keep abreast of time, many companies innovate and advance in aspects as that of taste, nutrition, and
packaging. In the flood of new products, Hello Foods Prize was born, a feast of global innovative products
launched by FBIF committee. It aims at gathering creative brands worldwide together and developing the
most innovative food, and ultimately, awakening your product capability.
HELLO FOODS Prize - Awakening Your Product Capability
Special Medical Purpose (FSMP)
Host:
Wilbur Zhu, New Media Director, Simba Events
Shushu Li, Awards Director, Simba Events
Judges:
Cao Yongmei, Managing Director of the Manufacturing Department, Want Want China
YinXiaomei,SeniorDirectorGlobalInnovationCommercialization,FirmenichAromatics(China)Co.,Ltd
Xue Lian, R&D Director, Nongfu Spring
Shell Huang, VP, Asia Pacific R&D, The Coca-Cola Company
Alick Zhou, President of Ipsos China, Ipsos
Colin Ni, Founder & General Manager, Lindys Food Consultant
Leon Zheng, Founder and CEO of Regulatory AI Technology & Former Scientific and Regulatory
Affairs Director of Starbucks China
Susan Jin, Product Line Leader Probiotics, Cultures and Food Protection Ingredient, Asia Pacific,
Dupont Nutrition & Health
Henry Yu, Marketing Services Director & Commercial VP, Tetra Pak China
Charles Yang, Chairman –China Eastern Region, Tingyi (Cayman Islands) Holding Corp
1045
It is well known that breastfeeding promotes the healthy growth of infants. Scientific data suggests
that specific ingredients in breastmilk, like human milk oligosaccharides (HMO), help shaping a healthy
microbiota, reducing the risk of infections and allergies. We cannot completely mimic the composition of
breastmilk, but with the introduction of commercially produced HMO we can mimic some of the health
promoting effects derived from breastmilk.
Steen Lyck, Global Business Director HMO, DuPont Nutrition & Health
Xie Qinggang, R&D Manager, Feihe Dairy
Zhu Hong, General Manager of R&D Center, Junlebao Dairy Group
MiaZhou,Culture&EnzymeSalesManager,Chr.Hansen

8. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
2
2
Functional Gummy® for Bioactive Compounds Delivery
Freeze Dried Yogurt--the Next Trend of Yogurt Product Industry?
New Food Generation: King of the Detonation Product
Durian——King of Fruit with great potential, Delicacy
of Ingenuity and Creativity
A Bowl of Noodles and a Dish, the Category Innovation,
Instant Noodles Take You at home
Gummy is a popular chewable sweets that can potentially be an effective formulation for delivering
bioactive compounds such as nutritional supplements and medicines into the blood stream because of
the minimal barrier in oral mucosal membrane, which results in quick absorption and fast action onto
the human body. Functional gummy is a category of gummy products specifically formulated to deliver
bioactive compounds. To be successfully incorporated into a gummy base, the bioactive compound
should not interfere with gummy matrix formation, should be stable and soluble in the gummy base and
any bitter or unpleasant taste of the compound should be masked. SGC scientists have developed key
pieces of technologies enabling successfully formulation of functional gummy products incorporating
various bioactive compounds.
Dr. Connie Wan, Founder & CEO, Seattle Gummy Company
In recent years, yogurt product has been conquering in domestic market with increasing market share
as well as in foreign market. In China, a 20 billion RMB yogurt market has been formed with an annual
increase of 20%. In the meantime, what kind of market application will be obtained by FD (freeze drying )
of transforming liquid yogurt to solid yogurt and supplements with fruits and probiotics etc?
Wu Guobin, General Manager Product Research Division, Orientland
China has entered the third wave of consumer upgrades. Consumers' new consumption concepts and
habits have created a new era of dining. How to meet the new needs of consumers in the new food
generation? How to meet the needs of customers, but also make the products become cheaper, simple
and easy to get? How can the development of food science and technology help catering companies
make any changes? Where is the future of Chinese food? Hear what good-nike CEO Li Jian said.
