SWOT Analysis on Tesco Plc

1. Tesco Plc
Mission Statement:
"value for customers, to earn their lifetime loyalty" which they do by
becoming a "creator of brands" giving us, the customer better prices and a wider
choice of products so as to encourage the customer to be more loyal and to return
their time and time again to shop.
Tesco Controls, Inc. experience and commitment ensures our customer's
success.
Vision Statement:
We are Excellence in Controls and Systems Integration, because we
own it!
Tesco'smain vision also includes being the most valued supermarket not only to
the customers who use their stores but also to the community in which it is based
and to be as strong in all areas of selling as they are in the grocery department and
to be an outstanding retailer both in store and online
SWOT Analysis:
SWOT is an abbreviation that is interpreted as strengths, weaknesses, opportunities
and threats related to businesses. The following illustrates the main points of Tesco
SWOT analysis
STRENGHT WEAKNESS
OPPORTUNITIES THREATS

2. Strength
1. Leadership position in the UK
2. Effective online operations
3. Club card as an effective consumer information tool
4. Strong property portfolio
Weakness
1. Weak financial performance
2. Serious damage to the brand image due to commercial income
scandal in 2015
3. Reliance on the UK market
4. Diminished employee morale
Opportunities
1. Pursuing international market expansion strategy
2. Increasing presence in financial services industry
3. Increasing non-food retail range
4. Enhancing the effectiveness of the marketing strategy
Threats
1. Inability of the new leadership to turn over the business
2. Inability to sustain cost leadership competitive advantage
3. Currency fluctuation
4. Emergence of new ethics-related problems