Li Jian, CEO, XINLIANGJI
The core of Chinese traditional culture is family culture. There are family affection, and the taste of home.
In the new consumption era where consumer goods are extremely abundant, the food industry has
moved from a leading technology to leading ideas, and now it needs a cultural lead. The ultimate level
of consumption is emotional consumption. A bowl of noodles and a dish, with freeze-drying technology
as the support, taking topping as a carrier, from instant noodles for substitute to the instant noodles
for dinner, exude the strong taste of home, has become a new category in the instant noodles industry.
Instant Noodles 2.0 era is coming towards us.
Fan Xianguo, Board Chairman, Jinmailang Mianpin Co.,Ltd
In the year of 2017, you must notice a flavor that used to be unacceptable to consumers is now much
beloved. Yes! The flavor of durians. Fresh durians are not everyone’s choice, but their derivative products
are widely-accepted. Whether it’s pancakes from tea houses in Guangdong, or durian pizzas from Lacesar,
whether it is soft bread called ‘Super Durian’ from Naixuecha, or it’s ‘Durian King’ from HEY TEA, whether
it’s made of fresh durians or frozen durians, durians have broken the limits of ordinary fresh fruits and
spread across the foodprocessing market, popular all over the country.
Gavin Guo, Group Partner & Managing Director (PRC), Nature Goodness China
Product Strategy for Globalization of Snacks Brands in the New Age
Snack Trend in China
2018: Healthier Food, Healthier Mind
According to the Innova Market Insights, market trends such as “mindful choices”, “lighter enjoyment”,
“positively processed”, are consistently influencing the production, packaging and the labels of food and
beverage products, driving the innovations across entire F&B industry and offering great platform for
nutrient ingredients like California almonds. How California almonds is inspiring manufactures to address
these new trends with their abundant nutritions, versatile usages and the premium hint they represent?
Today’s speech will start with the 2018 F&B trends (By Innova Reports) to provide F&B decision-makers
the top-level consumer insights in China, and then go in-depth into best market practices and product &
marketing case studies with the help of healthy and popular California Almonds.
Emily Fleischmann, Senior Director of Global Marketing, Almond Board of California
Patrick Mannion, Managing Director, Innova Market Insights
Vision2030:ExploringthePotentialofNewProteinSources
Chacheer: How to Extend “the Taste of Happiness” by Innovation?
A brand cannot thrive hundreds of years without its core value, as much as a product cannot enter
families of different countries and different cultures without its uniqueness. Understanding profoundly
of its key of success is the first step to lead a time-honored brand into the new age, and also a reference
for a new brand to initiate its road to success. One of the cores of realizing brand globalization and
organic growth is to make right brand strategy and product strategy by obtaining consumer insight of
local consumption habits and trigger points. Maggie Wang will share the successful and failed case of
Mondelēz to explore successful product strategy under new trend and new market.
Maggie Wang, Director, R&D Biscuit AMEA, Mondelez International
The sharing looks at the current snack context in China with focus on consumer-driven innovation. From
there we further explore the opportunity directions of the snacking market.
Jenny Wu, Trend & Innovation Associate Director, Mintel North Asia
A new protein Sources, bio-refinery, innovative processing protein functionality.
Maurits Burgering, Sr.Bussiness Develop Manager, Wageningen Food and Biobased Research
Grace Lin Xu, CEO, VIVA NUTRITIONAL PRODUCT USA and VIVA (Shanghai) Biotech
1. Market trends of melon seeds products; 2. How to innovate traditional roasted seeds and nuts based
on consumer insights? 3. What is the biggest challenge while product upgrading and how does Chacheer
conquer it? 4. Technological difficulties in snacks R&D; 5. How to collaborate across sectors (packaging,
marketing, supply chain) to develop successful products
Wang Bin, General Manager of Marketing Center, Chacheer
1515
1400
1205
1545
1620
0825
0900
0830
0940
1020
1050
1440
1125
1245 Luncheon
Address from Chairman
Closed
Trendy Taste
Keynote Speech
FBIF2018 · Product Innovation B
20t h
April
FBIF2018 · Product Innovation B
20t h
April
Showcase
Coffee Break and Networking Time
Snacks Snacks

9. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
1
2
How Xiaomi Explores the Ecosystem of Intelligent Marketing
A Bite of Opportunities - On Beverages in Catering Business
Though it is extremely difficult for brands to capture customers’ attention, to lower the marketing cost,
and to develop unique strategies nowadays, the FMCG industry is making efforts to adjust, to innovate,
and to acquire positive feedback from customers with reasonable cost. As a preeminent hardware
company, Xiaomi is working on providing innovative marketing solutions through mobile/ smart devices,
and IoT, to help marketers open the door to the new era of marketing.
Albert Jia, National GM of Planning in MIUI Ad Sales, Xiaomi Inc.
Every year, catering business in China makes a profit of over 3,000 billion yuan, one-fifth of which comes
from beverage sales. The actual sales revenue per year is estimated to have reached hundreds of billions
yuan. While consumers yearn for a good drink at restaurants, beverage producers find themselves
in jeopardy to balance between innovation and advertising, not to mention the additional burden of
distribution cost. Therefore, it’s no wonder why there’s such lack of quality and variety in beverage
products, which gets us to think about what beverage producers in China should do in order to fully tap
their potential and differentiate in the market.
·
·
·
·
Colin Ni, Founder & General Manager, Lindys Food Consultant
What are the trends for beverage products consumed in restaurants?
What challenges will be faced by beverage companies when they try to sell products by agency of
restaurants? How to overcome these challenges?
What kind of drinks would actually fit into the restaurant in general?
How to exploit the rising demand of catering business and let innovation truly flourish?
During this session, we’ll recreate what it’s like to have meals in actual restaurants, with premium
beverage service offered by Lindys Food Consultant. 30 VIP guests shall be invited to join us in this
session, most of whom would come from household restaurant chains as well as F&B enterprises and
OEMs. Anyone with a good knowledge of food is welcome to join us as well if he/she is interested. The
guest list will be released on April. 1st.
The global commercial milestone – New Retail Era has come
The rapid development of new retail in 2017 brought about an enormous change, which means the
relationship between people, products and scenario has been dramatically recreated. More and more
technological innovations are also providing more diverse shopping experiences to our customers, such
as self-service CVS, iStore and Magic mirror. The whole industry and supply chain – whether it is front
sales or backend supports – are going through an unprecedented reconstition.For T-mall, what is the
developing direction of new retail in 2018?For brands and platforms, how to create more consumer
scenarios to make new consumption values and experiences both in on-line and off-line sales?
Mike Hu, TMALL FMCG President, Alibaba Group
1430
1515
1700
1030
1100
1140
0830
0910
0825
0950
1220 Luncheon
Address from Chairman
Closed
Keynote Speech
Keynote Speech
Live Experience
FBIF2018 · Marketing Innovation
19th
April
FBIF2018 · Marketing Innovation
19th
April
Coffee Break and Networking Time
ChannelTrends
Tea was divided into traditional Chinese tea and milk tea. Yet HEYTEA combines these two consumption
scenarios with a third space equipped with social functions, which has caused magical chemical
reactions. For a nation who enjoys long history of tea cultures like China, there are huge opportunities
to appear global brands. There have been many tea drinks in new style showing up after HEYTEA
became phenomenal, which also attracts venture capitals in an impressive way. HEYTEA will share their
exploration and practices in the field of new-style tea.
Vivian Xiao, CMO, HEYTEA
The year of 2017 was called the Year One of the New Retail Era. With new retail species emerging one
after another and challenging the boundary of innovation, food and beverage industry is constantly
changing and crossing border. In the new retail era, if it is truly consumer-centered, a company is required
to relocate its marketing innovation through the reconfiguration of products, scenarios, and technologies.
Kantar Worldpanel is going to offer its suggestions by analyzing a great deal of real consumer insights at
the forum.
Jason Yu, General Manager of Kantar Worldpanel Greater China
The fast-developing internet is disruptive to the world of marketers. Given diverse consumer needs
and quick product iterations, how can they effectively present a unique brand and generate emotional
resonance with audience? Today, we are living in the world of an open ecosystem. Through identifying
consumer needs via multiple platforms and scenes, Tencent is able to forge one-stop solution which
spans from marketing to commerce, helping brand to innovate and seize marketing opportunities. In the
meantime, Tencent has broken through conventional cooperation on marketing contents via explorations
of IP under various integrated scenarios and empowered brand in terms of sales. Its innovative practices
like the Mini Program-based marketing can cater to brand’s needs along the entire process of doing
business, a timely helping hand for brand marketing innovation.
Saifei Shi, FMCG Sales Director, Industry Business Department, Online Media Group, Tencent
Shealynn Chin, Senior Strategist, Silver Bullet, Brand Building & IMC Strategy Consultancy
Longing for talking directly with consumers in the context of “only having one another”, more and more
advertisers are coming out of the stage of appearance expression. They tend to focus more on grasping
consumers’ deep attention, on eliminating “emotional waste” caused by intermediaries, and on providing
unique and meaningful experiences to consumers. When marketing going deeper instead of reaching
higher, only a clear-cut and vivid brand personality can give a reason for consumers’ closing and action.
Everything about marketing is to promote consumers’ action. Obviously, paying the bill is the best prove
for this relationship.
Willy Yang, Vice President, 360
How HEYTEA Is Redefining New-Style Tea?
Decipher Innovation in the New Retail Era
Empowering Brand in Both Marketing and Commerce
Promoting Consumers’ Action
&

10. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
2
2
Market Different
1400
1715
Brand Personalization: Oreo’s Recipe for Winning Online
Oreo Music box campaign is one of the hottest campaign in 2017 China digital/content environment.
It’s not only generated huge amount of social buzz and benefit the brand image significantly, but also
became an top selling product in Tmall platform. Behind of this success, is a journey that Denis and his
team explored in the new media and commerce environment. In the session, Denis will share:
· What’s the revolution of content marketing in current media environment.
· How to develop the new marketing campaign that combine product and content as one thing.
· The story of “Oreo music box”.
Denis Dong, Director of eCommerce, Mondelez China
When is Sparkling Water not just Sparkling Water? When it is an iconic brand, the inspiration to generations
of artists and the refreshment to the successful, the influential celebrities across the western world. But
how do you adapt this success to turn Sparkling Water into a winner in the East where the tendency is to
drink water hot, or at least warm? This session will explore how cold sparkling water has become a winner
for a new generation of Chinese consumers.
Jenny Bond, FBU Regional Director Nestle Waters M&D, Nestle
In 2018, facing with new users, new groups, new ideas, new scene, increasing consumer demand and
decreasing product cycle, how to locate and analyze the new target population efficiently and accurately,
and obtain consumers' true inner feelings about product design and user experience, Brand owners will
face a huge test when facing a new market. How can the technology power penetrate into the inner
world of consumers, discover and verify "Wow Moment" in many dimensions, and what innovative
technologies will affect the new era of the industry?
Murphy Zhuang, Founder & CEO, WMInsight
Computer vision in physical retail outlets can eliminate many levels of manual activities and provide tremendous
insights in retail. Amid the push for digital transformation in retail, online firms such as Alibaba and Baidu are
investing vast amount of money on Computer Vision and start-ups across China are jumping into action too. In
this session, Nancy Wang, Managing Director, Greater China, Trax, will share how Trax has helped hundreds of
brands and retailers such as Coca-Cola, ABInBev, Heineken, Nestle and Henkel to deliver a better in-store shopping
experience and what you can expect in the next few years.
Nancy Wang, Managing Director (GCR), Trax
The blue ocean strategy tells us the market is consisted of red sea and blue sea. Undoubtedly, there are
multiple opportunities lying in the blue ocean strategy. Yet if the company is already in the red sea, how
should they overcome turbulent times and fight back in the weakness? China’s domestic brands suffered
a lot since the melamine milk crisis, and foreign brands quickly grabbed China’s infant formula market.
Their market share in 2013 and 2014 even reached nearly 60%. In such circumstance, how did Junlebao
rise to the challenge and realize a brilliant counter strike from 0 to 2.5 billion?
Qiu Weinong, Vice President and Brand Marketing Center General Manager, JUNLEBAO
DAIRY GROUP
Technology
1105
0850
0920
0845
How Could Digital Marketing Establish “Transparent
Supply Chain”?
AI is New Electricity
There is a famous quotation which is quite reasonable, saying that a child born today may change jobs for
seven times in his lifetime, but five of his future jobs have not come out yet.
In the past quarter, P&G curtailed $100 million in digital advertising, but the curtailment had no impact
on sales performance. Cutting $10 billion in advertising over five years also exposes that the brand giant
is losing confidence in digital advertising. “We need a more transparent media supply chain”, P&G Chief
Brand Officer said on Cannes Creative Festive. And he urged others to stop wasting time and money but
start to invest in real digital grow up.
Guest: Ian Gao, VP of Technology, Miaozhen Systems;
Wilson Chen, COO, AdMaster
Facing with the era of full digitization, the higher percentage of "Internet native" consumers, brands need
more radical transformation, which means applying fully digital ways to establish consumer connections,
adopting more accurate data sources and larger data aggregate to upgrade consumers relationship.
Wang Cheng, CTO, Convertlab
May Zheng, Partner, RAI Intelligent Technology Co., Ltd.
· Decode the magic of AI - what is AI, and why it explodes at this moment.
· Beyond the imagination - what we could do by leveraging the power of AI.
· Marketing in new age - what is different in coming AI age.
Chen Ling, Industry Head, Google
1000
1145
1525
1445
1605
1035
1220 Luncheon
Address from Chairman
Data Driven: Upgrade Relationship between Brand and Consumers
Coffee Break and Networking Time
Closed
Brand Showcase
Panel Discussion
Case Study
Keynote Speech
FBIF2018 · Marketing Innovation
20th
April
FBIF2018 · Marketing Innovation
20th
April
Coffee Break and Networking Time
In the New Retail Age, how the Scientific and Technological Forces
have Insight into the Inner World of " New Generation"
The Current and Future Use Cases of Computer Vision in Retail
Turning Sparkling Water into a Winner
Operation Red Sea – Brilliant Counter Strike of JUNLEBAO’s Infant
Formula from 0 to 2.5 Billion

11. Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
1020
0825
0900
0830
0940
1050
1120
1200
1230
1520
1400
1440
1600
1630
1700
1730
Luncheon
SOFTISTHENEWSTRONG:Design's(Packaging's)StrategicValueinaVUCAworld
Package Industry Revolution Triggered by “The
New Plastics Economy”- Keep Plastics as Valuable Materials in the
Economy and out of the Ocean
Meet the New Generation “Z” and the Possible Implications for Food &
Beverage Packaging
Aesthetics of Packaging Come Online! Sorry, I Will No Longer Just Look
at Your Inner MARS IN CHINA: The Feeling is Mutual
The virtuous circle of goodness in food
Lure Your Customers by the Right Package Colors
Creative destruction, category disruption – we’re living through seismic technological, economic and
cultural shifts. What is design's power - the power of packaging - in these turbulent times? Informed by
her executive experience for multiple Fortune 500 multinationals, Moira will share a helpful framework
of using the principles of‘soft power' to advance packaging's influence and leadership - even when design
doesn’t have the biggest team, the largest budget or the broadest shoulders at the decision-making table.
Moira Cullen, VP Global Design, Fortune 500 Companies Including PepsiCo, The
Hershey Company and The Coca-Cola Company
Nathan Hendricks, Chief Creative Officer & VP, LPK Asia
·
·
·
Guests:
Although very young, Generation “Z” has begun to give us clues as to how they may view the world and
therefore influence the shape of things to come.
Victoria Pekarska, Regional Lead for Brand Owner and Agency Innovation, HP
How the nitrogen pressurized Vessl™ closure will challenge the disposable bottle paradigm and enable a
viable eCommerce solution for heavy liquid containers.
· Eliminate the need to store and transport heavy liquids.
· Extend shelf-life without the use of chemical preservatives.
· Drastically reduce or eliminate disposable bottle waste.
· Create an exciting “wow factor” to support marketing claims and drive repeat purchase.
Japanese design master Kenya Hara once said, “Design is the wisdom of human beings to create living
environment and keep improving it”, which also applies to the packaging design of food and drink. Well, I
will eat you, drink you, share you with my friends, display you in the kitchen or carry you in my hand, then
how could you wear like that? Whether your product is a small candy or a large package of rice, please
enhance its package design. Just imagine - how nice it would be to create a beautiful world by improving
packaging aesthetics.
Yuji Tokuda, Founder & Creative Director, Canaria Inc.
Walter D. Apodaca Jr., Founder, Chairman & CEO, Gizmo Beverages Inc., for Vessl Technology
In FB business, packaging innovation is an indispensable and even crucial part of one new product. From
creativity to shelves, there are many uncertainties in the new product release. The product managers and
packaging designers are often forced to compromise for practical reason. How can packaging ideas quickly
show the way of actual packaging, and even mock up the way of supermarket shelves displayed, and mass
production be achieved? Yuncheng, a comprehensive solution provider in the printing/packaging/coating
business, will share its experience.
Ning Jianliang, Assistant to General Manager, East China Head Office, Yuncheng Plate-
making Group
Beyond physiological needs of alimentation, what could we benefit from food emotionally? How are our
expectations evolving with the society? And which packaging trends could we explore behind all this? BETC
invites you to explore “different goodnesses in food”, a cultural and creative feast.
Christophe Pradere, CEO & Founder, BETC Design & BETC Asia
Food reviews often begin with the colors, but seldom do the producers pay extra attention to outer
package colors. However, do you know that:
· How do package colors affect consumers’ buying psychology?
· How do the texture and materials of the package affect the coloring effects?
· What obstacles need to be addressed to achieve perfect package colors?
As the world-renowned authority on color, let’s hear what would Pantone say.
Adrián Fernández, Vice President and General Manager, Pantone
Address from Chairman
Allen Jiang, Chairman and General Manager, JIANGSU GOODLED PRECISION
OPTOELECTRONICS CO.,LTD
Closed
Brand Strategy
Keynote Speech
Keynote Speech
FBIF2018 · InnoPack
19th
April
FBIF2018 · InnoPack
19th
April
On-stage Discussion
Coffee Break and Networking Time
Coffee Break and Networking Time
“Foresee” the Packaging Creativity - From Idea to Product
Paper Leads the Future of Food Package
Sustainability, Clean Labels and eCommerce
1
2
Samir Moftah, Director Global Design, Mars Wrigley Confections
As one of the Big Four of food packaging, paper packaging features in being eco-friendly and recyclable,
which shows its unique charm and value to consumers and manufacturer and represent for security,
fashion and style. Beyond its attractive appearance, what kinds of function does paper packaging have?
How will paper packaging lead the food industry to an extraordinary future? Paper packaging has already
changed the Chinese milk industry. Which other industry will be the next one embrace change? Let’s go
inside the world of paper packaging.
Zeng Linqing, Marketing Director, HONGTA RENHENG PACKAGING
Materials & TechnologyDesign & Strategy
Background: After 2017 Davos Forum, the new plastics economy has become a hot topic. The FMCG
giants would like to make joint effort to improve the repeated use rate and recycle rate of plastic
package to 70%, even to 100% by 2025.
Case: Coco cola has PlantBottle packaging; PepsiCo is developing biodegradable resin films; Nestle,
Danone and the US Origin Material company have organized NaturALL Bottle Alliance; Unilever is also
building new factory in Indonesia to test the commercial feasibility of its recycle system “CreaSolv”…
Discussion: What does new plastics economy change? How can packaging suppliers help brand owners
to balance the relationships among materials, technology and cost? What kinds of opportunities and
experience the commercialization will bring to medium and small-sized enterprises?
Shell Huang, VP, Asia Pacific R&D, The Coca-Cola Company
RichardYUAN,GeneralManager,PlasticsDivisionBusinessDept, CPMCInvestmentLimited
Getting More Out of Insights

12. Design Cases from Partial InnoPack Speakers
Plenary
Session
Product
InnovationA
Product
InnovationB
Marketing
Innovation
InnoPack
Forum
Structure
Register to Attend:
bill.wang@simbaevents.cn or ada.chen@simbaevents.cn
Speaking Opportunity:
isabella.hsu@simbaevents.cn
Brainstorming – Creative Packaging Design Showcases
Keeping Nuts in Tree Hole like Squirrels Do
ExplorationontheVisualInterpretationSkillsofLiquorPackaginginChineseStyle
Packaging Design in Social Media World
Without Courage, will there be Innovation?
In this hectic urban life, being healthy and having organic nutritious snacks can be a fantastic idea. Especially if
the design is in shape of a tree hollow, inspired and so close to the nature! Designers from Backbone Branding
have made this brilliant idea into practice, which in result gained Gold Award in Pentawards 2017. with
minimum words and maximum imagination, no one will throw such packages even if eating up all the nuts
inside the tree hollow.
Stepan Azaryan, Founder & Creative Director, Backbone Branding
Stepan Avanesyan, Partner & Brand Strategist, Backbone Branding
Guests: Deng Xiongbo, Creative Director, Shenzhen Lingyun Creative Packaging Design Co.,Ltd.
Pang Wenyan, General Manager, Shanghai Qinwei Graphic Design Co.,LTD
ChenYue,DesignDirector&Partner,UNIDEABANK;OperationManager&Partner,XUNMICULTURAL
Somchana Kangwarnjit, Owner & Executive Creative Director, Prompt Design
The value of design is gaining more recognition these days, as great designs are more accessible. Brands
frequently ask for “innovative ideas yet has to be ‘seen’ in the market”! Creative ideas are often killed
because no one in the market has ever done it before and deemed too risky. The final selected design is
often the safe option which already exists in the market. Whether it is to be brave and innovative or to
follow the trend and be another invisible brand in the market, this is a question Chinese brands really
need to ponder on.
Rene Chen, Partner, JKR Shanghai
Address from Chairman
Anita Cheng, Vice President of the Business Development, Tezign.com
0915
0825
0835
1055
0955
1135
Brainstorming
Interaction· Liquor Design Appreciation
In this section, we will display several liquor packages wisely embedded traditional Chinese elements, and
invite their design teams to share the concept. The audience will have chances to taste various spirits,
study from speakers’ experiences, and interact with each other in real time.
*InnoPack ends at 12:30 on 20th April. Product Innovation and Marketing Innovation end at 17:30 on 20th, April.
FBIF2018 · InnoPack
20th
April
2
2
E-commerce Products Differentiation, Ordering on the “First Sight” Is
just a Beginning.
In the era of big data, all the brand owners want to build “bestsellers” and e-commerce platforms have
become increasingly important to the brands. Online package do not need to consider shelf display, but
focus more on the “first sight”, “less is more”, consumers’ feeling in the moment they open the package,
and more importantly, cost efficiency and the protection of packaging on the product during logistics
transportation.
Li Ziming, Chief Designer, Three Squirrels
1025 Coffee Break and Networking Time